September 2009 Apple App Store, BlackBerry App

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  • 8/14/2019 September 2009 Apple App Store, BlackBerry App

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    Distimo (c)2009, some rights reserved

    Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace illed with equally

    fragmented information and statistics. Nearly every major mobile device manufacturer and operator will launch their own app store by the end of 2009,expanding the opportunities for mobile developers and brands to engage with mobile consumers.

    Distimo produces in-depth, analytical reports for companies interested in the mobile application ecosystem, and gives valuable insight into importanttrends happening within application stores including Apples App Store, Googles Android Market and RIMs Blackberry App World. Distimo also offers afree analytics tool for mobile developers to monitor their applications and competitive applications across all app stores.

    Founded in May 2009, Distimo is a privately held company based in The Netherlands. Learn more: http://www.distimo.com.

    REPORT

    New and noteworthy

    The average price for apps on BlackBerry App World is more than three times higher than apps on Apples App Store

    and Googles Android Market.

    On the Apple App Store, apps priced at $0.99 are still most popular, however, most revenue is generated by apps priced

    around $50.

    Most expensive categories are Navigation on BlackBerrys App World and Apples App Store, and Reference on Googles

    Android Market.

    September 2009

    Apple App Store, BlackBerry App World & Android Market

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    Distimo 2009, some rights reserved

    REPORT

    Distimo Report September 2009 - Apple App Store, BlackBerry App World & Android Market

    The price distribution for the Most Popular and Most Grossing ranking lists are givenabove. The $0.99 price point is very popular (50 apps were priced at this pricepoint),and since the launch of the Apple App Store, prices have been skewing to thispricepoint because of the higher probability of getting in the most popular listings,which increases downloads. However, from the Most Grossing price distribution wecan conclude that pricing lower will not always result in more revenue: apps on thislist are generally priced much higher, with prices going up to $190, and most appsbeing priced between $4.99 and $9.99 (44). Hence, in general, more revenue isbeing generated by the more expensive apps, in spite of these apps probably beingdownloaded less often than cheaper apps.

    The average category prices of the most popular listings for Apple, BlackBerry andGoogle are shown above. BlackBerry App World apps are clearly most expensive:in general, they are priced more than three times higher than apps on Apples AppStore and Googles Android Market. Apps on Apples App Store and Googles AndroidMarket are priced similarly, with only the categories Navigation & Travel, Productivityand Social Networking showing signicant differences.

    Please note that the minimum application price on BlackBerry App World is $2.99.

    To give more insight in the price distribution of the Most Popular ranking list on ApplesApp Store, rankings were plotted against the average price of apps that have had

    these rankings this month. We can see that prices increase with ranking, hence appsare more likely to achieve a lower -better- ranking when pricing lower. As we can seeabove, the most popular were apps priced at between $0.99 and $3.99.

    To give more insight in the price distribution of the Most Grossing ranking list onApples App Store, rankings were plotted against the average price of apps that have

    had these rankings this month. Unlike with rankings and prices on the Most Popularlist, prices decrease with ranking on the Most Grossing list.

    Where the most popular apps are priced between $0.99 and $3.99 (as can be seen onthe left), most revenue was generated by apps priced at around $50.

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    Distimo 2009, some rights reserved

    REPORT

    Distimo Report September 2009 - Apple App Store, BlackBerry App World & Android Market

    Rank App Publisher Price

    1 I Am T-Pain Smule $2.99

    2 Camera Genius CodeGoo $0.99

    3 Frogger Konami Digital Enter-tainment

    $1.99

    4 Bejeweled 2 PopCap Games, Inc. $2.99

    5 AppBox Pro ALLABOUTAPPS $0.99

    6 Geared Bryan Mitchell $0.99

    7 W emoji iEmoji icons - get smi-ley, emoticon keyboard

    SpiceLoop $0.99

    8 ColorSplash Pocket Pixels Inc. $1.99

    9 BATTLE BEARS SkyVu Pictures $0.99

    10 iFitness Medical Productions $1.99

    11 MADDEN NFL 10 by EASPORTS

    Electronic Arts $9.99

    12 Doodle Jump - BE WARNED:

    Insanely Addictive!

    Lima Sky $0.99

    13 Sheep Launcher Plus! Kronos Games $0.99

    14 Mr.AahH!! PONOS $0.99

    15 UNO Gameloft $4.99

    Rank App Publisher

    1 UNO - FREE Gameloft

    2 Racing Live - 15 Prestige Points Storm8

    3 Facebook Facebook

    4 Bump Bump Technologies LLC

    5 Pandora Radio Pandora Media, Inc.

    6 Finger Security Lite Inner Four, Inc.

    7 ESPN ScoreCenter ESPN

    8 Mr.AahH!! Lite PONOS

    9 Word Scramble 2 by Zynga Zynga

    10 Boxed In Dennis Mengelt

    11 myStarbucks Starbucks Coffee Com-pany

    12 Sheep Launcher Free! Kronos Games

    13 Paper Toss Backip Studios

    14 Google Mobile App Google

    15 TightWire Lite iBright Studios

    Rank App Publisher Price

    1 Power Manager Full X-Phone Software, Inc. $0.99

    2 Advanced Task Manager Arron La $0.99

    3 MyBackup Pro rerware.com $4.99

    4 Weather Widget - Donate Android Apps $1.49

    5 Weather forecast widget donate Francois DESLANDES 0.99

    6 Taskiller Full Thibaut Nicolas 0.70

    7 Open Home - Full Better Android $3.99

    8 Pure Calendar widget (agenda) Francois DESLANDES 0.999 Hello IM! Multiple Facets Inc. $9.99

    10 Snap Photo Pro Bratag $0.99

    11 Bloo - Native Facebook App Dimitris Couchell $0.99

    12 Photo Safe License CamFiler LLC $1.00

    13 twidroid PRO for twitter Zimmermann & Marban 3.39

    14 aHome mAPPn, Inc. $4.99

    15 Close Everything 2 James Ots 0.85

    Rank App Publisher

    1 The Weather Channel The Weather Channel

    2 T-Mobile My Account T-Mobile USA

    3 MySpace Mobile MySpace Mobile

    4 Backgrounds Stylem Media

    5 Google Maps Google, Inc.

    6 US Yellow Pages Search Yellowbook

    7 Facebook for Android Facebook

    8 Pandora Radio Pandora9 ShopSavvy Big in Japan, Inc.

    10 DailyHoroscope Max Binshtok

    11 Barcode Scanner ZXing Team

    12 Ringdroid Ringdroid Team

    13 Free Dictionary Org Baris Efe

    14 PicSay - Photo Editor Shinycore

    15 AK Notepad Andrew Kurniadi

    Please note that application prices on Android are denoted in the sellers homecurrency.

    Monthly highest ranked paid apps - Apple App Store (United States) Monthly highest ranked free apps - Apple App Store (United States)

    Monthly highest ranked paid apps - Android Market (United States) Monthly highest ranked free apps - Android Market (United States)

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    REPORT

    Distimo Report September 2009 - Apple App Store, BlackBerry App World & Android Market

    Rank App Publisher Price

    1 Robo Defense Lupis Labs Software $2.99

    2 Mystique. Chapter 2: The child bendroid $2.99

    3 Nesoid (NES emulator) yongzh $3.984 SNesoid (SNES Emulator) yongzh $3.98

    5 Battle for Mars Larva Labs Ltd. $4.99

    6 Aevum Obscurum Noble Master Games $4.99

    7 GameBoid (GBA Emulator) yongzh $3.99

    8 Devilry Huntress Smartpix Games $2.95

    9 Maths Workout Plus Workout Games 1.00

    10 Gensoid(Sega Genesis emulator) yongzh $3.98

    11 Abduction! World Attack Phil Symonds 1.35

    12 Tangram Pro bendroid $0.99

    13 Jewellust Smartpix Games $2.95

    14 WordWrench Full snctlnSoftware $0.99

    15 Retro Defense Larva Labs Ltd. $4.99

    Rank App Publisher

    1 Solitaire Ken Magic

    2 PAC-MAN by Namco (FREE!) Namco Networks

    3 Labyrinth Lite Illusion Labs4 Tic Tac Toe PosiMotion

    5 XGalaga Kevin Doshier

    6 BreakTheBlocks Lite snctlnSoftware

    7 Chess for Android Aart Bik

    8 Sudoku genina.com

    9 Sudoku Free genina.com

    10 Snake AndroidFreeware.ORG

    11 Slide Puzzle SporkSoft

    12 Torect Lite cpedia

    13 Robo Defense FREE Lupis Labs Software

    14 Bubble Burst Lite AndroGames

    15 Spades (free) bytesequencing.com

    Please note that application prices on Android are denoted in the sellers homecurrency.

    Rank App Publisher Price

    1 BigTinCan BuzzMe Pro BigTinCan $2.99

    2 THE Flashlight (Uses CameraLight) - One Touch

    The Jared Company $2.99

    3 Bejeweled Electronic Arts Inc $4.99

    4 Aerize Optimizer - Memorybooster - cleaner utility

    Aerize $4.99

    5 Where in the World is CarmenSandiego

    Gameloft inc. $4.99

    6 Call Blocker Pro Epic Applications $2.99

    7 Aces Solitaire Pack Concrete Software $4.99

    8 Tetris Electronic Arts Inc $6.99

    9 BeBuzz - Custom LED Colors Bellshare GmbH $5.99

    10 Calorie Tracker by LIVESTRONG LIVESTRONG.COM $2.99

    11 WeatherBug Elite AWS ConvergenceTechnologies

    $4.99

    12 White Noise TMSOFT $2.99

    13 Vlingo Plus Vlingo Corporation $17.99

    14 TalkLock (TM) CellAvant, Inc. $2.99

    15 MemoryBooster S4BB Limited $9.99

    Rank App Publisher

    1 ScoreMobile for BlackBerry Score Media Ventures

    2 Pandora Pandora Media, Inc.

    3 Facebook Research In MotionLimited

    4 WeatherEye The Weather Network

    5 Color ID - Free Motek Americas Inc.

    6 Ka-Glom - Free Magmic

    7 CBS News CBS Interactive

    8 Poynt Multiplied Media Corpora-tion

    9 Nobex Radio Companion Nobex Technologies Inc

    10 QuickPull Lite Steelthorn Software

    11 BigTinCan BuzzMe BigTinCan

    12 XENOZU YouTube player XenZu Technologies LLC

    13 shortcovers Shortcovers

    14 BlackBerry App World Research In MotionLimited

    15 Blocked Trafc Free Igor Shitarev

    Monthly highest ranked paid games - Android Market (United States) Monthly highest ranked free games - Android Market (United States)

    Monthly highest ranked paid apps - BlackBerry App World (United States) Monthly highest ranked free apps - BlackBerry App World (United States)

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    REPORT

    Distimo Report September 2009 - Apple App Store, BlackBerry App World & Android Market

    Distimo custom reports

    Disclaimer

    This work is licensed under Creative Commons License Attribution Noncommercial-Share Alike 3.0 Netherlands. This license is available for download at http://creative-commons.org/licenses/by-nc-sa/3.0/nl/. This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit Distimo and licenseyour new creations under the identical terms. All trademarks are the property of their respective companies.

    Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace lled with equally

    fragmented information and statistics. Nearly every major mobile device manufacturer and operator will launch their own app store by the end of 2009,expanding the opportunities for mobile developers and brands to engage with mobile consumers.

    Distimo produces in-depth, analytical reports for companies interested in the mobile application ecosystem, and gives valuable insight into important trendshappening within application stores including Apples App Store, Googles Android Market and RIMs Blackberry App World. Distimo also offers a free analyticstool for mobile developers to monitor their applications and competitive applications across all app stores.

    Founded in May 2009, Distimo is a privately held company based in The Netherlands. Learn more: http://www.distimo.com.

    About Distimo

    Analysis Description

    Category Focusses on on specic application category and analyzes trends in terms ofmost successful applications, publishers and pricing strategies.

    Publisher Highlights the most succesful cross-category publishers, based on popularityof their applications per monthly timeframe.

    Competitor Provides an in-depth view of the popularity and pricing strategy of one or morecompeting applications.

    Cross store Analyzes the most successful publishers and applications across multipleapplication stores.

    Cross store pricing Compares the different pricing levels across multiple application stores, perspecic application category.

    Next to this free monthly report, we deliver custom reports aimed at providing the specic mobile application store analytics that are relevant to your company.

    Currently, custom reports are available for the Apple App Store, Google Android Market and BlackBerry App World. Other application stores will be availablein the next few months. As an example, the modules listed in the table below are available for the Apple App Store and Google Android Market.

    For more information on custom reports, please contact Remco van den Elzen at remco(at)distimo.com.