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A few Slides about Club Alliances, an IBM France P2P initiative
Loic Simon - [email protected] - +33 (0)6 76 75 40 7Club Alliances Business Development - www.cluballiances.com
Global Business Partners - IBM France
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Club Alliances = SaaS Business Solutions
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Club Alliances is leveraging…
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ISVs, Integrators and Consultants come to Club Alliances to develop their « as a service » Business by :
• Forming relevant partnerships and alliances • Co-building, co-marketing, co-selling, co-delivering
Business Solutions « as a service ». • Sharing best practices, mutualizing resources, getting
access to Experts • Getting « powered by IBM »
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Club Alliances promotes a Solution as a Service Model
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Solutions as a Service for Industry Verticals and LOB
Industry Sector
Industrial Banking Health Wholesale
Sales/Mkg
CFO
…
LOB
HR
Retail …
CIO
R&D
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Club Alliances : An Innovative “Las Vegas” / “Place Vendome” Model
• Prospects are pushed & pulled to a specific Industry or LOB “Club” where they find :– A fair choice of Coopetitive
Solutions, covering key challenges/needs
– Best of Breed or Whole Solutions to cover most of their Industry or LOB needs
– An [“as as Service”] Business Value Proposition, including “powered by IBM”…
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INBOUND Marketing to PULL prospects towards Members
Remarkable Content is CRITICAL !
Ecosystem is KEY !
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Marketing 2.0 Model
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Thème 1Thème 2Thème 3Thème 4
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http://ressources-humaines.solution-as-a-service.com http://clubdrh.blogspot.com/
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Remarkable Content is created and distributed by partners in the « Club »…
Study & Report
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Guide
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Presence in Social Networks and Content Sites…
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Channels 1.0 Channels 2.0
What’s Going Out What’s Coming In
Responsiveness is critical
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Channels 1.0 Channels 2.0
What’s Going Out What’s Coming In
Responsiveness is critical
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Contact !
The best way to predict the future is to invent it - Alan Kay
Loic [email protected] +33 6 76 75 40 71
http://www.linkedin.com/in/loicsimonibmhttp://www.twitter.com/cluballiances
http://www.cluballiances.comBusiness Development Executive - Club Alliances
Business Partner Organization - IBM France
