SGB WEEKLY 1307

FEBRUARY 18, 2013ISSUE 1307

The Weekly Digital Magazine for the Sporting Goods Industry

FOR THE SIXTH ANNUAL SGB 40 UNDER 40

AWARDS*

SPONSORSHIP OPPORTUNITIES ARE AVAILABLE.CONTACT KATIE ODONOHUE AT 828.244.3043 OR EMAIL [email protected]

FINALISTS WILL BE HONORED IN THE MAY ISSUE OF SGB MAGAZINE

SGB40UNDER40.COM

THE AWARDS ARE OPEN TO ANYONE UNDER THE AGE OF 40 ACTIVELY WORKING IN THE SPORTING GOODS INDUSTRY.

NOMINATIONS ARE OPEN!

*To be eligible, candidates must be born on or after January 1, 1973 and work in the sporting goods industry. Candidates can represent suppliers, distributors, agencies, manufacturers, or trade associations. They can be CEOs, key retail executives, buyers, designers, entrepreneurs, managers, marketing/PR agents and/or sales reps.

Ultra-Wide Wheel - Stabilizes movement

to carve left, right and center

Performance Grips - Rubberized non-slip ergonomic grips for

stability control

Kinetic Engine - Carbon Steel Spring turbocharges abdominal and arm workouts

Foam Kneepad - High-Density foam for superior comfort

CARVEyouR

CoRE

AB-CARVER PRO

800 446 7587 | [email protected] | www.abcarverpro.com | www.perfectonline.com

2013 Implus Footcare LLC. Perfect is a division of Implus Footcare LLC. 1.13

FOR 45 YEARS WEVE BEEN DRIVING INSOLE TECHNOLOGY FORWARD. Theres no question that gel insoles provide great comfort. But even though they feel great,

there are trade-offs: flat gel insoles are often bulky and just dont have the deep heel cupping

and arch support needed for lasting comfort. That is until now. Using the contours of our

best-selling TOTAL SUPPORT Insole, weve built a gel insole your customers will love:

Spenco ProForm Gel. Ultra-Thin Gel cushioning with flexible arch support.

Maximum margins for you and fantastic value for your customers.

Yes, This is Spenco

Find us online!

For more info or to request a sample, call 1-800-877-3626 or visit spenco.com

SpencoLove Your Feet

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Look for Spenco at the following shows!Outdoor Retailer Booth #60FN PLATFORMBooth #62135

SpencoGel_SGBW_Dec2012.pdf 1 12/4/12 8:02 AM

FEBRUARY 18, 2013 | SGBWeekly.com 5

FOR 45 YEARS WEVE BEEN DRIVING INSOLE TECHNOLOGY FORWARD. Theres no question that gel insoles provide great comfort. But even though they feel great,

there are trade-offs: flat gel insoles are often bulky and just dont have the deep heel cupping

and arch support needed for lasting comfort. That is until now. Using the contours of our

best-selling TOTAL SUPPORT Insole, weve built a gel insole your customers will love:

Spenco ProForm Gel. Ultra-Thin Gel cushioning with flexible arch support.

Maximum margins for you and fantastic value for your customers.

Yes, This is Spenco

Find us online!

For more info or to request a sample, call 1-800-877-3626 or visit spenco.com

SpencoLove Your Feet

R

egis

tere

d a

nd

Tr

adem

ark

of

Sp

enco

Med

ical

Co

rpo

rati

on

. 20

05, 2

006,

201

2 S

MC

. All

Rig

hts

Res

erve

d

U L T R A - T H I N

PROFORM

Look for Spenco at the following shows!Outdoor Retailer Booth #60FN PLATFORMBooth #62135

SpencoGel_SGBW_Dec2012.pdf 1 12/4/12 8:02 AM

Copyright 2013 SportsOneSource, LLC. All rights reserved. The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers. SGB WEEKLY is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher. SGB WEEKLY is published weekly by SportsOneSource, LLC, 2151 Hawkins Street, Suite 200, Charlotte, NC 28203; 704.987.3450. Send address changes to SGB WEEKLY , 2151 Hawkins Street, Suite 200, Charlotte, NC 28203; 704.987.3450

Senior Business Editor

Thomas J. Ryan

[email protected]

917.375.4699

Contributing Editors

Aaron H. Bible, Fernando J. Delgado,

Charlie Lunan, Matt Powell

Creative Director

Teresa Hartford

[email protected]

704.987.3450 (x105)

Graphic Designer

Camila Amortegui

[email protected]

704.987.3450 (x103)

Advertising Sales

Account Manager / Northeast

Buz Keenan

[email protected]

201.887.5112

Advertising Sales

Account Managers / Midwest

Barry Kingwill & Jim Kingwill

[email protected]

[email protected]

847.537.9196

Advertising Sales

Account Manager / Southeast

Katie O'Donohue

[email protected]

828.244.3043

Circulation & Subscriptions

[email protected]

Group PublisherEditor In Chief

James Hartford

[email protected]

704.987.3450

2151 Hawkins Street Suite 200 Charlotte NC 28203t. 704-987-3450 f. 704-987-3455

www.SportsOneSource.com

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The Weekly Digital Magazine for the Sporting Goods Industry

FEBRUARY 18, 2013ISSUE 1307

NEWS 6 PUMAS New Cradle to Cradle Collection Boasts Sustainability8 MOVERS & SHAKERS WOOLRICH Vows to Boost Domestic Manufacturing10 BY THE NUMBERS ASICS Becomes Title Sponsor of the LA Marathon11 WRESTLING Dropped From 2020 Olympics

FEATURES12 KEEN Opens Innovative Retail Space Beneath New Headquarters in Downtown Portland16 UNDER ARMOUR Defines WILLpower20 ADIDAS LOOKS BEYOND EVA Adidas Introduces Energy Boost Cushioning Technology

DEPARTMENTS27 JOB CLASSIFIEDS

THIS PAGE: Under Armours I WILL." campaign features a host of UA athletes including Bryce Harper the reigning National League Rookie of the Year

ON THE COVER: Keen reopened its Keen Garage PDX retail space on the first floor of its new headquarters in the heart of downtown Portlands Pearl district.

16

6 SGBWeekly.com | FEBRUARY 18, 2013

NEWS

Puma announced the launch of InCycle, the brand's first closed-loop collection of footwear, apparel and accessories, all of which have earned the "Cradle to Cradle Certified [CM] Basic" certification. Puma's InCycle products are, according to the company, all entirely biodegradable or recyclable.

The introduction is a step toward the company's mission to become a sustainable and desirable Sport-lifestyle brand and the InCycle Collection was born from Puma's challenge to produce a fully recyclable or biodegradable collection as part of the learning journey to improve the sustainability of its products.

All products in the collection have been certified by the Cradle to Cradle Products Innovation Institute, whose mission is to provide a continuous-improvement quality program to guide manu-facturers and designers in making safe and healthy products.

Cradle to Cradle has created a rigorous certification program that rates products against five sustainability factors:

1. The use of environmentally safe and healthy materials 2. Design for material reutilization including recycling and composting 3. Renewable energy and management of carbon 4. Water stewardship 5. Social fairness

"We are delighted to have Puma, such a powerful global brand, showing consumers and industry peers exactly what is possible through the adoption of the Cradle to Cradle Certified Products Program," said Bridgett Luther, president of the Cradle to Cradle Products Innovation Institute.

A precondition of biodegradable products is that they must be made only of biodegradable materials including organic fibers without toxic chemicals, and they have to follow certain international standards for composting. Puma's recyclable InCycle products include the Puma Track Jacket and the Puma Backpack, which use homogenous materials to ensure they are fully recyclable at the end of their lifespans. The Puma Backpack is made of polypropylene, which can be broken down to the original substance and used again to make new backpacks. The recyclable Puma Track Jacket is made from recycled polyester deriving from used PET bottles. To fully ensure the homogeneity of materials, the Track Jacket's zipper is made from recycled polyester, as well.

To aid in the product collection and recycling process, Puma has launched the "Bring Me Back" program globally within Puma Stores and Puma Outlets. Puma has installed recycling bins in-stores where customers can return used shoes, clothing and accessories of any brand. Puma's InCycle collection will be available in stores in March and online at puma.com. For more information about the InCycle Collection and the Bring Me Back Program, visit puma.com/bringmeback.