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Social Media
and Marketing
www.hipaatrek.com
314-272-2600
Presented by Sarah Badahman
CEO/Founder, HIPAAtrek
Social media can be an
effective and powerful
marketing tool
Online Marketing• Social media
• Snapchat
• Clinic website
Online Marketing
• Engage the community
• Communicate clinic special hours
• Communicate population health issues
• Announce clinic activities
• EP drill, blood drives, free BP checks
• Show your clinic as a cornerstone of the
community
Online Marketing
• Share important health
information• Medication recalls
• New clinic services
• New providers or key staff members
• Remind of vaccines (generally)
Social media can show off how
well your team works together!
◼ Create your Facebook as a business page – it’s free!
◼ Include videos, if possible
◼ If you post blogs on your website, post them on Facebook
◼ Advertise your clinic
Facebook: Example Pages
Example of HIPAA Breach - Facebook
◼ Two licensed vocational nurses
posted a picture of themselves on
social media
◼ The picture showed a health chart
with a resident's name visible
causing a major breach of patient
privacy
◼ Connect with colleagues
◼ Advertise your clinic
◼ Share important clinical dates
◼ Flu immunization
◼ Back to school physicals
◼ Become involved in local health communities
◼ Share staff photos
LinkedIn: Example Pages
◼ Connect with colleagues and community members
◼ Share important clinic dates
◼ Share images of your team
◼ Share articles relevant to your community's health needs
◼ Retweet relevant tweets
Twitter: Example Pages
◼ Be very careful with Instagram!
◼ Market to younger patients
◼ Show your clinic as a pillar of the community
◼ Turn off comments
◼ Post images without patient information or photos
Instagram: Example Pages
SnapChat
◼ Not a good medical marketing tool!
◼ Easy to make mistakes that cannot be unmade
◼ Block from your network
◼ Cases where employees have violated HIPAA using Snapchat
Example of HIPAA Breach - Snapchat
◼ Nursing assistant accused of
taking an inappropriate picture of
resident
◼ She then posted the inflammatory
picture and caption on Snapchat
◼ She had previously been written
up for use of her cellphone and
social media at work
◼ She was then fired and pleaded no
contest to a felony charge of using
a computer to commit a crime
Example of HIPAA Breach - FaceTime
◼ A nurse was talking on FaceTime and
pointed the camera at a resident
◼ At the time, an aide was washing the
resident in bed
◼ The aide reported that the nurse placed
the phone in the resident's face and
demanded that he/she say "hi" on camera
◼ The nurse was fired, and the staff all
received social media, confidentiality, and
privacy retraining
Social Media – connecting
with patients and with the
community
Social Media and Your Team
DO• Share photos of your team
• In a clinical setting
• Performing community service
• Having fun
DON'T• Share photos of patients
• Engage with patients or the community commenting
• Post photos without thoroughly looking through them first
Your clinic’s website is
a powerful marketing
tool! Don’t neglect it!
Clinic Website
◼ Is your website encrypted?
◼ Do you have an email on your website?
◼ Is it secure?
◼ Is it a free email?
◼ Are there downloadable forms on your site?
Clinic Website
◼ Can patients contact you through your website?
◼ Do you have your patient portal on your site?
Clinic Website
◼ Do you post important dates?
◼ How often do you update your site to drive traffic?
◼ Have you optimized your site for search (SEO)?
Security Pitfalls to Avoid
• Accepting patient information without SSL/TLS
• Allowing patient information to flow through
plain text
• Using a free plugin or free email
Social Media and
Workstation Security
Professional Social Media Responsibility◼Assign one to two individual(s) to clinic's social media
◼Keep account information secure
◼ Other staff members can't access accounts
◼Train on responsible social media use
◼ Individual should only access your accounts
◼ No "surfing"
◼ Staying compliant with HIPAA
Workforce Member and their
Personal Social Media Accounts
◼ Train staff on what is appropriate to post to their personal
accounts
◼ Let them know that inappropriate posts will result in termination
◼ Pictures of patients
◼ Patient information
◼ Etc.
◼ Instruct them that seemingly innocent posts could be HIPAA
breaches
