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Visual MediaP O RT F O L I O
Sarah Williams
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Conta
ct Sarah WilliamsBrigham Young University-Idaho151 Viking Drive,
Rexburg ID [email protected]
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Table
of C
onten
tsBusiness cardsLetterheadWebpageBrochureEvent Ad
DesignLogosMontagePhotodesignFlierWedding Announcement
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Bus
iness
Card
sDescription:A business card using an original logo.
Date:June 13, 2015
Process (Programs, Tools, Skills):I created an original logo for
Jamba Juice using the pen tool on Adobe Illustrator. I also used
the ellipse tool and direct selection tool. After incorporating my
color scheme, I added text to finish the logo. I then added the
logo to 3.52 inch business card, adding curved lines and the
company information. I also creat-ed a QR code for the company
website and placed it on the back of the card.
Programs Used:Adobe Indesign and Illustrator
Objective:To advertise Jamba Juice to potential customers and
give more information about their location, what they sell, and
where more information can be found.
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amba J U I C E
JambaJ U I C E
138 W. Main St. Rexburg ID, 83440
208.359.9617
http://www.jambajuice.com
Blend in the good.
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Lette
rhea
dDescription:A matching letterhead using an original logo.
Date:June 13, 2015
Process (Programs, Tools, Skills):I created an original logo for
Jamba Juice using the pen tool on Adobe Illustrator. I also used
the ellipse tool and direct selection tool. After incorporating my
color scheme, I added text to finish the logo. I then added the
logo to 3.52 inch business card, adding curved lines and the
company information. I also cre-ated a QR code for the company
website and placed it on the back of the card. I designed a
corresponding letterhead using my logo along with matching elements
of design to that of the business card.
Programs Used:Adobe Indesign and Illustrator
Objective:To create a letterhead for Jamba Juice that
effectively displays the company while still being
professional.
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amba J U I C E
138 W. Main St. Rexburg ID, 83440
208.359.9617http://www.jambajuice.com
amba J U I C E
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Web
page
Description:A webpage created to display a personally created
logo for Jamba Juice.
Date:June 18, 2015
Process (Programs, Tools, Skills):I created this webpage using
only TextWrangler for my HTML and CSS. Being new to any form of web
design, it was interesting to learn HTML/CSS.
When I had typed up all my content, tags and inserted my image,
I attached a pre-made CSS document to my HTML. I then chose the
colors from my logo as the colors for my web page. I found these
colors with Photoshop and using the eyedropper tool. I also changed
my fonts to to match my logo and limit my fonts to two. I made sure
to add some backup fonts just in case the viewers browser didnt
have these fonts. I then inserted an image found from the web to
act as my background photo of fruit. I also added padding around
the logo and text so that they would not be too close to the edge
of the web page. This was one of the most chal-lenging parts of
working with CSS. I used TextWrangler & Photo-shop.
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Bro
chur
eDescription:A double sided trifold brochure advertising the
movie Jurassic World.
Date:July 11, 2015
Process (Programs, Tools, Skills):Using Adobe Illustrator, I
created an original logo for Universal Studios using the pen
tool.
I then created two documents on InDesign, and split them into
three equal and identical sections. The created the inside and
outside of brochure. Working within those sections, I added my
images, and created text boxes to add to my design. I used mainly
blue and green, with a few accents of brick to display my color
scheme.
I chose the design I wanted for the front of my brochure to be.
I then found two images, the dinosaur eye and ferns, and used Adobe
Photoshop to blend the two images together. For the inside flap, I
added the Jurassic World logo to showcase more specifically what my
brochure was about. The back panel contains fun facts about the
movie and its production.
The inside of my brochure displays a large background image of
the landscape taken from the movie, featuring a velociraptor that I
Photoshopped into the background. I also added images of two of the
main characters from the movie. One of the images is placed in its
original rectangular form, while the other was extracted using the
selector tool on Photoshop them placed on my brochure. I added a
text wrap around the second character image.
I then printed the brochure on high quality paper, trimmed the
edges, and folded it appropriately.
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Even
t Ad D
esign
Description:A full-bleed color event ad promoting a fundraiser
us-ing only Microsoft Word and a scanner.
Date:May 14, 2015
Process (Programs, Tools, Skills):I scanned the image of a dock
that my sister took in Rockport, Massachusetts, and enlarged it on
Micro-soft Word to fill the page. I then added the information
about the event, making the text boxes slightly darker to allow the
text to be more legible.
Objective:An ad to advertise a boat show being held as a charity
even using a scanned image.
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Come see an array of luxury boats at the boat show held by by
the Royal Boats Club. All proceeds will go towards the Bay is Bae
Foundation for beach cleanup and preservation. Entry Fees: $7 kids
under 12 $10 for adults
Boat show June 12th, 2015 10:30am- 9:00pm
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Log
osDescription:An original logo created for Charming Charlie.
Date:une 6, 2015
Process (Programs, Tools, Skills):I first chose the company I
wanted to create a logo for. After picking Charming Charlie, I
created several differ-ent deigns for logos. I picked on of the
three based on my personal opinion, as well as several votes from
my peers. With the design picked, I worked with the typog-raphy and
alignment, making it legible and interesting. I chose a design that
was clean and simple.
Objective:To create an original logo displayed in black and
white, againsta color background and with a color scheme.
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C harmingharlie
C harmingharlie
C harmingharlie
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Mon
tage
Description:An inspirational and spiritual montage made by
blend-ing two images together, and the use of Typography.
Date:May 30, 2015
Process (Programs, Tools, Skills):I selected an image for the
background and cropped it to 8.511 inches.I altered the levels,
hues and saturation of the back-ground image to achieve my desired
color scheme.Selecting my second image, I cropped it using the
las-so tool with a feather effect and dragged it to join the
background image.Adding a mask to the background image, I used the
brush tool to fade the second image into the back-ground to create
a more seamless transition.I chose a quote for my montage and added
it using text. I used two contrasting fonts, as well as different
font sizes to emphasize one specific word in the quote.Program
used: Adobe Photoshop.
Message:I wanted to convey the power of prayer to my audience.
With my quote and the two images used, I wanted to remind my
audience of the importance of turning to the Lord in times of
need.
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Photo
desig
nDescription:Show good photography skills and demonstrate image
editing skills. Incorporate a color scheme into a design with an
original photograph.
Date:May 23, 2015
Process (Programs, Tools, Skills, FOCUS principles):The first
thing I did was figure out my color scheme by using my FOCUS books.
I chose a big split compli-mentary color scheme with red, orange,
green, and purple. Once I had a color scheme figured out, I went
around campus to find an object to photograph that fit my color
scheme. I took a quality image with a Nikon DSLR D3100 camera,
using good light, composition, and focus. I then edited the photo
Photoshop, specif-ically changing the levels, sharpness,
saturation, and color balance. I designed an 8.511 layout,
including my photo, text, color swatches, and a design using my
color scheme elements.
Objective:I created a fun and inspirational message using my
photo as the back drop for a quote that fit my design.
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Flier
Description:Black and white flier promoting a graduate
leadership conference.
Date:May 9, 2015
Process:I first created sever sketches of different layout
ideas. I then chose one of my sketches to create this layout using
Adobe InDesign. I used contrasting black and white and fonts to
emphasize one word in my title and create a focal point. I kept my
body copy small and used white space to make it more legible. I
used boxes with different value to create repetition. I was given
the logo, image, and and text for this flier.
Objective:Im trying to inform both recent college graduates and
graduating college seniors interested in learning skills to become
a stronger leader and inform them about the leadership conference
and how it will help them.
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Wed
ding A
nnou
ncem
ent
Description:A full color wedding annoucement.
Date:July 18, 2015
Process:I used InDesign to create this wedding announcement.
I first took the cherry blossom image an placed it as the
background. I then addeda text frame and placed in th text with a
color accent to tie in my color scheme. I then used the selector
tool in photoshop to cut out the small flower detail and added it
into my text for another floral accent.
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Together with their families
Jane Johnson&
John Smithare haapy to announce their
wedding onFriday, June 10, 2016
in Palmyra, New York
Reception to follow
