SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 1 Philadelphia-Camden Cultural Participation Benchmarking Project

SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05

1

Philadelphia-Camden Cultural Participation Benchmarking Project

Presentation of Neighborhood Survey Results

June 14, 2005

Alan Brown


2

Methodology

• Door-to-door intercept methodology (orally administered interviews)

• Random sample of addresses in each of the five neighborhoods

• Approximately 75% of all interviews were completed at listed addresses.

• Culturally-appropriate approach to data collection– Point Breeze Performing Arts Center students, alumni

and staff• A total of 602 interviews were completed

between June and October 2004 – about 120 in each neighborhood.– 78 interviews (13%) were conducted in Spanish


3

Neighborhood Map


4

Who did we talk to?

• Mostly females (between 65% and 70%)• Mostly younger adults (25 – 44)• High School education• Predominantly African Americans and Hispanics

African-Hispanic or

American Mixed Race/Other

North Phil. – West 80% 9%North Phil. – Central 71% 15%North Phil. – East 34% 53%North Camden 26% 52%South Camden 39% 32%


5

What did we ask them?

• Questions about community engagement

• Questions about participation in:– music, dance, theatre, visual arts, literature

and spoken word, media arts, other creative outlets

• Awareness of specific arts programs• Connection to an artist/cultural leader• Desire to do more arts activities• Use of the Internet• Demographics


6

A framework for thinking about participation


7

Five Modes of Arts Participation, Based on Level of Creative Control

• Inventive Arts Participation engages the mind, body and spirit in an act of artistic creation that is unique and idiosyncratic, regardless of skill level.

• Interpretive Arts Participation is a creative act of self-expression that brings alive and adds value to pre-existing works of art, either individually or collaboratively.

• Curatorial Arts Participation is the creative act of purposefully selecting, organizing and collecting art to the satisfaction of one’s own artistic sensibility.

• Observational Arts Participation encompasses arts experiences that you select or consent to, motivated by some expectation of value.

• Ambient Arts Participation involves experiencing art, consciously or unconsciously, that you did not select.

AM

OU

NT O

F C

REATIV

E C

ON

TR

OL

NO

NE

TO

TA

LN

ON

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8

Participation Findings: Music


9

Curatorial is the Dominant Mode of Music Participation

PERCENT INVOLVED IN VARIOUS MUSIC ACTIVITIES85

% 92%

51%

16%

55%

35%

88%

87%

41%

5%

48%

31%

93%

92%

47%

7%

34%

34%

88%

85%

51%

15%

42%

30%

89%

86%

37%

5%

57%

39%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Collect Music

(Records, Tapes,

CDs)

Listen regularly to

music on the

radio

Do y ou sing? Do y ou play any

musical

instruments?

Attended liv e

concert, past

y ear - ticketed

Attended liv e

concert, past

y ear - free

N. Philadelphia - West N. Philadelphia - CentralN. Philadelphia - East Camden - NorthCamden - South


10

What do you sing? R&B, Gospel, Latin, Hip Hop

TYPE(S) OF MUSIC YOU SING, AMONG SELF-IDENTIFIED SINGERS, BLACKS VS. HISPANICS/MIXED RACE

2%

6%

9%

14%

29%

41%

65%

65%

70%

10%

12%

9%

23%

54%

44%

74%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Latin Music

Classical Music

Popular Music

Blues

Jazz

Rap or Hip Hop

Gospel

R & B

% of Analysis Group

Hispanic or Mixed Race(n=111)

Black/African American(n=127)


11

Singing is both a social and solitary activity

CONTEXT FOR SINGING AMONG SELF-IDENTIFIED SINGERS, COMPARSIONS BY RACE(MULTIPLE RESPONSES ALLOWED)

88%

50%

34%

1%

7%

62%

30%

49%

1%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

By Yourself

With Family Members

With a Church Group

With a School Group

With a CommunityGroup

% of Analy sis Group

Black (n=127)

Hispanic/Mixed Race (n=111)


12

Keyboard, drums and guitar are the most commonly played instruments

MUSICAL INSTRUMENT(S) PLAYED, AMONG 54 RESPONDENTS WHO SELF-IDENTIFIED AS A PLAYER

Piano/Key board

33%

Drums

20%

Guitar

16%

String Instrument

9%

Wind or Woodw ind

20%

Turntables

2%


13

Community venues play a key role in the delivery system

TYPE(S) OF VENUES USED FOR IN-NEIGHBORHOOD PARTICIPATION IN LIVE FREE CONCERTS

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

At Home

School Facility

Church

Park or Outdoor Setting

Community Center

Night Club


Camden - South (n=43)

Camden - North (n=37)

N. Philadelphia - East (n=40)

N. Philadelphia - Central (n=40)

N. Philadelphia - West (n=38)


14

Participation Findings: Dance and Theatre


15

Social dancing, film dominate dance/theatre participation

PERCENT INVOLVED IN VARIOUS DANCE AND THEATRE ACTIVITIES, FIVE NEIGHBORHOODS COMPARED

56%

26%

40%

19%

57%

38%

4%

47%

23%

59%

37%

12%

27%

33%

54%

48%

7%

33%

26%

60%

25%

4%

46%

32%

55%

0%

10%

20%

30%

40%

50%

60%

70%

Do you like to dancesocially?

Attended a danceperformance, past

year

Attended a ticketedplay/musical, past

year

Attended a freeplay/musical, past

year

Did you go to themovies within the

last year?

N. Philadelphia - West (n=114)N. Philadelphia - Central (n=129)N. Philadelphia - East (n=119)Camden - North (n=123)Camden - South (n=111)


16

The home and nightclubs are venues for social dancing

TYPE(S) OF VENUES USED FOR IN-NEIGHBORHOOD SOCIAL DANCING AMONG THOSE WHO LIKE TO

DANCE SOCIALLY

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

At Home

School Facility

Church


Community Center

Night Club

% of Analysis Group







17

Hip Hop, Ballet, Ethnic and Praise Dance are the types of dance performances

mentioned most often

TYPES OF DANCE PERFORMANCES ATTENDED, AMONG 60 RESPONDENTS WHO REPORTED ATTENDING AT LEAST

ONE DANCE PERFORMANCE IN THE PAST YEAR

Ballet

18%

Hip Hop or Popular

Dance

26%

Modern Dance

14%

Jazz or Tap Dance

12%

Ethnic Dance

17%

Praise Dance

13%


18

Community facilities also play a key role in dance and theatre participation

TYPE(S) OF VENUES USED FOR IN-NEIGHBORHOOD PARTICIPATION IN TICKETED STAGE

PLAYS/MUSICALS, AMONG THOSE WHO REPORTED ATTENDANCE IN THE PAST YEAR

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

At Home

School Facility

Church


Community Center

Night Club








19

Participation Findings: Visual Arts & Crafts


20

Most respondents are involved at some level with visual arts

INCIDENCE OF PARTICIPATION IN VARIOUS VISUAL ART/CRAFT AND OTHER ACTIVITIES

24%

49%

54%

26%

32% 35

%

15%

40%

23%

6%

9%

37%

11%

45% 49

%

9%

16%

48%

13%

62%

48%

10%

18%

52%

4%

56%

32%

5% 6%

23%

0%

10%

20%

30%

40%

50%

60%

70%

Ever taken art/craftlessons

Does art or craft-making now

Display painting,posters or photos in

your house

Seen an art exhibitthis year

Visited historicsite/museum, past

year

Visited Phil. Zoo orNJ Aqarium, past

year

N. Philadelphia - West (n=114)N. Philadelphia - Central (n=129)N. Philadelphia - East (n=119)Camden - North (n=123)Camden - South (n=111)


21

Observe the differences in art-making activities by gender…

ART AND CRAFT-MAKING ACTIVITIES CITED, BY GENDER, AMONG THOSE WHO REPORTED ANY ART/CRAFT-MAKING ACTIVITIES

0%

10%

20%

30%

40%

50%

60%

Auto

Det

ailin

g

Woo

dwor

king

Gra

ffiti

Art

Gra

phic

Desig

n

Jewe

lry M

akin

g

Qui

lting

Need

lepo

int

Cera

mics

Pain

ting,

Dra

wing

Phot

ogra

phy

Knitt

ing

Deco

ratio

ns, O

rnam

ents

, etc

.

Sewi

ng, M

akin

g Cl

othi

ng

Clot

hing

Des

ign

Arts

Act

ivitie

s wi

th C

hild

ren

Female (n=201) Male (n=89)


22

… and by ethnicity

ART AND CRAFT-MAKING ACTIVITIES CITED, BY RACIAL/ETHNIC GROUP, AMONG THOSE WHO REPORTED ANY ART/CRAFT-MAKING ACTIVITIES

0%

10%

20%

30%

40%

50%

60%

70%

Gra

phic

Desig

n

Gra

ffiti

Art

Cera

mics

Prin

tmak

ing

Auto

Det

ailin

g

Rug

Hook

ing

Scul

ptur

e

Wea

ving

Qui

lting

Need

lepo

int

Woo

dwor

king

Clot

hing

Des

ign

Pain

ting,

Dra

wing

Knitt

ing

Phot

ogra

phy

Deco

ratio

ns, O

rnam

ents

, etc

.

Arts

Act

ivitie

s wi

th C

hild

ren

Sewi

ng, M

akin

g Cl

othi

ng

Black (n=125) Hispanic/Mixed Race (n=111)


23

The context for doing art/craft-making activities is typically “by yourself…”

SOCIAL CONTEXT FOR DOING ART/CRAFT-MAKING AMONG THOSE REPORTING SUCH ACTIVITY,

COMPARSIONS BY NEIGHBORHOOD

0% 20% 40% 60% 80% 100% 120%

By Yourself

With Family Members

With a Church Group

With a School Group

With a CommunityGroup

% of Analysis Group

Camden - South

Camden - North

N. Philadelphia - East

N. Philadelphia - Central

N. Philadelphia - West


24

…and “at home”

TYPE(S) OF VENUES USED FOR ART/CRAFT-MAKING ACTIVITY, AMONG THOSE REPORTING SUCH ACTIVITY

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

At Home

School Facility

Church

Community Art Center

Outside theNeighborhood








25

What’s hanging on the walls in your home?

• Four in ten respondents said they “display paintings, posters, photographs, or other art in your house.”

• Among those who do, the most meaningful pieces of art in their home are:– Paintings, unspecified– Religious art (paintings, drawings, statues)– Family photos– Posters and photos of athletes and

performers– Artwork by children


26

Home display of art is related to personal participation

PERCENT OF ALL RESPONDENTS WHO DISPLAY ART AT HOME, BY AGE COHORT, ETHNICITY AND EDUCATIONAL ATTAINMENT

44%

32%

44% 49

% 52%

38%

50%

29%

48%

36%

63%

58%

23%

58%

23%

0%

10%

20%

30%

40%

50%

60%

70%

Age

18 -

24 (n

=80)

Age

25 -

34 (n

=225

)

Age

35 -

44 (n

=140

)

Age

45 -

54 (n

=71)

Age

55+

(n=7

1)

Blac

k (n

=297

)

Hisp

anic/

Mixe

d (n

=187

)

Whi

te, n

ot H

ispan

ic (n

=87)

Did

not c

ompl

ete

H.S.

(n=9

4)

Com

plet

ed H

.S. (

n=39

8)

Som

e co

llege

(n=8

0)

Do a

ny a

rt/cr

aft-m

akin

g

No a

rt/cr

aft-m

akin

g

Ever

take

n ar

t/cra

ft le

sson

s

Neve

r tak

en a

rt/cr

aft l

esso

ns


27

Participation Findings: Other Activities


28

A third of respondents say they do creative writing, and almost all say

they “read for fun”

INCIDENCE OF PARTICIPATION IN LITERATURE ACTIVITIES

41%

25%

89%

28%

20%

84%

48%

47%

93%

48%

44%

93%

31%

26%

87%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Ever done creativewriting

Done creative writing,past year

Do you do any readingfor fun?




Camden - North

Camden - South


29

What do you write?

TYPES OF WRITING DONE AMONG SELF-IDENTIFIED WRITERS, BY GENDER AND RACE

0%

10%

20%

30%

40%

50%

60%

70%

80%

Fiction Non-fiction oressays

Letters or cards A diary orjournal

Write or performpoetry /rap/song

lyrics

Writeplays/scripts/screenplays

Writing forschool orbusiness

Female (n=159)Male (n=70)

Black/African American (n=119)Hispanic or Mixed Race (n=106)

Weighted Average (n=233)


30

Overall, levels of lifetime involvement in arts education activities are low

INCIDENCE OF LIFETIME INVOLVEMENT - LESSONS

27%

22%

12%

24%

15%

11%

3%

15%

10%

10%

4%

11%

16%

9%

2%

13%

11%

3% 0%

4%

0%

5%

10%

15%

20%

25%

30%

Ever taken musiclessons

Ever taken dancelessons

Even taker actinglessons

Ever taken art/craftlessons




Camden - North

Camden - South


31

Significant other outlets for creative expression include the “living arts”

OTHER CREATIVE ACTIVITIES, BY NEIGHBORHOOD

50%

68%

78%

48%

34%

57%

66%

35%42

%

59%

81%

20%

38%

56%

69%

42%

61% 68

%

78%

34%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

% "Yes" - Do y ou do any

GARDENING?

% "Yes" - Any HOME

DECORATING activ ities,

past y ear (i.e., painting,

refinishing furniture)

% w ho agree: my

CLOTHING and

appearance are important

w ay s that I ex press

my self creativ ely

% "Yes" - Inv olv ed w ith

culinary arts - COOKING

creativ ely ?

N. Phil. - West (n=114) N. Phil. - Central (n=128) N. Phil. - East (n=117)

Camden - North (n=124) Camden - South (n=111)


32

Other Key Findings


33

Community-based arts groups have a substantial footprint in the three N.

Philadelphia neighborhoods

AWARENESS AND INCIDENCE OF EVER ATTENDING SPECIFIC CULTURAL FACILITIES - ALL NORTH PHIL. RESPONDENTS

(n=365)42

%

29%

34%

33%

34%

33%

19%

21%

9% 9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Freedom Theater

at Broad and

Master Streets

Village of Arts and

Humanities at at

Germantow n Av e.

Art Sanctuary on

18th and Diamond

Taller

Puertorriqueno at

5th and Lehigh

AMLA - Asociacion

de Musicos Latino

Americanos at 6th

and Lehigh

% o

f Nor

th P

hila

pdel

phia

sam

ples

Aware, never been there Ever been there


34

Only about one in ten respondents “know an artist or cultural leader”

PERCENT WHO KNOW AN ARTIST OR CULTURAL LEADER, BY NEIGHBORHOOD, AGE COHORT, ETHNICITY AND EDUCATIONAL

ATTAINMENT

22%

9% 9%

17%

4%

20%

9% 9%

12%

19%

14% 15%

1%

18%

7%

32%

0%

5%

10%

15%

20%

25%

30%

35%

N. P

hil.

- Wes

t (n=

114)

N. P

hil -

Cen

tral (

n=12

8)

N. P

hil.

- Eas

t (n=

117)

Cam

den

- Nor

th (n

=124

)

Cam

den

- Sou

th (n

=111

)

Age

18 -

24 (n

=80)

Age

25 -

34 (n

=225

)

Age

35 -

44 (n

=140

)

Age

45 -

54 (n

=71)

Age

55+

(n=7

1)

Blac

k (n

=297

)

Hisp

anic/

Mixe

d (n

=187

)

Whi

te, n

ot H

ispan

ic (n

=87)

Did

not c

ompl

ete

H.S.

(n=9

4)

Com

plet

ed H

.S. (

n=39

8)

Som

e co

llege

(n=8

0)


35

Knowing an artist or cultural leader is a strong indicator of participation

PARTICIPATION RATES FOR SELECTED CUTLURAL ACTIVITIES FOR RESPONDENTS WHO KNOW AN ARTIST OR CULTURAL LEADER

VS. THOSE WHO DON'T

40%

33%

35% 40

% 45%

14%

36% 44

%

12%

72%

33%

74%

24%

82%

38%

56%

46%

35%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Do

you

sing

?

Atte

nd a

ny fr

ee

conc

erts

Do

you

like

to

danc

e so

cial

ly?

Atte

nded

tick

eted

play

/mus

ical

Do

any

art/c

raft-

mak

ing

Visi

ted

hist

oric

site

/mus

eum

Visi

ted

Phil.

Zoo

or N

J Aq

uariu

m

Do

you

do a

ny

gard

enin

g?

Ever

take

n

mus

ic le

sson

s

NO, doesn't know a cultural leader (n=506) YES, knows a cultural leader (n=70)


36

Summary of Ideas


37

“Five Modes” Participation Profile, Five Neighborhoods

• Inventive – Key forms of inventive participation include making art and crafts, writing original poetry/rap, letters and diaries, and also gardening, cooking

• Interpretive – Interpretive activities include social dancing, singing and rapping to music on the radio, but not much instrument playing

• Curatorial participation is strong – collecting music, listening to radio, displaying art in the home, dressing creatively

• Observational – some music, theatre attendance, also zoo/aquarium; much occurs in community venues, esp. free events

• Ambient Arts Participation – not much data here, except for the ambient art that people create for themselves at home

AM

OU

NT O

F C

REATIV

E C

ON

TR

OL

NO

NE

TO

TA

LN

ON

E


38

Summary of Participation Findings

• One sees a clear emphasis on at-home cultural participation, both social and solitary– New emphasis on curatorial participation

• Churches, community centers and outdoor venues are key parts of the delivery system

• Significant differences in participation patterns across racial/ethnic groups

• Radio is the dominant mode of music consumption

• Many are active participants in the “living arts”• Few personally know artists or cultural leaders


39

Implications for Increasing Cultural Participation

• Increase access to artists and cultural leaders at the neighborhood level

• Invest in community-based arts programs and venues, including church arts programs

• Home-based, self-directed arts activities• Access to musical instruments• Radio as a distribution channel• Different interventions for different

racial/ethnic groups• The “living arts” are an opening• Participatory community cultural projects

involving children

Documents

SIAP Cultural Benchmarking Project, Neighborhood Survey, Summary Presentation, 6-14-05 1 Philadelphia-Camden Cultural Participation Benchmarking Project