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It is often hard to measure how effective a campaign is and how engaged fans are in the conversation. A simple, albeit manual way to measure how involved fans are is by using the Social Media Engagement Scoring system that ranks a Facebook page based on posts per day to quantity of fans.
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Social Media Engagement Scoring
Facebook Engagement
Twitter Engagement
Facebook Account 1
Facebook Account 2
Number of Fans/
FollowersFan
InteractionsTotal
InteractionsDays In Period
Total Interactions/
Day
Facebook Engagement
Score ©Admin
Interactions
1,500 136 19 155 30 5 344
2,000,000 10,000 5,000 15,000 7 2,143 107
1 2
Twitter Account 1
Twitter Account 2
Number of Fans/
Followers
Mentions
Twitter Engagement
Score ©@
400 33 51 65
1,500 3 200 2
3
Admin interactions - posts by administrators of that facebook page and comments and likes to that postFan interactions - posts by fans of that facebook page and comments and likes to that postMentions - Count this total using http://search.twitter.com
1
2
3
