CRANIUM FITTEDS WEBSITE PROPOSALBy: Simon Legaspi & Christoph Carmikle

CREATIVE BRIEF

COMPANYCraniumfitteds.com was established in New Jersey in late 2009 in order to provide their customers with a huge selection of hats that in their own words “you wont find in your local mom and pop shop or at the big chains at the mall. Craniumfitteds.com wanted to provide a pleasant shopping experience and also build relationships with like-minded individuals in the process in order to build a steady clientele.

PROBLEM

Craniumfitteds.com has a look and feel of a typical sports merchandise website. In their own words they do not want to be a typical hat shop at the mall. The products Craniumfitteds.com carry are more of a street-wear style while their while their website appears it would carry only sports gear.

OPPORTUNITYTo rebrand Craniumfitted.com with a more younger and hipper logo, and re-design their website to match this new brand and reinforce its new image.

SOLUTIONWe will redesign Craniumfitteds.com with a new look and feel so as to appeal to its typical shoppers. We intended to give the website more of a boutique feel in order to distinguish it from the typical sports websites and of course the “the mom and pop shops.”

MOOD BOARD

LOGO SKETCHES

FINAL LOGO

STYLE GUIDE

SITE MAP

SKETCHES

LO-FI HOMEPAGE

LO-FI PRODUCT PAGE

FIRST DRAFT HOMEPAGE

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10 DEEPThe Diamond Hoodie in Burgundy

S M L XL XXL

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10 DEEPThe Diamond Hoodie in BurgundyS M L XL XXLColor:Quantity: 1ADD TO CART

10 DEEPThe Diamond Sweat in CamoS M L XL XXLColor:Quantity: 1ADD TO CART

10 DEEPStupid Striped HoodieS M L XL XXLColor:Quantity: 1ADD TO CART

10 DEEPStupid Striped HoodieS M L XL XXLColor:Quantity: 1ADD TO CART

10 DEEPStupid Striped HoodieS M L XL XXLColor:Quantity: 1ADD TO CART

First Name

Credit Card Number

Click the box if Shipping info matches Billing Info.

Expires

Card Code

Last Name

Street Address

City

State

Zip

Country

SHIPPING INFO

SUBMIT RESET

SEARCH

iPad RESPONSIVE DESIGN