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SOCIAL MEDIA FOR EVERYTHING
WHAT’S ALL THE FUSS?http://www.youtube.com/watch?v=izo7Os3uaUA
http://www.youtube.com/watch?v=izo7Os3uaUA
27
Figure 4: “Which of the following do a good job when you want to...”
Blogs Video sites Message Boards Instant Messenger Social Networks
Be creative Change opinions
Earn respect
Explore the world around
Express yourself
Feel likeyou belong
Hang out orwaste time
Have fun /Be entertained
Keep up to date Learnsomething new
Make contactsfor work
Make money
Manage my life better
Meet new people
Promoteyourself
Seek other people’s
opinions
Shareknowledge
Share newexperiences
Stay in touchwith friends
0 10 20 30 40 50
HOW ARE BRANDS USING SOCIAL MEDIA?
FACEBOOK: 1,900,000AVERAGE NO. FRIENDS 120 / 400,000 ACCESS ON MOBILEDAILY REACH 1,100,000
Daily
FACEBOOK: 1,900,00080% Stay in touch with friends / 56% PHOTOS / 47% JOINING BRAND SITES / 36% GAMES
55.00
45.00
malefemale
27.00
35.00
27.00
10.00
13-17 18-2425-34 35+
Gender Age
FACEBOOKhttp://www.youtube.com/watch?v=F1AsycJNl7o
FACEBOOKhttp://www.aislondon.com/indigo/
FACEBOOK PLACES
FACEBOOKhttp://www.facebook.com/lynxeffectireland
FACEBOOK ALWAYS ON CONVERSATIONhttp://www.facebook.com/innocent.smoothies
FACEBOOKhttp://www.facebook.com/SpecialOlympicsIreland
FACEBOOK: INSIGHTS
FACEBOOK: AD TYPES
SAMPLING AD
GIFT AD
FACEBOOK: AD TYPES
FAN AD
SAMPLING AD
GIFT AD
FACEBOOK: AD TYPES
FAN AD
EVENT ADSAMPLING AD
GIFT AD
FACEBOOK: AD TYPES
FAN AD
EVENT AD
COMMENT AD
SAMPLING AD
GIFT AD
FACEBOOK: AD TYPES
FAN AD
EVENT AD
COMMENT AD
POLLING ADSAMPLING AD
GIFT AD
TWITTERTWITTER: 230,000 USERS30% ACCESS DAILY
TWITTER: HOW IT’S USED
TWITTER: PUSH MESSAGING
TWITTER: PUSH MESSAGING
TWITTER: LISTENING
TWITTER: LISTENING
08
TWITTER: ACCESS
TWITTER: NEW INTERACTIONhttp://vimeo.com/19826810
TWITTER: NEW INTERACTIONhttp://www.youtube.com/watch?v=s4lEFssk4PM
TWITTER: MEASUREMENT
YOUTUBE
YOUTUBE: 1,300,00036,000,000 VIEWS
YOUTUBE:http://www.youtube.com/lynxeffectireland
YOUTUBE: ANNOTATIONShttp://www.youtube.com/watch?v=QyQ1W5GD6D8
YOUTUBE: CAMPAIGN SITEShttp://www.youtube.com/user/innocentdrinksltd
YOUTUBE: INSIGHTShttp://www.youtube.com/user/innocentdrinksltd
YOUTUBE: TRENDShttp://www.youtube.com/user/innocentdrinksltd
MOBILE
MOBILE: 1,500,000 SMART PHONES700,000 ACCESS THE INTERNET / 180,000 IPADS
MOBILE: QR CODES
MOBILE: QR CODES INTERACTIVE ADShttp://www.youtube.com/watch?v=8vWVtpCfLX8
MOBILE: LAYAR
MOBILE: ADShttp://www.youtube.com/watch?v=QShhXOyDjRM
MOBILE: APPLICATIONS8,000,000 APPS DOWNLOADED / 350,000 AVAILABLE
MOBILE: APPLICATIONS
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
!"##$%&''!'()*(%
bran
GET PEOPLE TALKING
GET PEOPLE TALKINGWWW.TALKTOEU.IE/EUROTRIP
GET PEOPLE TALKING
NEW TRENDS
THE SOCIAL CONSUMER
BRANDS ARE LISTENINGYoutube - Gatorade Mission Control
DEALS SITESGROUPON.COM / BOARDSDEALS.IE / CITYDEAL.IE / PIGSBACK.COMhttp://www.youtube.com/watch?v=3FN-ENgWO8I
MOBILE / LOCATION BASED OFFERS
BRIEFING
THE DIGITAL BRIEF
1. CAMPAIGN OBJECTIVE / WHAT DOES SUCCESS LOOK LIKE?2. CAMPAIGN / ALWAYS ON3. TARGET AUDIENCE4. CONSUMER INSIGHT / DIGITAL INSIGHT5. WHAT IS THE SINGLE ONE THING YOU WANT PEOPLE TO DO?6. WHAT IS THE BRAND IDEA?7. WHAT IS THE KEY CAMPAIGN MESSAGE?8. BRAND TONE9. WHAT OTHER ACTIVITY IS IN THE MIX?10. CONTACTS IT / MEDIA 11. CREATIVE ASSETS AVAILABLE12. BUDGET
SUCCESS: PROVIDE VALUE
USEFUL
FUN INFORMATIVE
