SMALL BUSINESS CENTER...Part 3: Marketing Your Small Business Discover many marketing and advertising tools. Gain insight into making your ads pay their own way. Learn how an Internet

We want to hear from you! Visit cfcc.edu/feedback

VIDEO MARKETING YOUR BUSINESSThere are many ways in which business owners can share their business with potential clients. This seminar focuses on showing attendees how they can market their businesses using video. Come prepared to take home a large amount of information that can help you make your business successful.

Webinar | 1 hour | Free

8/18/20 TU 7-8p

IDEAS TO TRANSFORM YOUR DIGITAL MARKETINGDigital marketing is different from traditional offline marketing, but it is still marketing. Moreover, any marketing program benefits from having all of its parts working together as a whole. Rather than implementing search, social media, mobile, and every other digital marketing tactic individually, what you really need as a small business owner is to know how to integrate them into a single digital marketing program that builds on each success.

Key Takeaways for the Small Business Owner:• How to apply market segmentation to

digital tactics• How to listen to what customers say

and to watch what they do• How to improve your digital marketing

return on investment• How to manage organizational

change to improve digital marketing• How to expand reach across your

entire organization

Wilmington Campus | 3 hours | Free8/20/20 Th 6-9p U-528

DISASTER RESILIENCYA natural disaster can impact your business just about anywhere, and at any time. Many small businesses are not prepared for a large-scale crisis. This session will give you the opportunity to hear from experts in the field of lending, disaster preparedness, and state and federal recovery programs. You will also gather information to help you develop a disaster preparedness plan for your business while discussing overall strategies to guide you through a natural disaster.

Wilmington Campus | 2 hours | Free 8/25/20 TU 1-3p U-528

HOW TO LIVESTREAM FOR BUSINESSLive Streaming is a popular way to give information, market your brand, and sell products. In this lively webinar we will cover platforms such as Instagram, Facebook, YouTube, and LinkedIn. Expect to gain insight on additional live streaming services, apps, tools and tips to help you rule the internet and stand out from your competition Live Streaming creates customer loyalty and showcases your brand to your customers. Many companies are embracing the idea of selling online and even creating consistent shows to keep customers engaged.

This lively webinar will discuss:• Various social media platform you can

use to livestream• Ideas for selling products and

services with tips for live streaming• Apps to manage your livestream

Webinar | 1 hour | Free 8/27/20 TH 7-8p20

AUGUST 2020

SMALL BUSINESS CENTERThe Small Business Center is a provider of education, high-quality/low-cost training, and referrals developed to increase the success rate and number of viable small businesses in Pender and New Hanover counties.

The following FREE services are provided:• Seminars: Targeted to prospective and existing small

business owners• Counseling: Confidential one-on-one business and

technology counseling• Resource Center: Access to the Resource Center is

available by appointment and includes internet access, business planning, accounting software, marketing/website videos, and business books.

Register online at cfcc.edu/sbc or call us at 910.362.7216

42 Fall 2020 | cfcc.edu/ce | 910.362.7000

We want to hear from you! Visit cfcc.edu/feedback 43Fall 2020 | cfcc.edu/ce | 910.362.7000

Part 3: Marketing Your Small BusinessDiscover many marketing and advertising tools. Gain insight into making your ads pay their own way. Learn how an Internet presence is critical in today’s marketplace. Focus topics will include traffic builders, branding, guerrilla marketing, plan a marketing budget and more. Explore the components of an effective marketing plan in this comprehensive seminar.

Wilmington Campus | 3 hours | Free9/22/20 TU 6-9p U-527

Part 4: How to Find Small Business Customers by Helping Them Find YouDiscover eight different ways to reach out to various customer groups. Explore the possibilities of print, broadcast, social media, web site, telemarketing, appointment setting and face to face selling to successfully reach all customer groups. Tips and strategies to make major positive results for every business.

Wilmington Campus | 3 hours | Free9/29/20 TU 6-9p L-107

Part 5: How to Finance and Cash Flow Your Business without Borrowing from the BankDiscover eight different ways to reach out to various customer groups. Explore the possibilities of print, broadcast, social media, web site, telemarketing, appointment setting and face to face selling to successfully reach all customer groups. Tips and strategies to make major positive results for every business.


Part 6: Basic Bookkeeping, Accounting, Record Keeping, Payroll Strategies Tips for the SmallBusiness OwnerLearn important strategies to help every business earn more profits and the owners enhance their technical,

SMALL BUSINESS CENTER

SEPTEMBER 2020

ENTREPRENEURS ACADEMY (SEVEN PART SERIES: REGISTER FOR EACH PART SEPARATELY)

Part 1: How to Start a Small BusinessThe first steps to take when turning your dream or hobby into a business and before writing a business plan. How to become self-employed. Enhance business skills. Choosing the right business. Strengthening self- confidence and initial introduction skills through in-class exercises. Study important strategies to help every business earn more profits and the owners enhance their leadership and salesmanship skills.


Part 2: How to Create, Write and Update a Business Plan and/or ModelLearn the fundamentals of selecting the right profit centers for a small business. Business planning details and components will be discussed. Study important strategies that help every small business earn more profits. Small business owners will enhance their marketing, surveying, forecasting, pricing and risk management skills.


organizational and time management skills. Record keeping regulations, payroll strategy tips and more.


Part 7: Small Business Taxes and Local, State and Federal RegulationsGain a solid understanding of taxes required for small business owners and develop the best tax strategy for your business. Become familiar with the how to get the latest tax forms and procedures for both state and federal taxes. Discover how everyday business decisions can have tax implications that can affect your bottom line.


THE BEST SMALL BUSINESSES TO START RIGHT NOWWhat would be the best small business for you to start right now? Would it be a service business, retail, manufacturing or direct marketing? “The Best Small Business to Start Right Now” can help you answer those questions.

The program will focus on: • How to create a business idea that fits

YOU!• “Hot” businesses that will grow in

coming years. The program will list over 30 types of businesses with growth potential.

• How to spot high-potential businesses• How to turn your skills or hobbies into

a small business• 5 easy-to-use steps to starting a

business

If you think the time is right for you to start a business—you’re right! This program will help you get started in the right way.

Wilmington Campus | 3 hours | Free9/10/20 TH 6-9p U-527


STARTING A SMALL BUSINESS ON A LIMITED BUDGETCan you still start a business on a limited budget? Could you start a business for $100? Could a limited budget business lead to bigger dollars, more fun and, maybe, a new future? YES!

There are lots of small businesses you can create without having a lot of startup dollars. Tons of business ideas are right in front of you; in your home, yard, hobbies, or past or current work experiences.

In this seminar participants will discover:• How to find the business that fits you• Where to find resources to get started

(easy ways to get a little bit of money)• How to plan your small business like a

big business• The Five Resources everyone has to

work with• How to turn your little business into a

bigger business

Wilmington Campus | 3 hours | Free

9/17/20 TH 6-9p U-527 CREATING A NON-PROFIT (TWO-PART SERIES. REGISTER FOR EACH PART SEPARATELY.)

Part 1: The Basics and DocumentationIn this action-packed seminar, we will begin our discussion with your nonprofit ideas, providing you with a framework for how to develop the concept in terms of its organizational structure, revenue model and the right team to have at your boardroom table. State and federal documentation will be covered.


Part 2: Board Development and EngagementIn Part II of the “Creating A Nonprofit” seminar series, we will focus on making certain you have the right team within your organizations. Understand the value of recruiting energetic board members, tools to help you develop your board and


how to keep them engaged with your cause once they join.

Topics Covered:• How to find the business that fits you• How to evaluate engagement• Designing policies and procedures

that address key organizational needs i.e. Conflict of Interest, Whistleblower, Document Retention, Fundraising and more

If your organization is ready to meet community needs, this is the session for you.


ACCESS TO CAPITAL FOR YOUR SMALL BUSINESSLet’s face it, small businesses still have a difficult time raising capital. For start-ups it is almost impossible, especially from traditional lending sources. This event will bring together traditional

MEET CFCC’S SMALL BUSINESS DIRECTORJerry Coleman, Director of CFCC’s Small Business Center, has decades of experience in business and consulting, having owned his own consumer products manufacturing company in Wilmington NC. Jerry is committed to helping other small business owners succeed. “Starting, managing and growing a small business can be a daunting task. At CFCC’s Small Business Center, we help entrepreneurs plan and navigate the startup process; getting off to a good, solid start is essential. We really do become a partner and are always available to act as coach and cheerleader for our clients. We will work with them as long as necessary to keep them going and help them achieve their goals and be successful in the long run.”

Jerry earned a Bachelor’s of Science degree in Business Administration from East Carolina University, and Master of Business Administration at UNCW. He earned his certificate in Project Management from UNCW and has secured multiple patents. In 2016, Jerry was awarded the US Small Business Administration’s Collaboration and Partnership award for his efforts to support the SBA and its resource partners in developing opportunities for small businesses in the State of North Carolina.

FREE, CONFIDENTIAL BUSINESS COUNSELING

CFCC’s Small Business Center offers free, confidential, one-on-one counseling to those interested in learning more about starting their own businesses.

To request an appointment, call 910.362.7216.

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• How to stretch $100 into a marketing success

• How to get free exposure in big media

Let Dynamite Marketing on a Firecracker Budget help you create a great, low-cost marketing plan for your business.


SOCIAL MEDIA ADVERTISING FOR 2020• Latest changes for Facebook,

Instagram, YouTube and LinkedIn• How to setup a social media ad on

Facebook and Instagram in 1 Hour for $10

• What to sell to make money to cover your social media ad costs

• Why this is the best time to be using social media

• Get a Facebook/Instagram ad template when you stay to the end of the webinar

Webinar | 1 hour | Free10/28/20 W 7-8:30p

SEARCH ENGINE OPTIMIZATION MADE EASY FOR SMALL BUSINESS OWNERSCurrently, the most important aspect of setting up a business to sell things online is ensuring that your brand, products and services can be discovered easily by potential customers. Years ago, you had to be a techie to figure out SEO by implementing backlinks and meta tags. Now, you can easily get your brand, product or website on Google page one with a few secret strategies. In 90 minutes, learn how to leverage your

CREATING A WINNING BUSINESS PLANWhether you have a service business, retail, manufacturing or direct marketing you need a plan. In fact, if you try to borrow money for a business the first question asked by the lender will be, “Do you have a business plan?”

“Creating a Winning Business Plan,” will help you get started with creating a business plan that fits your business.

The program will focus on:• How to easily create a simple

business plan• How to create a full-length plan that

can guide your business• Which parts of the plan must be done

in specific ways• Which parts of the plan bankers focus

on• How to create the important marketing

segment of the plan• What does the plan look like?

If you think the time is right for you to start a business — you’re right! The key is to create a winning business plan. This program will help you get started in the right way.


DYNAMITE MARKETING ON A FIRECRACKER BUDGET FOR SMALL BUSINESS OWNERSThere has NEVER been a better time during which marketing your small business has been as easy, low-cost and effective. Dynamite Marketing on a Firecracker Budget will show you 50+ ways to grab new customers, reinforce relationships with current customers and pique the interest of potential customers you don’t even know about!

In Dynamite Marketing on a Firecracker Budget you’ll learn:• The three best 1-to-1 marketing

strategies• How to easily create a simple, winning

marketing plan• How to target customers who need

your product or service

and non-traditional lending sources for business owners to meet and discuss how they can meet their capital needs. Join us (representatives of the SBA, SCORE and the SBC) to explore capital access options for small businesses. We will answer these frequently asked questions: What can I use the money for? What if I have questionable credit? What are the loan application requirements? Learn about the many capital funding options including (equity crowdfunding) that are available to small businesses in our area. The panelists will also discuss traditional, alternative, and entrepreneur forms of capital as well as options for women and minority owned businesses.

Wilmington Campus | 2 hours | Free9/30/20 W 1-3p U-411

OCTOBER 2020

GETTING IT ALL DONE: TIME MANAGEMENT FOR SMALL BUSINESS OWNERS Starting and running a small business is a challenge and getting it all done can feel impossible.

If your To-Do List is winning and growing longer every day you need to let Getting It All Done show you how to:• Find an extra hour a day.• Plan on purpose and plan with a

purpose.• Deal with difficult people.• Set and track priorities: Are you trying

to do too much?• Getting it done and go home on time.

Succeeding in time management for small business owners is about setting and meeting goals, working more effectively with the people around you, digging out from under the paperwork and email avalanche, and dealing with the stress of a crazy economy. Getting It All Done can help you do all those things.



SBC CLIENTS SAY IT BEST

“Every seminar I’ve participated in, seven or eight now, was taught by very expert and competent professionals who inspired me with new ideas and resources for getting our non-profit started.”


Google My Business listing (even with the Covid-19 limitations), YouTube (no you don’t have to appear on camera) and a free website to get your business in front of the people who are searching for you. Learn three additional secret strategies to help you get noticed by your ideal customers.

Webinar | 1.5 hr | Free10/29/20 TH 7-8:30p

NOVEMBER 2020

SIMPLE STEPS FOR STARTING YOUR BUSINESS (FIVE-PART SERIES) Join us as we offer a 5-part workshop series (Nov-Dec) designed to help small business, home-based professionals and entrepreneurs not only survive but thrive. Want to start a business but don’t know where to begin? This workshop series, conducted by a team of professionals from SCORE’s Cape Fear Chapter, will give you the boost to get you on your way.

Please register for each seminar separately. Participants who attend at least four sessions will receive a certificate of class completion.

Wilmington Campus | 2 hours per session - series is 10 hours total | Free

Part 1 - Self-Assessment/Business Plan/Decision Making 11/3/20 TU 6-8p U-526

Part 2 - Marketing Strategy and Research 11/10/20 TU 6-8p U-527

Part 3 - Marketing Execution 11/19/20 TH 6-8p U-526

Part 4 - Financial Reporting and Planning 11/24/20 TU 6-8p U-526

Part 5 - Funding Sources/Conversations with Entrepreneurs 12/01/20 T 6-8p U-526


SELLING YOUR PRODUCTS AND SERVICES ONLINEThere are several options to sell both products and services online. This workshop will walk attendees through the following:• Selecting the best digital platform • Choosing the appropriate hosting plan• Setting up the perfect domain name• How to build your e-commerce store

to attract the perfect customer• Collecting payments • How to get your new web store found• How to sell your stuff on your

Facebook fan page

This webinar will include a workbook to help participants get started with building their first online store or web presence specifically to sell products.

Webinar | 1.5 hours | Free11/4/20 W 7-8:30p

GETTING STARTED WITH VIDEO MARKETINGThis virtual workshop will show participants how to choose the type of video that best fits their online marketing goals. Learn organic and paid engagement strategies for growing your email list. We will also review how to analyze metrics for video engagement and tools to edit existing video assets to perform well on current social networks. We will conclude with a question and answer session about the latest video marketing strategies to increase visibility efforts.

Webinar | 1.5 hours | Free11/5/20 TH 7-8:30p

IF DISNEY RAN YOUR BUSINESSRepeat business and customers is the lifeblood of every business. Outstanding customer service is the key. This seminar highlights important customer service practices that

business owners can take back to implement in their own business. Learn the secrets to create a Disney-like experience, and success culture in your business.

John Formica, an Ex-Disney Guy, and leading authority in the Hospitality Service Industry, organizational culture and business growth, is America’s Best Customer Service Experience Coach. As a former successful Disney hotel leader, John will share his incredible experience, best practices and proven Disney success strategies to help you create magical experiences for your customers, and keep them coming back for more.

Wilmington Campus | 2 hours | Free11/11/20 W 1-3p U-170

CREATING A NON-PROFIT: THE NUTS AND BOLTS OF GRANT WRITINGIn this seminar we will focus on one of the most asked about topics in the nonprofit sector, “grant writing”:• Where do we find grants for my

organization?• What are the elements of a grant

proposal?• What are the keys to writing a

successful grant?• Why should we spend our time when

other nonprofits are also writing grants?

These are just a few of the questions you will learn how to address in this session.


BUSINESS TAX ESSENTIALSIn this seminar, we will cover basic requirements to help North Carolina businesses understand the laws and obligations necessary to be a tax compliant business. Participants learn about filing and administrative

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requirements, the basics of NC sales and use tax law, the basics of NC withholding tax law, step by step directions for completing sales tax and withholding returns, and directions for filing and paying online.


DECEMBER 2020

COMPETITION AND COMPETITIVE ADVANTAGE Struggling in your business? The reason is simple. You look just like everyone else. It’s better to be different than to be the best. In this seminar small business experts will offer tips to create your noticeable difference from the competition.

Learn how to:• Identify ways to make your product or

service unique• Understand the importance of giving

the market a reason to change its buying habits

• Create a problem-solving approach to your business

• Gain a clear understanding of what you’re selling (It’s not what you think.)


SALES AND USE TAX WORKSHOPThis workshop will help business owners better understand their sales and use tax obligations including covering sales and use tax basics, registering for an account, and learning about the most common types of sales


and use taxes collected. In addition, participants will receive hands-on help preparing sales and use tax Returns. Sales and use tax law changes regarding capital improvements and repair, maintenance, and installation services will not be addressed in any depth during this workshop.


SOCIAL MEDIA MADE EASY (THREE PART SERIES. REGISTER FOR EACH SEPARATELY)

Part 1: How to Choose the Right Social MediaYou have a business and now need to make decisions on where to focus your energy on social media. There are thousands of social media options for businesses to choose from. This lively webinar will narrow your selection and give you the pros and cons of the most popular methods based on your business type and niche. We will discuss best practices, posting times, and how to increase engagement.

Webinar | 1 hour | Free12/15/20 TU 7-8p

Part 2: How to Create Content for Your BusinessTo share online you must create content. Writing your verbal content and pairing it with rich media is how you get people to pay attention. Learn what works best of various social media sites. This lively webinar will discuss using photos, graphics, and videos to drive traffic to your website and increase engagement.

Webinar | 1 hour | Free12/16/20 W 7-8p

Part 3: How to Maximize Social Media for BusinessThis course is designed to help you put the pieces together. If you have a disjointed strategy or no strategy at all this course will help you to navigate your current marketing plan and enhance it with proven social media strategies.

This hands-on workshop will enable attendees with the skills to do the following:• Find targeted content they can share

with their audience • Connect all their social media outlet to

maximize reach

Webinar | 1 hour | Free12/17/20 W 7-8p

ONLINE CLASSES

CFCC.EDU/CE-ONLINE

Courses Offered Monthly

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SMALL BUSINESS CENTER...Part 3: Marketing Your Small Business Discover many marketing and advertising tools. Gain insight into making your ads pay their own way. Learn how an Internet