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COM 117 Guest Lecture, Spring 2013
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ADVOCACY CAMPAIGNSON SOCIAL MEDIA
MEDIUM IS THE MESSAGE
“THE INSATIABLE AMERICAN APPETITEFOR SCREENS”
IMMEDIACY
IMMEDIACY
IMMEDIACY
INTERACTIVITY
INTERACTIVITY
REACTIONARY
MULTIMEDIA
DIGITAL PR LESSONS
ADVOCACY CAMPAIGNS
•Clear mission and purpose•Address audience•Simplify your message•Design for message
GILL SANS
GEORGIA
HELVETICA
TREBUCHET
TAHOMA
COMIC SANSCURLZ MT
BRUSH SCRIPT
DESDEMONA
PAPYRUS