The GreenIT DC Benchmarking Tool – From Scientific Theory to Real Life Ywes Israel, M.A. 1st International Workshop on Energy - Efficient Data Centers May 8th, 2012, Madrid

About GreenIT-BB

The Network

was established in April 2009 as a Public Private Partnership and brings together

leaders from business, science and administration who want to move energy-saving

information and telecommunications technology. The network has already more than

twenty partners, including leading companies and institutions such as the Axel

Springer AG, Berliner Flughäfen (Berlin Airports), the State of Berlin and the Vienna

City Administration, Magistrat. The network initiates projects, brings together

information, facilitates professional exchange and sees itself as a nationwide center

of excellence for Green IT. GreenIT-BB is partly funded by federal and state funds.

Since 2010 the network - together with partners –bestows the “GreenIT Best Practice

Award” for innovative approaches to improve energy efficiency in IT.

Apply now for the award 2012

About DC-Benchmarking

Lighthouse Project 2010 – GreenIT DC Benchmarking

“GreenIT data center benchmarking” is the first neutral benchmarking tool, that

shows the specific energy and cost saving potential in data centers (RZ). By

comparison with similar data centers and analysis of best practices, IT managers gain

a detailed overview of ways to optimize their systems. The online based comparison

tool can be applied to data centers of any type and size. The basic set of data for the

GreenIT data center benchmarking deviates from a scientific analysis of thirty data

centers realized by the Technical University of Berlin. Since April 2010, the stock in

the benchmarking tool has grown to 108 data centers with more than 79,000 servers.

It was awarded by the German Federal Government as a "Flagship Project 2010”.

GreenIT supports you in reducing ICT energy costs and CO2 emissions

reduce

Energy costs CO2 emissions

Public Requirement to Reduce CO2 Emissions (Greenhouse)

Increasing Energy Costs Through More Use of IT

Energy-Efficiency Criteria as Increasing Share of IT Strategy

Increased environmental consciousness and increasing expectations at all levels.

Increasing regulations and mandated standards

E.g. Federal: 40% – CO2 reduction by 2013

Through drastically increasing use of Internet-based services, especially through the use of more and more transaction and storage volume.

Energy costs of a server usually exceed its purchase price by a factor of 4–5 times (measured over the lifecycle)

Computer centre efficency, utilisation and operating costs

Lack of room for cooling systems

Energy sources in the computing centre

Challenges for decision makers in IT

Quelle: BearingPoint, 10. Bonner Microsoft®-Tag für Bundesbehörden

Many decision makers in IT do NOT know the energy requirements of their data centers

Number of Employees:

do NOT know their energy requirements Ø 85 %

64%

36%

5,000 and more

67%

17%

4%

13%

1,000–4,999

91%

6%

3%

500–999

100%

200–499

Both known

Only Euro known

Only kWh known

NO

Quelle: vgl. http://images.computerwoche.de/images/computerwoche/bdb/493837/C9FE99D05B6E2AB7257C811737B07F55_800x600.jpg, (Stand 26.06.2009)

Different kinds of Benchmarking (BM)

Results Procedures

Analysis of process costs (turnover, SAP users, subscribers)

Controlling/cost reduction

Analysis of technical structures and process parameters

Positioning of individual values Best Practice approaches Cost optimisation with assessment of potential

Technically oriented

BM

Business- oriented

BM

Statement of tendencies for cost reduction Restricted transferability of results Often a supporting argument for

outsourcing

*based of study promoted by TSB Technologiestiftung Berlin

Technical GreenIT DC Benchmarking

Assessing the Success of GreenIT – Optimisation Measures

Identification of Potential for Optimisation

Displaying Potential for Energy Savings

Anonymous and Neutral

Based in Science

Identification of Best Practices

Comparability, Data of > 100 DCs

Process of GreenIT DC Benchmarking

Acquisition of the starting

data from the data center

Calculation of the

actual DC

individual values

(W1 – W30)

Comparison with

current data

from benchmarking

participants

1st Step 2nd Step 3rd Step

Kostenloser Registrierungsprozess

How do you apply as a user?

Registration is free of charge

Comparison with current data from Benchmarking Partners

The evaluation shows the benchmarks (W1 - W20) compared to the Peer Group. Traffic lights signal the need for optimization

DC-Benchmarking Quick Screen for DC

W1 – 5 Energy demand W6 – 12 Air conditioning W13 – 16 Availability W17 – 19 Data Management and Security W20 structural information

Result: Benchmarking Report

Optional use by DC BM Projects together with TimeKontor AG and GreenIT BB Partners

(W1)

=

=

kWh or CO2

kWh or CO2

Savings Measure

(W)n = Measures n = Savings kWh or CO2

∑ Measures ∑ Savings kWh or CO2 (W25)

Proposal for Accounting for Performance Increases in DC

Problem: permanent change in the demands on IT

(growth rate of 17% per year with power requirement)

Proposed solution:

Illustration of performance increases over power requirements for the DC

sub-sections (e.g., number of servers, CPUs, sub-section processed or

stored/archived data volume, cooling systems).

Neutralization of performance increases through specific, normalized IT-

related key figures (e.g., power density per sub-section, energy density per

CPU or server).

Option of repeated benchmarking of the same DC (before/after comparison).

Statistics: 108 DC registrations (by May 3rd, 2012)

Among them:

Consultancy companies that are interested in using the tool for their clients (e.g., IBM, Fujitsu Siemens, Computacenter, BearingPoint, Raiffeisen Informatik, Swisscom AG);

108 DC operators with one or more data centers, among them:

Axel Springer AG, Gruner & Jahr AG & Co. KG, Continental AG, Karl Storz GmbH & Co. KG, Provinzial Rheinland, Immobilien Scout GmbH, Roche Pharma AG Deutschland, Federal Maritime and Hydrography Agency, Deutsche Bank as well as the city of Cologne;

parties from Switzerland and Austria, e.g., the Magistrate of the city of Vienna.

Don’t forget:

108 data center - 79,176 Server – 148,884 CPUs – 40.812 square meter area

Conclusion

Data from over 108 data center form the basis of the study

Based in science; neutral and anonymous

Recommendations for action with examples of Best Practices

Free Tool (basic report) for DC managers

Before/After Comparison (repeated Benchmark)

Reliable quantification of kWh and/or CO2 savings

through BM projects (optional)

GreenIT-BB is an open network

Connects experts from business, science and administration Financed as a PPP (Federal, State, business) for six years (2009 – 2015) It organizes and supports the following activities:

Other partners are:

Management

Workshops

Marketing & Sales support

Innovative projects

Experts talk

Business Develop-

ment

Meetings

Events

Market evaluation

Experts

Expertise

www.greenit-bb.de

c/o TimeKontor AG Contact: Thomas Leitert (thomas.leitert@timekontor.de)

Ywes Israel (ywes.israel@timekontor.de)

Ute Gaab (ute.gaab@greenit-bb.de)