Embed Size (px)
Citation preview
Session 5: Publisher ~ Book Promotion in the Digital Age ~
• Housekeeping• Quick Questions• Oh, by the way, you are also the
publicist/marketing VP…unless you’re not.• Promotion: the third “P” in publisher (?)• Projects• Homework
LLA 0104, 201560 2
Questions and Answers• Got any marketing experience?• How’s your social media/digital marketing skills?
Your questions:
3
Promoting Your Book• Level I marketing: what comes with the deal.
o Title, description, categories and key wordso Channelso Kindle Select, DRM, Amazon store, Author Central, etc.
• Level II marketing: o Your author platform
• Website, blog, other people’s blogs• Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram, etc.• Web advertising: SEM and digital ads.
o Your other author platform
• Level III marketingo Getting help from professional marketeerso Getting on board the publisher train
4
10 Ways to Promote Your Book
1. Tell people and get them talking.
2. Do a press release.3. Mix it up on
LinkedIn.4. Do a book tour.5. Flog your blog.
Make friends with bloggers.
6. Build a Facebook page.
7. Twitter, G+, Tumblr, other social media.
8. Get your friends to write reviews.
9. Test some ads.10.Get interviewed by
a podcaster.
6
The “Description”• 250 words or less• Inverted pyramid• Embedded key words• Third person• Tell a story.• Excerpt from your best blurb• Connect with the ideal reader• Let GoodReads help you• Participate in LinkedIn groups
7
Categories• You can only pick two.
8
Key WordsAdd search keywords when you're filling out the details on the Your Book page.
To make sure that readers can find your textbook easily on the U.S. Kindle store, you'll need to add the right search keyword. For your book to appear in the Textbook category, you'll need to add this search keyword when you enter your title information:
kdp_textbook_submission
Important: You must add the keyword exactly as it appears above, complete with underscores, or your book will not appear in the Textbook category on the Amazon.com Kindle store.
9
goodreads
10
DRM• Digital Rights Management, APE, page 234.
11
The Divine StorytellerFor fans worldwide of author Nevil Shute, The Divine Storyteller offers a new viewpoint on the novelist's life during the years 1944 to 1955 and the ideas that shaped his widely popular books. Written as a series of imagined, present-tense conversations between Nevil Shute Norway and his friends and associates, The Divine Storyteller puts you in the same room, yacht, automobile, or airplane as the author and his companions. Shute's approaches to theme, plot and character development are portrayed against the backdrop of his active life as a war correspondent, a pilot adventurer, and an Australian immigrant after World War II. Written with the greatest admiration for Shute, The Divine Storyteller is a must for long-time devotees or quick introduction to the sources of the author's work and thought. Shute helped a generation process the changing face of English society before and after World War II and the post-war specter of the nuclear threat in his novel On the Beach. The Divine Storyteller is a fast read written with gratitude and respect for the man and his contributions to popular 20th century literature globally. It will entertain and enlighten a new generation to Shute's body of work.
12
The IBPA
13
Association of Independent Authors
The Association of Independent Authors was established in 2009 in response to a constant anti self-published commentary on blogs, forums, etc. by those who had an interest in ensuring this 'fad' would soon be over.
14
Executive Director Leigh Cunningham
Alliance of Independent
Authors
15
The Alliance of Independent Authors (ALLi) is the professional association for authors who self-publish.We foster ethics and excellence in self-publishing -- and run many campaigns and collaborations that benefit our members. Pronouced (sic!) “Ally” not “Allee” we are a global organisation, organised across eight territories:
Africa IndiaAustralasia South AmericaCanada UKEurope US
We offer connection and collaboration, advice and education, advocacy and representation to writers who want to self-publish well.
Author Marketing Experts
16
BookBaby
17
BookDaily
18
Archway Publishing
19
Homework• APE: The Entrepreneur Chapters, 22 to the end. • The APE Glossary• Start earning royalties!• Be ready to tell us where you plan to go from here.
20
