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Vol. 1
May 22, 2012
SEOUL, the city of traditional culture
Experience Traditional Activities
1. Lee’s House
2. Karma
3. Yeson
Experience Studio
1 Lee’s House
Destination Lee’s House Maximum no. of visitors 45
Contact
Contact person Seo Seon-seok
Tel 1 82-2-762-4900 Tel 2 82-2-744-7470
Fax 82-2-6442-4900 e-mail [email protected]
Programs
Program details Duration Fee (won/person)
A course
Traditional tea/ traditional clothes fitting/ etiquette
lesson/ commemorative photograph/ kimchi making/
Korean set meal
3 hours 90,000 won
B course Traditional tea/ traditional clothes fitting/ etiquette
lesson/ commemorative photograph/ kimchi making 2 hours 60,000 won
C course Traditional tea/ traditional clothes fitting/ etiquette
lesson/ commemorative photograph 1hr 10min 30,000 won
Special course Korean clothes fitting/ commemorative photograph/
Korean set meal 1hr 30min 60,000 won
Closed days First and third Sundays of each month
Foreign language assistance English, Japanese, Chinese
Payment method Credit card payment allowed
Images
Location
Address: 38 Gwanhun-dong, Jongno-gu
Directions: Get off Exit 3 at Anguk Station. Turn left at
Eungam Gamjatang restaurant and go straight until you
reach the crossroads.
Continue walking past Gyedong Church (left) and
Jungangtang bathhouse (right). It is the first traditional
Korean house on the right.
Parking information: Commercial lot in Gyeongbokgung
Palace or on-street parking next to the North Gate
entrance of Tapgol Park
Editor’s
Comments
A broad experience space is provided in a separate building with traditional Maru floor in the yard, enabling
visitors to feel what a traditional Korean house is like.
Korean-style furniture and items such as Jangdokdae (platform for crocks of sauces) add touches that bring
visitors closer to the country’s past
Product
development
Tip
The broad experience space allows development of a package product for groups of 30-40 people.
The place is widely known among Japanese tourists due to introduction on Japanese TV media (TBS, NHK)
and thus likely to attract more tourists in the future.
A variety of experience programs and carefully planned processes are seen especially suitable for Japanese
tourists.
Nearby
attractions
Choongang High School, a filming location of celebrated Korean drama “Winter Sonata”
Bukchon Hanok Village
Samcheong-dong and Insa-dong
2 Karma
Destination Karma Experience Program Maximum no. of visitors 20
Contact
Contact person Seo Hyeon-suk
Tel 1 82-10-4168-7889 Tel 2 82-70-4158-8889
Fax 82-505-115-6554 e-mail [email protected]
Homepage http://www.karma.kr
Programs
Program details Duration Fee (won/ person)
Korean dance experience (fan dance, etc.) 30 min 10,000 won
Martial arts experience (Taekwondo, etc.) 30 min 10,000 won
Korean painting experience (Four Gracious Plants painting) 40 min 10,000 won
Closed days Open throughout the year
Foreign language assistance English
Payment method Credit card payment allowed
Images
Location
Address: 1st fl. Salvation Army Bldg., 58-1 Chungjeongno
3-ga, Seodaemun-gu
Directions: Connected to Exit 7 at Chungjeongno Station
of Seoul Subway lines 2 & 5
Parking information: Underground parking lot of
Salvation Army Bldg. available
(3,000 won for 3 hours for performance viewers)
Editor’s
Comments
Easy access due to direct connection to the subway and convenient parking facilities
Clean and modern building provides a cozy environment for the experience.
Performers lead the experience programs thus bringing the lively mood of the performance to the experience.
Traditional Korean folk songs are played as background music during the Korean painting experience, helping
visitors to feel the emotions of the Korean people.
Special, individualized guidance from instructors makes the experience easy and enjoyable.
Product
development
tip
Advanced reservation system helps tourists select time convenient for their schedule.
Suitable for FIT or Japanese group tourists with loose schedules
Suitable for American or European tourists who are not familiar with Oriental culture
Nearby
attractions
Ewha Womans University, university area in Sinchon
Deoksugung Palace and Deoksugung Palace Stone Wall Road
Seoul Plaza and Cheonggyecheon Stream
3 Yeson Experience Studio
Destination Yeson Experience Studio in Ssamjigil Maximum no. of visitors 30
Contact
Contact person Director Jeong Myeong-rye
Tel 1 02-730-5104 Tel 2 010-6339-5104
Fax 032-261-6339 e-mail [email protected]
Programs
Program details Duration Fee (won/ person)
Traditional mother-
of-pearl craft
Mother-of-pearl mobile phone ornament/ ring
60 min or less
10,000 won
Mother-of-pearl mirror 15,000~25,000 won
Mother-of-pearl business card wallet 20,000 won
Traditional Korean
paper (Hanji) craft
Korean paper jewelry box/ multi-use box 20,000 won
Hand mirror (small/big)/ photo frame 13,000 won/
15,000 won
Closed days National holidays
Foreign language assistance English, Japanese
Payment method Credit card payment allowed
Images
Location
Address: 38 Gwanghun-dong, Jongno-gu
Directions: Gett off Exit 6 at Anguk Station of Seoul
Subway Line 3 and go straight toward the Jongno Police
Station. Enter the Insa-dong one-way street in which
Crown Bakery and LG25 are located. Go to B1 level of
Ssamjigil.
Or Get off Exit 3 at Jonggak Station of Seoul Subway
Line 1 and go straight toward Jogyesa Temple. Pass two
streetlights and enter the alley in which the Seventh Day
Adventist Church is located. Go to B1 level of Ssamjigil
.
Parking information: Use Tapgol Park parking lot next to
the North Gate of the park.
Editor’s
Comments
Its location in Ssamjigil allows tourists to shop around easily.
Diverse experience programs present a variety of choices.
A broad experience space displaying a wide array of exhibits reveals an excellent harmony between the
present and the past.
An increasing number of tourists from Japan and Southeast Asia visit the place.
Product
development
tip
The accessory making experience is suitable for female tourists who favor small and decorative souvenirs.
Easy-to-learn traditional craft can be applied to visitors from different parts of the world.
Programs for FIT tourists can be arranged at any time. (Advanced reservation required for independent
programs)
Nearby
attractions
Insa-dong Ssamjigil
Bukchon Hanok Village
Enjoy Traditional
Performances
1. Bukchon Changwoo Theater <Changwooak>
2. National Gugak Center <Saturday Premium Performance>
3. Sungkyun Theater <Lee Cheol-jin’s Buddhist Dance>
1 Changwooak
Destination Bukchon Changwoo Theater
Contact
Contact person Jeong Hye-rim
Tel 82-2-747-3809
Fax 82-2-747-3806 e-mail [email protected]
Homepage www.bcchangwoo.com
Details
Period
April 3, 2012 ~ Open run
Season 1: April 3 ~ June 28, 2012
Season 2: July 3 ~ August 30, 2012
Season 3: November 6 ~ December 28, 2012
Time 7:30 PM Tuesday/ Wednesday/ Thursday
Fee 10,000 won for adults 5,000 won for children, teenagers and
college students
Programs in
June
Tuesdays
Jeong Nam-hun
Wednesdays
Dance, Hana Dance Company
Thursdays
Tori’s
A performance where you can see and
hear monodramatic Korean folk songs
from Gyeonggi and Seodo areas sung
by Jeong Nam-hun, a preserver of
Important Intangible Cultural Assets
designated by the Korean
government.
The company, consisting of graduates
from the School of Korean Traditional
Arts at Korea National University of
Arts, presents a variety of repertoire
that adds a modern and youthful sense
to the traditional music.
The a capella group dedicated to
Korean traditional music covers a
wide range of genres – Pansori, folk
songs from Gyeonggi and Seodo
regions and Jeongga – and represents
the diversity of music in its own
unique color.
Location
Address: 158-2 Wonseo-dong, Jongno-gu
Directions: Get off Exit 3 of Anguk Station and walk on
towards Biwon Gas Station Sageori right before
Changdeokgung Palace. Turn left at Changdeokgung-gil
and walk on towards Gongwon Sikpum grocery store.
Turn left at the three-way road and turn right at Gongwon
Sikpum.
Parking information: Commercial lot in Gyeongbokgung
Palace and Tapgol Park available
Editor’s
Comment Interactions between performers and the audience make the performances even more exciting.
Product
development
tip
New and different performances are presented each month, allowing the audience to enjoy a wide variety of
genres of traditional performances and thus attracting more types of people.
The theater can accommodate large groups up to 100 viewers
Nearby
attractions
Bukchon Hanok Village
Insa-dong
2 Saturday Performance of Korean Music & Dance
Destination Umyeon-dang, National Gugak Center
Contact Tel 82-2-580-3300
Homepage www.gugak.co.kr
Details
Period January 7 (Sat.) ~ December 29 (Sat.), 2012
Time 4 p.m. Saturday
Fee 10,000 won (all seats) 20% discount for groups of 20 or more
people
Programs in
June
Date Characteristics Performance program
June 2
Comprehensive programs developed
for novice audience consisting of
Jeongak (court music), Sanjo
(instrumental solo), traditional dance,
folk dance, newly written pieces and
theatrical performance
Boating Song from Simcheongjeon, Taryeong
(traditional ballad), Buddhist dance, Pan Gut
June 16 Sanjo ensemble, Gayageum trio, Samdo Seoljanggu,
fan dance
June 23 Ensemble No.1, Haegeum Concerto ‘Gongsubaji,’ Bongsan Mask
Dance, Samulnori (percussion quartet)
June 30 Geomungo Sanjo, Yeonhwamu dance, Gyeonggi folk songs,
Taepyeongmu dance
June 9
Performances by leading virtuosos of
traditional Korean music including
those designated as Intangible Cultural
Assets
Virtuoso program: Piri solo, Sijo, Daegeum solo,
Baebaengi Gut, Taepyeongmu dance
Location
Address: 700 Seocho 3-dong, Seocho-gu
Directions: Get off Exit 1 at Bangbae Station of Seoul
Subway Line 2, take a town bus (Seocho 07, Seocho 15,
Seocho 17) and get off at the National Gugak Center. .
Get off Exit 5 at Nambu Terminal Station of Subway
Line 3, take a No.4429 green bus and get off at the
National Gugak Center.
Shuttle bus operation: Operated once before each
performance on weekdays and Saturdays
Gugak Center → Bangbae Station (Exit 1, Seocho town
bus stop)
Parking information: Public parking at Gugak Center
available
Editor’s
Comments
Performance guide leaflets in English, Japanese and Chinese are provided for foreign tourists.
Shuttle bus operation facilitates convenient access.
It is nice to stroll along the walking path around the center.
Product
development
tip
Tourists can enjoy various new traditional performances presented each week.
The popular programs can attract even foreigners who are unfamiliar with traditional Korean music. Products
can be developed for tourists who are willing to experience authentic traditional music.
Nearby
attractions COEX, Bongeunsa Temple
3 Lee Cheol-jin’s Tuesday Buddhist Dance Story
Destination Sungkyun Theater
Contact
Contact person Kim Min-ju
Tel 82-2-747-5035
Homepage Café.naver.com/sktheater
Details
Period Open run
Time 7 p.m. Tuesday
Ticket fee 20,000 won (non-reserved seats) 20% discount for groups of 10 or more people
Programs
‘Lee Cheol-jin’s Complete Piece of Buddhist Dance’ ‘Instrumental Solo’
Seungmu (Buddhist dance) is played by a dancer wearing
a white conical hat, Buddhist monk’s robe and red band.
This complete piece, handed down by Han Yeong-suk,
Korean Important Intangible Cultural No.27, is a
masculine dance likened to a straight and firm bamboo
tree.
It is known as one of the best pieces of traditional Korean
dance, and the noble beauty of the Buddhist monk’s robe
uplifts even the spirits of the viewers.
Solo performance of Haegeum, Daegeum, Gayageum
and Piri alternated every day to demonstrate the depth of
traditional Korean music and distinctive features of each
instrument.
Location
Address: 149 Myeongnyun 2-ga, Jongno-gu
Directions: Get off Exit 4 at Hyehwa Station of Seoul
Subway Line 4 and go straight toward Sungkyunkwan
University. Walk past Sungkyunkwan Sageori and the
theater’s on the right next to Core Mart.
Parking information: Jeil Parking Lot next to the theater
available
Editor’s
Comments
Although it is a small basement theater with only about 70 seats, you can feel the special ambience of one of
Seoul’s old theaters here.
It is easy to recognize the delicate dance movements from the audience seats.
The only private theater with a long-running traditional Korean dance performance
Product
development
tip
Suitable for tourists from around the world who want to experience the ambience of traditional small theaters
of Seoul
Development of products that combine traditional performance and shopping at nearby Daehangno
(University Street) full of youthful and dynamic energy
Nearby
attractions
Daehangno
Seoul Seonggwak Fortress Wall, Naksan Park
Jongmyo Royal Shrine
Traditional Markets
1. Tongin Market
2. Nagwon Arcade
3. Yeongcheon market
1 Tongin Market
Destination Tongin Market in Jongno-gu
Contact
Address 44 Tongin-dong, Jongno-gu
Tel 82-2-722-0977
Open hours 7 a.m. ~ 9 p.m. Closed days 2nd
Sunday of each month
Homepage http://tonginmarket.co.kr
Where to go
Naemamdaero Work
Studio
A DIY studio for tourists: you can make various
small items, reform or repair old furniture pieces
or custom-build new pieces using the tools and
materials at the studio.
Contact: 82-70-722-0936
Hours: 10 a.m. ~ 7 p.m. Mon. ~ Fri.
Location: 20m from West Gate of Tongin Market
Dosirak (box lunch)
Café
‘Tong (通)’
Dosirak café run by Tongin Community.
A variety of menus including side dishes, rice
cakes and snacks sold at the market
Contact: 82-70-722-0936
Hours: 11 a.m. ~ 4 p.m. Mon. ~ Fri.
Location: 2nd
fl. Customer Center, Tongin
Market
Images
Location
Address: 44 Tongin-dong, Jongno-gu
Directions: Get off Exit 2 at Gyeongbokgung station.
Turn right toward Jahamun Tunnel and walk 500m along
Jahamun-no. The market is located on the left.
Parking information: Cheongwadae (Blue House)
commercial Lot (Roadsides from Cheongun Hyoja-dong
Community Service Center to Mugunghwa Park: 92
Jahamun-no, 12-1 Gungjeong-dong, Jongno-gu) and on-
street parking in Jahamun-no available
Editor’s
Comments
Clean market environment through recent renovation
Increased number of foreign visitors due to frequent media coverage
Product
development
tip
Traditional food experience program can be developed in cooperation with Dosirak Café where
visitors can try various market foods.
Distinctive ‘Fried Tteokbokki’ uniquely found in Tongin Market can be promoted as a key food
experience item of Seoul traditional markets.
Nearby
attractions
Gyeongbokgung Palace and Gwanghwamun Square
Sarangchae at Cheongwadae
How to Enjoy Tongin Market
How to use Dosirak Café ‘Tong(通)’
1. Go to Dosirak Café located around the middle of Tongin
Market.
2. Buy 500 won-coupons at the café using cash or gift certificates for
traditional markets.
(On average, one person can have enough food with 10 coupons
worth 5,000 won )
3. Go around the market with the empty lunch box you have
been given and buy side dishes at shops affiliated with
Dosirak Café.
(Exchange a side dish with one or two coupons)
4. Come back to the café and purchase rice, soup and kimchi
that cost 2,000 won with the remaining coupons or additional
cash. Enjoy your meal with side dishes in your lunch box.
A view of Dosirak Café Spoons, chopsticks and condiments arranged at the café
2 Nagwon Arcade
Destination Nagwon Arcade
Contact
Address 284-6 Nagwon-dong, Jongno-gu, Seoul
Tel 82-2-743-4200
Hours 9 a.m. ~ 8 p.m. Closed days Sundays
Homepage www.enakwon.com
Where to go
Gyeongeun Co.
(www.acousticGT.
com)
The store specializing in acoustic guitars has been
visited by numerous Korean stars including Jeong
Yong-hwa and Seohyun during the filming of
<We Got Married>.
You can learn how to change guitar strings and
play basic chords at the store.
Address: B-282, 2nd
fl. Nagwon Arcade
Tel: 82-2-744-6433,6464
Mona Tea
Here you can enjoy tea while hearing the sounds
of musical instruments in the background.
Located in the middle of arcade stores, it offers
teas at reasonable prices and is perfect for a brief
rest.
Address: Located in the passage between Rm.
182 and Rm. 185 on the second floor of Nagwon
Arcade
Contact: 82-2-762-9600
Hours: 9:30 a.m. ~ 7:30 p.m.
Images
Location
Address: 284-6 Nagwon-dong, Jongno-gu
Directions: Get off Exit 5 at Jongno 3-ga Station of
Seoul Subway Line 5. Go straight toward the Nagwon
Branch of SC Bank Korea.
Get off Exit 1 at Jongno 3-ga Station of Subway Line 1
and go straight toward Tapgol Park. Turn right and
walk toward Insa-dong.
Parking information: Commercial lot at Fraser Suites
next to the arcade available
Editor’s
Comments
Its facilities (restrooms, cafés) are clean in general.
As the place was shown on the Korean TV show <We Got Married>, which is popular abroad, the arcade is
well-known among tourists from Southwest Asia, Japan and Taiwan.
It is a special traditional market where the Workers Band Competition is held each year.
Product
development
tip
Suitable for young FITs who are interested in musical instruments or planning to buy one
A product can be developed in combination with the Sachoom performance held on the 4th
floor of Nagwon
Arcade.
As there are so many musical instrument shops, it is better to learn the location of the store that you want to
visit before you start your trip.
Nearby
attractions
Jongno, Insa-dong
Gyeongbokgung Palace
3 Yeongcheon Market
Destination Yeongcheon Market in Seodaemun-gu
Contact
Address 268 Yeongcheon-dong, Seodaemun-gu
Tel 82-2-364-1926
Hours 9 a.m. ~ 9 p.m. Closed days Open throughout the year
Where to go Yeongcheon Tteokbbokki
(rice cake braised in hot sauce)
Among numerous Tteokbbokki shops
in Yeongcheon Market, this one with a
35-year history is the most famous
Yujinne (Jeon/ Wang Mandu)
There are seats where you can sit and
taste crispy and warm assorted pan-
fried delicacies and giant dumplings
Yeongcheon Jeongyukjeom
(boucherie)
It offers fresh meat and you can also
try some meat cooked right on the
spot.
Images
Location
Address: 268 Yeongcheon-dong, Seodaemun-gu
Directions: Get off Exit 4 at Dongnimmun Station
and walk 300m. Cross the intersection and the market
is to the right.
Parking information: Commercial lot next to
Yeongcheon Market available
Editor’s
Comments
Traditional alley-style market of Seodaemun-gu where 73 shops are gathered
It is filled with rice cake shops, which are known to supply more than 60% of rice cakes consumed in Seoul.
Although it is a small traditional market, it can be conveniently accessed by subway and buses.
Product
development
tip
It is easy to develop traditional market experience programs due to the close location of the market with
nearby tourist attractions.
Seats are prepared in most eateries and restaurants, so traditional market food experience programs can be
readily arranged.
Nearby
attractions
Seodaemun Prison, Dongnimmun Park
Gyeongbokgung Palace
Gyonam-dong alley in Jongno (One of major alleys selected by Jongno-gu: a course where you can learn
about Seoul’s history and culture, its recent past and present
Tour course: Donuimun Gate- Site of General Gwon Yul’s House- Seoul Seonggwak Fortress Wall)
Special Recommendation
Seoul Grand Park
Seoul Grand Park
Destination Seoul Grand Park
Contact
Address 102 Daegongwon Gwangjang-no, Gwacheon-si, Gyeonggi-do
Tel 82-2-500-7335
Homepage www.grandpark.seoul.go.kr
Details Hours
Mar. ~ Oct. 9 a.m. ~ 7 p.m.
Nov. ~ Feb. 9 a.m. ~ 6 p.m.
Jul.17 ~ Aug.28 9 a.m. ~ 10 p.m. Closed days
Open throughout the
year
Fee 3,000 won for adults/ 2,000 won for teenagers/ 1,000
won for children
30% discount for groups of 30 or
more people
Where to go
Zoo
348 kinds of animals from all over the world including rare species
About 2,975 animals are kept in the zoo
Botanical Garden
About 1,263 types of plants exhibited, from beautiful
orchids to terrifying insect-eating plants
Theme Garden
Various plants and events for each season
Nature Camping Ground
Visitors can enjoy camping and cooking on Mt.
Cheonggyesan with its refreshing air, clear valley stream
and dense forests.
What to
enjoy
Rose Garden Festival
Period May 25 ~ July 1
Performances and
cultural events
Kkotmujigaewon Wild Flower Concert
World Dance Festival
Rose & Love Concert
Cultural experience
programs
Cultural Experience Zone
Rose Garden Photo Zone
Exhibition programs
Permanent exhibition “International
Mask Exhibition”
Exhibition of rose and family
photographs
Nature Camping
Ground
Period Mar.15 ~ Nov.30, 2012
Hours 9 a.m. ~ 7 p.m. (day camping)
1 p.m. ~ 11 a.m. (overnight camping)
Entrance fee 2,000 won for adults/ 1,500 won for
teenagers/ 1,000 won for children
Tent and camping
equipment rental
15,000 won
(sleeping bags can be rented from the
Camping Ground Shop)
Location
Address: 102 Daegongwon Gwangjang-no, Gwacheon-si, Gyeonggi-do
Directions: Get off at Seoul Grand Park Station of Seoul Subway Line 4. Get off Exit 2 and walk on.
Parking information: Public parking lot of Seoul Grand Park available (4,000 won for compact cars/ 9,000
won for large cars)
Seoul, the City of Traditional Culture Vol. 1
Date of Publication: 21 May 2012
Publishing Organization: Seoul Tourism Organization
Planning and Production: Tourism Marketing Team
15th Fl. Ssangyong Bldg. 24-1 Jeo-dong 2-ga,
Jung-gu, Seoul 100-748 Korea
T. +82-2-3788-0878 E. [email protected]
