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Sitecore – Our View and Capability
Introduction To our
Who we are ?
We are team of mainly three people backed by other developers and financially our parent associate company Cloud2SME.We have years of experience with us in corporate industry where we have delivered many projects as developers and leads in past.Now we gather to deliver excellence in Sitecore based projects from India.
Project Lead
Vishal Gupta, is having 7 years of experience in Application Development in which6 years in Sitecore itself. As part of Sitecore community efforts he is known for corporate trainings in India and popular columnist for Sitecore tech articles.In past corporate experience he has work for Dell Services, Avanade to name few.
He is now passionate about latest Sitecore 7 and playing lead role for the Cloud2SME in Sitecore Development Services.
Linked in : http://sg.linkedin.com/pub/vishal-gupta/17/3a2/a27/Blog : http://insitecore.blogspot.com
Dev Lead
Pramila Soni, is having 5 years of experience in Application Development in which3 years in Sitecore itself. She also have contribution in tech articles in blogs.In past corporate experience she has work for Dell Services, TCS to name few.
He is now passionate about latest Sitecore MVC flavour, DMS and playing Dev Lead role for the Cloud2SME in Sitecore Development Services.
Linked in : http://in.linkedin.com/pub/pramila-soni/28/b28/28bBlog : http://insitecore.blogspot.com
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Infra LeadNagaraju, is having 12 years of experience in IT Infrastructure deployment and services in which he has designed may successful implementation of Sitecore deployments.In past corporate experience he has work for IBM to name few.
He is now passionate about latest Cloud deployment of Sitecore using Azure and Admin of overall infrastructure deployment in Cloud2SME.
Linked in : http://in.linkedin.com/pub/nagaraju-sarma/11/591/ba5
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Accountability Challenges The project is spread between multiple organizations (creative, developers, hosting)
Business Empowerment The solution does not enable the business to self-manage content, marketing and campaigns
Complex Integration RequirementsWeb content management is only one piece of the desired experience and successful solution
Performance/Feature Surprises at Enterprise ScaleScalable components, when brought together, produce performance or other challenges
Solution MaintainabilityKey documentation and processes are missing in order to effectively enhance the solution
When transforming their web experiences, Cloud2SME’s customers are typically concerned about….
Cloud2SME is a global consulting & company delivering digital marketing end to end services blending insight, creative, technology expertise by leveraging a focused and specialized talent base that helps customers to realize results.
STRATEGY EXPERIENCE DESIGN
PLATFORMS
MANAGED SERVICES
END TO END
APPROACH
WE TOOK DIGITAL VERY SERIOUSLY
Our thinking towards OMS
Sitecore for Marketers
Number of visitors to your site is a mostly useless metric
Many marketing departments uses traffic numbers (x amount of visitors) to prove their sites are good. This is close to useless Numbers do not tell you if traffic is “good” Numbers do not translate into business value Email is tracked away from web which again is separate
from mobile The data cannot be used to determine where you should
optimize
Sitecore is a Customer Engagement PlatformSitecore is a “blended” solution – it combines web content
management with a marketing platform
Sitecore can:• Build and populate a website (content management)
• Respond intelligently to an individual visitor (personalization)
• Integrate multiple sources of profiling data forcommunication
• Consolidate siloed marketing technologies (e.g. web and email)
• Integrate with external tools and databases already in use – e.g. Dynamics, Sharepoint
Sitecore Customer Engagement Management
5 Phases of Sitecore Digital Maturity Model
Busi
ness
Valu
e
Digital Maturity
1.Basic
Objectives: Basic presence KPIs are traffic
related
Focus areas: Basic website Search News Web analytics
2. Tactical
Objectives: Web to grow
revenue KPI’s: Business
objectives
Focus areas: Multichannel with
mobile Cross channel
analytics Sales enablement
(B2B) Segmented email
campaign
3. Optimizing
Objectives: Optimize digital
presence Optimize spend KPI’s are tied with
monthly business objectives
Focus areas: Campaign
management Rules-based
personalization Optimization
4. Automation
Objectives: Nurture prospects
and customers KPI’s are tied with
revenue,, leads etc.
Focus areas: Personas and
profiling Predictive
personalization Cross digital
channel automation
Trigger based email dialogue
5. Engaging
Objectives: 1-to-1
conversation Blend offline and
online Building customer
profile KPIs engagement
analytics combined with customer databases
Focus areas: Bridging online
and offline worlds “one view”
Integration to customer databases, CRM
Use business intelligence to consolidate insight
Source: Sitecore Digital Maturity Model
Engagement in the real worldCustomer Behaviour Channel Progressive Visitor Profile Automated Response
Customer searches in Google for “Safe economical minivan,” enters website and signs up for email.
Online — Search and website
Unique visitor profile created with name and email, interested in safe economical minivan.
Send relevant content regarding safe economical minivans through email.
Customer opens email, clicks on “Test drive minivan link” and requests test drive from website.
Online — Email and website Goal: Signs up for minivan test drive.
Send confirmation link asking for further details.
Customer opens confirmation email on smartphone and submits additional details about gender, birthday and previous car.
Mobile — Email and mobile website
Gender, birthday and previous car added to visitor's profile, even though this is a different session on a different device.
Send email reminder one day prior to test drive, send SMS morning of the test drive with driving instructions.
Customer test drives minivan, talks to car salesperson about finance and safety for her newborn child.
Offline — Car Dealer Car salesperson adds “Concerns about safety for newborn” and “Needs to be financed” to profile.
Send email about safety two days after test drive. Send email about finance options three days after test drive.
Customer opens finance email on smartphone, clicks on finance options, calculates loan and payment starting date.
Mobile — Email and mobile website Add specifics about selected finance to profile.
Send alert to car salesperson, who schedules a phone call to customer.
Execution – Efficiency – ExcellenceWe have seen many projects in our corporate experience which has taught that there is no single process which is perfect. So we are flexible as per demand by project. We can execute project in agile(Scrum to be precise) methodology or if require in waterfall model also.
The main motive of our whole team is to execute the project with applicable efficiency and bring the excellence in quality of project. This combination of E3 make sure that client has wonderful user experience.
We don’t believe in copy paste atleast in portfolios, so we can’t share our individual project contributions which we have done in past for respective clients and corporates but we are open to discussions, interviews to prove our credentials.
You may write us at [email protected], [email protected], [email protected] https://www.elance.com/e/vishalniit/ https://www.odesk.com/users/~016d34dcf8a58571f1 www.aerijon.com You may call us : +91-9828299410, +65 – 83460462You may ping us : vishal_bwr (Skype)
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