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Social Media 101
Julie Gomoll, MCA-I, September 2007
Agenda
• What is it?
• Why should I use it?
• Getting Started
What is Social Media?
Social Media
What is Social Media?
• It’s a conversation
Powered by
Should you join in?
Guess What?
• It’s already happening
Who’s Talking?
Customers
Employees
Your Audience
Risks of participating
• People will tell you what you think
Risks of participating
• And people aren’t always nice
Risks of Participating
• Your competition will know what you’re up to and try to copy you.
Risks of Not Participating
• You don’t know what your customers are saying (good or bad)
• A story could get away from you
Risks of Not Participating
Risks of Not Participating
• You will fall behind your competitors
• You will lose customers
Definitions & Examples
Blogs
• Chronological posts
• One or more authors
• Text, pictures, video
• widgets
Blogs
• Are blogs inherently social media?
NOT Social Media
• Blogs with no comments
Blogs
• It’s a conversation,not a speech.
Blogs
• Trackbacks Acknowleging
others in yoursphere
Discussion Boards
• Are discussion boards inherently social media?
NOT Social Media
• Sock Puppets
From NYTimes, June 2007
Blogs vs. Discussion Boards
• Blogs One or several public authors Public can comment on each post
• Discussion Boards Everyone is an author
RSS
• Really simple syndication
• Applies to blogs, wikis,podcasts - anything that changes
• Customer subscribes,gets your changesautomatically
• Are they inherently social media?
Podcasts
• Not exclusively about iPods
• Audio or audio and video
• Subscriptions
• Are Podcasts inherently Social Media?
NOT Social Media
• Podcasts with nocontext, no way tosubscribe.
Podcast as part of a conversation
• 4 options to subscribe
• Links to forums,other content
Videos
• Are videos inherently social media?
You Tube
• YouTube madevideos social.
• Easy embedding,sharing made it take off
• Ratings, comments
Wikis
• Anyone can edit
• Great for lots of information
• Are wikisinherently socialmedia?
Social Networks
• Your own place to have all those tools
• Invite friends to share• Many opportunities for
interaction• Are social networks
inherently social media?
Photosharing
• Is photo sharinginherently socialmedia?
Microblogging
Mircoblogging
• Tumblr
Roll Your Own Social Network
• Ning
Focus on Your Strengths
• Video
Focus on Your Strengths
• Photography
Focus on Your Strengths
• Words + all of above - blog
Getting Started
• Respect your audience (walmart)
Getting Started
• Start small and add gradually
• Keep your posts short but frequently
• Set a pace you can maintain
Blog Demo!
• I’ll have a post ready, add a picture, and embed a video!
Social Media Done Right