Session - I PR Campaign

7/29/2019 Session - I PR Campaign

1/12

3/19/2013Session-I PR Campaign 1


2/12

Objectives for the campaign:

To empower consumers through innovative andintensive multimedia campaign

Intensify consumer education initiatives

Emphasize the importance of framing standards toprotect consumer interests



3/12

Introduction: The Consumer Protection Act, 1986 - The Act

enshrines all the consumers rights which areinternationally accepted viz. right to safety,

information, choose, heard, seek redressal andconsumer education.

Consumer Awareness Scheme in the XI Plan Amammoth amount of Rs. 409 cores been approvedto give thrust to this multi media publicity

campaign.



4/12

The multi media publicity campaign

Publicity through print media

Publicity through electronic media

Publicity through printed literature

Publicity through Performing arts

Participation in India International Trade Fair

Joint Campaign



5/12

Publicity Measures Jago Grahak Jago weekly radio programme

Video Programmes Grahak Dost

Video Programme Jago Grahak Jago

Video programmes for schools

Quarterly Magazine Upbhokta Jagaran

Booklet on welfare schemes of the Ministry

Newspaper advertisements



6/12

The Future:

Intensify the campaign and make Grahaks participateactively

computerization of consumer forum network that wouldsoon enable the consumers register complaints online.

Amend the Consumer Protection Act, to ensure disposal ofcases in specific time

To urge the industry to adopt voluntary standards to thatconsumers get quality products.



7/12

Implementation

& Evaluation

Develop a

PlanThe Budget

Identify

audience

Set Goals

The PR

Campaign

3/19/2013 Session-I PR Campaign 7


8/12

Know what you Want and what CAN youachieve

Measurable and specific time frame.

Multiple goals might interfere with oneanother



9/12

Alter Human Perceptions

Use of different variables

Deciding the channel / medium to reach theaudience.



10/12

Budget is critical in designing the PRCampaign

Magnitude of the campaign

Measuring Results



11/12

Summation of: The Variables:

Matching the medium and the message

Channelizing all the major components

Measuring effectiveness An evaluation process to be included in the plan

Is audience behavior influenced by additionalfactors?

Attitudinal changes

Implementation



12/12


Documents

Session - I PR Campaign