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SUMMER INTERNSHIP REPORT
ON
EUREKA FORBES LIMITED
CUSTOMER SATISFACTION OF WATER Purifiers SYSTEM AND HOME
SECURITY SYSTEM
Submitted To, Submitted By,Respected Ashis Rastogi Sir Siddhartha Acharya FACULTY OF DIM PGDM (3RD SEM)
PREFACE
Dewan v.s. Institute of ManagementBy-pass Road, Partapur Meerut-250103, U.P. (India)
PREFACE
It is obvious that to remain competitive the corporate marketing strategy must aim to create and retain a satisfied customer. This is possible only when the firm adds value to the customer should perceive this customer. The customer should perceive this value to be distinctively more than the firm’s rivals. When this happens, the firm gets a premium on its product on emerges as a market leader.
This project is prepared for partial fulfillment of the marketing management in Post Graduate Diploma in Management course of Dewan V.S Institute of Management where it owns my good fortune to be a student of 2008 to 2010.
This is true for all the products. Even though it is more visible in industrial products, in the form of customer training, updating technology, at a low cost for the customer, on site servicing to ensure zero down time in the customer manufacturing facilities etc in consumer goods too, value in perceived when the product service the needs for which it is brought.
I am trying to the study the Customer Satisfaction of Water Purifiers and Security Solution of Eureka Forbes in the project. I hope my study will help Eureka Forbes.
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I feel great pleasure for the completion of this project. At the very outset I would express my sincere thanks and deep sense of gratitude to personnel who helped me during the collection of data and gave me rare and valuable guidance for the preparation of this report.
I take this opportunity to express my deep sense of gratitude and appreciation to my project guide Mr. Unus Molla(Divisional Head Of Eureka Forbes). For giving me the opportunity to do the project work under this prestigious company, and guiding me for assistance, motivation, valuable advice, worthwhile discussion, technical ideas, and important suggestions. through out the project.
I am thankful to my internal guide Professor Mr. Shyam Ghai Sir (H.O.D of PGDMM, DIMS),project would not have been possible without the utmost effort of our H.O.D.
I am also thankful to my ‘Director Dr. Naresh Goyel (Director of PGDM, DIMS), Professor Jitendra Dixit(Marketing Management), Mr. Ashis Mittal(training and placement officer).
I also express my gratitude towards my parents and sincere thanks to my friends, all the employees of Eureka Forbes and also all the faculty member of DIMS, well wishers for their encouragement and kind co-operation to complete this report. Without there suggestion it has not been completed.
Siddhartha Acharya
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Student of PGDM
I , Siddhartha Acharya, a student of PGDM( Post Graduate Diploma Management) 2008-10 studying at DIMS( Dewan V.S Institute of Management) Meerut, U.P, Solemnly declare that the project work titled- Customer Satisfaction of Water Purifier and Security Solution, in partial fulfillment of the PGDM programme.
This programme was undertaken as a part of academic curriculum according to the AICTE rules and norms and by no commercial interest and motives.
Date:
Siddhartha Acharya
Student of PGDM
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CONTENTSSL. No Description Page No
Chapter -- 1 PREFATORY ITEMS 1
Preface 2
Acknowledgement 3
Declaration 4
Table Of Content 5
Chapter—2 INTRODUCTION TO MARKET RESEARCH 6-8
Chapter—3 SURVICE QUALITY 9-15
Chapter—4 CONSUMER BEHAVIOUR 16-17
Chapter—5 MARKETING STRATEGIES ANALYSIS 18
Chapter—6 COMPANY PROFILE 19-69
Company Analysis
EFL- The org
Direct Marketing
EFL- friends for life
Vision
Mission
Values
Product Categories Of EFL
Chapter--- 7 GRAPH & PIE CHART 70- 74
Chapter—8 SAMPLE QUESTIONNAIRE 75- 77
Chapter—9 FINDING & RECOMANDATION 78
Chapter—10 LIMITATION 79
Chapter—11 SURVEY REPORT
Chapter—12 BIBLOGRAPHY 80
Website
References Journals and
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Magazines, List of Respondent.
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INTRODUCTION
MARKET RESARCH
INTRODUCTION
Usually it is said that if marketing would be a train, than market research would be the locomotive. In other words, market research should ideally be the starting point on any marketing exercise. Conducting any marketing exercise- be it related to pricing, promotion or distribution of a product or service. Without researching the potential market is as sensible as setting out sell sand in the Sahara Desert.
Market research provides the answers to all the questions that generally occupy the minds of marketers, at every stage of the marketing process.
Growth Trends in Market Research
India, fastest growing market research industry in the world, with growth rates at around 31 %(2006-07) . China is a distant second growing at20%. The size of the industry if of 595 crore, but the industry is growing rapidly with a lot of business coming from overseas. The business coming from overseas from overseas involves lot of outsourcing as cost advantages are enormous, the processing of data is almost 50% cheaper in India than in developed countries. The outsourcing business amounts to almost for the 8% industry and this figure is doubling in value every year.
KEY PLAYERS IN MARKET RESEARCH
Dun Bradstreet\
Information Resources Incorporation
NPD Group Information
A.C Nielson India Pvt .Ltd
Martiz Research
NFO Research Incorporation
ICMR( India Council of Market Research)
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IMRB( India Market Research Bureau)
SCOPE OF MARKET RESEARCH
Many people think that market research is just a consumer survey, asking consumer about certain product or services. Though consumer research is an integral part of marketing research, the latteris quite a pervasive activity, convering the various types of marketing problems that confront the marketing manager. There are various discussion confind to the market research which are as follows-
Product Research Sales Research Customer Research Pricing Research Advertising Research
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Service Quality Service quality is not easy to measure in a precise manner. The nature and characteristics of services can have an impact on quality issues: There are many definitions of Service quality,
The customer’s overall judgment of service quality can be an evaluation of both the process and the outcome, compared with the customer’s own expectations and desired benefits. This leads to an important idea in assessing quality from a services marketing perspective: perceived service quality.
Perceived service quality represents the customer’s judgment of an organization’s service based on their overall experience of the service . Understanding how customers arrive at this judgment - that is to say, how they decide whether or not they are satisfied with Eureka Forbes service - is very important for services quality management.
Determinate of Service Quality:
1. Reliability: The ability to perform the promised service dependably and accurately.
2. Responsiveness: The willingness to help customer and to provide prompt service.
3. Assurance: The knowledge and courtesy of employees and their ability to convey trust and confidence.
4. Empathy: The provision of caring, individualized attention to customers.
5. Tangibles: The appearance of physical facilities, equipment, personnel, and communication material.
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Service Quality Model
Consumer
Marketer
Various studies have shown that well managed service companies share the following common practices a strategic concept, a history of top management commitment to quality, high standards, self-service technologies, systems, for monitoring service performence and customer complaints, and an emphasis on customer satisfaction.
New Service Development
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Word of Month
Personal needs
Perceived service
Expected Service
Past experience
Service delivery (including pre- and post
External Communication to consumer
Service Quality specifications
Management perceptions of consumer expectations
That products that are designed and introduce via the step in a structured planning framework have a grater likelihood of ultimate success than those not developed within a framework,. The fact that services are intangible makes it even more imperative for a new service development system to have four basic characteristic
1. It must be objective, not subjective.
2. It must be precise, not vague
3. It must be fact driven, not opinion driven
4. It must be methodological, not philosophical?
Customer Focus
Quality begins with customer and also ends with them. Day’s when organisation and customers were treated as two different entities. The marketplace has become very competitive, and it is no longer possible to run a business without strong focus on the customer . Show this relationship.
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Customer
Eureka Forbes Ltd.Eureka Forbes Ltd.
Customer
Identification Of Customer Group
Defines a customer as “one who purchase a product or service”. There are two types of customers internal and external.
An external customer exists outside the organization and buys its product and services. Employees in the organization must know how their jobs enhance the total satisfaction of the external customer.
An internal customer as important as the external customer.
External customers are people who ultimately consume the final product like the common people. Internal customers include each employee working in the organization.
Customer Perception Of Quality
One of the basic concept of the service quality is continuous process improvement. The concept implies that there is no acceptable quality level because the customer’s needs, values and expectation are constantly changing and becoming more dependent. These are :
Performance
Feature
Service
Warranty
Price
Reputation
Customer Feedback
Is not a one time effort. It is an ongoing and active prbing of customer. Feedback enables the organization to :
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1) Discover customer dissatisfaction
2) Discover the relative priorities of quality
3) Compare its performance with competition
4) Identify customer needs.
5) Determine opportunities for improvement.
Comment Cards
A low cost method of obtaining customer feedback involves a comment card, is attached to the warranty card and include with the time of purchase. The intent of the card is to get simple information such as name, address, age, occupation and the factors
Survey
This tool is in the form of a questionnaire where the customer is asked to furnish answer relating to the quality of product and services. To make survey more useful must be remember the following:
1. Customer are not the same
2. Survey raise the customer expectation
3. The more specific the question
4. Before the data is collected, you know how you want to analysis and use it.
Focus Groups
A focus groups is a research method use to find out what the customer are really thinking. A group of customer is assembled in ameeting room to answer a series of question. The moderator, understands clearly the type of information that must be elicited and a plain to obtain it. Meetings are designed tofocus on the current, proposed and future product and services.
Toll Free Telephone Number
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Toll Free service Phone number 3988 3333 are an effective technique for receiving complaints. Organisations can respond faster to the complaint without incurring a lot of expenses. Such a number does not, however, reach those who decide not to buy the product or thosee who discover some likeable features in a competitor’s product. Toll free number are used by, at least, 50 percent of organisation with sales of at least $10 million.
Customer Visits
Visit to a customer’s place of business provides another way of gathering information. An organization can pro-actively monitor the performance of its product while it is in use. It can, thereby identify any specific problems. Senior managers should be involved in these visits and not delegate them to someone else. However it is a good idea to take along operating personnel so that they can see first and how the product is performing.
Report Card
Another very effective tool is the report card. It is usually sent to each customer on a quality basis. Data is analyzed to determine areas for improvement.
QCC Operation model
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Review and
follow up
Problem Identification
Problem Selection
Problem Analysis
Generate Alternative
Solution
Implementation
Present solution to
management
Prepare plan of action
Select best solution
1. Problem Identification.
2. Problem Selection.
3. Problem Analysis.
4. Generate Alternative Solution.
5. Select Best Solution.
6. Prepare Plan of action.
7. Present Solution of Management.
8. Implementation.
9. Review and follo- up.
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CONSUMER BEHAVIOR
In today’s challenging and competitive world of fast changing technology, consumer tastes are also characterized by fast changes. So to survive in the market the firms have to be in touch with the changing consumer preferences. Marketers have to understand consumer behaviour and factors influencing in the buying behaviour of the customers in order to be successful in this dynamic and competitive environment.
Meaning of consumer behaviour :
consumer behavior is the behaviour that the consumer display while searching for, evaluating, purchasing and disposing of products and services that they expect will satisfy their needs. Consumer behaviors are the study of how consumer makes their decisions to spend their resources on consumption related items i.e. time, efforts and money.Study of consumer behaviour proves the marketers an insight regarding the consumer preferences and helps them in effective market segmentation and targeting. The importance of consumer behavior lies in the fact that behavior can be understood and influenced to ensure a positive purchase decision. So around understanding of consumer behavior is necessary for long run success of any marketing program. That’s why the marketing manager’s interest lies exactly in understanding consumer behavior to ensure that his marketing strategy results in purchase of product.
DETERMINANTS OF CONSUMER BEHAVIOR
The study of consumer behavior is quite complex, because of many variables involved and their tendency to interest with and
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influences each other. The main determinants of consumer behavior are:
1. External Variables2. Individual determinants of Consumer Behavior
1. External Variables : The external environment is made up of various influences such as: Culture Sub culture Social class Family Reference groups Personal factors such as age and life cycle, education,
occupation, life style, personality, etc.These all are major determinants of consumer behaviour.
2. Individual Determinants of Consumer Behavior: The individual determinants of consumer5 behavior are: Personality and Self Concept Motivation and involvement Learning Memory Attitude
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Marketing Strategies Analysis.
EUREKA FORBES is now looking to strengthen its position through a slew of new launches. According to Mr. S.k. palekar, senior vice-president, marketing, Eureka Forbes Ltd, “although Eureka Forbes is the market leader in both the categories (with a market share of over 80 percent in both the air purifier and
vacuum cleaner segment), the company’s new products will be targeted at different segments of people”.
For instance, the new aqua guard nova priced at Rs. 7600 will be targeted at people who have already had an aqua guard in their house for more than a year(that is approximately a million people). The product has electronic features such as an indicator which will indicate when it is time to get the servicing done. Other launches on the anvil include a softener model (for area which get hard water), an arsenice removal model, an iron removal model, a fluoride removing model (for up and Gujarat) and aqua power, which can run
without electricity. A similar strategy is being put in place for vacuum cleaner as well. However the company will not be venturing into new product segments. Currently it has products in water and air purifier, vacuum cleaner and security system segment. Says Mr. palekar, “we would like to focus on the segment we are present in an strengthen our position their”.
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For the communication strategy, the company is working on an online model through which it will be able to interact with customers on the internet.
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COMPANY PROFILECOMPANY PROFILE
The Organization
Company’s Vision
Company’s Mission
Company’s Values
Symbol Of Quality
Euro Smile
Unmatched Certification
Board Of Directors
Company’s Products
Strategic Direction
Euro Helpline
Environment
People
Eureka Forbes-Relationship
Eureka Family
Aqua check
New avenues
Company’s Dreams
Future Plan
Press center
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Company analysis
EUREKA FORBES LIMITED —the Organization .
Eureka Forbes is Rs billion multi- product multi- channel corporation which is a part of the Shapoorji-Palings Group which was set up in 1982, to market health and hygiene products to Indian consumers. It has evolved as a leader in domestic and industrial water purification system, vacuum cleaners, air purifiers and security solution.
Eureka Forbes were the first to introduce domestic Water Purification System (1984)- the “ Aquagurd” model-as wel as it revolutionized the Indian market by introducing products like Home Cleaning System (1982), and Air Purification System (1994). In order to introduce these previously unknown products to asocietly in which nationwide commercial compagns were an impossibility, the companyhad to pioneer another innovation- directing sealing. The crops of suit- clad Eureka Forbes salesman were the first such in the country and were tremendous success. They are now- Asia’s largest direct selling organization with a 5000 strong direct sales force touching 1.25 million Indian homes and adding 1,500 customer daily. Such was the success of Eureka Forbes that “Aquaguard” has now become asynonym for water purifier in India, like “Xerox” for [photocopying]
“ The promise was clear: To create a company that wouldn’t be about bricks, mortar or sales graphs, but driven by something for more potent. Something that would stand the would stand the test of time: relationships”
DIRECT marketing
Eureka Forbes followed the globally “tried and tested direct selling route for marketing its products in India, thus becoming one of the first direct selling companies in India. Vacuum cleaners for
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water purifiers were rather new concepts for India consumer, who had till then followed only the traditional methods of cleaning and filtering. Therefore , Eureka Forbes had to first establish the concept of vacuum cleaners and water purifiers in India before it
could sell ‘Eureka’ is a brand. The company believed that its core strength was its people. It employed dynamic, highly motivated individuals, called ‘ Euro champs’ who projected. The image of “ The friendly man from Eureka Forbes. Thus, for the average Indian consumer, Eureka Forbes become synonymous with the smartly dressed salesman who come to their houses and cleaned up things in a jiffy or showed how air/water purifier were indispensable. Eurochams intitially targeted the metros but soon began visiting smaller cities and towns also commenting on the decision to diversity into bottled water company sources said that it was only to strong then the core products by capitalizing on their brand image. Goklaney said “ In the water category, I will conduct activities which strengthen my core products. How I do that and what I do is a matter of strategy”. According to company sources, Eureka Forbes not only had the financial strength, but also a strong network to sales executives to push its new products into the market. The company’s decision to enter the retail business was primarily the result of its launch of ‘Tronada’ vacuum cleaners and ‘Aquaflo’ water purifier in 1995. Eureka Forbes had utilized the retail route for this range, mainly to cater to the industrial segment. Over the years, the retail business assumed greater significance and by 1999, around 5% of the company’s sales came from the 2500- strong dealer network in1999. Eureka Forbes ltd. The leading vacuum cleaner and water/air purifier equipment company, announced a major policy change that came as a surprise to the Indian corporate world. The company, regarded as the pioneer of direct marketing in India, was planning to focus more on the retailing business in the future. Commenting on this decision, & Goklaney, Marketing Director, Eureka Forbes, Said “ Direct sales permits us to exploit only the top end of the market.” This move was in accordance with the company’s plans to increase the validity of its products. The company planned to make its products available in retail outlets through its dealer network, spread across 2,600 dealers.
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Eureka Forbes – “ Friend For Life ”
Customers have always been the centre of business for ELF, they strive to be in close and constant touch with have also taken initiative to educate there customers to change there perceptions and practices. According to the ELF officials “ A sale is only the beginning of the relationship “, however company makes specials efforts to let the bonds of friendship endure through there service. Everyone at EFL strive hard to make a customer there ‘Friend for life’. Eureka Forbes have rechristened there offices to CRS (Customer Response centre making them the hub of all customer centric efforts. A significant part of there revenuescomes from relationship marketing including service contracts, spares and accessories sales, products upgradation and new references. As more channels to reach out to customers were introduced, organization was restructured to harmonize these multiple avenues of interaction and present a single face to the customer is every one’s customer under this process of ‘convergence’
A 5 billion multi-product, multi-channel corporation.
Operating in over 92 cities, with over 6000 employees.
Pioneers & leaders in water purification systems, vacuum
cleaners & air purifiers.
Pioneers in direct selling - Asia's largest direct selling
organization - 5,000 strong direct sales force touches
1.25 million Indian homes, adding 1,500 customers daily.
Customer family now numbers over 5 million - enduring
relationships as 'Friends for Life'.
Expanded channels that reach out to customers to include
A 3,800 strong dealer sales network;
A 58 distributor strong institutional sales network;
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A security systems division;
A strong service network backs up sales efforts - 3,200
company-trained technicians make 10,000 kitchen visits
daily, supported by call centers, customer care
representatives & mobile service vans.
The customer has always been at the center of our
business
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Service at your doorstep
India’s largest after-sales service network - over 650 Service Centres
3,000 trained technicians make 10,000 calls a day
Single number access - 24 hours in 8 major cities - 3988 33 33
Only genuine spare parts
Free routine check-ups and free service camps
Annual Maintenance Contracts - the largest in the country
Mobile service vans
A specialized service by Eureka Forbes to provide all the information about Eureka Forbes products and services at one single number - available 24 hrs*365days.The Euro Help Line provides the following:
Gives complete information about products and services
Locations of Customer Response Centre or Sales offices, timings, contact persons, etc. Solutions to simple problems on the spot
A single point solution to customer queries or calls
Information on status of complaints and requirements
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Factories ISO 14000 and 9000 certified
Tested and certified by over 100 laboratories in India, US, UK and South Africa .
Certifications include those from the highly reputed Bureau of Indian Standards (BIS), University of Minnesota; University of Pretoria, South Africa; Water Quality Certificate - USA; WQC - Thames Water Centre - USA; University of Sunderland - England.
ISI (Indian Standards Institute) certification
IMA (Indian Medical Association endorsement)
Incorporates prestigious International Water Quality Association (WQA) certified carbon block that removes pesticides
CE certification for the unmatched safety of products
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BOARD OF DIRECTORS
Mr. Shapoor. P. Mistry
Mr. K.C. Mehra
Mr. S.L. Goklaney
Mr. D.E Udwadia
Mr. J.C Chopra
Mr. N.D Khurody
Mr. C.G Shah
Mr. Ashok Bharat
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EUREKA FORBS INSTITUTE OF
ENVIRONMENT
It is a young and unique institute that was started in the year 2000.
To gain quick visibility it was launch through TV. The main agenda behind starting this institute was to give knowledge about the various benefits that exceeds cost on the issue related to “pollution watch”.
As every journey has its destination, the ultimate destination of eureka Forbes institute of environments to be an institution that has a life of its own, its own vision, mission and philosophy: its own set of committed core team workers and donor friends.
By own face and recognition; it means to gain medias and public credibility by aligning its activities mainly to its cause, distance itself from commercial work and other related causes and to build a strong track record of social contribution and activities related to such cause alignment.
The institute has built a strong mission, which says; to promote an awareness of the benefits of conserving and maintaining the quality of our natural water and air resources.
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Eureka forbs Business PoliciesThe customer is the sole focus of our business.
We constantly endeavor towards customer satisfaction by delivering products and services of the best value and quality.
We strive to honors our commitments, implied, to both, our internal and external customer.
We stress on integrity, transparency and consistency in all our dealings.
We always strive to have a trusting, mutually beneficial and long-lasting relationship with our business associates.
We seek to maintain a warm, positive and friendly work.
We empower people at appropriate level to achieve their goal.
We recognize and reward merit and performance.
we strive to make the organization a responsible corporate citizen.
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PRODUCT CATEGORIES OF EFLPRODUCT CATEGORIES OF EFLEureka Forbes Limited has been the pioneer in the field of Water Purifications Systems, Home Cleaning Systems and Air Purification systems in India.
Eureka Forbes Ltd. revolutionized the Indian market by introducing products like Home Cleaning System (1982), Water Purification System (1984) and Air Purification System (1994).
The following are the basic products of Eureka Forbes Ltd., which has always promised to provide safe and healthy living.
1. Water Purification System.
2. Air Purification System.
3. Home Cleaning System (Vacuum Cleaners)
4. Home Security System.
5. Industrial Solutions (Industrial Water Purifiers)
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Water Purification System.
Specialists in 5 water technologies
Over 20 products available and million units sold
Addressing 17 diverse water conditions
World's largest manufacturer of Ultra Violet based water purification systems
Over 71 million liters of Aquaguard water is consumed daily.
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Home Cleaning System (Vacuum Cleaners)
Dusting, sweeping & swabbing does not get rid of fine dust
Floats in the air & settles on pillows, mattresses, furniture, durries & even soft toys
Dust mites cause allergies like fatigue, runny noses, itches and even severe asthma
Ordinary cleaning does not get rid of dust mites - only powerful, thorough cleaning with a vacuum cleaner can
Infinitely superior than conventional cleaning methods and easy-to-use.
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Air Purification System.
Indoor air more polluted than the air outside
Causes maladies like allergies headaches, nausea, physical aches Asthma and allergy sufferers worst affected
Pollutants include cigarette smoke, dust, pollen, fibers, soot, airborne fungal & bacterial particles, indoor allergy stimuli odors
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HOME SECURITY SOLUTIONS
Eurovigil from Eureka Forbes provides complete safety for your loved ones & business. Solutions customized for homes, institutions & corporates, each solution from Eurovigil is tailor-made for unique requirement.
An array of products - intrusion detection, access control, surveillance & fire detection, the Eurovigil solutions are state-of-the-art security solutions providing you total safety.
The strategic tie-ups with world's leading companies in security solutions like Notifier, Honeywell, Bosch and many others make the Eurovigil systems the ideal solution for your homes and business.
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INDUSTRIAL SOLUTION(Industrial Water Purifier)
Comprehensive cleaning & water purification solutions
Contract cleaning service that effectively combines our products and cleaning chemicals
Numerous prestigious, satisfied customers including some of the country’s premier corporations.
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WATER PURIFICATION SYSTEM
Products Features
AG-Compact Unique E-Boiling +
2-in-1 compact cartridges.
EMS.
Decalcifier.
Auto Shut off.
Voltage Stabilizer.
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AG-Classic
EMS.
Decalcifier.
Auto-shut off.
Voltage Stabilizer.
MCS. IQA & EMS. Auto Shut-off. Smart flow. Melodious Tunes. Auto Flush. Decalcifier. Convenient Water Tray. Dual Fitting Options Unique E-Boiling +
AG-Ultra
No Electricity required.
Advanced Ultrafication System.
Ideal for TDS levels; up to 500mg/ltr.
Works with loft tank.
High storage capacity.
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AG-Reviva
The unique Reverse Osmosis Purification.
6-stage purification. 8-liter capacity. Reduce hardness, TDS, Heavy Metal
Contaminants. Automatic storage tank level controller. Pressure regulating valve. Auto Pump Shut-off.
Special in-built pressure pump Unique E-Boiling + EMS Decalcifier. Auto Shut-off. Voltage Stabilizer.
Elegant on-line water filter-cum-purifier.
Can be placed conveniently on the counter or mounted on the wall.
3 stage purification system. Special dual filter cartridge which
removes suspended impurities, odors, bacteria and viruses.
World proven UV technology destroys pathogenic bacteria and viruses.
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VACUUM CLEANING SYSTEM
Products Features
Futuro
Turbo Nozzle with 1300W of Deep Cleaning+.Eliminates microscopic dust mites.Designed according to international standards.Rotary Vario Power, to clean delicate electronic gadgets.Dust Bag "full" indicator.An on-board storage space to store accessories.Controls on the handle make cleaning more easily.
EuroClean Ace
Mite Buster: 100% protection against dreaded dust mitesMite Guard: Superior 5 stage air filtration processThe widest array of accessories for all cleaning needsStoring the Euro clean lot more easier - automatic cord winderSave on electricity - Variable power optionDurable - Mild steel body with a scratch resistant coveringBacked by nation - wide serviceTwo-year warranty.
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T-Compacta
CompactPowerful and efficient suction - 1200 watt motor power4-stage filtrationUnique in-built accessory tray facilityDust bag 'full' indicatorAutomatic cord winderLarge wheels for easy movement balanceSturdy handle for comfortable grip
Powerful suction - 2000 mm water column
Auto cord winder
Dust bag full indicator
Ultima
Unique 3-in-1 Home wash system
Washes
Vacuums
Steam Sanitizes
Keep allergies at bay
Thorough cleaning
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WD
Thorough wet & dry cleaningMite Extractor: 1000 watts of deep cleaningMite Guard: Superior air filtration processRange of accessories for superior wet & dry cleaningStoring the Euro clean lot more easier - automatic cord winderSave on electricity - 2 power optionInternational styling - light weight and sturdy ABS plastic bodyBacked by nation - wide serviceOne year warranty
Bullet
Mite Extractor: 1300 watts of deepCleaning
Mite Watch: lets you know when the dust bag is fullMite Buster: 100% protection against dreaded dust mitesMite Guard: Superior 5 stage air filtration processThe widest array of accessories for all cleaning needsStoring the Euroclean lot more easier - automatic cord winderSave on electricity-
Variable power option
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Euroair
Two optional filters to suit Users’ choice.
Electrostatic filter.
Three fan speeds.
4 stage purification system.
Genius
Smart Sensors (SS) gauge theLevel and kind of pollution in you’re room before purifying it.
UV Lamp that effectively kills Bacteria and germs present in
the air.
International looks.A micro controller–based logic circuit that controls its operation.Higher air flow and more stages of filtration for faster and better cleaning rate.Bigger filter area, hence longer filter life.Rugged induction motor.Both tabletop and wall-mountable.
AIR PURIFICATION SYSTEM
Products Features
ECO FRIENDPageNo-47
Products Features
Shine
For sparkling clean floors, tables, counter-tops and more.Excellent for cleaning all hard surfaces in the home.Cleans thoroughly in just one wipe.Leaves a lingering fresh lavender fragrance.Powerful disinfectant kills pathogenic organisms.Does not damage the original texture of surfaces.Economical, as it is used diluted for most applications.
Grease-off
Quickly dissolves grease from kitchen counter-tops, cooking utensils, ovens and other greasy surfaces.Advanced non-butyl formula tough on difficult to dislodge grime.Leaves surface shining clean.Made from imported ingredients.Easy to use.
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INDUSTRIAL WATER PURIFICATION SYSTEM
Products Features
Pureguard
5-stage online water purificationRound-the-clock safe drinking waterBubble-top attachment optionCold waterHot waterNormal water
Commercial
Retains natural quality of waterEffective 3-stage purification processInternational technologySpecial power-saving featureHigh volume. Low costBuilt-in voltage stabilizerBuilt-in safety mechanismUser-friendly featuresSleek design and tough bodyWater control sensorUnique flow of waterEfficient after sales service at your
doorstep
Cooler-Purifier
Naturally wholesome water.Advanced 3-stage purification process.Last point purification.International Technology.Aquaguard's 2 money-saving features.Instant cooling.Choice of room temperature water.Built-in safety features.In-built voltage stabiliser.Sleek design and tough body.Efficient after sales service at your
doorstep
Aquaguard's international acclaimed product
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HOME SECURITY SOLUTION
PRODUCT F E A T U R E S
S P R
Water resistant, high security, high durability and low identification error rate.Can be mounted directly on metal
Without affecting its reading Performance
SYRIS proximity reader is able to Interface with all existing access Systems by Wiegand formats, RS485 formats etc.
SY200NT2
Max 6000 card holdersControl up to 4 doors with in/out reader
Small and compact in sizeSMD technologyStand alone system with group anti pass backMultiple group anti-pass back function with PCProgrammable for different access level within
SH-4 PR
Standard size Proximity Reader.Operates indoors or outdoors.Beige colour
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Intrusion Alarm System & Different Detectors
*Save your kitchen, warehouse, hotel rooms, and valuable properties from gas leak, short circuit, fire and excessive heat. *Responses within seconds. LPG Leak Detector /Smoke Detector/Fire Detector /Glass Break Detector / Magnetic DOOR Contact / Motion Detector Etc *Facility of Central Monitoring System (CMS) exclusively provides by Eureka Forbes in India. It monitors 24X7 and informs police, fire
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brigade, and ambulance if needed. If you are out of station, it keeps your property safe.*Totally wireless. * Control Pannel / detectors /Hooters …..
Closed Circuit Camera and TV
Through this technically advanced system you can monitor, supervise, control and secure all of your hotels and other organizations 24X7.
With the help of Global Static Internet Protocol (GPIS) system, you can monitor each an every moment of all the hotels and other organizations at a time from a single place.
This system is fully vandal proof and can perform in very low light or no-light situation.
Inbuilt hard disk (up to 2000GB) keeps record of day to day activities.
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Security Access Control System
*Protect trespassing. Finger Print Reader *Keep daily attendance. *Fully automatic. *Makes work culture faster and advanced. This system consists of: 1.Electromagnetic Lock: 2. Door controller: 3.Access Management System: 4. Access Management Software: 5. Access Card:
Video Door Phone ( b/w & colour)
You can see and talk to the visitor without opening the door.
Just press a button and unlock the door without moving from your couch.
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Emergency security alarm.
Strategic Direction
Eureka Forbes Ltd . -the Strategic Direction
One stop shop for health and home care products.
Becoming a preferred partner for the best in the world Euro champs.
Build on our core competency of direct sales.
Flanking strategy on retail shelf.
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Leverage on customer database.
Total cleaning approach for industrial and institutional customer.
Environment
The intention of the institute is not to play role of an activist; but to concentrate on two of the most important environmental factors namely “Water and Air“, to leverage the expertise of its parent company, i.e., Eureka Forbes Ltd. For doing social good towards society, to have non commercial interaction with leading social bodies in achieving its goal and put maximum efforts in conserving the root of my living existence, i.e., Water and Air.
Milestones
In a short span of its inception, Eureka Forbes Institute of Environment (EFIF) has achieved some major milestones, like…
(A) Tie up with NDTV
EFIE generates and supplies data to NDTV for an on screen plug which is then produced into “Report” by NDTV and supplied to Star News for a fee, who in turn telecasts the same “Report” to the cable owners for a change.
The result of this consequent with NDTV has been…
That there was a debate in Delhi on CNG application resulting.
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In to formation of new rules.
Various school children have taken an oath to not buy or burn firecrackers.
There has also been a good amount of change in the attitude of the Government Pollution Boards, which was earlier skeptical, but now, has become more lenient and cooperative.
(B) Pollution watch Tests have been carried out in various cities
Across India such as…..
Delhi, Kolkata, Mumbai, Chennai, Bangalore, Ahmedabad, Hyderabad, Guahati, Lucknow, Chandigarh.
Eureka Forbes Institute of Environment
It is a young and unique institute that was started in the year 2000. To gain quick visibility, it was launched through television. The main agenda behind starting this institute was to give knowledge about the various benefits that exceed cost on the issues related to “pollution Watch”.
As every journey has its destination, the ultimate destination of Eureka Forbes Institute of Environment is to be an institution that has a life of its own, its own vision, mission and philosophy; its manpower, space, infrastructure and resources; its own responsibility, reputation and credibility based on track record; its own set of committed core team workers and donor friends.
By own face and recognition, it means to gain media and public credibility by aligning its activists, mainly to its cause, distance itself from commercial work and other related causes, and to build a strong track record of social contribution and the activities related to such cause alignment.
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The Institute has built a strong mission, which says: -
To promote an AWARENESS of the benefits of conserving and managing the quality of our natural water and air resources. To do so by collecting and disseminating information/materials through our own resources or those of our like-minded allies who could be individuals, corporate, NGO’s, government of civic bodies.
To become an instrument of influencing Indian society and its constituents to act in a manner that reflects that these resources are not to legacy of our fore fathers that we can take for granted, but a loan we have taken from our grand children, to be repaid with interest.
To believe that the unpolluted water and air is the birth right of every Indian citizen.
People
1. Eureka Forbes people are the perfect example of a dynamic, highly motivated individual.
2. At the entry level, people with a fire in their belly come and join the company.
3. At the forefront of the employee, complement is their salesman who they call “Euro Champs”, which is known to our customers as the friendly man from Eureka Forbes. They bring to Indian families, everywhere, innovative hygiene and convenient products backed by excellent service and building lasting relationship with its customers.
4. In Eureka Forbes, they believe in promoting internal talent, grooming people from becoming successful sales personnel to become a successful leader.
5. They understand the importance of this asset and great stress is laid on HRD and training.
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6. They satisfy the lifestyle expectation of evolving Indian homes through innovative and value of money products have been the hallmark of Eureka Forbes Limited, and the sales divisions are committed to this mission.
7. Eureka Forbes is a fine example of a strong organization built by its people.
8. Eureka Forbes strongly believes in the old Chinese proverb.
Eureka Forbes Limited-Relationship
Relationship begins with listening to the customers and addressing their priorities and inhibitions. It has 140 customer response centers across 98 cities ensure that customers are never left out in the cold.
A 4000 strong dealer network distributing the Forbes range of water purification system and home cleaning system.
1. An industrial sales division which distributes the nilfisk range of cleaning equipments.
2. It has got 4 manufacturing facilities at Hyderabad, Bhimtal, Meghalaya and Bommasandra with ISO 9002 certification.
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3. A network of water testing laboratories across the country.
4. A government recognized R 7 D center at Bommasandra, alliances with global leaders.
5. Certification from prestigious independent water laboratories in India and abroad for our range of WPS. Plus, a growing exports market.
6. Market leaders in Aqua guard WPS. Euro clean home cleaning system EAPS and Euro vigil electronic security solution.
Eureka Family
5700 Euro Champs make 40 calls a day (2.3 lakh contacts).
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32000 Euro Smile champs make 10000kitchens visit a day for product services.
Over 450 franchised direct operators covering small towns over 1200 sales people.
3800 strong dealer network.
Over 220 distributors for industrial and commercial segment.
Existing 5 million friends for life. (Customer database.)
Forbes Newell range of wellness products.To strengthen our relationships with existing customers by providing them with a new means to improve their quality of life.First category offered - cooking appliances.Tapping the potential of women - a whole new sales force.
Forbes Aqua sure , an exciting new range of economical water purification products.To penetrate the low end of the market, especially areas where there is no power and waterTo pre-empt competitive entry.Eureka range of Eco-friendly cleaning solutions.
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CAREER
Recruit young, dynamic, ambitious people; encourage them to harness their potential.
Each one aptly christened Euro champ.
Nursery of Direct Selling; the single largest institution of its kind in the world.
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Professionalized direct selling and raised it to a fruitful career.
Over 20,000 people and 500 business leaders started out as Euro champs.
Numerous success stories of Euro champs rising to top management positions.
It believes in the philosophy of encouraging growth from within; it also facilitates cross functional movement in the organization to further career prospects.
It consistently featured in the “Best Employer”, surveyed by premier business publications.
Dreams
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Future Plan
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Eureka Forbes Ltd. should be taken in the market abroad both for household and industrial cleaning equipment.
They will be ready with faster customer response through electronic contacts. By making a transition from distributors to marketers of industrial cleaning equipment.
Emerging as a preferred employee for youth. Establishing Eureka Forbes as a water purifying Specialist Company.
Becoming a gateway to multi-national company looking to set up base in India.
Introducing innovations and being perceived as the best service providers in the country; and having our ability to respond to the ever-changing demand of the customers.
The Target
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Becoming a Rs.10 billion company in the next 5 years.
Double customer based in the next 5 years.
Customer will know the euro champs by name.
Our people will grow and share higher responsibility.
Our people will live comfortably and make a responsible amount of money that satisfies there at home.
PRESS CENTER
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. Most Trusted Brand Award: Platinum Category for your very own Superbrand: Aquaguard!!!!!
"Aquaguard Water Purifier and Euroclean Vacuum Cleaner once again awarded the Mera Brand"
Celebrate summer the healthy way as Aquaguard RO Health Yatra comes to town!
Cambridge School from Noida city is Winner of the 4 th Euro Enviro Quiz 2006, the largest ever National school quiz on Environment !
Eureka Forbes Runs for A Cause - Save Water and Harvest it!
Recruiting and Staffing Best in Class Awards 2005
Protecting the Environment - Let us learn it from Children!!!
Eureka Forbes Limited awarded for Customer Responsiveness
Eureka Forbes Limited wins Asian MAKE Award
Eureka Forbes is now a Case Study In Harvard Business School - Boston (USA), November 11, 2005
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Eureka Forbes is now a Case Study in Harvard Business School
Boston (USA) November 11, 2005 Eureka Forbes Limited, the pioneer of Direct Sales in India, entered the hallowed portals of Harvard Business School by joining the band of select companies which have become a case study in its MBA
classrooms. Today, 900 students at this globally recognized centre of business education, began studying a case based on Eureka Forbes, titled "Managing The Sales Effort" written by Professor Das Narayandas of this school; assisted by Senior
Researcher Kerry Hermann from the Global Research Group. Mr. Suresh Goklaney, Managing Director of Eureka Forbes, himself an alumnus, was in Boston today on invitation from the Harvard Business School and said "The 5500 salespersons working for Eureka Forbes - whom we fondly call Euro Champs - will be delighted that the unique and young company which they have created over the last 24 years has been found worthy by Harvard Business School to write a case study on". Eureka Forbes, about to go into its Silver Jubilee year, has notched up an impressive turnover of Rs. 6.1 Billion (Rs. 610 Crores) selling premium life style products like water purifiers and vacuum cleaners which bring better health to the families of their customers. In the growing sunrise markets of water purification and vacuum cleaning, Eureka Forbes enjoys market shares upwards of 70% through its brands Aqua Guard and Euro Clean respectively. In the year 2004, Aqua Guard was chosen as a "Super brand" by a panel of eminent persons in the Indian industry. To achieve this success, it followed a marketing system very different from those adopted by most consumer product companies. It did not set up a dealer network to sell its products but it set up a "Direct Sales" system instead. The Harvard Business School case takes a look at this unique
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business model which creates value for the customers - not through pricing and discounting and offers as dealer network marketers do - but through a very different contact system, a different contact site, and a different company culture. Mr. Suresh Goklaney explained the uniqueness of the system as follows "Relationship Marketing may have become a buzzword now but we at Eureka Forbes started it 24 years ago. Our process of acquiring customers is not by luring them into the stores through discounts and offers but by contacting them in the comfort of their homes where it is possible for us to find them unhurried, where we can understand them and their circumstances and then suggest
appropriate solutions for their health and hygiene and safety needs. We then demonstrate how these solutions perform in their home conditions, answer every question they may have and we deliver these solutions right at their doorstep. Even the after sales service is provided at their doorstep. This is the difference between them and us".
Apart from achieving sales and profits, according to Mr. Suresh Goklaney, what may have impressed Harvard Business School, is "Over the last 24 years we have created a huge intangible asset of over 4 million customers who have welcomed us into their houses to see our demonstrations, to buy our products and then to get them serviced. They have seen us inside their homes! That is quite an exceptional example of relationship marketing, it is for reason that our slogan is 'Your friend for life'". The case study focuses on the innovative practices Eureka Forbes has employed in translating this philosophy of becoming friend for life, into actual operational practices. In particular the case explores whether sales force should be motivated by setting goals for the results of the sales efforts or for the efforts themselves. It explores how a superstructure of direct sales field force was built employing 5500 EuroChamps (salespersons fondly called so) who operate out of 150 offices of the company in about 100 cities; and the systems created for recruiting,
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inducting, training, motivating, compensating and leading them. In the year 2004, Eureka Forbes was recognised as the "16th Best Employer" of India in the Hewitt Survey. The vision of the company is "To create a happy, healthy and pollution free world based on long lasting customer relationships" and is realized not only through the sales force but also through a structure of 900 service locations. "For 80% of our customers, we have a service centre within 5 km radius". That is a tough act indeed for any competitor to duplicate. The efforts of the company in giving franchised service were recognized in 2005 through the "Best Franchisor" award it received. Mr. Suresh Goklaney said "We attribute our success to our unique culture and people orientation. The four pillars of our employee orientation are "Earning, Learning, Pride and Fun". We believe in developing business through developing people. We have an in-house "Academy of Learning" and also have tie-ups with business schools which help train our talent. To create a "Learning Organization" we created Knowledge Management function within the company just 4 years ago and feel amply rewarded by the journey because recently, at Seoul in Korea, we were given a MAKE (Most Admired Knowledge Enterprise) award for Asia"
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Our Key Customers
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Honeywell Our Partner
About Honeywell
Honeywell International is a $30 billion diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers and specialty materials. Based in Morris Township, N.J., Honeywell's shares are traded on the New York, London, Chicago and Pacific Stock Exchanges. It is one of the 30 stocks that make up the Dow Jones Industrial Average and is also a component of the Standard & Poor's 500 Index.
About Honeywell Security
Honeywell Security, a business unit of Honeywell International is an international supplier and distributor of electronic security systems and solutions. Our products monitor and protect millions of homes, business and government facilities across the globe.
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Honeywell Security's partner choice program
At Honeywell, Security holds a very special place in our portfolio. It is core to our mission of protecting communities and making the world safer. In fact, during the past two years, about 25% of what Honeywell has invested in strategic acquisitions has been used to enhance our security business. Honeywell Security wants to be every customer's Partner of Choice in the security business. Each employee walks into the shoes of every customer to deliver more value for their business.
Reasons why any customer would like to make Honeywell Security their Partner of Choice is because
We are committed to our independent dealers and integrators
We have always believed that the independent dealers and integrators channel is the best way to sell our products. It's in our DNA. We invest in vertical marketing, design support tools, on-site training, security knowledge forums and many growth initiatives. Our success is only possible with the success of our independent dealers and integrators.
We deliver the newest innovations, technologies & products
We are investing over $40 million a year in research & development to bring you new and innovative security products. We leverage the best technologies globally at our 'Centres of Excellence' in USA, China, India, Korea, UK and France. These teams bring you new residential security products like LYNXR-EN wireless systems, Optiflex sensors, Alarmnet-I technology for monitoring premises over the internet and a complete cutting-edge range of Home Automation Systems. Among innovations for commercial applications, in Video Systems recent developments include Integrated Digital Video Manager (DVM), Enterprise Network Video Recorder (NVR), Rapid Eye, PARASCAN 360 cameras, heat and dust proof cameras, and integrated explosion proof housing & pan tilt units. In Access control & integrated systems, the newest innovations include ProWatch enterprise
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access control and integrated security platform, WinPak Pro Central Station Monitoring, LobbyWorks visitor management system and Vindicator Systems for integrating video, access & perimeter intrusion detection on a single platform.
We provide support, training and best people
At the heart of our business are our people. From our sales people, tech support group and all our employees - we are a team with decades of experience in security that understands the industry and your business. We know that users of security products and our independent dealers and integrators need quick and expert response. That's why we invest in support infrastructure, training and best people to help our partners stay ahead.
We bring you the power of Honeywell
Partnering with Honeywell means benefiting from the power of the global $30 billion Fortune 50 Company with 1,20,000 employees and presence in businesses ranging from Automation & Control Solutions, Aerospace, Transportation Systems and Speciality Materials. We have the commitment, the technology and the resources to help you grow. Honeywell Brand stands for quality. Honeywell Logo, wherever it appears on thermostats in buildings, on process control systems in refineries and factories, on aerospace and defense systems, it stands for quality. That's because at Honeywell, we strive for operational excellence in everything we do. We are Six Sigma trained and focus on quality. Honeywell is now a business Superbrand in India. With more that 7,000 employees and four big locations in Pune, Bangalore, Gurgaon and Chennai we provide you the power of Honeywell at your doorstep.
BOSCH Our Partner
The Bosch Group is a leading global manufacturer of automotive and industrial technology, consumer goods and building technology. In
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fiscal 2005, some 251,000 associates generated sales of 41.5 billion euros. Set up in Stuttgart in 1886 by Robert Bosch (1861 - 1942) as "Workshop for Precision Mechanics and Electrical Engineering," the Bosch Group today comprises a manufacturing, sales and after-sales services network of more than 280 subsidiaries and more than 12,000 Bosch service centers in over 140 countries.
The special ownership structure of the Bosch Group guarantees its financial independence and entrepreneurial freedom. It makes it possible for the company to undertake significant up-front investments in the safeguarding of its future, as well as to do justice to its social responsibility in a manner reflective of the spirit and will of its founder. A total of 92% of the share capital of Robert Bosch GmbH is held by the charitable foundation Robert Bosch Stiftung. The entrepreneurial ownership functions are carried out by Robert Bosch Industrietreuhand KG.
SURVEY REPORT ON SAMPLE SIZE OF 50 PEOPLE
Do you use any kind of water purifier at home or office?
o Yeso No
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40%
60%
Noumber of People using water purifier
1st Qtr2nd Qtr
If yes, which purifier do you use?
o Aquagurd or Aquasureo Pureito Kent Water Purifiero Philipso Whirlpool pure fresh
Aquagurd Pureit Kent Philips0
2
4
6
8
10
12
9.99
4 4
1.99000000000001
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Does your water purifier consume more electricity?
o Less than 25 wattso More than 25 wattso Don’t know
No 35%
Yes 65%
Sales
1st Qtr2nd Qtr
How frequently do you changes the candle in your water purifier?
o 3 monthso 6 monthso Once in a yearo More than a year
On the price of your water purifier?
Affordable High Should be Revised
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affordable21%
high 72%
revised7%
Sales
1st Qtr2nd Qtr3rd Qtr
Is your water purifier backed by dependable after sales service?
o Yes o Noo Exceptional
yes 41%
no52%
exceptional7%
After Sales Service
1st Qtr2nd Qtr3rd Qtr
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Have you recently come acroos any kind of marketing activities for purifier?
o Road showso Visual Marchandisingo Other
Roadshows5%
TV Commercial70%
Visual Marchandis-ing
10%
Direct Marketing
15%
Sales
1st Qtr2nd Qtr3rd Qtr4th Qtr
Where do you prefer to buy a water purifier from?
o Retail Outletso Franchisee dealerso Demo at your doorstep
Preffere Placesto buy
COCO Stores Retails Outlets Directing Marketing
Franchisee0
1
2
3
4
5
6
7
8
Series 1
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While buying any water purifier what comes to in your mind?
o Priceo Health & Safetyo Both
Health75%
All of the above15%
Price10%
Sales
Health All of the abovePrice
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EUREKA FORBES PRODUCT SURVEY QUESTIONARE
PageNo-80
“Southend Conclave”, 2nd FL. Rajdanga main Road, Kolkata-700107.
Tel- 033- 24428933. M-9331013523
E-mail: [email protected] Web: www.eurekaforbes.com
QUESTIONNAIRE FOR PROSPECTIVE CUSTOMER
Name:
Address:
Phone No.: M- R- O-
1> Do you any EFL product?( If yes, Which product)
Ans:
2> Have you heard about Aquasure & Forbes brands?
Ans:
3>What do u understand by security?
a. A securitygaurd ( )
b. Security Device ( )
c. Nearby Police Station ( )
4>How do you about the brand/security product?
a. Advertisement ( )
b. Paper ( )
c. people/friends ( )
5> You need security for- protecting……?
a. personal life ( ) b. family ( ) c. asset ( ) d. business ( )
6> How will you rate product Compared other products of ( Philips, kent, pure it, LG, Zicom)?
a. ( ) Much better
b. ( ) BetterPageNo-81
c. ( ) Same
d. ( ) Worst.
7> Will tou recommend the product?
( ) Yes ( ) No
8> How satisfied are you with customer service received?
( ) Very Satisfied
( ) Satisfied
( ) Neutral( ) Dis satisfied
( ) Very dissatisfied.
9> Your monthly budjet for home /business security?
a. 5k-10k ( ) b. 10k-20k ( ) c. 20k-40k ( ) d. above 40k ( )
10> Your preferred media ?
T.V channels : CNBC ( ) Zee Cinema ( ) BBC ( ) Other ( )
News paper : Telegraph ( ) AnandaBazar( ) Statesman ( ) Other ( )
Magazine : Businessworld ( ) Business India ( ) IndiaToday( ) Other ( )
Any comment:
Signature of Respondent-------------------------------------------------------------------------------------------------------------------
---------------Siddhartha Acharya please attach visiting card
Summer Traine(PGDM)DIM, New Delhi
Mo No: 9547233730, 9758580270
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FINDING & RECOMMENDATION FROM THE PROJECT
As per the survey done following were the findings and recommendations of the survey:
Price structure should be revised
Customer service is something which company should pay more attention at.
All models not available for display in retail outlets and also brouchores should be made available.
Sales person at the retails counters should have proper knowledge about the product.
Should focus more on brand awareness.
Technological & other aspects should be re consider and re- christened.
To know about the buying behavior of customer regarding purchase of water purifier
LIMITATION OF THE STUDY
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Every research is conducted under some constraints and this research is not an exception. Limitations of the study are as fallows:
The study is limited to the areas of KOlKATA.
The sample size of only 100 was taken from a large
population for the purpose of study, so the can be difference
results of the sample from total population.
Non availability of adequate data also limited the scope of
the study to some extent.
As the data was collected through the questionnaire, I faced
the limitation that respondents were unwilling to provide
information.
Consumer was reluctant to go into details because of their
busy schedules.
Due to continuous change in environment, what is relevant
today may be irrelevant tomorrow.
BIBLOGRAPHYPageNo-84
WEBSITES
www.eurekaforbes.com
www.customercomplaint.in
www.golakindia.com
www.icmrindia.org
www.compareindia.com
www.pureit.in
Books
1. Coney, Hawkins best, “Consumer behavior”, 8th Edition , 1-14,
393-418.
2. Kotler Philip, “Marketing Management”, Millennium Edition,
176-182, 202-204,
3. Zikmund ,William g, “Business Research Methods”, 5th
edition, 6-7, 54-55, 292-298.
4. Loudon&DellaBitta, “Consumer Behavior”, 1003 Edition, 432-
433.
5. Schiffman,Leon G. &Kanuk, Lesie Laser, “Consumer Behavior”
6th Edition, 234-238.
6. “Marketing Research” by G.C Beri.
7. Thesis on water purifier.
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C A R E E R O B J E C T I V EC A R E E R O B J E C T I V E
I believe that learning is continuous process and practice makes one perfect. Hard work, dedication, positive attitude, good grasping power and capability to explore on my own (provided the proper support and direction) are my tools for success.
E D U C A T I O N A N D Q U A L I F I C A T I O NE D U C A T I O N A N D Q U A L I F I C A T I O N
YEAR OF PASSING- 2001
MADHYAMIK From WEST BENGAL BOARD OF SECONDARY EDUCATION.
2003HIGHER SECONDARY From WEST BENGAL BOARD OF HIGHER SECONDARY EDUCATION.
2007 B.A (HONS) From VIDYASAGAR UNIVERSITY.
PURSUING
2008-2010
Post Graduate Diploma In Management(PGDM) from Dewan V.S Institute Of Management, Meerut, (UP) approved by AICTE, New Delhi.
SPECILIZATION AREA
MARKETINGSales promotion & advertising, product and brand management & international marketing, service marketing.
INFORMATION Database System, Software Engineering & Project PageNo-87
TECHNOLOGY Management.
A D D I T I O N A L S K I L L SA D D I T I O N A L S K I L L S
COMPUTER SKILLS
OPERATING SYSTEMS: Windows vista, 95/98/2000/XP.APPLICATION SOFTWARE: MS- Office 2000/2003/ XP (Professional/2007, MS-Excel.INTERNET: Internet, Net Searching.CONCEPT IN COMPUTER FIELD: Hardware Concept, Software Installation etc.
LANGUAGE Bengali, Hindi & English.
OTHER ACTIVITIES
HOBBIESNET SURFING, WATCHING T.V (NEWS, MOVIE, CARTOON, AND CRICKET), READ ANY TYPE OF BOOKS, LISTENING SOFT MUSIC.
P E R S O N A L D E T A I L SP E R S O N A L D E T A I L S
FATHER’S NAMEMr.Biswajit Acharya
DATE OF BIRTH27 MAY 1985.
PERMANENT ADDRESS
VILL: Borkola, PO: Melera, PS: Barikul, DIST: Bankura, PIN: 722162, WEST BENGAL.
RESI CO: NO
09635633964, 09434440955, 09933965105
GENDER Male
NATIONALITY Indian
RELIGION Hindu
MARITAL STATUS Single
DECLARATION
This is to certify that the information furnished above is true to the best of my knowledge and belief.
DATE & PLACE
SIGNATURESIDDHARTHA ACHARYA
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