Social Good Trend Report

SOCIAL GOODTREND REPORTUpdated: 11/2011

TABLE OF CONTENTS

Copyright © TrendHunter.com. All Rights Reserved

Social Good

14. One for One

15. Haute Healthcare

16. Youthspiration

17. Atypical Training

18. Encouraged Dialogue

19. FREEtail

20. Social Studying

21. Social Shoes

22. Convict Branding

23. Fair Trade Fashion

24. Playing on Fear

25. Zero Carbon (UPDATE)

26. Gender-Neutral

27. Ethical Consumption

28. Guerrilla Gardening

29. Crowdsourced Change

30. Ecoducation

31. Social Media Academics

32. Sensualizing Religion

33. ChariTEEs

34. Connected Activism

35. Techademics

36. Solar Public

37. Eco Schooling

38. Social Conscience Media

39. Charitable Deviance

40. Inclusive Weddings

41. Me-Wear

42. Shocktivism

43. Social Media Detox

44. Reptilian Intrigue

45. Real-Timing

46. Blatant Billboards

47. Fairytale Realism

48. Gen Zeducation

49. Street Artvertising

50. Pridevertising

51. Educatecture

52. Designer Conservation

53. Embracism

54. Celebrity PSAs

55. Sympathetic Awakening

56. Illustrated Awareness

57. Opulent Food

58. Catwalks for Causes

59. Mosaics With Meaning

60. Touch Education

61. Millenium Parenting

62. Pro Bono Vivacity

63. Protean Ethical

64. Quakespiration

65. Blackouts in Unision

66. Earthvertising

67. Modern Religion

68. Celesbians + The Gaymous

69. Geek Pride

70. Stormy Captivation

71. Renovating Religion

72. Occult Ovation

73. Oily Objections

74. Political Remixing

75. Political Celebrity

76. YouTube 101

77. Cooking Lessons 2.0

78. Connected Conscience

79. Sexy Vegan is Still Viral

80. Charity 2.0

81. Web Enabled Activism

82. Culturally Sensitive Toys

83. Toilet Paper as a Medium

84. Organic Eating

85. Pink Marketing

86. Collaborative Branding

87. Fun with Terror

88. Facebook Journalism

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One for OneSocial organizations revolutionize giving

Implications - Traditionally, social causes have centered on public donations and charitable goods in

which a portion of their proceeds are donated to the cause. More recently, however, a movement has

taken over that has organizations giving a product away for each similar product sold. Proliferated by

TOMS Shoes, the one-for-one movement is gaining ground, with an increasing number of social

organizations applying it to their own business models and cause-driven consumers taking notice.

7.8Score: Popularity

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http://www.trendhunter.com/id/127087 Copyright © TrendHunter.com. All Rights Reserved

Peaked and V. Hot14,882 Clicks in 36 wPub: Mar 1, 117.4

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Golden Bridal Flats

The New TOMS Shoes WeddingCollection is Specially Made forYour Big DayThe new TOMS Shoes WeddingCollection features a variety of gloriousflats specially made for your big day. Theshoes come in ballet slipper pink, creamywhite, black and even sparkly colors!There is…

http://www.trendhunter.com/id/104782

Peaked and Warm4,305 Clicks in 18 wPub: Jul 1, 116.9

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One-for-One Tees

Out of Print Marries Lost LiteraryCovers with Book Donations

Out of Print is a t-shirt company with acircular trajectory. Its tagline is “Books onshirts. Shirts on a mission.” Indeed, byputting out-of-print book covers on theirtees, and then donating one book…


Peaked and Warm4,614 Clicks in 21 wPub: Jun 15, 117.4

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Sharp Socially-AwareGlassesWarby Parker Distributes EyewearUsing a One-for-One Model

Before TOMS Eyewear, there was WarbyParker. Warby Parker is a NewYork-based one-for-one eyeglassescompany -- meaning that for every pairsold, Warby Parker will donate one pairof glasses to someone…



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One-for-One Glasses

TOMS Eyewear is the Next Chapterin this Innovative Business Model

TOMS Shoes has done exceedingly wellin terms of bringing social good -- at leaston the consumption side of things -- tothe forefront of consumer consciousness,and today, the innovative company has…


Peaked and Mild2,478 Clicks in 19 wPub: Jun 30, 116.2

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Socially ResponsibleNeckwearFIGS Ties Combines Luxe Materialsand a One-for-One Model

While doing a little research for our 20One-for-One Giving Tools top list, wecame across other one-for-onecompanies that had not yet been featuredon Trend Hunter or Social Business --and FIGS Ties…


Peaked and Mild891 Clicks in 13 wPub: Aug 11, 117.1

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Ready-to-Use FoodCampaignsTwo Degrees is a One-for-OneCompany Selling Nutrition Bars

Often, social businesses claim topromulgate a "movement" along with theproduct and/or service that they areselling -- but essentially, it's up to theconsumer to decide whether or not theywant to,…


This Month and Mild676 Clicks in 9 wPub: Sep 5, 115.0

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Artsy One-for-OneCondoms (UPDATE)Sir Richard’s Condoms are Plaidand Socially Rad

Sir Richard’s Condoms -- which use thetagline “doing good never felt better” --uses the increasingly popular model ofbuy one, give one to integratesocially-conscious practices into theirbusiness model.…


















Haute HealthcareHospitals are being redesigned with aesthetics in mind

Implications - To provide an image of cleanliness and order, hospitals have traditionally been designed to

be as pristine and white as possible. Perhaps, however, what patients really need as they recover is a

warm, inviting environment; accordingly, some hospitals are being designed for this purpose. On the

other hand, some healthcare centers are being designed for earth-friendly sustainability, while still others

have designs based on elements that please the senses. Whatever the design orientation, today�s haute

hospitals definitely augment the healing process.


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Boutique Hotel Hospitals

'Two Create' Makes the BirminghamYoung Persons Unit Hip and Livable

The Birmingham Young Persons Unit,which cares for teenage cancer patients,has undergone a modern makeover. Ifyou were to ever visit this wing of theBirmingham hospital, you probably won'teven recognize…


Peaked and Warm3,486 Clicks in 27 wPub: May 5, 116.4

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Natural Healing Havens

The Jurong General HospitalPrescribes Fesh Air and Greeneryfor the SickIt's a widely acknowledged fact thatmedical centers aren't the most effectivehealing environments, and an institutionlike the Jurong General Hospital isexactly what society needs to truly helpcure…


Peaked and Mild2,949 Clicks in 44 wPub: Jan 6, 113.6

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Homey Hospitals

Maggie's Centre is Given aContemporary Renovation andExtensionMaggie's Centre is a cancer care facilitylocated on the Cheltenham Hospitalproperty in the United Kingdom.Completion of the centre has justwrapped up with beautiful, calmingresults. The Maggie's Centre…



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Humanitarian HospitalProjectsButaro Hospital is a RwandanHospital Built With Heart

Butaro hospital is a 150-bed healthcenter in Rwanda that has just beencompleted by the humanitarian-mindedMASS Design Group.The youngarchitectural firm was formed by Harvardstudents looking to make…












YouthspirationSocial organizations target youth to build a future of do-gooders

Implications - Motivating and inspiring the youth to take on social issues is becoming the basis for many

social campaigns as more young people today recognize their role in changing the world. Thus, with the

increasing number of youth showing interest in taking part in social initiatives, many social organizations

are recognizing the impact and future potential of empowering the youth to lead their causes and are thus

creating messages specifically targeted to this market.


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This Month and Viral97,790 Clicks in 5 wPub: Oct 4, 119.3

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The American ExpressCanada &#8...Ladies and gentleman of the world, holdon to your hats: the American ExpressCanada team has just released thenames of the three finalists from theirincredible “Room For Thought” contest.Although…


This Week and Warm2,049 Clicks in 3 wPub: Oct 20, 118.5

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Hip-Hop Social Enterprises

The Global Block FoundationPromotes Personal Sustainability

Hip hop started as a distinctly urban NewYork voice; it was a creative means ofcommunication for marginalized blackyouth to disrupt status quo narratives onanything and everything. Despite whatthe…



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Motivational Street Art

Portugese Street Artist VHILSProvides Encouragement andExcitementAlexandre Farto AKA VHILS is a24-year-old Portugese street artist whohas established himself as a muchvaunted name in the street art communitysince his work appeared alongside apicture of street art…



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Crowdfunded SocialInnovator Sites‘StartSomeGood’ GrowsPurpose-Driven Initiatives

It’s great to see more and more initiativespopping up like StartSomeGood thatsupport social entrepreneurs around theworld. StartSomeGood is a platform forcrowdfunding that is tailoredspecifically…


This Week and Mild651 Clicks in 2 wPub: Oct 25, 117.6

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Cause-Based SocialNetworksKooDooZ Acts as a Soapbox forYouth Entrepreneurs

KooDooZ is "a social network for kidswho want to make a difference," allowingthem to gain service credit, recognitionand even cash by creatively addressinghumanitarian challenges. The youngsocial…














Atypical TrainingEducation explores unprecedented teaching methods & subjects

Implications - Education is straying from the norm as some institutions recognize the importance of

particular skills and knowledge not usually taught in traditional school programs and classroom settings.

These atypical training grounds, methods and courses range from crisis preparation to celebrity studies,

showing that education shouldn�t just be about sticking to the tried and true (math, science, geography

and the like), but about exploring new boundaries and ensuring subjects are relevant in today�s world.


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Peaked and Warm7,880 Clicks in 53 wPub: Oct 31, 105.4

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Celebrity College Studies

The USC "Lady Gaga" Course WillTeach You About Fame

We can all learn a thing or two from LadyGaga, but I must admit that I was notexpecting to hear about a USC "LadyGaga" course being offered within theuniversity's sociologydepartment.Professor Mathieu…


Peaked and Warm1,983 Clicks in 35 wPub: Mar 4, 117.2

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Amazing PhotovoltaicAcademiesThe Solar Training Center by HHSArchitekten is Carbon-Neutral

Designing and building a completelyself-sufficient building is no mean feat,but that is exactly the achievement thatthe Solar Training Center by HHSArchitekten can now safely lay claimto.Designed…


Peaked and Mild910 Clicks in 19 wPub: Jun 29, 115.3

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Genderless ToddlerEducationThe Egalia Preschool EncouragesKids to Be What They Want to Be

It looks like more and more people aretrying to find ways to level the playingfield when it comes to gender bias, andthe Egalia Preschool happens to house afew of them. This preschool has made ittheir…


This Month and Mild862 Clicks in 10 wPub: Aug 28, 116.5

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Infant SensoryPlaygroundsThe MAXI-ooh! is an InnovativeLearning Area for Babies

Designed by EcoLogicStudio, thisinnovative concept playground, calledMAXI-ooh!, aims to help newborns andyoung children explore sensoryexperiences and interaction. Made forchildren from the ages…












Encouraged DialoguePublic furniture designs invite pedestrian interaction

Implications - Busy schedules and modern-day distractions like iPods and phones may be impacting

social interaction more than we think. In urban areas, especially, people have developed an invisibile

�shell,� in which privacy and keeping to oneself is the norm and often preferred. Some new public designs,

however, aim to counteract this lack of interaction. These public outdoor furnishings encourage social

interaction and invite strangers to become acquainted more easily, aiming to alleviate the aloof attitudes

typical of urban environments.


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This Month and Hot7,467 Clicks in 11 wPub: Aug 20, 117.1

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Intimate FurnitureInstallationsMeeting Bowls EncourageSpontaneous Dialogue Among NewYorkersNew York's Times Square is getting quitethe reputation for its unique artinstallation, the latest being theseMeeting Bowls. Not only do thesespontaneous street structures supportartistic endeavors,…


Peaked and Warm4,630 Clicks in 13 wPub: Aug 6, 116.5

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Bright Undulating Benches

BAMscape by Faulders StudioFosters Social Interaction in aMuseumAlthough made for an obviously practicalpurpose, the BAMscape by FauldersStudio can easily be considered an artinstallation as well. In fact, it is prettymuch a combination between the two.Commissioned…



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Ascending PlanterPerchesTalita Exterior Bench WelcomesInteraction with Walkers

A park can have beautiful gardens,towering trees, lush grass and divinemoments of sun and shade, but without aplace to sit like the Talita Exterior Benchoffers, the plot will fail to act as aneffective…


Peaked and Warm5,323 Clicks in 39 wPub: Feb 10, 114.8

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Crumbled Public Seating

The Fusillo Bench by Marco GoffiEncourages Social Interactions

The colorful, crumbled look of the Fusillobench gives it a creative appeal thatcould certainly benefit public spaces.Created specifically to encourage socialinteractions and conversations, it notonly…


Peaked and Mild683 Clicks in 15 wPub: Jul 28, 115.5

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Public Waiting Rooms

The Julie Kim LA Bus Stop CoffeeTable Experiment

Waiting for public transportation can beextremely dull and unpleasant, butperhaps if the environment were betterfurnished with, for example, a bus stopcoffee table, the experience would bemore enjoyable.…














FREEtail�Au gratis� products and services gain customer attention

Implications - An increasing number of businesses are offering free-of-charge products and services,

some of which are available through exchange or bartering, while others are simply just free. Whether it�s

offered in the name of customer appreciation, to provide samples that encourage future purchases or to

help a lower income market group, these �freetail� establishments all have one thing in common�they

create positive association of their brand among customers who love a good bargain, especially one that

doesn�t cost them a cent.


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Peaked and Warm3,449 Clicks in 42 wPub: Jan 20, 115.4

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Complimentary ClothingSwapsThe ‘Give + Take Swap Boutique’Lets You Shop for Free

The ‘Give + Take Swap Boutique’ mightseem too good to be true, but that’s onlybecause it’s a brilliant idea that reallyhasn’t been tried before on this scale.Infact, the 'Give + Take Swap Boutique'…


Peaked and Mild1,495 Clicks in 14 wPub: Aug 1, 117.0

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Deliciously PricelessBakeriesThe Panera Pay-What-You-CanCafes are Abolishing Hunger

The recent recession has left customerspinching their pennies and spendingmore wisely. At the same time, prices inproduce and ingredients is skyrocketing,forcing restaurants and grocery stores toraise…


This Month and Mild630 Clicks in 12 wPub: Aug 19, 116.0

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No-Cost Retail Shops

The Long Beach Free Store Doesn'tPut a Price Tag on Any of Its Items

A store selling all of its items for free maysound too good to be true, but that isexactly what the Long Beach Free Storeis doing. Created by the grassroots NPOCatalyst Network of Communities, the…










Social StudyingNetworks and apps augment traditional student experience

Implications - Students today have much more at their disposal than students of any other time. Along

with traditional resources, contemporary learners have at their fingertips the ability to connect to other

students via social networks and apps, which may help them in a variety of ways, from crowdsourcing

solutions to math problems to getting live tutoring help. As an increasing number of students embrace this

form of connected studying, an opportunity arises for more types of social media-based services and

tools aimed at the modern learner.


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Peaked and Mild658 Clicks in 27 wPub: May 3, 115.4

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Live Webcam Networking

ViDoBounce Offers Students anEasy Way to Meet People Aroundthe WorldHave you always wanted to meet peoplein your college or around the world aseasily as possible? ViDoBounce, arecently launched website from aBishop's University freshman, just filledthat need. ViDoBounce…



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Social Networking Studies

The Kno Textbooks Facebook AppDoes Away with Procrastination

The popular social networking websitehas been a delightful diversion tostudents for more than five years, so itmay be a shock for many to see thearrival of the Kno Textbooks Facebookapplication. No…


Peaked and Chilly656 Clicks in 24 wPub: May 21, 114.0

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Portable Tutor Apps

The Motuto App is a Mobile Tutorfor All Your School-RelatedTroublesThe Motuto app for iPads and iPhones isthe ultimate example of technologyreplacing human interaction. It is a virtualmobile homework assistant service andthe only real-time mobile tutoring app ofits…










Social ShoesCause-driven footwear gives consumers an easy way to show they care

Implications - When a brand like TOMS dedicates itself to social causes�and extensively markets its

efforts�it�s easy for consumers to fall in step with the brand�s message and purchase those products over

others. More people want to do their part�and they want others to see them doing it, especially if it�s

something as simple as wearing the right shoes. Being the brand that consumers associate with social

causes ulimately adds to the bottomline, making �social washing� a nonissue when it comes to luring

more customers.


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Peaked and Viral19,650 Clicks in 15 wPub: Jul 26, 118.8

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Celeb Twin Shoe Collabs

The TOMS + The Row CollectionOffers Some Comfy Couture

Everything the Olsen twins touch turns togold, and the TOMS + The Rowcollection will be no exception.Considering that TOMS shoes arealready highly coveted, having thehigh-fashion touch of these two…



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Golden Bridal Flats

The New TOMS Shoes WeddingCollection is Specially Made forYour Big DayThe new TOMS Shoes WeddingCollection features a variety of gloriousflats specially made for your big day. Theshoes come in ballet slipper pink, creamywhite, black and even sparkly colors!There is…


Peaked and Hot4,374 Clicks in 15 wPub: Jul 28, 118.2

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Bearded Botas Kicks

TOMS Movember Shoe HelpsChange the Face of Men’s Health

Aside from being delectably irresistible,the TOMS Movember shoe collection ishelping to raise men’s health awareness.If you aren’t already familiar with theTOMS One for One program, you're in fora…



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Poverty-Fighting Footwear

These Keen Santiago ShoesKick-Start Social Change

These Keen Santiago Shoes are a bigstep forward when it comes to a positivebusiness innovation that gives back tothe very community that inspired it.Afterbeing inspired by Santiago’s propensityfor…


Peaked and Mild1,599 Clicks in 24 wPub: May 27, 116.5

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Worn Leather Loafers

The Oliberte MAGADO andNAVIRO Shoes are Made inEthiopiaAs the summer rolls in, the release of theOliberté MAGADO and NAVIRO shoesare a welcome addition to the warmermonths. Oliberté is a socially-consciousfootwear company that manufactureslaid-back…


Peaked and Mild1,114 Clicks in 32 wPub: Mar 29, 114.6

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African-Sourced Sneakers

SAWA's Classic Shoes Strike aBalance Between Style andSubstanceSAWA is a for-profit social business thatsources and makes its sneakers in Africa.Clothing and footwear sold in NorthAmerica, Europe and elsewhere, areubiquitously made in Asia, but thefounders of…
















Convict BrandingCrafty inmates create goods for outside retail

Implications - Those behind bars are being given the opportunity to participate in projects that will earn

them a few extra dollars as well as help them develop essential skills for life outside of their prison walls.

Institutions from the United States to Europe are introducing programs that have volunteer prisoners

making products such as clothing and accessories. With the number of inmates jumping on board, we will

surely be seeing more convict-crafted goods in the market in the near future.


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Peaked and V. Hot8,267 Clicks in 49 wPub: Dec 2, 107.3

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Crafty Convict Retailers

The Arizona Prison Outlet StoreSells Handcrafted Inmate Items

If you're looking for a unique holiday giftthis year I'd recommend browsingthrough the wares of the Arizona PrisonOutlet Store. This store is located inFlorence, Arizona, and sells only themost high…


Peaked and Warm3,710 Clicks in 48 wPub: Dec 6, 104.2

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Correctional FacilityFashionPrison Blues Clothing is MadeInside to be Worn Outside

Prison Blues clothing is made at theEastern Oregon Correctional Institution inPendleton by volunteer inmates. There isa two-year waiting list of inmates whowould like to be part of the PrisonBlues…



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Convict-ConstructedClothingHeavy Eco is a Line of GreenGarments Designed by Prisoners

It seems that everyone is going greennowadays, even badass EasternEuropean criminals as seen in the HeavyEco clothing line -- I bet you didn't seethat coming.Heavy Eco is apparantelytaking dead…










Fair Trade FashionEthical clothing choices increasing in availability

Implications - The fashion industry has often been under scrutiny for ethical issues, from fur production to

workers� rights to environmental waste. However, more designers and fashion consumers are now

considering morality and ethics when it comes to fashion. Fair trade clothing and accessories are gaining

ground as fashionistas the world over recognize that looking good can often come at prices that

transcend monetary value. Now, more consumers are willing to pay an extra amount for fair trade

products that give them peace of mind.


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Peaked and V. Hot12,374 Clicks in 15 wPub: Jul 27, 118.3

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Fair Trade Ugandan Goods

One Mango Tree’s Clothing andAccessories Have a Beautiful Story

For better or for worse, fair trade isbeginning to become accepted as notsimply good on their own right, but goodfor business, too. It’s social businesseslike One Mango Tree -- businesses thathave…



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Ethical Tribal PrintFashionThe Nicole Miller Indego AfricaCollection Focuses on Fair Trade

Many of us take for granted the lowprices we pay (which we tend to stillgrumble about from time to time) withoutreally acknowledging the fact that otherindividuals may be getting the short endof the…



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Upcycled Fair TradeFashionLiz Alig Links Consumers &Producers to Support EthicalPracticesLiz Alig mixes eco-friendly fabrics withfair trade practices to create the ultimateethical fashion brand. While there are agreat deal of clothing companies thattake old attire and repurpose it tocreate…



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Ethical Web Boutiques

'Future:Standard' OffersEnvironmentally and SociallyResponsible ClothingAs anything and everything continues toget webified, more and more one-stoponline shopping boutiques, much likeFuture:Standard, are popping up aroundthe Internet. Future:Standard, however,focuses…



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Fair Trade Lifestyle Brands

People Tree is a Stylish SocialBusiness Spearhead

People Tree, founded by Safia Minney, isa pioneer of fair trade fashion. Withhigh-profile collaborations, like that withyoung celeb/environmentalist/socialactivist/Harry Potter star Emma Watson,People…



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Hip Handwoven Attire

Bhalo Employs Rural BangladeshiWomen to Produce Fair TradeFashionRejoice: the face of ethical fashion ischanging thanks to young brands likeBhalo. Australia-based Bhalo is awomen’s clothing and accessoriescompany that sources its garments fromBangladesh and focuses…



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Sustainable Stylized Tees

Sutsu Clothing OffersEnvironmentally Aware and FairTrade ProductsDriven by a social and environmentalmission, Sutsu clothing company strivesto better the world through their products.Everything from their production to salesis aimed at supporting our planet.Made…


















Playing on FearBomb-inspired designs offer flippant distraction from societal fears

Implications - More than any other weapon, bombs are being reinterpreted into playful products and

designs for mass consumption. Bombs in particular have been associated with terrorism, and

re-imagining them into lighthearted, everyday products such as alarm clocks, planters and USB flash

drives stand to alleviate anxiety and cause members of society to take a step back from their fears.


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Forbidding FirearmJournalsMollaSpace Armed NotebooksThreaten Unprivy Prying Eyes

I was taught not to judge a book by itscover, yet when I look at the violentlyembossed MollaSpace ArmedNotebooks, I can't help but think that anyowner of one should have an eyewatching over him at…



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Grenade Planters

These Seed Bombs are GrenadeExploding Gardening Tools

These amazing seed bombs are theperfecting gardening tool for those whoneed some gardening incentive. Thegrenade seed bomb actually explodes inslow motion and is made up of compost,mud and seeds which…



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Explosive Coffee Cups

The Grenade Mug is for Big ShotsWith No Patience for Complaints

Perhaps you've found yourself in a highor even low profile job in which you'reconstantly being bothered with people'spetty issues. Place a Grenade Mug onthe edge of your desk, and I wonder ifyou won't…


Peaked and Mild2,047 Clicks in 36 wPub: Feb 27, 115.7

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Explosive Memory Sticks

Come to the Office Armed With theUSB Grenade Flash Drive

The latest weapon-inspired memory stickis this hilarious USB Grenade FlashDrive. This miniature grenade isn't goingto blow up the office if you decide to goG.I. Joe after a bad day at work, but it…


Peaked and Mild685 Clicks in 30 wPub: Apr 9, 114.5

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Explosive Animal Art

Lucky Bunny's Grenade BunnyTurns the Cute and Cuddly CrittersDeadlyYour view on bunny rabbits as cute andfluffy might change after you see theGrenade Bunny sculpture. The GrenadeBunny was created by artist RichDeSimone, aka "Lucky Bunny," inconjunction with Pretty…



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Explosive Hand Soap

Grenade Soap From Stinkybomb isDynamite

If you are looking for an explosive way tostart your morning, Stinkybomb's newesthand soap will kill off any dirt thatthreatens to ruin your day. Molded froman actual WWII steel grenade, thissanitizer…



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Explosive Grenade Alarms

The Tangible User Interface AlarmClock Forces You Out of Bed

Wake up on the fun side with theTangible User Interface Alarm Clock(TUI-AC). Ok, it might not be some forfun considering its explosive intentions,but it does provide a release for whatevermood we're…


















Zero Carbon (UPDATE)Innovations in carbon-neutral products to offset carbon footprint

Implications - Carbon-free living is something that many consumers and companies are taking seriously.

While zero carbon vehicles gained momentum in 2010, this year, designers and manufacturers are going

steps further with even more products and innovations centered on carbon-neutral operation. Even

schools and home-cleaning products have entered the zero carbon game, and what can�t be carbon-free

per se, can at least be carbon-offsetting.


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Peaked and V. Hot20,840 Clicks in 39 wPub: Feb 6, 118.2

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Air-Powered Motorcycles

Super-Sustainable Engineair O2Pursuit is Fueled by CompressedAirThe 'O2 Pursuit' is an air-poweredmotorcycle powered by a DiPietro airengine from Melbourne's Engineair PtyLtd. Its sleek, good looks may hide thefact that this two-wheeled personaltransportation…


Peaked and Warm701 Clicks in 26 wPub: May 12, 115.7

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Eco-Friendly CleaningBottlesThe Replenish Reusable BottleSystem Has the Environment inMindDid you know that in a regular plasticbottle cleaner, only five percent of theproduct is concentrated cleaner? The restis filled with water from local factories andthe plastic bottle is rarely used…



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Carbon-Friendly Breweries

Green Beer is on Tap atCopenhagen's Norrebro Brewhouse

Beer drinkers looking to go green in theDanish capital of Copenhagen need lookno further than Nørrebro Brewhouse. Amicrobrewery and restaurant housed in aformer metal factory in Copenhagen'sNørrebro…


Peaked and Mild691 Clicks in 36 wPub: Mar 1, 114.4

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Zero Energy Schools

NYC’s School ConstructionAuthority Unveils a Carbon NeutralDesignNew York City’s School ConstructionAuthority has a fantastic reputation forbuilding some of the city’s greenest civicbuildings, but their latest plan for acompletely carbon-neutral school looks…












Gender-NeutralOn the way to becoming a more �genderless� society

Implications - Androgynous clothing created waves in the fashion industry last year, countering

conventional ideals of what constitutes men�s and women�s fashion. This year, the gender-bending

aesthetic continues, with more designers entering the �genderless� territory with makeup and jewelry

made for both men and women. What is more intriguing, however, is that even schools are beginning to

implement gender-neutral teachings, educating children at a young age to be less concerned with

traditional masculine and feminine stereotypes and more concerned with individuality.


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Amish-Inspired Fashion

The 1205 AW11 Collection is FilledWith Sparse, Unisex Looks

When I was going through the 1205AW11 lookbook, I couldn't help but thinkabout Grant Wood’s famous AmericanGothic painting. You know, the portrait ofthe old husband-and-wife farmers. Thatsimple, Amish-inspired…


Peaked and Warm3,864 Clicks in 58 wPub: Sep 25, 105.9

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Androgynous Jewelry

The HNSDM Jewelry Line byHandsome Clothing Company isNon-Gender SpecificWhat makes a great piece of jewelry isuniqueness, and the HNSDM jewelry lineby Canadian-borne Handsome ClothingCompany is definitely that. With thecollection's leading feature beingnon-gender specific,…



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Confused Couture

Commes des Garcon Fall 2011 WasFull of Schizophrenic Fashion

The Commes des Garcon Fall 2011 showdidn’t disappoint this week in Paris, with acollection that mixed and matchedwithout following any rules. Theever-eccentric design house produced acollection of…



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Gender-Bending MakeupCanvasesOriental Spirit in Factice June 2011Channels Chinese Culture

Models Tobias Brahmst and ValentinExcoiffier are transformed intogender-bending living canvases forOriental Spirit in Factice June 2011. Thebeauty editorial features the makeupartistry of Min K, who…



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Genderless ToddlerEducationThe Egalia Preschool EncouragesKids to Be What They Want to Be

It looks like more and more people aretrying to find ways to level the playingfield when it comes to gender bias, andthe Egalia Preschool happens to house afew of them. This preschool has made ittheir…



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Gender-Blurring Galleries

The Snejana Onopka Vogue NipponShoot is Both Masculine andFeminineI love the dramatic quality of the SnejanaOnopka Vogue Nippon photoshoot. Darkyet simple, it really makes you focus onthe model and the way she is channelingboth her masculine and femininesides.Although…
















Ethical ConsumptionThe beverage industry increases its focus on doing good

Implications - For a long time, coffee brewers were under scrutiny for unethical work practices. Now, most

coffee suppliers are serious about fair trade products, and joining the ethical crusade are other beverage

brands, from energy drink producers to wine makers. Just as consumers were once concerned about

where and how their coffee was produced, it may not be long before consumers make their juice choices

based on ethical reasons.


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Notched Wine Glasses

These Govino Glasses areShatterproof, Reusable andRecyclableThe summer season is just a few daysaway from being officially here, so theseGovino Glasses are sure to help withentertaining your guests for outdoorparties. Forget using thick, plastic wineglasses…



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Social Cause Beverages

LemonAid and ChariTea Drinks AreDeliciously Charitable

The brainchild of Germany-basedcompany LemonAid Beverages Gmbh,LemonAid and ChariTea Drinks arebeverages with a social cause twist,designed to help make the world a betterplace.In addition to the…



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Simple Stained Packaging

The Eos Coffee Branding Has anUnusual Way to Convey StrengthLevelThe Eos Coffee packaging designed byNoem9 Studio is a simple concept that'sexpanded throughout the line.A fair trade,organic brand that prides itself oneco-friendly packaging, Eos Coffee hasmanaged…



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Rainforest Energy Drinks

Guayaki Yerba Mate Has a UniqueSocial Business Model

Certified by B Corporation, Guayakí is abeverage company that imports anenergy drink made out of yerba matefrom the South American rainforest. Thebeverage comes in many forms includingbottled cold…


Peaked and Mild2,263 Clicks in 54 wPub: Oct 22, 104.7

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Fair Trade Beverages

LemonAid is a Chic Social Businesswith a Conscience

LemonAid is a social business that seeksto create fresh, healthy lemonade akin tothe kind your grandma used to make, butwith a social cause. With a sharp focuson branding and design, LemonAid is a…














Guerrilla GardeningThe marketplace becomes a playground for stealth gardening

Implications - With urbanization contributing to the loss of lush, green landscapes and gardens, guerrilla

gardening seems to be one attempt at a solution. Those�be it product designers, activists or average

consumers�yearning for greener pastures (literally) are turning to stealth ways to infuse everyday

products and the urban environment with more flowers, plants and the like. Everything from greeting

cards and art projects to product packaging and asphalt have been struck with someone�s green thumb,

proving that eco-friendly elements really can be incorporated into anything in the marketplace.


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Grenade Planters

These Seed Bombs are GrenadeExploding Gardening Tools

These amazing seed bombs are theperfecting gardening tool for those whoneed some gardening incentive. Thegrenade seed bomb actually explodes inslow motion and is made up of compost,mud and seeds which…



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Plantable ProducePackagingVegetable Labels by Ben HuttlyBreak Down Then Burgeon

If this student's packaging project makesit to the market, I have no doubt thatthese Vegetable Labels by Ben Huttly willsucceed so far as to ruin farmers'businesses.The intention of thisgraphic…



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Guerilla Asphalt Gardens

Pete Dungey Fills Up Potholes WithFlowers

Potholes are a problem for many cities,but perhaps artist and graphic designstudent Pete Dungey has discovered thesolution: guerrilla asphalt gardens.Dungey has begun covering potholeswith soil…



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Mossy Maze Installations

'Moss Your City' Promotes GuerillaGardens in London, England

Designed by PUSHAK, 'Moss Your City'is located in London, England. Althoughnot an actual maze, as my title suggests,you could certainly get lost in thisinstallation. The main purpose of 'MossYour…



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Plantable Greeting Cards

These Botanical Paperworks CardsBlossom into Wildflowers OnceBuriedEvery year, millions of greeting cards findtheir way into landfills, but theseBotanical Paperworks cards sidestep thatunfortunate fact by being plantable oncethey’ve served their original purpose.…














Crowdsourced ChangeSocial good is increasingly powered by crowdsourced campaigns

Implications - What one person can do, many can do better�this is the idea behind crowdsourced social

good initiatives, in which non-profits are seeking help for their causes via collaborative and social

networks. By building an army of do-gooders through crowdsourcing initiatives, traditional social causes

can be magnified; rather than simply asking people for donations and the like, these initiatives, instead,

ask consumers to �come together� to do their part.


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Peaked and Warm1,975 Clicks in 31 wPub: Apr 4, 115.9

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Heroic Crowdsourced ArtAuctionsSkeletor Saves is a CharitableCollection of He-Man Artwork

Skeletor Saves is a charity art auctionbenefiting the Ali Forney Center thatfeatures original works inspired byHe-Man and the Masters of the Universe.What makes Skeletor Saves unique isthat all of…



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Micro-CrowdsourcedFundraisingThis 'How to Build a School in 3Hours' Video is Sure to Inspire

When philanthropreneur Taylor Conroy --whose motto is "destroy normal" --wanted to get his friends involved incharity, he wasn't going to go about it inany ordinary way. He conducted a seriesof experiments,…



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Social Innovation Habitats

The Hub Network Helps to IncubateIdeas for Change Around the World

Everyone’s invited to the Hub Network.The Hub is a place where ideas areincubated and change is made. Open tosocial innovators looking for office spacefor a day, a week or a few months. TheHub…



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Collaborative CreationGigsGood for Nothing Brings PeopleTogether for Fast-Track 'Doing'�

Good for Nothing is an event that bringstogether a variety of people with differentskills to do some “good for nothing.” In acool workspace, with three causes thatface particular challenges and…












EcoducationGreen learning becomes an integral part of modern academia

Implications - Students today understand the importance of eco-friendly living; some classrooms are even

becoming a mecca for eco-conscious learning and initiatives. More and more students are doing their

parts and contributing to the cause, and schools everywhere are being built with the environment in mind.

Thus, a merge has begun between eco-minded businesses, green organizations and educational

institutions alike.


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Ultra-Green Theaters

Brown University Creative ArtsCenter Approaches Eco-Concernsin a Big WayThis Brown University Creative ArtsCenter by Diller Scofidi + Renfrorepresents another example of thearchitectural firm's fantastic ability toproduce cutting-edge, thoroughly efficientenvironmental…



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Treetop Playgrounds

The Camp Twin Lakes TreehouseEducates Children AboutSustainabilityThe Camp Twin Lakes treehouse is anewly built treetop structure nestled inRutledge, Georgia, and part of thenon-profit Camp Twin Lakesorganization. Camp Twin Lakes “providesplaces and paths for…



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Edible Schoolyards

PS216 in New York is Getting aNutritous Makeover

A public school in New York City is thetarget of an experiment being conductedby Work AC and Alice Waters’ ChezPanisse Foundation. PS216, the schoolin question, is getting a brand newschoolyard that…


Peaked and Mild691 Clicks in 36 wPub: Mar 1, 114.4

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Zero Energy Schools

NYC’s School ConstructionAuthority Unveils a Carbon NeutralDesignNew York City’s School ConstructionAuthority has a fantastic reputation forbuilding some of the city’s greenest civicbuildings, but their latest plan for acompletely carbon-neutral school looks…



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Mandatory EnvironmentalEducationTaiwan to Require Classes onProtecting the Planet

Taiwan has enacted mandatoryenvironmental education. Beginning in2011, students will have to take classeson environmental protection. An annualminimum of four hours of instruction onenvironmental…














Social Media AcademicsNetworking tools make learning an integrated experience

Implications - Going beyond today�s teaching tech is social media aimed at the classroom. From virtual

internships to Twitter scholarships, social media tools and sites applied to education appeal to the

modern day student�and teacher�who requires more than just a textbook or computer. This person is used

to a constant stream of information, especially from peers, and as such, demands more integrated and

interactive academic tools.


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Peaked and Viral11,767 Clicks in 26 wPub: May 12, 119.0

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Tuitionless Ivy LeagueEducationOpen Culture Brings Classes toYour Desktop for Free

Open Culture is an innovative educationmodel that brings classes from the topinternational schools to your computer forfree. The Open Culture platform bringstogether classes from Berkeley- andHarvard-caliber…


Peaked and Warm885 Clicks in 57 wPub: Oct 1, 104.5

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Blog-Subsidized Studies(UPDATE)$10,000 Granted for the 4th'Blogging Scholarship' Award

College Scholarships is offering up to$10,000 to the most impressive studentblog in its fourth straight year of the'Blogging Scholarship' award. Targeted atcollege students, this prize caters to a…


Peaked and Mild658 Clicks in 27 wPub: May 3, 115.4

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Live Webcam Networking

ViDoBounce Offers Students anEasy Way to Meet People Aroundthe WorldHave you always wanted to meet peoplein your college or around the world aseasily as possible? ViDoBounce, arecently launched website from aBishop's University freshman, just filledthat need. ViDoBounce…










Sensualizing ReligionHedonic portrayals of religion push the boundaries of convention

Implications - Sex and religion are perhaps two of society�s most taboo subjects, and marrying them no

doubt brings out an unparalleled fascination among consumers. Photography, fashion and art focused on

sensualized religion create controversy and push society�s buttons, testing the tolerance of today�s

consumer. If such traditionally inappropriate themes can be embraced, there�s no telling how far brands

can push marketing limits.


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Peaked and Viral111,816 Clicks in 40 wPub: Feb 1, 118.7

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Naughty Nun Photoshoots

Jessica Hart and Lydia Hearst areSensually Seductive Sisters

This Jessica Hart and Lydia Hearstspread definitely breaks the stereotype ofwhat we would associate with nuns. Theblond duo turns the typical nunstereotype right out the door with thissensual and…


Peaked and Viral70,518 Clicks in 34 wPub: Mar 15, 118.8

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Naughty Nun Photography

The Brian Ypperciel KittenMagazine Features a ReligiousMotifIt seems like the fashion world can't getenough of their naughty nuns by thelooks of this Brian Ypperciel Kittenmagazine editorial. This photo shoot,however, takes it to a whole new Sapphiclevel,…



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Religiously DarkPhotographyCamille Domain PhotographsAnzhela Turenko as a Lost Soul

Religious undertones are nothing new inthe fashion industry, especially lately, soCamille Domain's recent photo shoot isn'ttoo shocking, but provides just the rightamount of edginess. The religious…



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Haute Religiontography

Melissa Rodwell's PhotographyCrosses Lines

Photographer Melissa Rodwell is an avidfashion photographer and her latesteditorial dubbed Chapel could cross thetaboo line for devoted Christians. But, allin the good name of fashion, Rodwell isable…



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Rose-Tinted RosaryEditorialsAxarquic Lady by Diego Diaz isReligiously Ravishing

Lensed in a hazy domestic setting,Axarquic Lady by Diego Diaz capturesscenes thick with spirit. Titled after theSpanish religion of Andalusia, theseintimate spreads reveal the sacredpossessions of…



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Luxe Metallic Frocks

The Gareth Pugh Winter 2011/2012Collection is Glamorously Dark

The Gareth Pugh Winter 2011/2012collection showcases symbolic shapesand wearable sculpture with a dark twistto once again surpass all viewers'expectations.By using a similar style ashis spring/summer…



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Brooding Gothic Babes

The Melissa Rodwell Chapel Seriesis a Dark Take on the Occult

The models in the Melissa RodwellChapel series are perfectly brooding andunequivocally sensual. The dim,candle-lit setting adds to the mysteriousfeel of this shoot. Black tulle, veils,rosaries and…


Peaked and Warm8,427 Clicks in 51 wPub: Nov 14, 105.3

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Piercing Prayer Pictorials

Marcelina Sowa Poses for 'BeingBathory' in Fashion Gone Rogue

Photographer Sinsong is the creativeforce behind this exclusive editorial,'Being Bathory,' for Fashion Gone Rogue.The shoot is yet another macabreMorticia-inspired spread by thephotographer, and it…




















ChariTEEsFast-track charity t-shirts encourage immediate help from consumers

Implications - Charitable donations in support of a natural disaster are time-sensitive; those affected need

resources and relief almost immediately. To create incentive for donations, companies are offering t-shirts

that can be made and distributed quickly�as little as a week�to fund disaster relief efforts. Such

�chariTEEs� are a quick and simple way to reward consumers who take part in social good.


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Charity Designer Apparel

Sales from the Stussy x FragmentDesign Shirt Go to Red Cross forJapanThe Stussy x Fragment design shirt is acollaborative effort between the twobrands to help those in need ofassistance as a result of the earthquakeand tsunami in Japan.On March 10th, amassive earthquake…



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Disaster Donation Apparel

The Adapt Japan Relief T-Shirt SaleProceeds Go to Earthquake Relief

Clothing brand Adapt Advancers hasreleased the Adapt Japan Relief T-Shirtto help those who were in the recentearthquake in Japan.A massiveearthquake shook Japan with an8.9-magnitude terror. Officials…



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Natural Disaster CharityTeesSupport Japan's Relief Efforts Withthis Help Japan T-Shirt

Reach out to those who in need with thisHelp Japan T-Shirt. With the recentunfortunate natural disasters in Japan,organizations have made it easy for youto aid the relief efforts happening inthat…



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Rockstar Relief Apparel

Jeantrix Design 4 Japan CampaignHelps Post-Quake Aid Efforts

The Jeantrix Design 4 Japan Campaignis one of the latest wonderful charitableefforts created to fund relief efforts inJapan.The Philadelphia-based fashioncompany is one of many organizationsthat…



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T-Shirts for Haiti

Fashion Leaders & Celebs Help aWorthwhile Cause

Haiti relief efforts are incredulously andthankfully endless. The Fashion For Haiticampaign of the Council of FashionDesigners of America is too, doing itspart to help out thisdevastation.Designers…


Peaked and Mild1,598 Clicks in 68 wPub: Jul 23, 105.2

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Oil Spill Tee Shirts

‘Unf--K THE GULF’ Website RaisesMoney for Charity

The ‘UNF—K THE GULF’ website willgive you a badass perspective on thedevastating outcomes of the oil spilldisaster. Promoting charity tees sportingtheir motto, these individuals drop plentyof f-bombs…
















Connected ActivismOrganizations actively use social media for social good

Implications - As social good becomes more relevant in the purchasing decision of today�s consumer, one

way to reach them is through social media. Facebook, Twitter and other online networks are being used

to enhance activist or charitable activities, allowing marketers to take advantage of the relationships

between online users and the ability of the Internet to take a message to viral heights.


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Peaked and V. Hot12,941 Clicks in 49 wPub: Nov 30, 106.9

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Social Media Sacrifices

Celebs Offer Up Their Digital Livesfor the Buy Life Campaign

The Buy Life campaign may seem likesocial media suicide, but the macabremovement is for an amazing cause. AliciaKeys' "Keep A Child Alive" organizationhas spawned the Buy Life concept joiningwith…



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Altruistic CelebAssassinations (UPDATE)'Keep a Child Alive' Claims MoreFamous Victims

The 'Keep a Child Alive' campaign hastaken the form of a rather ironic means ofraising awareness. As a strategy to raisefunds and familiarity surrounding thepressing HIV/AIDS issues in India andAfrica,…



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Enlightening Social MediaFixturesThe Twitter Ball by Sarah Turner isan Eco-Conscious & Recycled

Most lighting fixtures are content merelyto provide some kind of illumination, butthe Twitter Ball by Sarah Turner is farmore ambitious in its capabilities,composition, and aspirations.Madealmost…



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Successful Social MediaProtestsDid James Franco Cancel UCLACommencement Speech Due toFacebook?James Franco won't be making hisscheduled commencement speech atUCLA this year, and many in Westwoodthink that his sudden withdrawal from thegraduation ceremony is directly due to aFacebook protest…



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Collaborative TwitterFundraisingPayPal, eBay & MillerCoors StepUp to #BeatCancer

PayPal, eBay and MillerCoors are lookingto use Twitter for some large-scalefundraising at the Blog World Expo usingthe hashtag #beatcancer. Thecorporations have pledged to donate apenny for every…














TechademicsOnce a source of student distraction, gadgets now act as digital learning tools

Implications - Technology is often blamed for shortening the attention spans of students and distracting

them from their studies. More gadgets, however, are crossing the line between attention-diverting

nuisances and education-enhancing tools. Perfect for today�s digital-savvy students, these tech learning

devices not only improve the learning experience, but also make it a more engaging one.


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Peaked and V. Hot69,518 Clicks in 77 wPub: May 20, 107.7

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Tablet Notebook Disguises

Dodocase Moleskine iPad CaseLooks Sophisticated and TechSavvyWhen you are seen with the DODOCaseMoleskine iPad Case, others will wonder"Who carries notebooks these days?"This case makes you technologicallybehind, but technically still cool.Theworld's most…


Peaked and V. Hot21,875 Clicks in 44 wPub: Jan 3, 117.4

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iPhone Notebooks

Smart Phone Notes IncorporatesOld & New School Note-TakingWaysMixing up two note-taking designs of oldschool notebooks with new-schooltechnology, the Smart Phone Notes totesa clever and useful combination of thetwo into one package. The design is likea book-bound…



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Academic Laptop Skins

The Composition Notebook Decalfor the New MacBook Air

Considering that the new MacBook Air isthin and light enough to be taken for anotepad, the Composition Notebookdecal seems very appropriate. Extremelyclever and thorough, it even comes with alined…


Peaked and Mild1,540 Clicks in 52 wPub: Nov 11, 103.3

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Techie Textbooks

Kno Tablet Revolutionizes How YouLearn in School

Making learning fun and digital, the KnoTablet is the modern day textbook. I wishI had one of these back when I was inschool.Designed exactly like a book, theKno is a duo tablet. Replacing ancient…



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Digitally-Inspired Papers

The BrigadaCreativa Icon Notebookis a Geeky ComputerizedPage-TurnerThe BrigadaCreativa Icon Notebookfeatures a new design that incorporatesold-school habits with a new-school look.This ironic interactive notebook looksdigital, but is analogue all the way.Thiscreative…


Peaked and Mild703 Clicks in 65 wPub: Aug 11, 103.7

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Mathematical Mouses

The Canon X Mark I Doubles as aCalculator

Surf the web and do your taxes with theCanon X Mark I Mouse. This mouse is atriple threat, letting you crunch numbers,input numerical data and click on coolthings you see on yourcomputer.Fusing…
















Solar PublicShared sun power could stimulate desire for greener living

Implications - As solar power becomes more accessible to the individual consumer�be it through their

homes, phones or backyard lighting�it is also becoming the focus of city planners and municipal

governments. Now, everything from freeways to streetlights can harness the power of the sun, offering

the general public the advantage of a greener environment, and ultimately encouraging more people to

take on the eco lifestyle.


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Peaked and Viral25,562 Clicks in 55 wPub: Oct 21, 108.2

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Towering Solar Trees

Tourism London Unveils the World'sTallest Solar Tree

Tourism London has laid claim to the title,at least for now, of having the world'stallest solar tree. Tourism Londonrecently "planted" the 22-foot tall treewhich can generate 10,000kw hours ofpower…



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Flowering Street Lights

Sunflower Street Lights ProvideEco-Friendly Illumination

Danish design duo Riis Ros has come upwith an eco-friendly way to light up citystreets with this design dubbed SunflowerStreet Lights. These street lights wouldilluminate city streets in aneye-pleasing…



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Sun-Powered PublicLightingNothing Design's Solar Trees LightStreets in Angkor Wat in Cambodia

Nothing Design's solar trees aresolar-powered street lights that havebeen installed in Angkor Wat, Cambodia.The solar trees provide public lightingand increase night-time safety forresidents and visitors.…



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Solar Panel Freeways

'Solar Serpents in Paradise' TurnsL.A.'s Freeways intoEco-PowerplantsMans Tham's Solar Serpents in Paradiseis such a brilliant idea it makes youwonder why no one had ever thought of itbefore. Tham has proposed coveringL.A.'s Santa Monica freeway in solarpanels that…



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Solar Sidewalks

These Photovoltaic Paving Tiles PutCities on the Road to GreenerInfrastructureAs a collaboration between Onyx Solarand Butech, these photovoltaic pavingtiles are the newest manifestation ofsun-powered technology to hit thestreets. Since asphalt soaks up a lot heatin the summer,…



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Power Station ParkingLotsThe Solar Parking Lot Lets YouPlug-In and Charge Your EV forFreeNow that the state has opened its firstSolar Parking Lot, citizens of Tennesseewill be able to charge their electric carsfor free. The parking lot has parkingspaces for drivers to pull-up andplug-in.…



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Sun-Soaking Freeways

The World's First Solar-PoweredHighway in Italy

There has been plenty of research oncreating roads made of solar panels, butthe 'A18 Catania-Siracusa' solar-poweredhighway in Italy will be the world's first tocome to reality. Equipped with 80,000…


















Eco SchoolingGreen practices and innovation become a large part of today�s schooling

Implications - An emphasis on eco-friendly learning is pushing tomorrow�s graduates to make the green

lifestyle choices which our generation may have ignored. With more educational institutions encouraging

green school buildings, environment-focused classes and the design and availability of eco-friendly

learning tools, the educational arena presents a major area of opportunity for eco-minded brands.


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Shipping Container ArtSchoolsLot-Ek Redesigns ContainerBuilding for Korean Art School

This shipping container art school is apretty cool concept that will house theOpen Art School in Korea. The designfeatures eight shipping containers thatare arranged in a sort of chevron patternand…



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Touchscreens for Tots

The Smart Pillow is an EfficientLearning Tool for Young Children

Park Jungsik and Kim Jong Deok havedesigned a learning tool, Smart Pillow,which offers an interactive and enjoyablelearning experience for children. Contraryto traditional educational toys, theSmart…



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Eco Educational Facilities

The Green School in Bali isPowered Entirely by Clean Sources

The Green School in Bali, Indonesia is aparticularly astonishing place for manyreasons. Attendees of the Green Schoolnot only enjoy a higher-quality educationthan what's normally available in their…



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Eco Pod Nurseries

Discovery Day Care Center HelpsKids Get Their Thumbs Green at anEarly AgeThey sure didn't have anything like theDiscovery daycare center when I was akid. This super-modern design, which isto be built in Dresden, Germany, features13 egg-like classrooms with a publicglassed-in…



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Mandatory EnvironmentalEducationTaiwan to Require Classes onProtecting the Planet

Taiwan has enacted mandatoryenvironmental education. Beginning in2011, students will have to take classeson environmental protection. An annualminimum of four hours of instruction onenvironmental…














Social Conscience MediaOnline networks provide new channels for spreading activist initiatives

Implications - With consumers flooding social networks, surfing the Internet daily and connecting to the

web via their phones, social media provides a major channel of reach for charitable donations and social

cause awareness. Applied to activism, social media can leverage the relationships between individuals,

taking causes to a level never before seen with traditional forms of fundraising and campaigning.


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Collaborative TwitterFundraisingPayPal, eBay & MillerCoors StepUp to #BeatCancer

PayPal, eBay and MillerCoors are lookingto use Twitter for some large-scalefundraising at the Blog World Expo usingthe hashtag #beatcancer. Thecorporations have pledged to donate apenny for every…


Peaked and Chilly1,060 Clicks in 59 wPub: Sep 22, 104.5

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Epic Online Activism

Social Media to Fund MalariaStricken Countries

In March of 2010, a social mediaconnection took a unique stand to fundMalaria affected countries and theworldwide population by conveying themessage instantaneously andcompellingly. The results were…


Peaked and Chilly1,085 Clicks in 59 wPub: Sep 19, 102.3

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Auctioning off TwitterFollowersThe TwitChange Auction Sells offCelebrity Followers

The TwitChange auction is changing theway people donate to charity. Thiswebsite auctions off celebrity Twitterservices, with all proceeds going towardscharity.You can bid on a celebrity to havehim/her…










Charitable DevianceSocial campaigns place heavier emphasis on attention-grabbing methods

Implications - In a society where charities abound, it is becoming harder for the social-minded consumer

to choose where to donate his or her money and time. Competition amongst charities and social

initiatives has risen steadily, which has provided the impetus for an increase in unique and innovative

charitable projects, some even bordering on bizarre.


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Charitable BodyModificationsAryan Hopkins Gets 1,091 Piercingsfor the Shriners Hospital for Chi

Piercings can be quite painful, but AryanHopkins got 1,091 of them for charity.You can feel his pain just by looking atthe images above.Aryan Hopkins isn'tsomeone who just gets body piercingsfor…



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Gruesome Charity Art

Nike and (RED) Create GraphicBody Tears for the Tied TogetherCampaignNike and (RED) have created one crazyart exhibit. The Tied Together Campaignhas taken Marc Wyndham Bass's skindistortion art and put the gruesome workon the body, showcasing muscle tissue,arteries,…



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Fashionable Charity Tees

The Edun Kenya Kids ProjectFeatures Hand-Drawn T-Shirts forCharityThe Edun Kenya Kids Project is sellinghand-drawn design t-shirts to benefit theschool children in Kibera, Kenya in termsof food and health care. These awesometees have an obvious childish charm to…



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Charitable Corsets

Lady Gaga Auctions Costume forHaiti

The amazing artist we all know and love,Lady Gaga, auctions her bedazzledcostume for charity. Her GaryCard-designed skeleton corset will beauctioned off on the website CharityBuzz. The money raised…



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Charitable Stripping

Axe Undie Run Has StudentsDonating the Clothes Off of TheirBacksI can never say no to supporting a goodcause, and most causes aren't as goodas the Axe Undie Run challenge. In aneffort to donate clothing to those in need,Axe is having students from ten collegecampuses…



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Charitable EarthquakeAnthemsRihanna, Jay-Z and Bono Perform'Stranded' at Hope for Haiti Now

Last night's performance of 'Stranded' atHope for Haiti Now by Jay-Z, Rihannaand Bono redefines the term "epiccharitable anthem." These inimitable popculture fixtures took over the telethon;you can…



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Charitable Hemp Footwear

Toms Shoes for Charity: WaterRaises Money for Clean Water

Not only are Toms shoes supercomfortable, they also bring good to theworld; their latest endeavor is TomsShoes for Charity: Water. Having alreadyteamed up with actress Charlize Theronand Blake Mycoskie…



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Upcycled CharityCreationsOne Noffs Charity Clothing isDesigner-Created andChildren-FriendlyUpcycling and recycling clothing havebecome popular ways to revamp yourwardrobe and breathe new life into oldclothes, and One Noffs takes a charitablespin on these eco-friendly activities. Thecompany,…




















Inclusive WeddingsSame-sex marriage inspires other unconventional nuptial ceremonies

Implications - Even though same-sex marriage is not legal all over the world, it does not mean that the

gay population is excluded from celebrating their love. The rise in the acceptance of same-sex

relationships has lead to other typically �unconventional� matrimony ceremonies that take the road -- or

aisle -- less traveled.


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Peaked and Hot12,503 Clicks in 71 wPub: Jun 26, 106.1

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Double Dress Weddings

One Same-Sex Couple BreaksStereotypes by Both Wearing WhiteGownsWhen Carlyn and Brittany decided to getmarried, they broke the long-held lesbianstereotype where one partner forgoes thedress and wears a pantsuit. These galsmade their special day a double dresswedding.…


Peaked and Hot10,728 Clicks in 76 wPub: May 27, 105.4

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Holiday-Themed QueerWeddingsPinkee and Pony Seal the Deal in aCemetery

Pinkee and Pony went ahead and madeit official with a full-on Dia de losMuertos-themed wedding, and it all wentdown in a cemetery. I believe the Biblehas a word for this: "badass."Thewedding was…


Peaked and Hot17,748 Clicks in 84 wPub: Mar 31, 106.4

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Freak Show Nuptials

Dina and Gary’s Wedding Broughtthe Circus to Their Vows

Dina and Gary’s New Jersey will be onethat all attending won’t soon forget.Holding the ceremony and reception in avintage bowling alley only helped thefreak show wedding theme that they hadintended.…



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Lesbian Winery Weddings

Erin and Erica's Fantasy NuptialsShowcase Who They Are

Dear lesbians, you win. Seriously, I thinkyou guys are great and pretty mucheverything you do is awesome (we won’ttalk about Rosie O’Donnell). Trust me, Ihave given serious thought about joiningyour…



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Rollin' Wheelchair Brides

Andy and Jeff Say 'I do' toAccessible Weddings

When Andy and Jeff were married, theydidn't need to decorate their car with a'Just Married' sign as Andy already hadone attached to the back of herwheelchair. The wheelchair bride and herhappy groom…



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Cushy Nuptials

Korean Man Lee Jin-gyu MarriesAnime Body Pillow

A Korean man named Lee-Jin-gyu hasfallen in love with his anime body pillow.The connection that he shared with thispillow was so deep that he decided tomake it official by proposing to her.According…



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Sapphic FairytaleWeddingsMeghann and Shasta Channel'Beauty and the Beast' for TheirNuptialsUpon viewing images from this 'Beautyand the Beast' themed wedding ofMeghann and Shasta, my head almostexploded. One bride wore aBelle-inspired yellow gown, while theother bride wore a powder blue…


















Me-WearT-shirts with personal meaning appeal to those who wear everything on their sleeves

Implications - With personal attributes like favorite quotes, interests, political party and sexual preference

available on social networking profiles, "me-wear" is an extension of virtual self-branding. More

consumers are wearing their politics, pop culture favorites, sexual preferences�and, not to mention, their

hearts�on their sleeves.


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Peaked and Viral25,368 Clicks in 89 wPub: Feb 22, 107.1

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Inappropriate PoliticalTeesThe Paolo Ferranini Impure T-ShirtsOffer Comedic Couture

It seems as if those novelty vintaget-shirts have died off in the last year ortwo. I enjoyed them very much,especially the 70s era-looking tops thatwould say something to the effect of"Jim's Lumber…



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iPad T-Shirts

Custom Fashion that Spoofs theApple iPad Includes Lots of PeriodJokesThe media has officially been hit with aniPad craze, but so has the DIY fashionworld. These iPad t-shirts were found invarious Zazzle stores only a day afterSteve Jobs’ big unveiling of the AppleiPad…



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Facebook-Stalking Tees

Mavi Staiano Makes T-Shirts out ofStrangers’ Facebook Photos

Mavi Staiano has taken everyone’sfavorite pastime, Facebook stalking, alittle bit further. After hours and hours ofonline stalking, she has collected over5,000 images and screen shots ofrandom Facebookers.…



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Nerdified Apparel

Tony Garcia T-Shirts Offer VintagePop Culture with a Twist

Geek-branded clothing is one fashiontrend that hasn't lost any momentum asfar as I'm concerned. Faux vintage shirtswith either fake companies or classicvideo game references on them havebeen a hit…


Peaked and V. Hot13,492 Clicks in 72 wPub: Jun 18, 106.1

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Adult 'Toy Story' Style

The Mighty Fine Disney ‘Toy Story3’ Tees Aren’t for Kid

These Mighty Fine Disney ‘Toy Story 3’tees take childish graphics andimplement them onto adult fashions.These Disney-inspired pieces are a greatway to show your playful side and amuseyour kids, as…



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Simpsonized Soccer Shirts

The Nike 'Write the Future'Campaign Continues withRonal-doh TeesThe Nike 'Write the Future' campaign hasreleased its second series of shirts,baring the larger than life slogan. Parttwo of the line is headed up by a shirt thatfeatures Homer Simpson and Cristiano…



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Anti-War Clothing Lines

Carrot Clothing Hip Apparel isActivist Garb for Street Culture

Carrot Clothing hip apparel grew from theprotest garb of Seriban, AleksandarGligoric in 1999. To voice concerns aboutfreedom in war-torn Serbia, Gligoricstarted printing unequivocal anti-warmessages…



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Foreign CommunicationTeesThe Traveler's Phrasebook T-ShirtMakes Language BarriersDisappearThe Traveler's Phrasebook T-Shirt makescommunication in a foreign country easy!The shirt is designed to help you attainwhat you need by pointing at thecorresponding image on the creative tee.Hungry?…




















ShocktivismActivists take a more militant stance through provocative marketing strategies

Implications - Activists are viewing marketing as less of a fringe activity and more of a necessity,

competing for a piece of the marketing pie where they can. Using shock tactics that raise eyebrows,

social organizations are behaving more and more like marketers�only with a different message.

Consumers--those who crave social change as well as those who don�t--can�t help but absorb and

respond to this provocative activism.


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Charitable BodyModificationsAryan Hopkins Gets 1,091 Piercingsfor the Shriners Hospital for Chi

Piercings can be quite painful, but AryanHopkins got 1,091 of them for charity.You can feel his pain just by looking atthe images above.Aryan Hopkins isn'tsomeone who just gets body piercingsfor…


Peaked and Viral75,107 Clicks in 71 wPub: Jun 26, 108.0

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Riot Photography

Crowdsourced PhotographyBecomes Go-To for G20 Riots inTorontoThese crowdsourced G20 Toronto riotphotos show that when people get out ofcontrol, crowdsourced journalism andphotography has become the go-to placefor both readers and traditionaljournalists. This…



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Social AwarenessGreetingsThe BP Oil Spill Greeting Cards byenGreet are Satirical and Charitable

The BP Oil Spill Greeting Cards byenGreet provide a hilarious portrayal of avery serious issue. Poking fun ateveryone involved, from the BP companyto Sarah Palin, these cards are perfectfor your…



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Ignorance-ThemedActivismAmnesty International 'Ignore Us'Print Campaign is Provocative

The newest Amnesty International 'IgnoreUs' ads are provocative and disturbing,two features that make this campaignincredibly effective. The set of adsfeature masses of people facingbackwards in a…



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Graffitied EndangeredSpeciesThe WWF Campaign Tags theEnvironment for Awareness

Although to many graffiti is considered awork of art, when seen in the contextportrayed in the latest WWF campaign,it's hard to think of it as more than simpledefacement. This powerful WWFCampaign…



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Toxic Animal Ads

The WWF Evollution CampaignLooks to Send a Clear Message

If you seek environmental ads with astrong message and clever imagery, lookno further than the WWF Evollutioncampaign. The organization has alwaysbeen known for cutting edge andsometimes even controversial…



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Gory Toy Campaigns

The Caritas Ad Campaign WarnsParents of Violent Playthings

The Caritas ad campaign certainly canchange anyone’s view of the typicalstuffed toy. This shocking ad campaignwas put together by advertising agencyBBDO of Dusseldorf, Germany, andshows parents how…



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Sinister Anti-SmokingCampaigns'Smoking Kill' by Khalil DamakShows the Dangerous Cycle

These artistic anti-smoking posters arepart of a series called 'Smoking Kill' byKhalil Damak. Each image shows thedangerous relationship between cigarettesmoke and a smoker's health bydepicting the…




















Social Media DetoxPrivacy-deprived consumers look to isolation as a reaction against social media

Implications - As a reaction against social media and the use of �fear� in marketing campaigns,

consumers are seeking privacy and solace through seclusive innovations. Architecture, furniture,

photography, websites, travel destinations and tech tools that shut people out supersede revealing

oneself to the public via social media sites.


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Secluded Sandy Shots

The Sizzling 'Where Were You…On The Beach' Spread in VMagazineFriends of V Magazine, Miranda Kerr, BarRefaeli, Raquel Zimmerman and TerryRichardson, strip down to their swimsuitsand take personal photos of their sandybeach trips. In 'Where Were You… OnThe…



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Voyeuristic Exhibitions

The Tate Modern 'Exposed:Voyeurism, Surveillance and theCamera'The Tate Modern ‘Exposed: Voyeurism,Surveillance and the Camera’ exhibitionis a collection of over 250 pieces with thetheme rooted deep in the idea of‘photographer-as-voyeur.’From ParisHilton’s…



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Instant Privacy Domes

The Duplex Workspace Desk Has aConvenient Built-In Cover

If you are one of those people who hatesthe idea of someone reading over yourshoulder, the Duplex Workspace Desk ispretty much perfect for you. The desklooks and acts like a regular workingspace,…



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Exclusive Beach Estates

The Cave Cay Private Island WillSet You Back $110 Million

If you added the Cave Cay private islandlocated in Exuma, Bahamas to your realestate property holdings, you would havefamous neighbors like Nicolas Cage,David Copperfield, Johnny Depp, FaithHill and…



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Quitting Social Media

May 31 'Quit Facebook Day'Campaign Gains Ground

If you're afraid of Facebook's intrusivenew "privacy" practices, you might wantto consider participating in the QuitFacebook Day campaign. Much like TheGreat American Smoke Out, QuitFacebook Day is…


Peaked and Hot7,925 Clicks in 82 wPub: Apr 13, 105.7

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Botanical Balconies

Studio Seilern WhitehorseDevelopment Gives New Meaningto Green HouseThe Studio Seilern WhitehorseDevelopment is the latest project in theever popular and necessary trend ofeco-focused architecture. Set to be builtin London, the building gives newmeaning to the term…



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Anti-Privacy SearchEnginesOpen Book Makes You Think TwiceAbout Your Facebook PrivacySettingsOpen Book may be the most nefariousnew search engine on the Internet. Thiswebsite lets you search anything postedon Facebook that isn't private. Mom, Iapologize in advance.Open Book lets yousplit…



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Subterranean Spas

The Reardonsmith UndergroundHotel Has More than SurfaceAppealNowadays people will spend obsceneamounts of many to get a little piece ofnature and wilderness, whether it’srenting a cottage on a secluded lake orstaying at a posh resort in the mountains.Now however…




















Reptilian IntrigueCold-blooded creations are inspired by the mysticism of reptiles

Implications - Reptiles, due to their mysticism and unpredictability, are both one of the most feared and

most intriguing animals on the planet. As the obsession with reptiles perhaps runs alongside the

consumer fascination with the equally unpredictable vampire, pop culture junkies are increasingly looking

to their cold-blooded friends for scaly design inspiration.


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Slithering Body Art

Serpent Lovers Show their Feelingswith Snake Tattoos

The serpents in these snake tattoos arescarier than real live snakes. Fromcobras to boas, all kinds of snake bodyart cover these brave, reptile-lovingsouls.Even more interesting than thekinds of…


Peaked and V. Hot17,835 Clicks in 80 wPub: Apr 26, 106.7

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DIY Dentistry

Francesco Sambo 'Selfportrait'Project is Mechanized Mania

The Francesco Sambo 'Selfportrait'project is a collection of extremely darkimages that look like a series of scienceexperiments gone awry. Theseself-portraits are incredibly stylized, usingdigital…



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Disturbing Dragon Art

These Christopher Ulrich Paintingsare Frighteningly Good

The Christopher Ulrich paintings aredeeply disturbing. This painter has quitethe talent for combining the human formwith reptilian creatures. The mixtures ofthe two forms create a disconcertingpiece…



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Mini Dragon Pets

An Avatarian Reptile Found inIndonesia

First of all, there is a such thing as amother effin mini dragon. The photosabove were taken in Buton, Indonesia atthe Lambusango Forest reserve byReddit user Biophilia_curiosus. He'sclever and geeky,…



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Reptilian Activists

The Latest PETA Ad CampaignFeatures the Fierce Jenna Dewan

I know this PETA ad campaign issuppose to get you thinking about animalactivism, but the only thing I'm thinking isthat Jenna Dewan is the hottest reptile onthe planet -- and that's just downright…



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Reptilian Aircraft Vehicles

The Mercedes Unimog Makes SureYou Aren't Left Stranded

Probably one of the worst things thatcould happen to you at an airport is theplane malfunctioning before it even takesoff. If such an unfortunate circumstanceever does happen, you want to makesure…



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Reptilian Heart-AttackFoodsThe Bacon Cheese TurtleburgerMay Run Away With Your Health

The first word that popped into my headwhen looking at the Bacon CheeseTurtleburger in disbelief with a side ofdisgust was, "Why?" First of all, whywould I want to chow down on anythingthat resembles…



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Reptilian Retail Displays

The Alexander McQueen Window inNYC is a Jungle of Style

Retail displays often rely on boldness andextravagance to capture the attention ofshoppers, and perhaps one of the mostnotable examples from this season is theAlexander McQueen window displayfrom…




















Real-TimingConsumers desire instant gratification from both information and products

Diverse markets are honing in on real-time features in order to appeal to today's demand for immediacy.

With such a vast array of choice, consumers� on-the-spot desires have created a �now� culture like never

before. For both information and consumer goods, real-timing adds an extra component to competitive

strategy.


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Social Media Martial Arts

Knuckleburger.Com CompilesModern Day Warriors' Tweets

Mixed martial arts (MMA) is a full contact,combat sport that has found itself inmainstream sports discussions. Madepopular by the Ultimate FightingChampionships (UFC), a U.S.-basedMMA promotion company,…



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Selling Real-Time Trends

Disney/Pixar Promotes With 'ToyStory 3' Twitter Trending Topic Ad

Disney/Pixar has bought the very first"Promoted" trending topic with their 'ToyStory 3' Twitter trending topic ad. If youare an avid user of the micro-bloggingwebsite, you would have noticed achange…



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Levitating Parks

Rael San Fratello Architects''Migrating Floating Garden'Proposes Eco UFOs'Migrating Floating Gardens' by Rael SanFratello Architects proposes a floatingsolution for plant life in dense urbanenvironments. The Migrating FloatingGardens are suspended in the air fromremotely-controlled…



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Luxury Shoe Games

The Jimmy Choo Trainer Hunt UsesSocial Media Tool Foursquare

At this very moment, I'm desperatelywishing that I was in London to take partin the Jimmy Choo Trainer Hunt. Set upjust like a treasure hunt (but with the helpof social media tools Foursquare,Twitter…



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iPhone Money Apps

'Square' Payment System Lets AnyBusiness Take Credit CardsInstantlyThe ‘Square’ payment system has thepotential to take advantage of one of thebiggest hassles for many smallbusinesses: accepting credit cards. Itpromises no contracts, monthly fees, orhidden costs…



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TV-Like Networking

Flip Through iBuddz’s Channels forIntegrated Social Networking

Ever heard of a social media siteoperating in the same way as yourtelevision? iBuddz is a social media sitethat, unlike any other in the Internetnetworking arena, allows for a uniqueinteractive experience…



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Interactive FaceProjectionsNokia Ovi Maps Activation GetsCelebrated in Style in London

This is another brilliant digital idea blendsengaging interactive technology into aproduct launch for Nokia Ovi Maps. Youcan take a peek at this incredibleprojection idea in this video; it's fromthe…


















Blatant BillboardsConsumers no longer react to traditional ads, need in-your-face displays

Implications - The average consumer is exposed to over 3,000 advertisements in a day. To separate their

brands from this sea of advertising, ad executives are swaying away from tradition, escaping the norm

through unique marketing tactics that include larger-than-life, interactive or attention-grabbing billboards.


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Peaked and Viral83,597 Clicks in 73 wPub: Jun 13, 107.9

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Human Billboards

Roomservice Magazine FeaturesReal Life Transactions

Roomservice, an independent magazinefrom The Netherlands explores real lifetransactions and featured humanbillboards in its first issue. Graphicdesigner Jacco Kranenburg purchasedhuman billboards…



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Naughty iPad Ads

Berlin iPad Adbusters Put Up aScandalous Billboard in RosenthalerPlatz SubwaySteve Jobs famously noted that the iPadwould be free of porn, but Berlin iPadadbusters have plastered up ascandalous billboard in the RosenthalerPlatz subway station that would indicateotherwise.…



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Smelly Billboards

The Steak-Scented Billboard MakesMakes Mouths Water During RushHourIf you love beef, then you'll love thissteak-scented billboard. The billboardactually sprays beef flavoring in the airbetween the hours of 7 to 10am and 4 to7pm.If you want to get a whiff of the…



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Violent InteractiveBillboardsAn Augmented Reality Billboard forRaising Awareness

Seeing is believing. The most powerfulway to tell a story is to put yourself into areal life scenario and this augmentedreality billboard has put technology to thetest.In an attempt to make audiences…



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Censored Anti-SmokingAdsRussian Anti-Smoking BillboardMeets Controversy

The latest Russian anti-smoking billboardwas created out of caution andconsideration. Yet, some have arguedthat it still manages to be on the offensiveside. Since smoking is a big deal, thedesigner…


Peaked and Hot11,932 Clicks in 89 wPub: Feb 22, 106.9

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Cutting Edge Billboards

Giant Razor Blade Slices Pigeons toDemonstrate Sharpness

To demonstrate the quality slicingproperties of their hobby razor blades,advertiser Martor Solingen of Germanyinstalled a razor blade-shaped billboardwith sliced pigeons strewn on the groundbelow.…



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Interactive Nighttime Ads

Adelaide United Football Club PlaysWith the Moon

If you’re like most of the people looking atthis billboard advertising the AdelaideUnited Football Club in Australia, youthink that the night soccer-promotingbillboard is designed to interact with…



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In-Your-Face ProjectionAds'Billbored' Projection Ads Will LightUp Your Life

The Billbored projection ads are done bya group from London. They choose busyplaces around the city and project theiropinion onto buildings.Billbored has betrotting around London projecting their…




















Fairytale RealismInfusing archetypal heroines into modern-day scenarios to evoke empathy

Implications - Alongside the resurgence of fairytale themes to inspire nostalgia is its polar opposite, in

which traditional storybook characters are brought into modern real-world scenarios. Feelings of nostalgia

are replaced with empathy and heightened awareness of the human condition, society and culture.


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Peaked and Viral558,077 Clicks in 80 wPub: Apr 25, 107.9

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Fairytale Heroine Pin-Ups

J. Scott Campbell 'Disney Princess'Series Gives Disney Divas aMakeoverThe shots you see above are from the J.Scott Campbell 'Disney Princess' series.If Disney’s appeal with kids ever starts tofade, they may want to call on J. ScottCampbell to help them go after a new…



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Brutally Honest Fables

These Re-Titled Fairy Tales areSincerely Candid

These re-titled fairy tales are, some mayargue, what the titles for classic storiesreally should be. They do just what anygood title should do. They tell you whatthe story is about, they intrigue to…



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Fairytale Boob Jobs

Dina Goldstein Unveils ModernTruths in the Fallen PrincessesProjectThe Fallen Princesses project by DinaGoldstein features photos of Cinderellagetting drunk in a dingy pub, Belle underthe knife for plastic surgery and SnowWhite juggling babies while “PrinceCharming”…



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Naughty Fairytales

Melissa's Modern HeroinePhotography

If you had long hair like Rapunzel, wouldyou rope your man like this? Thesedigitally altered, modern-day fairy taleimages include classic heroines withsexy, modern twist. They include LittleRed…


Peaked and Hot37,393 Clicks in 154 wPub: Nov 25, 086.2

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Using Fairytale Heroes toPromote ReadingLiteracy Foundation Ads

This poignant campaign from the LiteracyFoundation for the tenth anniversary of'The Gift of Reading' shows fallenfairytale heroes. Cinderella, Peter Pan,Little Red Riding Hood, Sleeping Beauty,a dwarf,…



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Objectified FairytaleCharactersPinocchio Gets Hunky in anUnbuttoned Shirt for Mr. Min

Pinocchio was introduced back in 1883 in‘The Adventures of Pinocchio’ by CarloCollodi. He was a wooden puppet whodreamed of becoming a realboy.Fast-forward to 2009 where the malebody is often objectified…



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Girl Power Fairytale Art

Krista Huot Empowers Women WithEvery Brushstroke

The artwork of Krista Huot is amazingand creative. Having an almost unhealthyobsession with everything fairytale-like,Krista Huot creates artwork that is rightup my alley. Not only tackling the more…



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Self-Sufficient Heroines

Fairytale Femmes in Home Depot'sDIY Ads Don’t Need Men

Most fairytale heroines are maids inwaiting, wringing their hands for PrinceCharming to come along and save them.Not so with the fairytale charactersportrayed in Home Depot’s Do-It-Herselfcampaign…




















Gen ZeducationEducational tools for the web savvy generations, from elementary to university

Implications - Computers and technology are being integrated in courses for students from kindergarten

to university, and their evolution must be on par with the development of the students. Progressive

institutes understand that their level of new tech integration directly correlates with the success of their

students.


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Political Shockvertising

"Hillary Obama" to PromoteUniversity

The Photoshopped picture is from an adput out by Hogeschool-Universiteit(HUB). The higher education institution inBrussel Belgium seeks to increaseattendance by offering prospectivestudents a college…



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Top 10 Green Universities

Sierra Club Names US Eco Shcools

The Sierra Club has just released its newfeature on green colleges, listing whatthey named the Top Ten GreenUniversities. It used to be that small,private colleges seemed to be the onlyones that cared.…



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Creating Higher Education

KAUST, The $10 Billion SaudiUniversity

In September 2009, doors will open tothe soon-to-be-famous King AbdullahUniversity for Science and Technology(KAUST).Over the last year, the 9,000acre KAUST campas has been in aconstruction phase.…



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A Major In SocialNetworking?Stanford Offers Facebook Course

Stanford University is offering a newprogram, complete with validaccreditation, that focuses on developingFacebook applications. The socialnetworking site is the main onlinecommunity of choice for…



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Free Textbooks

Sponsored Ads Help Students

One of the hardest parts about being astudent is the cost of education.Textbooks alone cost hundreds ofdollars, adding up to thousandsthroughout their schooling. So how abouteliminating that cost…














Street ArtvertisingUrban guerilla art prevails as a means for marketing and awareness

Implications - As a channel of communication that tends to draw instant attention and viewer

engagement, guerrilla street art is affecting various forms of marketing. Unique urban art is becoming an

avenue for all areas of promotion, including artist self-marketing, social awareness campaigns and

corporate brand building.


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Guerilla Socialvertising

The Alex Seo Crisis CampaignCreates Awareness ThroughStartling ImageryI have always been fond of guerillacampaigns, especially ones withimportant messages like this one. TheAlex Seo Crisis Campaign bringspeople's attention to the homelesssituation prevalent in many…



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Triumphant Street ArtSitesNysat Website Launches AfterGroup Overcomes Lawsuits

NYSAT stands for the New York StreetAdvertising Takeover, a group that haspreviously launched guerilla projects towhitewash New York City billboards. Thegroup faced all kinds of legal troubleafter…



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Guerrilla MarketingMayhemFauxreel Under Fire for VespaScooter Ads

Dan Bergeron is part of a street artcollective known as Fauxreel. Usuallyknown for his edgy, provocative streetart, he has recently come under scrutinyby his fans for doing guerrilla Vespa adsaround…



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Light Graffiti Campaigning

BYU Students use Stop MotionPhoto Techniques For Awareness

'Vote Brooke & Andrew: A Pretty BACampaign Video' is a fun light graffitianimation created by a Brigham YoungUniversity student elections team. Thecreative video uses a stop-motion,slow-shutter…



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Guerilla Asphalt Gardens

Pete Dungey Fills Up Potholes WithFlowers

Potholes are a problem for many cities,but perhaps artist and graphic designstudent Pete Dungey has discovered thesolution: guerrilla asphalt gardens.Dungey has begun covering potholeswith soil…



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Framed Side Mirrors

An Auto-Beautifying GuerrillaMarketing Campaign

When you return to your car after a niceday of shopping or sight-seeing, haveyou ever found those annoying flyers ormenus stuck to your windshield? Well, aFrench company specializing in customframing…
















PridevertisingPatriotic symbols urge consumers to buy by evoking feelings of nationalism

Implications - Flags and other nationalistic themes garner societal patriotism, and are appearing more

frequently in the advertising and packaging of day-to-day products, from shoes to liquor. Patriotic colors

and symbols may appeal to consumers' senses of pride and unity during times of economic or social

instability.


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Peaked and Hot11,269 Clicks in 112 wPub: Sep 15, 095.1

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Patriotic Pictorials

British Vogue Gets Nationalistic inOctober 2009 Issue

British Vogue gets nationalistic for theirOctober 2009 issue. Famed fashionphotographer Mario Testino captures anall-English cast of models including KateMoss, Naomi Campbell, Lily Donaldsonand Stella…



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Food Flags

Pasta for Italy, Raw Tuna for Japanand Blue Cheese and Grapes forFranceThese lovely works of art are a delicioustwist on edible culture. The food flagsshown here are not only astonishinglyaccurate depictions of national flags fromaround the world, but they're alsocreated…



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Communist Ringtones

Cell Phone Waiting Tones Changedto PRC Patriotic Song

Chinese pride and communistpropaganda has taken a new level withstate-controlled mobile service providerschanging the tone that you hear whilewaiting for someone to pick up the lineinto a patriotic…



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Urban Americana Photos

Rocksmith Fall 2009 Lookbook hasa Patriotic Flair

The Rocksmith Fall 2009 lookbook has apatriotic urban flair to it, through its use ofthe flag and everyday people doingeveryday things. Fall is a humongousretail season as parents are frantically…



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Presidential Cafes

The Patriotic Obama Deli Opens itsDoors in Brooklyn, NY

People all over the world continue toshow their love and support for PresidentBarack Obama. The Obama Deli recentlyopened its doors in Brooklyn, New Yorkto celebrate the first African-Americanpresident.…



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Patriotic Liquor Bottles

The Catherine MalandrinoCointreau Bottle is All-American

French fashion designer CatherineMalandrino has exuded her impeccabletaste on the design of a limited editionbottle of Cointreau. The CatherineMalandrino Cointreau bottle for theFrench liquor company…
















EducatectureLearning facilities promote creativity by getting innovative with architecture

Implications - With people leaning towards fulfilling personal rather than professional achievements, a

value has been placed on the happiness and wellness of individuals. Schools and learning facilities are

promoting creativity by getting innovative with the surrounding environment rather than just the

curriculum.


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Grasscape Schoolhouses

OFF Architecture's Eco-FriendlyJean Moulin Hides in the Hills

Camouflage may be over in the fashionworld, but it’s just taking off in the ecoworld, and the latest camo project will berevealed in 2012 with France’s very ownJean Moulin High School. Takingeco-conscious…



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Tree Pod Classrooms

The Elleray Preparatory SchoolTreehouse School Stands on Stilts

Children living in the United Kingdom’sLake District National Park could becomethe most environmentally-friendlystudents in the world (without having todo anything) because many will beattending…



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Shuttertastic Schools

The Langley Academy is aSustainable Educational Facility

With a curriculum focused on scienceand the environment, it’s no wonder thatthe design of the Langley Academy inBerkshires, UK, is an example ofsustainable architecture itself. Crafted outof wood…



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Playhouse-Styled Schools

Block X is an Unusual LearningInstitution

Created to facilitate the VidyalankarInstitute of Technology in Mumbai, India,is this refurbished warehouse known asBlock X.Learning institutions typically gofor a serious vibe, but this one is so…



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Futuristic EducationFacilitiesKristin Jarmund Architects Create aModern High School

Oslo-based Architect Kristin Jarmunddesigned a sleek and modern high schoolin Gjerdrum, Norway. The compact planinvites activity and use. The mainentrance leads into a circular openschoolyard atrium…














Designer ConservationStyle meets cause when water conservation and fashion collide

Implications - Water conservation has been a hot topic for a long time, now it's becoming more personal

as people bring their own styles to the cause. More aesthetic attention is being bestowed on

environmentally-conscious innovations to appeal to even the most discerning consumers.


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Ecosystem Showers

Jun Yasumoto's Phyto-PurificationBathroom Filters & Recycles Water

Jun Yasumoto's Phyto-PurificationBathroom is a conceptual system thatturns your shower into a mini-ecosystem.The design is a clever take on thewater-saving conundrum that relies onplants to do its…



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Solar Sea Homes

Formodesign CreatesWater-Surrounded Getaway

Architecture firm Formodesign hascreated a house made for those whodon’t like neighbors--and I mean REALLYdon’t like neighbors. The house on thewater home design by Formodesign is inthe middle of…



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Cheeky WaterConservation AdsBrazilian "Xixi No Banho" AdvocatesPeeing in the Shower

This hilarious commercial is part of aBrazilian ad campaign to promote peeingin the shower to save water. F/NazcaSaatchi & Saatchi from Sao Paulo are thecreators of the cheeky “Xixi no Banho”clip.…



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Rainwater FiltrationSystemsSkywater Harnesses Precipitationfor Fresh Public Hydration

The Skywater is a public water filtrationfountain that was designed by Ji-younKim in South Korea. The system worksthrough the collection and storage of rainwater.The Skywater system takes therain…












EmbracismThe rising interest and adoption of other cultural practices

Implications - The more the world embraces cultural diversity, the more beauty ideals begin to blend.

Looking to other cultures for traditional cosmetic and fashion practices as well as entertainment and

relationship dynamics can help businesses connect with the interests of culturally-curious consumers.


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Anime Geishas

Natalie Shau's Gothic Girls Have aBeautiful Darkness

Artist Natalie Shau works in a veryunique way, which of course showsthrough in her work. These figures are allmarginally creepy, and remind me of amix between Japanese geisha girls andanime. By…


Peaked and V. Hot44,876 Clicks in 110 wPub: Sep 27, 096.6

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Punk Geisha Photography

'Cherry Blossom Girl' by NicolinePatricia Malina is CulturallyGlamtasticThere’s something innately sensual abouta geisha, and ‘Cherry Blossom Girl’ byNicoline Patricia Malina is a photo setthat pushes that sensuality well. ModelYunn Ru is styled by Thornandes Jamesand…



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Kimono Sleeves &Gladiator BeltsInnocence & Arsenik Fall 2009Lookbook Blends Cultures Beautifull

Mira Nameth is the photographer behindInnocence and Arsenik's Fall 2009lookbook, and it's a gorgeous series ofimages. The collection maximizes theshimmer of satin, the beauty of drapingand the magic…



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Underwater Geisha

The Provocative Photography ofJason Heller

Underwater Geisha Photography? Sure,why not. At Trend Hunter, we’re alwaysfans of underwater photography, so whenJason Heller sent us his latestphotoshoots, I felt like a fat kids jumpingat cake. …



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Futuristic Geishas

'Techno Orientalism' is anAvant-Garde PhotographicWonderlandI would love to get gussied up like thefuturistic geishas in Soon Tong's 'TechnoOrientalism' shoot. Model Viktoria Sdazzles with diamond-shaped blacklipstick and highlighter-bright neon yellowand…



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Punk Geisha Fusion

Aging Professor Fashion MeetsModern Asian at Commes desGarcons Fall 2009Comme des Garcons is not a designhouse known for playing it safe; while lastyear they featured fake appendages, theFall 2009 RTW show as a peculiarmashup of punk geisha, old male Englishprofessor…



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Geisha Storage Devices

Japanese Sensu Handheld FanUSB is Elegeantly Inconspicuous

The Japanese Sensu handheld fan USBis a perfect solution to the often wastedfan. Now instead of it lying around whenyou're not hot (or for a geisha,performing) you could be using it for up to16gb…



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Red Light Restaurants

The Geisha House Opens in the OC

An unlikely themed restaurant hasrecently opened in Orange County,California. The Geisha House can befound off Main St. in Santa Ana, and isnot like any other Asian eatery. Thislavish restaurant…




















Celebrity PSAsUsing stardom for socially conscious awareness campaigns

Implications - Not only do celebrity activists empower others, their star cred improves in the eye of fans

and media if they�re engaged in good causes. Socially conscious organizations have realized the power

of celebrity endorsement on their campaigns and are forming these mutually beneficial relationships.


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Peaked and Mild4,568 Clicks in 186 wPub: Apr 11, 084.8

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Celebrity PSAs

Sexual Harassment by HaydenPanettiere

Will Ferrell's comedy social site Funny orDie has collaborated with the "KnowMore Things" foundation on a celebritySexual Harassment PSA featuringHeroes actress Hayden Panettiere.Panettiere draws…



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Human Rights Ads

Amnesty International "Make SomeNoise" Campaign

These ads, featuring US presidentGeorge Bush, Kim Jong II, the leader ofNorth Korea, and Robert Mugabe,Zimbabwe's dictator, are for an upcomingAmnesty International concert inHungary.Millions of…


Peaked and Chilly2,941 Clicks in 183 wPub: May 2, 083.9

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Celebrity PSAs II

Will Ferrell & Jennifer Aniston forBurma

"With great power comes greatresponsibility," and that is true for holdingcelebrity status as well. HollywoodA-listers have a huge influence onpeople, so it's great to see stars like WillFerrell use…










Sympathetic AwakeningPhotographic realism stirs emotions into awareness

Implications - Witnessing the violation of human rights, from sexual abuse to physical battering, is an

innately uncomfortable experience. Images that manage to ruffle emotions are often the ones that have

considerable impact and make lasting impressions. This is best achieved through realistic, visceral

imagery.


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Self Defense PublicAwareness AdsPepper Spray

These creative public awareness adsfrom Thailand relay an importantmessage. Girls & boys, always have apepper spray ready in dangerousplaces.The campaign smartly plays onthe tag line “When they…



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Powerful PSAs

Sexual Abuse

Sexual abuse is not a light subject, andthis powerful appropriately creepy anddisturbing public service announcementvideo ad successfully delivers themessage: "If sexually abused childrennever get…



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Cattle Branding Kids

Shocking Ads Portray Impact ofChild Abuse

Trend Hunter recently featured a verydisturbing and powerful public serviceannouncement video that shows thelasting effects of sexual abuse whichhaunt the victims to their dying bed. TheChild Protection…



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Hitting With Words

Domestic Violence: Verbal Abuse

This powerful PSA campaign fromSingapore successfuly illustrates howverbal abuse can be just as horrific asphysical violence. This is an importantissue to raise awareness of, as manypeople do not…



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Movie Ratings onForeheadsDomestic Violence Ads

These ads make me a littleuncomfortable and evoke great sadness,but making an emotional connection iscrucial in awareness ads. This campaignfor the National Centre for DomesticViolence sheds light…



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Plastic Dolls forAwarenessAnti-Genital Mutilation Camapaign

We've featured a number of posts onFake Love about people who seekromantic companionship from plasticdolls. We've also featured severalcontroversial ads that promoteawareness for genital mutilation,…



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Image Manipulation toEvoke CompassionParkinson Awareness Campaign

These ads for Parkinson awareness werecreated by TAXI 2, Toronto and areexceptional at delivering a visualmessage of what living with Parkinsondisease is like. The ads, created for theParkinson…


















Illustrated AwarenessHuman rights awareness as a byproduct of artistic creativity

Implications - People have a tendency to look at creative artworks longer than basic photographs, and

much longer than words. When trying to bring awareness to something, the longer the target can be

engaged with the campaign, the better.


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Drawing With Mosquitos

Malaria Kills More Than Hitler,Stalin, Tanks & Bombs

I am in awe of this new Malariaawareness campaign by África Directo.The message that "Nothing and no onetakes as many lives as malaria" isingeniously delivered by drawing portraitsof infamous dictators…



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Suicidal Animated Animals

Disturbing Global Warming PSA

We've seen an animated PSA for Burma,and were shocked at how much acartoon can stir the emotions. Now we'vecome across this amazing, yet sad anddisturbing animated PSA fromMcCann-Erickson.Their…



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Animated Art as a PSA

'Burma Viral' for Myanmar

I have never seen a more movinganimation than this PSA entitled “BurmaViral,” from the beautiful imagery andsoul-touching music to the potentmessage. The 90 second clip wascreated by Shilo for…


Peaked and Mild5,334 Clicks in 165 wPub: Sep 12, 084.8

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Humans as Earth'sParasitesAnimated Environment PSA

Directorial studio Three Legged Legsused a new spin on the environmentalPSA for their short film "Humans!" bydepicting the human race as a parasiteon a personified Earth.Greg Gunn, CaseyHunt and…












Opulent FoodExorbitantly priced food gets viral attention

Implications - Melons, sundaes, desserts and hamburgers costing into the thousands of dollars sounds

ridiculous at first, but could you use this to your advantage? In some cases, these items have been sold

as part of charity fundraisers; instead of just writing cheques, donors get a taste of opulence in return.


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$5000 Hamburger

The Fleurburger

As is everything in Vegas, theFleurBurger 5000 is over the top with ahefty price tag of $5,000.00. Created byChef Hubert Keller, the FleurBurger 5000is served at Fleur de Lys in MandalayBay. It…



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$2 Million Cognac

Henri IV Dudognon Heritage

The world's most expensive cognacwhich is packaged by jeweler JoseDavalos, is the Henri IV DudognonHeritage dubbed as the DNA of cognacs.This ultra expensive liquor which hasbeen produced since 1776,…



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$400 Beer

Carlsberg Vintage 1

We've featured Carlsberg beer for theirfantastic advertising campaigns, mostrecently the Carlsberg Don't Do Littercampaign, but this time we're featuringthem for their achievement for the titleof…


Peaked and V. Hot11,552 Clicks in 209 wPub: Nov 8, 075.9

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$25,000 NYC Dessert SetsGuinness RecordFrrrozen Haute Chocolate

A $25,000 chocolate sundae made theGuinness Book of Records today,officially earning it title for world's mostexpensive dessert. If you thought the$14,500 Fortress Aquamarine dessertwas outrageous,…


Peaked and V. Hot11,037 Clicks in 221 wPub: Aug 14, 075.4

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World's Most ExpensiveDessert$14,500 Fortress Aquamarine

If you think the cheesecake you had lastweekend was expensive, wait until youtry the The Fortress Aquamarine. Sold ata restaurant in Sri Lanka, this dessertmade the Forbes Travelers list of theworld's…



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High Class Hangovers

World's Most Expensive Cocktails

Today’s elite have turned to cocktailmixologists to unwind. It is no longerenough to buy outrageously pricedbottles of pink champagne or finescotches. The world’s most expensivecocktail, according…



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$12000 Cash Only Meal?

The Suffolk Kitchen Knish Hoax

It's called Knish and if you want one, youhave to place your order 48 hours inadvance. You also have to pay $12,000 -IN CASH! So what is a Knish? It is"Osetra, Sevruga and Beluga caviars,white alba…



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$6,100 Black Melons

Rare Japanese DensukeWatermelon

Would you pay $6,100 for just onewatermelon? At 17 lbs, that works out toalmost $360 per lb! Well, somebodyrecently did in Japan. He bid and won arare, black Densuke watermelon at anauction. According…




















Catwalks for CausesFashion designers showing beneficence in their collections and campaigns

Implications - Sartorial acts of beneficence have been one of the most fashionable things to hit runway

with year. Some designers have integrated charitable aspects to their collections by donating proceeds to

social causes. While breast cancer continues to rank high, many designers are now opting for green

charities.


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Organ Protection Fashion3The Men of Marc Jacobs

It wasn't just women rushing to grab the"Protect The Skin You're In" shirts. MarcJacob's skin cancer awareness campaignextended to men as well with a collectionof "Protect Your Largest Organ"T-shirts.…



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Islamic Red CarpetFashionWorld's Most Expensive AbayaCosts $350,000

The Abaya, a traditional Islamic outfit forfemales, gets the "world's mostexpesnive" treatment on the hands ofBritish designer Bruce Oldfield, a favoriteof the late Princess Diana.“This is the…



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Awareness ThroughFashionable CelebsTommy Hilfiger, Aly & Aj for MS

Tommy Hilfiger and teen pop duo Aly &Aj have teamed up with the Nancy DavisFoundation for MS to promote MSAwareness Month in May. Aly & Aj modelvibrant orange We ? to Erase MST-Shirts, exclusively…



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Charity Galas for AIDS

Life Ball 2008

From former US president Bill Clinton,actresses Sharon Stone and "Sex andthe City" siren Kim Cattrall to SupermodelLinda Evangelista and hundreds ofscantly clad models and attendees: onlythe 16th…


Peaked and Hot9,494 Clicks in 170 wPub: Aug 1, 083.6

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Celebrity Fashion to FightCancerGwyneth Paltrow for Key to TheCure

Gwyneth Paltrow has been named thenew Entertainment Industry Foundationambassador for Saks Fifth Avenue’s2008 KEY TO THE CURE campaign. TheKEY TO THE CURE is a women’s cancerinitiative founded…



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Floral Head Bouquets

The Headdress Affair Benefit

If the flower hat Sarah Jessica Parkerwore to the Sex and the City movie’sLondon premier is too eccentric for yourfashion taste, wait until you see theoverly outrageous floral headdresses inthe “Tulips…



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Tees for Trees

Carlos Miele for the RainforestFoundation

Want to plant trees to help the planet butdon't have time to go and dig in the dirt?The good news it, you can support thecause while keeping your nails clean withone of these adorable Tees for Trees…



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Million Dollar Dresses

Alberta Ferretti Gown for AIDS

I Cannes not stop dreaming of the FrenchRiviera, especially with all the mediacoverage. Now on top of celebrity sitingand movies reviews comes news of amillion dollar gown that will be sold inCannes,…




















Mosaics With MeaningArt that integrates collaged images hints at deeper meaning

Implications - They say pictures are worth 1000 words, but these pictures within pictures may offer even

more. The Obama mosaics have gone viral on the web, while the Steve Jobs made of Apple products

speaks of volumes of pop culture in 2008. Digital mosaic-makers have become popular mediums to

create messages as art.


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32,000 Barbies RepresentReal Boob JobsSocial Commentary by Chris Jordan

Up close, you can see that thesephotographs consist of some fascinatingdetail; the entire design is made of plasticdolls. 32,000 Barbies, to be exact. Theimages, created by photographer ChrisJordan,…



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Mosaics for Marketing

Steve Jobs Made of Apple Products

We've seen some awesome photomosaics, some even functioning as morethan art and delivering socialcommentary. While this image of SteveJobs doesn't hold any moving messagesabout society, it could…



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Push-Pin Art

Eric Daigh's Portraits

These push-pin portraits are a moderntake on Monet's dotted paintings; fromafar, they look like beautiful, full-colourportraits of people, but close up, their truepixel-like nature is revealed. Eric…



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Face Made of HumanBodiesWho Do You Think You Are Ad

When looked at from afar, it becomesevident that this image of a face actuallyconsists of photographs of hundreds ofnaked human bodies that, with theircombination of unique shapes andcolours.The…



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Obama Mosaics

Deep Zoom Obama & More

Obama has a lot of fans making art in hishonour, and photographic mosaics seemto be a favourite. Professionals andamateur fans are tinkering around withphoto collaging techniques to makemosaics of…



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Facial Mosaics of 100InfluencersTime 100 Cover

How ingenious is this year's "Time 100"cover? Rather than use the face of the #1position as usual, the cover depicts oneface constructed from thin horizontalimage strips of each of the 100 mostinfluential…



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Jelly Bean Art 2

Madonna Hard Candy Cover

At a promotional party in the UK forMadonna's new album, Hard Candy,there was a lot of themed merchandiseand decor including these jelly beanportraits. The art was creative out of realcandies, which…



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Art Made of Jelly Beans

Jelly Belly George Clooney

I knew George Clooney was eye candy,but I had no idea he could be this sweet!This fantastic portrait of the sexy460year-old was created out of Jelly Bellyjelly beans, forming a sort of candymosaic.…




















Touch EducationHow touchscreen technology is supporting group and independent learning

Implications - Touchscreen technology is being integrated within regular classroom curriculum as well as

in private study. Using these ultra-modern educational tools facilitates the learning process by making

instruction more efficient, environmentally-friendly and relevant to today�s tech-savvy youth.


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Intelligent Whiteboards

Microsoft TouchWall

Bill Gates demonstrated a newmulti-touch computer and interface,called the TouchWall, at the MicrosoftCEO Summit in Redmond on May 14.While Microsoft Surface's steep price tagof $10,000 makes it…



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Culinary Assistants

Interactive Digital Cooking Aid

Hannah Plevin designed a veryconvenient device she calls an InteractiveDigital Cooking Aid. This is a foldable,wall-mounted device with a fullyadjustable, removable screen and a scalewhich comes with…



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Interactive HistoryLessonsThe Library of Congress Experience

Behold the modern library experience.The recently renewed Library ofCongress includes a bunch of excitingnew interactive technologies, courtesy ofMicrosoft. These exhibitions make theLibrary of…



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Interactive Hands-onCollaboration SystemTouchTable 84

It seems that Microsoft has opened theflood gates with their Surfaceannouncement. TouchTable Inc. islaunching TouchTable TT84 as ahands-on corporate presentation andcollaboration system that features…












Millenium ParentingTeaching children to manage money: in real life, and online

Implications - Parents have always sought ways in which to teach their children to manage money, but

today�s youth are hitting the web - so parents are coming up with novel ways to teach these

responsibilities. Also emerging are non-tech yet highly modern approaches to neoteric parenting.


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High-Tech Savings &DonationCredit Card Pig Bank

The Credit Card Pig Bank concept is alogical evolution of the ole' saving piggybank or donation box. It allows you toswipe your credit card into the adorablepig and voilà, a pre-determined amount…



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Charging Children forRidesDad's Cab Meter

Thank goodness I am so past the stageof running kids all over hell's half acre forextra curricular activities. I'm not so suremom's will appreciate the name Dad'sCab, so the company has a "Mum's"version…



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Mini ATM Machines

The Piggy Bank of the Millennium

The portable, mini home ATM takespiggy banks to a new level. It keepsrecord of how much hard cash youdeposited and lets you withdraw moneyby using your card and entering your PIN,just like with a…










Pro Bono VivacityPeople are seeking reciprocal exchanges of services in place of money

Implications - Consumers have sought ways to save money for centuries, but a new movement has

people in search of living for free � and they�re succeeding, often luxuriously so. From free flights in

exchange for viewing ads to gratis living in homes in need of care, these innovations rely on reciprocity.


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Rent-Free Living AroundThe WorldCareTaker.org

How would you like to live in an exoticlocation completely rent-free?Caretaker.org makes it possible byoffering online listings of propertycaretaking and house sitting jobs aroundthe world. Thanks…



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Free Historic Homes

Just Repair & Move In

No down payment, no mortgage, no rent,some repairs needed. Could this be foryou?Curators are being sought out forhistoric residences in some states thatcannot afford their upkeep. You're goingto…



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Free Plane Tickets

ULCCS Like RyanAir Offer FreeFlights

Being able to travel is a luxury, right? Wesay this not only because of time, butbecause literally the cost ofaccommodation and the flight fare alonecan leave a horrendous dent in your bankaccount.…



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Free Drink VendingMachinesPay By Watching Commercials

Would you be willing to watch a30-second advertisement on a vendingmachine to get a free drink? Accordingto a vending machine operator ApexCorp, soon, “thirsty Japanese customerswill be able to drink…












Protean EthicalHow socially conscious credit cards align with ethical consumer virtues

Implications - Consumers are actively seeking to be more socially conscious, from making charitable

donations to taking eco initiatives. Credit cards offering these types of rewards programs align with these

virtues. Coordinating product features with client conscience entices consumers to spend more freely.


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High-Tech Savings &DonationCredit Card Pig Bank

The Credit Card Pig Bank concept is alogical evolution of the ole' saving piggybank or donation box. It allows you toswipe your credit card into the adorablepig and voilà, a pre-determined amount…



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7 Green Credit Cards +HSBC ecosmartMasterCardIt seems each week another credit cardcompany is offering eco-incentives. Thisweek it was HSBC ecosmart MasterCardwas unveiled. Other eco-friendly creditcards on the market include: BrightPlanet…



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Green Credit Cards

Leonardo DiCaprio & HSBC

Leonardo DiCaprio continued to promoteeco and environmental awareness withhis first visit to Hong Kong to promotelocal bank HSBC’s new “Green CreditCard”. A joint project between HSBC andThe…



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Microlending Credit Cards

KivaB4B Doubles Grants

Kiva.org has been cited several times inTrend Hunter because the microfinancesite is just so awesome! The latest fromKiva is that they partnered with AdvantaBank, one of the largest issuers ofcredit…












QuakespirationChina�s May earthquake affected the people, as was reflected in various art

Implications - Generally disastrous phenomena like earthquakes are considered tragedies, but China�s

earthquake managed to arouse compassion and creativity, as seen in the art forms below. With the use

of the internet, natural disasters are helping to bring people together from around the world.


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Earthquake Weddings

Photos in the Wake of the ChinaQuake

Since the California earthquake has ourmind on earthquakes once again, it's anappropriate time to showcase thisdramatic gallery of photos taken on May12, 2008 in Sichuan, China. Aphotographer was…



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Exposing HumanityThrough PhotosImages of China's Earthquake

My father, a German living in Beijing,sent me a beautiful article from Bild.de,the online version of a popular Germannewspaper. It was a moving piece thatwas supplemented with touching photoslike…



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Controversial EarthquakeFashion PhotosChinese Magazine Closed AfterRacy Rubble Pics

A Chinese lifestyle magazine tookadvantage of the unique backdropcreated by the rubble of the recentSichuan earthquake, but not everyone isrecognizing the artistic initiative as apositive one. New…



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Emergency Couture ForDogsEarthquake Rescue Apparel

Now your teacup pooch can go beyondstylish accessory, and can really serve apurpose. The earthquake rescue geardemonstrated at the Security and SafetyTrade Expo in Tokyo is custom tailoredfor your…



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Collapsible EarthquakeHelmetTatamet

Football games. Motorcycle rides.Construction sites. These are theactivities that Americans think of whenthey think of helmets. This is what makesthe following Japanese product so unique- a collapsible…














Blackouts in UnisionEarth Hour 2008 was the largest voluntary electric power-down in history

Implications - On March 29, 2008, over 50 million people voluntarily shut off their lights for 60 minutes.

The WWF Earth Hour initiative had participants in 370 cities in 25 countries turn off all electronics as a

collaborative visual statement to express the care people share for the planet.


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Earth Hour 2008

Kuala Lumpur, Malaysia (GuerrillaSchool Story)

The message of Earth Hour 2008 is thathelping earth starts with us as individuals.Turning the lights off at our own home forone hour sends a message that smallacts of awareness, no matter howinsignificant,…



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World Shuts Light Off forthe EnvironmentEarth Hour

Here’s your chance to take action andshow the leaders of the world that youcare and are deeply concerned about thewellbeing of our planet. All it takes is onehour of your time and doesn’t require…



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Earth Hour 2008

Times Square Shuts off Billboards

On Saturday, March 29th, from 8:00 to9:00 pm, millions of people world-widewill be celebrating Earth Hour.Participants will shut off lights and TVs,and go dark for the event, which is insupport…










EarthvertisingAdvertisements and campaigns that raise awareness for global warming

Implications - After Al Gore�s Inconvenient Truth made its global impression, campaigns against global

warming became hot forms of advertising. Not everyone was eco-interested then, but 2008�s surge in gas

prices peaked interests in new demographics seeking to prevent global warming-related disasters.


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Killing Animals For Oil

Toyota Prius Awareness Campaign

This Toyota Prius campaign depicts astark truth: draining fuel from motherearth is like taking life away. Use less fueland you have more life.The message isdelivered with simple illustrations, by…



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Winter 2079

Global Warming Ad Gags by GoShout

Very interesting campaign. Here's thesetup: The video depicts winter in theyear 2079. We should expect to seebleak, snow covered imagery, instead,we are presented with a hip pool partycomplete with…



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Crude Imagery forAwareness Blood of Earth on Your Mouth

Going for a variation of “having the bloodof someone on your hand,” this newcampaign for Brita water filtration pitchersand Nalgene refillable bottles warns usthat we are murdering our planet and…



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Breakdancing Honey Bees

Haagen-Dazs Bee-Boys forAwareness

Colony collapse disorder is threateninghoney bees with extinction andHaagen-Dazs wants to help. The icecream company is debuting a video withbreak dancers dressed as honey bees forSaveTheHoneyBees.com.…



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Animal ExtinctionAwareness AdsFrogs Forever at VancouverAquarium

Want to have a glimpse of what our worldwould be like if frogs were to becomeextinct? Well, judging by the new adcampaign from Vancouver Aquarium, youwill have an outbreak of bugs and insectseverywhere,…



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Gas Station Art Projects

International Fiber Collective For OilDependency Awareness

The world’s first fabric-covered gasstation is the work of artist Jennifer Marshwho was both sick of paying high gasprices and tired of seeing the 50-year-oldeyesore on her daily commute. Sheorganised…



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Giant Green Projections

Earth Images at Grand Central NYC

April 22 is Earth Day, but New Yorkersare limiting their thanks for the earth toone single day. The green celebrationhas turned into one that's being calledEarth Weekend as it extends from April14…


















Modern ReligionEven Catholicism is getting a modern twist

Implications - Younger generations are approaching religion in a very different way, and some churches

are trying to adapt. The Pope even tried to appeal to more environmentally-conscious demographics by

adding new sins which pertain to the maltreatment of our planet.


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Inflatable Church

Make Your Wedding Cheesy

Getting married outdoors has beenfraught with perilous weather like windand rain since time began. That's why it'sabout time someone came up with theuber-cool and very helpful, inflatablechurch. You've…



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Lego Replicas

Abston Church of Christ by AmyHughes

I'm usually not much of a Lego fanatic butthis replica of a church is a masterpiece.The incredible attention to detail is justamazing from the organ player to thereligious icons, to the ceilingcandelabra…


Peaked and Hot8,302 Clicks in 262 wPub: Oct 31, 064.8

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Cross Shaped MP3 Players

Saint B and iBelieve

Moscow-based Man Works Design hascreated the Saint B - an MP3 player inthe shape of a cross. It's not the firstcross shaped MP3 design. The iBelieveis a small converter that lets you carryyour iPod…



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Digital Religion

Pope Reaches Out With TextMessages

For his age, it's incredible how modernPope Benedict XVI is. In his latestapproach to expand his global appeal,the Pope is reaching out to youth bysending out thousands of text messageswith inspirational…



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Culinary ChurchConversionsThe White Rabbit Restaurant

Takenouchi and Webb, architects fromIndonesia, remodeled a historic buildingthat used to house a church, and haveturned into a restaurant called The WhiteRabbit.Although this may sound a bitoutlandish,…



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Designer Churches

St. Bartholomew's Church by MaximVelcovsky

What happens when hip designersmakeover classic churches? The result isintriguing. St. Bartholomew’s Church hasbeen redesigned by Jakub Berdych ofQubus Studio. The church featuresPersian rugs, rough-cut…



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Political Publicity Parodies

Benedict vs. Obama: POPEParodies HOPE

ANIMAL has commissioned artist MichaelIan Weinfeld to create this limited edition"POPE" print of Benedict XVI. Theoccasion? To commemorate Benedict'sfirst visit to New York City asPontiff.The…



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Christian FashionStatementCross MP3 Player with Bible Audio

What would Jesus listen to? Christianform meets function meet fashion withthis cruxifix shaped mp3 player necklace,containing 17 hour of the New Testamentaudio Bible. Distributed in the UnitedStates…




















Celesbians + The GaymousThe rise in stars coming out and celebritizing gay relationships

Implications - Ellen Degeneres and Portia de Rossi�s gay marriage received a lot of media buzz, as did

several other gay celebrity couples like George Takei and his husband, and Lindsay Lohan and

Samantha Ronson. Homosexuality has inspired everything from lesbian song lyrics to major fashion

campaigns.


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Peaked and Viral123,852 Clicks in 168 wPub: Aug 16, 086.8

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Celebrity LesbianWeddingsPortia de Rossi and EllenDeGeneres to Wed

Portia de Rossi and her long-term partnerEllen DeGeneres have been talkingmarriage for a long time now, but with thecontinuous legal issues regarding gaymarriage, it's been difficult to moveforward…



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Fake Lesbian Fashion Ads

Versace Fall-Winter '08 Campaign

Never one to produce boring shots, uberfashion photographer Mario Testinoinjected the new Versace Fall/ Winter2008-2009 women's ad campaign with amysterious faux-lesbian vibe betweentwo of the most…



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Accepted Lesbian Culture

Katy Perry's "I Kissed A Girl" TopsUK Charts

Katy Perry is topping the charts with hercontroversial hit song, “I Kissed a Girl.” Infact, she has now scooted in front of KidRock and is #1 on the UK music charts. Ithas also been #1 for seven…



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Celebrity Dads AgainstGay MarriageLindsay Lohan's Dad Objects

Lindsay Lohan's dad joins Miley Cyrus'dad, Billy Ray Cyrus, in the perils ofcelebrity fatherhood. While Miley's dadsupported her controversial publicitystunts, Lindsay Lohan's dad is against hisdaughter's…



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TV Show Asks WhyCelebrities are GayJohn Barrowman on The Making ofMe

BBC One will air a very unique programthat tries to present answers to thecontroversial question, are we born with acertain sexual preference or is it as aresult of our upbringing andenvironment?…



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Considering Lesbianism

Kylie Minogue Toys With Being Gay

Kylie Minogue recently announced she’sbeen considering becoming gay, andconsidering how much press lesbianshave had lately, this would be a verysavvy PR announcement. “I’d go gay forher,” Kylie…



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Supermodel LesbiansGone MainstreamIrina and Freja Kiss for Elle

These images of two, youngsupermodels locking lips isn't from somedirty men's magazine; quite surprisingly,it's from the pages of Elle, one of themost respected, high end women'sfashion magazines.…



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The New Lesbian

Gayelle

A group of lesbians unhappy with theirtitle have launched a world-widemovement to change the name of theirsexuality to "gayelle" due to a "persistentdistaste for the word lesbian" which theyargue…




















Geek PrideThe collective nerd ego grows as their skills are coveted by the masses

Implications - Being dubbed a geek or nerd used to be one of the biggest social criticisms one could get,

but not so anymore. As technology-based innovations become the norm for everyday communications,

people who possess these skills are now looked up to, and these �geeks� are proud of their savvy.


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Geek Tattoos

Tattoo Designs for Nerds

Geek tattoos? As you may haveguessed I am loving tattoos at themoment. But tattoos and geeks has to bea trend-winning combination. I have beenusing a blogger geek tattoo inpresentations for a while,…



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Geeky License Plates

Tech-Inspired Vanity Plates

Geek-chic has reached new heights inrecent years, with geek culturepermeating everything from baked goodsto Halloween costumes to jewelry andaccessories. With that in mind, it shouldcome as no surprise…



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Band Geek Hero Shirts

Fashion for Proud Musicians

Prefer practicing with a real band toplunking aroudn on plastic Guitar Hero orRockband instruments? Be proud of yourreal musical talent with the Band GeekHero T-shirts! They punch up shirts infunky…



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Geeky Fragrance Jewelry

The Flash Drive Necklace andPerfume Dispenser

Although stylish, the Scent Drive isclearly an artifact of geeky Jewelry. Theaccessory is a unique little flash drive /necklace combo that emits an alluringscent.This is a must for someonewanting…



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Geeky Soap

PC Mouse Soap

Bring your geekiness to the shower withthis adorable mouse-shaped soap byYeduo.Complete with a realistic scrollwheel, the mouse comes in black orwhite.According to the Taiwanesecompany, "This…



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Geek Jewelry

Keyboard Ring

Geeks can be technology-savvy and chic,stylish and fashionable. Designer ManuelBozzi seems to be trying to make asimilar statement with this piece ofjewelry. The geeky ring has a keyboardmounted…



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Eco Geek Necklaces

Recycled Circuit Board Pendants

Circuit Board Necklaces make eco-geek,eco-chic. The necklaces are made ofrecycled printed circuit boards. Theywere printed wrong when manufactured,causing them to become a waste. Everynecklace is…


















Stormy CaptivationHurricanes have been catching our attention and popping up in art

Implications - People have been becoming more environmentally conscious, and the media has been

shedding light on damage of global warming for a while, but the recent hurricane devastations have

people suddenly much more aware. The art and designs these storms have inspired are reflections of

their increasing presence in our society�s mind.


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Flickr Documentaries

Hurricane Gustav

With the National Hurricane Centerdeclaring Hurricane Gustav a category 4storm, people have turned to flickr todocument their experiences. A fewgroups have been created wheremembers can post images…



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Extreme Hurricane StreetTubingTropical Storm Fay Mishap

Hurricane Gustav has the web abuzztoday, but hopefully the people in Haitiaren't inspired by the extreme hurricanetubing in this video. When life handedthese guys Tropical Storm Fay, theyhooked up…



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Storm Chasing Bloggers

10 Killer Storm Photos

With three killer storms about to hit thesoutheast coast, Hurricane Hannah,Hurricane Ike, and Josefina, we are allreminded that times (and weatherpatterns) have changed. Theseremarkable photos were…



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Storm Photography fromSpaceNASA Hurricane Imagery

Inspired by beautiful images of HurricaneIke and Hurricane Gustav, thephotographs in this gallery are all fromrecent years. Perched way up in orbit,NASA literally has the best seat in thehouse from…



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Disaster Inspired Fashion

Lorick Collection Influenced byHurricane Ike or Hurricane Hannah?

With the National Hurricane Centernaming an onslaught of natural dangers,from Hurricane Ike to Hurricane Hannahto Hurricane Gustav, disaster is startingto prove an unusual source of inspirationto…



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Hurricane KatrinaAnniversary Street ArtBanksy Paints New Orleans

As Hurricane Gustav and HurricaneHanna raise concern, stencil-happy streetartist Banksy commemorated thethree-year anniversary of HurricaneKatrina by producing some of his paintedsocial commentary…



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Hurricane Chic

Fashion From Debris

Natural disasters and forces such asHurricane Ike are proving a rich resourcefor unusual inspired fashion.But beforethe Hurricane Gustav pants and therecent disaster-inspired Lorick spring2009 collection…



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Environmental Wake-UpCallsGlobal Warming Puts Hurricanes onSteroids

Hurricane Gustav and the Farmers’Almanac are just two of the latestreminders of global warming. In short,"global warming is putting hurricanes onsteroids," according to a new reportentitled “Increasing…




















Renovating ReligionRestoring old churches into liveable and highly modern hotels and homes

Implications - Home restoration has become popular thanks to the success of related reality TV shows.

These renovated churches reflect our desire to preserve culture yet live at the height of modernity. Adding

to their appeal is the fact that owning a piece of history can ensure exclusivity.


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Renovating Religion

Converted Churches as Homes

These heavenly buildings are actuallychurches which have been converted intomodern homes. The richly historicarchitecture of these U.K. buildingsmakes for a fascinating framework formodern design.…



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Hip Gothic Church Hotels

Kruisherenhotel

Who knew Gothic architecture could beso unbelievably funky and hip?Kruisherenhotel, located in Maastricht,Netherlands proves that it can be. We'veseen renovated churches as homes, butthis 15th century…



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Converted Church Homes

Religious Renovations

For an increasing number ofhomeowners around the world, living in aconverted former church is an attractiveoption to avoid the monotony ofcookie-cutter conventional homes. Fromsingle-family chapels…



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Renovating Religion Part II

Converted Churches as Hotels

Less people go to church today, hencethese buildings are often converted toother uses. Some of them for instancebecome hotels, and here are a fewexamples.Located in the heart of RoyalDeeside, Scotland,…



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Renovating Religion PartIIIBefore and After Church to Home

I've always loved the idea of renovating achurch or warehouse as a living space.The people at Zecc just reinforced howcool it would be to take a structure thatperhaps has outlived its usefulnessand…














Occult OvationThe increasing openness of adopting new age, metaphysical philosophies

Implications - The Secret went from a highly criticized philosophy to a social curiosity movement

endorsed by icons like Oprah. The principle is that the Law of Attraction can help people manifest their

ideal lives, proving people are increasingly open-minded and willing to try.


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Metaphysical Alien Art

Shirley MacLaine's Chakra SkyJewelry

My favourite existential actress, ShirleyMacLaine, has launched her own line ofjewellery called Chakra Sky. The style ofthe jewellery exemplifies Shirley’s love ofall things metaphysical. Each piece…



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Meet Yourself at the OshoMeditation ResortTravel so far to be so close to you undera luxury environment doing the mostsimple things of this life, sing, play, danceand talk with yourself where everybody isfriendly."Welcome to this beautiful…



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Celebrities as Religion

Religious Propaganda That RelatesOprah, Obama and The Occult

Is Oprah entrancing the world with herown religious beliefs? A new book,“Don’t Drink the Kool-Aid,” allegedlyuncovers the shocking truth that Oprah ispushing a new age religion. The book…



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Interactive WorldwideClassroomOprah & Eckhart Tolle on Skype

Oprah Winfrey is teaming with Skype toset up the first interactive worldwideclassroom in an effort help bringawareness about A New Earth. Skype issponsoring the program which Oprahhopes will bring…



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Jessica Alba's MeditationBirthPeaceful Birth of Honor

Jessica Alba had her first official photoshoot with her baby for OK! magazine,but how did the price compare toAngelina Jolie's baby photos? The latestedition of OK! Magazine, which hits newsstands…














Oily ObjectionsInnovative statement designs produced to rebel the rising price of oil

Implications - To declare their dissent towards the ascending cost of oil, defiant designers have created

statement pieces for those sharing their vision of insurgence. Fashion and jewelery can function as

everyday awareness pieces, while home decor items can send a silent message depicting these views.


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Fashion Statement AgainstOil PricesAlphanumeric Gassed Tee

The ever increasing gas prices havecrossed the line from ridiculous tounbearable. Well known for their sociallyaware and witty t-shirts, fashion brandAlphanumeric depicts this sad situationon their…



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Oil Spill Inspired Fashion

Runways Blacked out for Fall

If you really want to be haute this fall, getready to look like you played a part in theDark Knight movie or stepped out of anoil spill. Oily, dark finished fabric iseverywhere. Alexander Want, Kai…



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Industrial Materials asJewelleryOil Filter and Electrical CableNecklaces

All of these stunning pieces of jewelleryby Paola Volpi of Rome, are made withindustrial materials and products. Volpicombines the metal mesh from oil filters,copper wires and electrical cables with…



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Satirical Jewelry

Crude Barrel Necklace RevealsPrice of Oil

I find this quaint and quirky jewelrycreated by Design Glut very intriguing.The Crude Jewelry collection, which ismanufactured in monthly batches, isengraved with the date and the price of abarrel…












Political RemixingTurning politics into comedy

Implications - After decades of apathy, younger generations are finally developing an interest in politics -

largely fueled by the presence of the candidates on the internet. Viral videos are significant drivers of this

phenomenon, and often feature slightly offensive comedic remixes or beat boxing.


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Viral Political Parodies

Hillary Clinton is Fcking Obama

Oh my God! This is so damn funny andcleverly edited.First we had SarahSilverman fcking Matt Damon. Then wehad Jimmy Kimmel fcking Ben Affleck.Now it's Hillary's turn to fck Obama!Theparody was…



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Political Parody Ads

Axe's Hillary Clinton Spoof

Axe is one of the most courageous anddaring brands, always innovating when itcomes to using consumer insights andnew products. Their marketing campaigncan be quite controversial and easily grabattention.…



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6 Political Beatbox Videos

Bush, Clinton, Obama, Blair andTom Cruise

I'm quite happy to have discovered theworld of political beatbox and musicalremix. In the last week, I've posted acouple videos in this category, but todayI'm featuring them all. My favoritesinclude…










Political CelebrityThe global public and media attention on political candidates

Implications - The global fame attained by US president-elect Barack Obama in 2008 was not hindered by

any linguistic or cultural boundaries, indicating his status as a global celebrity. Political Celebrity is

bolstered by viral online videos, parodies, and content created by candidate backers.


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Most Followed People onTwitterBarack Obama is #1

Barack Obama is the number onefollowed person on Twitter... surprise,surprise. It was really only a matter oftime. Obama has 57,317 people followinghim on Twitter while he is following59,965 people.…



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Obama Mosaics

Deep Zoom Obama & More

Obama has a lot of fans making art in hishonour, and photographic mosaics seemto be a favourite. Professionals andamateur fans are tinkering around withphoto collaging techniques to makemosaics of…



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Viral Political Parodies

Hillary Clinton is Fcking Obama

Oh my God! This is so damn funny andcleverly edited.First we had SarahSilverman fcking Matt Damon. Then wehad Jimmy Kimmel fcking Ben Affleck.Now it's Hillary's turn to fck Obama!Theparody was…



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Viral Political Pranks

Barack Obama Rolling (Like RickRolling)

Brilliant, childish and spreading acrosslike wild fire on the internet is this viralBarack Obama version of the infamous"Rick Roll" prank. It is one of the standout election videos at the moment. To…












YouTube 101Not only are classrooms studying YouTube, but individuals can learn from courses broad

Implications - Instruction on YouTube allow people to further their education on their own time and in the

environment of their choice. Beyond music and food, these courses signal an opportunity for developing

online video courses in other categories.


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Virtual Cooking Classes

Culinary YouTube

With the raving success of cookingshows on TV, taking culinary endeavoursonline was the next logical step.Vancouver-based MakeMySupper is apioneer in virtual recipe sharing. Now youcan share your…



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Seniors On YouTube

Jewish Grandma's "Feed MeBubbe" Podcast

Senior citizens are taking making theirpresence felt and posting videos. Takethis Jewish grandma who decided thateven young people might be interested inwhat she has to offer….Maybe somechicken…


Peaked and Chilly3,122 Clicks in 248 wPub: Feb 5, 071.5

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Online Video GuitarLessonsThis is an ingenious idea. Learning howto play guitar has been a goal of mine forthe longest time but I just cannot find timeto take lessons, and some of them canget pricey. The Next Level Guitar offers…










Cooking Lessons 2.0The web is enabling consumers of varying culinary caliber

Implications - We are increasingly seeking creativity and customization, as seen by the growing DIY

market. Men and women of all ages are showing greater willingness to learn and apply new skills (like

cooking), which creates a huge market for programs and products that allow people to create and learn

from experts around the world. YouTube members now offer virtual cooking classes, chefs are offering

culinary tips by email, and even children and teens are expressing interest in improving their skills in food

preparation.


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Virtual Cooking Classes

Culinary YouTube

With the raving success of cookingshows on TV, taking culinary endeavoursonline was the next logical step.Vancouver-based MakeMySupper is apioneer in virtual recipe sharing. Now youcan share your…



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Seaside Summer ChefCampsTeens Learn to Cook at the Marriott

Cooking has gained incredible popularitydue to the influx of culinary TV shows.The Food Network has become afavourite channel among all ages,spurring a generation of teens to considercareers in cookery.…


Peaked and Chilly3,773 Clicks in 249 wPub: Jan 29, 071.2

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Beat Baking

Rules of Thumb for Cooking Up aNice Beat

Want a 411 on how to cook up a beat?Beardy man (Darren Foreman) UKbeat-box champion, runs through a fewrules of thumb whilst baking beats. Whowoulda thunk you could cook up such atasty treat with…










Connected ConscienceThe web is empowering new charities and services that trigger social conscien

Implications - As society becomes more values-oriented and spiritually-driven, businesses need to

respond in socially responsible ways in order to maintain their appeal. Companies that espouse social

responsibility strengthen relationships between businesses, consumers and investors.


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Social Entrepreneurs

A Megatrend

Social Entrepreneurship is seriousbusiness - and some are calling it thebusiness model of the 21st century.So.Who are social entrepreneurs that yourcool-hunting friend had been talkingabout so enthusiastically…



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Conscious Capitalism

Dirty Business No More

Muhammad Yunus, the Nobelist whocreated "micro finance," coined the termConscious Capitalism. Patricia Aburdenesaw it as a "moral transformation" and"today's greatest mega-trend" way backin fall 2005.…



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News Impact Ratings

Consumers Evaluate BusinessesBased On Company News

IKEA will charge customers 5 cents/plastic bag. Is IKEA "doing the rightthing?" Interactive readers atdotherightthing.com, a Web 2.0 sitewhere people can "evaluate" companiesbased on company news,…



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Social ConscienceFootwearBusiness Inspired by ArgentineAlpargata

Blake Mycoskie did the right thing. As hestarted his venture, TOMS Shoes,recreating the alpargata (a traditionalshoe made and used by southamericanfarmers similar to Vans or Keds) hedeveloped a social…












Sexy Vegan is Still ViralPETA continues its strategy of shock, nudity and celeb endorsement

Implications - The organization People for the Ethical Treatment of Animals (PETA) is well known for

creating campaigns that include nudity, shock and celebrity endorsement. Despite the lack of innovation,

these campaigns continue to generate massive appeal. The reason is pretty obvious--the excessive use

of famous starlets willing to pose naked for the cause attracts all demographics. Who knew?


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Peaked and Viral27,978 Clicks in 216 wPub: Sep 20, 076.8

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Naked For A Cause

Alicia Silverstone Strips Down ForPETA

Actress Alicia Silverstone stripped downto her birthday suit for PETA's latestcampaign. PETA, or People for theEthical Treatment of Animals, is anorganization against animal cruelty. Thenew campaign…



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Dating By Diet

Vegans Shun Sex With AnimalEaters

A recent article in the Globe & Mailpointed out an interesting trend in theVegan community which was backed upby a New Zealand study. A lot of theanimal-lovers have opted not to have sexwith others…



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Anti-Fur Activists

The Rest Of Your Fur CoatCampaign

Garbage vocalist Shirley Mansonappears on the hard-hitting adverts asthe new face of the latest campaign byPETA UK (People for the EthicalTreatment of Animals). Known for herreputation as a toughy…



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PETA's New Ad Campaign

Alicia Mayer in a Lettuce Bikini

Filipina supermodel Alicia Mayer is thelatest celebrity to wear a lettuce bikini forPETA Asia Pacific's pro-vegetarianism.PETA activist Jodi Ruckley, actress TraciBingham, and of course, PamelaAnderson…



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Vigilante Ads

Lettuce Lady Responds To PETAAd Ban in Texas

A few weeks ago Trend Hunter featuredAlicia Silverstone's nude PETA campaignin which the actress promotedvegetarianism. The ads spread likewildfire all over North America... except inHouston, Texas.…














Charity 2.0Cutting-edge charities are getting creative

Implications - What charities or issues resonate most with your consumers? What can your organization

do to generate positive publicity in an unusual way for a good cause? 4.0Score: Popularity

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Glow in the Dark Lingerie

Playtex Glows for Charity

Playtex has released a line of glow in thedark lingerie to celebrate the 10thanniversary of its Moonwalk Charity. During this year's Moonwalk, actress LisaFaulkner and GMTV star Kate Garrawaywill…



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Simplifying Donations

Charity Vending Machines

Appearing across Japan recently issomething called the “charity vendingmachine,” which allows users to donatetheir change to such good causes asenvironmental conservation and childwelfare at the push…



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Men in High Heels Walkingfor CharityAlthough not the first example, men inCalgary, Alberta, walked nearly a mile inhigh heels to raise money for charity. The men raised more than $143,000 tosupport the YWCA Crisis Housing Fundfor woman…



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Celebrities DesignSwarovski Jackets forCharityThis Fall, Hollywood stars have joinedforces with crystal leader Swarovski todesign one-of-a-kind denim jackets tobenefit SOS Children’s Villages theworld’s largest charity for orphaned andabandoned…



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Deface Value

Phil Collins Albums Defaced byCelebrities for Charity

Phil Collins’ No Jacket Required andFace Value vinyl sleeves will be defacedby celebrities and artists for an auction toraise funds for the 'Children In Hunger'charity.Tracy Emin, Fatboy Slim,…



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Second Life Charity Event

World's Largest Coffee Morning

More Second Life trends? Coffee again?You bet, only this time, they're combined,and for a cause. Second Life hosted itsfirst "World's Largest Coffee Morning"today to celebrate the online game'sbrand…
















Web Enabled ActivismDevelopments in social media have enabled activism to be more viral than ever

Implications - Because web activism has the capability for international reach, online campaigns could

prove much more in the future. Web activism is increasingly viral, due much in part to social networking

sites.


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Stop-Motion Mustaches

Pepsi Max Movember CompetitionDocuments Your Hair

The Pepsi Max Movember competition isjust another example of a companysupporting the month-long charity stuntthat involves having men growmustaches to raise money for prostatecancer charities, and…



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Grassroots FacebookCampaigns Against HSBCSuccessful!Social network users are beginning torecognize the potency of their power asgrass roots social and political groups arerapidly forming. Just look at whathappened this week on Facebook."Social networking…



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Movember

Growing Moustaches in Novemberfor Prostate Cancer

While some charities encourage shavingheads to support cancer sufferers,Movember, an Australian-based charityencourages supporter to growmoustaches each November. At the startof November, clean…










Culturally Sensitive ToysEmbracing culture is given a fun, educational emphasis

Implications - Parents around the world are recognizing the importance of cultural sensitivity, and are

often to finding ways to teach their children acceptance for all ethnicities. Though westernization has

flooded international markets with in influx of North American and European products and children’s toys,

there has been a growing adoption of symbols associated with other nations.


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Peaked and Viral24,117 Clicks in 306 wPub: Dec 29, 056.7

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Fulla the Muslim Barbie

Best Selling Girl’s Toy in the ArabWorld

“SHE is the must-have toy this festiveseason, flying off the shelves. But theseason in question is Eid al-Adha nextmonth, not Christmas. Santa Clausmeans nothing to her.Fulla, the Muslimdoll, is…



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Custom Dolls

Create Your Own Mini Me at TinyPocket People

It's definitely a personalized world outthere, so how about a miniature versionof... yourself? TinyPocketPeople letsconsumers personalize a 8" (14 cm) dollbased on customers uploaded picture.Just…



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Muslim Barbie Alternative

Salma Dolls

In her frustration to find amodestly-dressed doll in toy stores,Indonesian Muslim mother SukmawatiSuryaman began designing a Barbie-likedoll. Suryaman dressed the dollsconservatively; she didn't want…



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Black Barbies

Using Toys to Send the DiversityMessage in Vogue Italia’s BlackIssueWhen we look back on the events of2009, we may remember two inparticular: Black Barbie modeling thelatest fashions in Vogue Italia, and thefirst-ever line of African-American Barbiedolls. July marks…



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Orthodox Jewish PrayerBarbieRemember last December when wefound Fulla the Muslim Barbie? Well itdidn't take long for the Orthodox JewishPrayer Barbie to follow. It's all good, butI've already ordered the Vincent VanGogh Action…














Toilet Paper as a MediumPrinted toilet paper unravels an untapped medium

Implications - Printing toilet paper with advertisements, brands and logos can be a stealth marketing tactic

(think about it – you’ve got a completely captive audience). Options for ad mediums in public bathrooms

include ads on cubicle doors, urinals and TV screens, but it’s much more difficult to bring advertisements

into the home -- toilet paper provides a way. And with many shoppers selecting their products based on

price, subtly branded, better-value toilet paper may entice more consumers.


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Educational Toilet Paper

Get Smart During Relief

No longer waste your time in the littleboys room reading the back of shampooor deoderant bottles. Educate yourselfwith the ultimate toilet roll.The productpage describes, "Now you can whileaway…



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Windows Vista SP1 ToiletPaperWipe Your System Clean Promotion

The Japanese alway seem to come upwith very unusual promotional items andgadgets. This time, the Akiba PC Hotlineis advertising special Windows Vista SP1toilet paper! Unfortunately, I can't read…



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College-Ruled Toilet Paper

‘Think’ Campaign EncouragesBrainstorming Anywhere

This recent ad campaign dubbed ‘Think’is for the School of Visual Arts in NewYork City. The idea behind the promotionfor the college is to encourageideastorming at any time.The lined toiletpaper,…



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Advertising on ToiletPaperJustToiletPaper isn't Just ToiletPaper

We've seen 10 amazing toilet paperdesigns which prove toilet paper is formore than just wiping.Justtoiletpaper.com realized the samething. The company launched a line ofprinted toilet paper, perfect…



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Creative Bathroom Games

Paint-By-Number Toilet Paper

Hands up I think this is most certainly aboys trend as I don’t really get it but as ithas been forward to me about a zilliontimes today I might as well postit.Basically it is another comedy toilet…



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Colored Toilet Paper

Renova Adds Neon TP (Update)

Nearly two years ago Trend Hunterintroduced you to black and red toiletpaper by Renova. Now the company hasexpanded their line to include neonorange and green TP. Now there's adifferent way to brighten…



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News Toilet Paper

RSStroom Reader

Ready for some crappy news? Yi TienElectronics has made a computer/printerthat has a very specific purpose - it printsthe latest RSS headlines directly ontoyour toilet paper! This gadget reads the…



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Toilet Paper Novels

Koji Suzuki Releases New HorrorStory on Bathroom Roll

Going to the bathroom has never beenquite as horrifying as it is now. Blame KojiSuzuki for the bathroom fright, as his newbook, which is aptly name ‘The Drop’, willbe printed exclusively on toilet…




















Organic EatingOrganic food has found its way to the mainstream public, but there is still appeal

Implications - Despite costing more, the market for organic goods is constantly expanding. As consumers

begin to value their health, they are willing to spend increasing amounts on products that will enhance

their well-beings. Although it costs more to farm organic produce, marketers behind organic brands know

that their customers are willing to spend additional money on products they believe will enhance their

physical condition.


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Environmentally-Conscious PizzasPizza Fusion is Eco-Conscious andDelicious

It was only a matter of time untilsomeone applied the green-businessmodel to pizza. Pizza Fusion offsets100% of energy used with renewablewind. They use hybrid vehicles. They use100% certified organic…



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High-End Organic Juices

Wild Bunch & Co Offers PremiumOrganic Juices

Ultra premium organic juice? But why?Quit asking questions and spice up yourscrewdriver with something luxurious andorganic. Wild Bunch & Co offers apremium line of 100% organic juice. Thejuice…



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Electrolux Organic Cooker

Healthy Odourless Cooking

Combine innovative student minds justafter graduating with the electrical giantElectrolux and you get the cutting edgehome appliances of the future. Formallywrapped up in the guise of the 2006Design…










Pink MarketingMore big brands are choosing to go pink for Breast Cancer Awareness

Implications - "Pink marketing" has become ubiquitous for Breast Cancer Awareness, and the Breast

Cancer campaign has become a pop-culture symbol as younger generations catch on and want to

participate in the now mainstream movement. Many brands are joining in to create niche products that

promote the pink ribbon cause. The combination of cause marketing and fashion is still a relatively new

concept (launching in the early 1990s with the AIDS red ribbon). Future marketers might consider what

other industries can be partnered with to promote their cause.


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Ford Targets Sally

Warriors in Pink 2008 Mustang ForBreast Cancer

Ford Motors is joining forces with breastcancer researchers to release a limitededition Mustang GT later this summer.The auto manufacturers are hoping thattheir latest marketing approach willcapture…



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Couture Pasties for Cancer

Gothfox Gets Playful With YoungWomen's Awareness

While the pink ribbon is recognized asthe traditional emblem of breast cancerawareness, there is nothing traditionalabout these couture breast cancer nipplepasties. The pink ribbons lined withglittering…



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Pink On The Green

Birdie Girl Golf Rethinks BreastCancer

Birdie Girl Golf is an retailer that sells allsorts of golf equipment for those womenwho enjoy a good round on the greens.They're donated $50 from each $150Rethink golf stand bag sold towards theRethink…



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Haute Heels for a Cause

The Salvatore Ferragamo PinkCollection for Breast CancerResearchThe Salvatore Ferragamo Pink Collectionis the product of a joint effort between thedesigner and the Breast CancerFoundation for Breast Cancer Awarenessmonth. As a means to raise funds forbreast…



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Pink Speed Bumps

Guerrilla Breast Cancer AwarenessCampaign

This is a truly unique and creativecampaign to raise awareness aboutbreast check-ups. Taiba Hospital inKuwait commissioned the JWT adagency to come up with a strategy toincrease awareness of self…



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Ford & Microsoft Team ForBreast CancerPink Zune

October is Breast Cancer Awarenessmonth, and we've seen a huge collectionof businesses using the opportunity tooffer products and services for the cause.Joining the array of pink products on themarket…



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Pink For Breast Cancer

Jell-O & CoolWhip Get Krafty

Kraft Canada has launched a newcampaign in support of Breast CancerAwareness Month, bringing together CoolWhip and Jell-o to concoct a sweet pinkdessert. Kraft came up with a recipe forCreamy Jell-O…



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The Return of Pink

10 Pink Products for Breast Cancer

October is National Breast CancerAwareness Month, which aims to raiseawareness of breast cancer and supportbreast cancer-relatedorganizations.Virtually every companyhas pink products to show their…




















Collaborative BrandingDesigners form strategic partnerships to ignite new ideas

Implications - Collaborating with an already well-recognized brand benefits both parties. The best

collaborations are usually between two companies producing similar products but reach different

audiences. For example, high-end fashion designer Emilio Pucci lent his brand to the relatively more

affordable Seven For All Mankind denim in order to reach a younger demographic. Likewise, two

companies targeting the same demographic, yet offering varied products, can also enjoy success.


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Denim Meets Gym Wear

Second Yoga Jeans

You'll never have to choose betweencomfy jeans or stretchy yoga pants againthanks to the Yoga Jeans from SecondClothing. The casual pants have thestylish look of jeans, but have thestretchy elasticity…



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Charitable Jean Dresses

Barney's and ELLE Team Up forRecycled Jeans Auction

Project Blue has brought many notablenames from the fashion world togetherfor a great cause.Project Blue is anauction currently in progress througheBay in which recycled denim fashioncan be purchased…



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"Goddess of Love" Jeansin Support of BreastCancerWith October being Breast CancerAwareness month, many retailers aredonating percentages from the sales oftheir products to support the cause. Thispair of Denim for Immortality Jeans comewith pink…



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Pucci Jeans

Exclusive Seven For All MankindDenim

Last Spring, Pucci joined forces withGuerlain to create a limited edition colorcosmetics collection. Now get ready for anew partnership with Seven For AllMankind to produce a range of colouredjeans.…



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Upcycled Charity Denim

Recreated Designer Jeans toSupport Oceana

Upscale designers including AlexanderWang, Ann Demeulemeester, BottegaVeneta, Derek Lam, Rodarte, Rogan,Stella McCartney, and Versace groupedtogether on a project to createone-of-a-kind fashions from…



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Celeb Recycled DenimLinesAlanis Morissette & WoodyHarrelson Team up for Reco Jeans

Singer Alanis Morissette and actorWoody Harrelson have teamed togetherfor Reco Jeans. The new line of denimuses 50% recycled materials, instead ofthe usual chemical-filled cotton. AlanisMorissette…



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Festival Jeans

Diesel's Exclusive Denim forRoskilde Festival

In celebration of the Roskilde Festival,Diesel has designed limited edition jeansmade exclusively for the revelry of thesummer music event.The jeans arefestival-friendly as they have beenespecially…



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Breast Excuse For Jeans

Denim Day For Breast Cancer

If you've ever wished you could wearjeans to the office, here's your chance.Lee, the jeans company is remindedanyone with a heart for giving to don theirdenim this Friday in support of BreastCancer…




















Fun with TerrorTerrorism isn�t funny, but making fun of it is

Implications

The best way to overcome your fears is to stare them right in the face. Even better, make fun of them.

The more you know about what keeps your consumers up at night, the more you can help them

overcome their fears through the use of humor.


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Virtual Terrorism

Second Life Virtual CommunitySuffers First Terrorist Attack

Virtial terrorists in Second Life havebombed a virtual American Apparel outletand Reebok store. The terrorist plot wascarried out by a group of orgranizedSecond Lifers who believe, "Thepopulation…



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Terrorizing T-Shirts

‘I am Not a Terrorist’ Shirt Statesthe Obvious

Make a political statement with this verycool shirt. According to the designer,“After reading about blogger RaedJarrar’s experience at JFK (he wasforced to take off a shirt with Arabicwriting on it…



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Terror Soap

Political Hygiene Products ScrubOut All Kinds of Dirt

Cleanse your kitchen of terrorists withterror soap. This shockingly unique brandcan be found in Costa Rica. BoingBoingnotes, "Oh, what dark, foreboding poetrylurks in those long-lasting pink suds."…



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MySpace Hacked ByTerroristsIs Laura Schlessinger's Son AVictim Or a Bad Guy?

Dr. Laura Schlessinger is a talk showhost who tells other people how to raisetheir kids. Her own son, DeryckSchlessinger is currently on the hot seatsince his MySpace page was recentlyremoved due…



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Political Puppets

The Terrorist Finger Puppets MakeDangerous Politics Fun

Oh look! For $55, you can buy a set offinger terrorist puppets! The terroristfinger puppets boast an "Uncannycrocheted likenesses" to Osama binLaden, Saddam Hussein, Kim Jong Il,Ahmadinejad and…



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Terrorist Toilet Paper

Flush Down the Enemy with PoliticalSpoof Wipes

Spoofing political figures has beenaround forever, but maybe not in suchpoor taste. If you feel the need, you canorder custom TP with your favoritepolitical satire or sarcasm on it. Thecompany makes…
















Facebook JournalismFacebook is being used as a mass communication tool, transforming the definiti

Implications - More people are looking to news sites and blogs created by citizen journalists to obtain

news, facts, product reviews and entertainment. This is largely due to the fact that people consider

content from friends to be more credible than traditional news media which is typically paid for by

advertisers.

Facebook is one of the easiest, cheapest and most rapid forms of media to create buzz. People are more

likely to endorse a product or service or a support an icon or leader if their friends are doing the same.


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Grassroots FacebookCampaigns Against HSBCSuccessful!Social network users are beginning torecognize the potency of their power asgrass roots social and political groups arerapidly forming. Just look at whathappened this week on Facebook."Social networking…



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Facebook, SMS Warn OfSchool ShootingsNetworking For Safety

Facebook, the most widely used socialnetworking tool among students, is notonly one of the best ways to keep tabs onyour social life, but is also beingrecognized for the its ability to alertpeople…



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Politicians on Facebook

Social Networking to Win Votes

Savvy Canadian politicians are turning toonline social networking sites likeFacebook to connect with youngervoters. Others, like Timmins, Ontario MPCharlie Angus, aren’t quite there yet.“Moving…








