Professional filming on your smartphone Me¢  Professional filming on your smartphone -Filming -Storytelling

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  • Professional filming on your smartphone

    -Filming

    -Storytelling

    -Mobile editing

    -Publishing

    In one day!

  • www.character-media.nl I www.character-training.nl

  • The hard facts mediaconsumption

    80% of internet traffic will be video

    75% of mobile data will be used to watch video’s

    Digital video is the new TV

  • The hard facts media consumption 12X

    A visual message is shared 12x as much as a textual message.

  • If you want to get (even) better

    MOJO: Filming on your Smartphone

    www.character-media.nl I www.character-training.nl

  • Benefits of filming on your smartphone

    Leading

    First images almost always

    from smartphone

  • Benefits of filming on your smartphone

    Leading

    First images almost always from smartphone

    Lean and mean

    Cheap and easy way to make an impact

  • Benefits of filming on your smartphone

    Small and compact, handy when travelling

    Size and weight (ready to grip anywhere)

    Relatively invisible

    Size

  • Benefits of filming on your smartphone

    24/7 standby

    Opportunities for sharing footage online at all times

    Quick film-montage workflow Workflow

  • Benefits of filming on your smartphone

    4K HD Video

    Great tools and apps available

    Tremendous price-quality ratio Quality

  • Good quality up to 4K

    www.character-media.nl I www.character-training.nl

  • Limitations of filming on your smartphone

    Limited zoom functionality

    Limited memory

    Unstable when pivotting

    Sound

    Battery

    Prime lens

    Requires good lighting (more digital static)

  • Tips for filming on your smartphone

    -Airplane mode (shut off phone when shooting)

    -Clean lens

    -External power source preferable

  • Tips for Filming

    Holding your smartphone during filming

  • -Steady movement / panning

    -Make stationary shots

    -Vary frames

    Tips for Filming

    Do’s (and don’ts)

  • -Always shoot in the direction of the lightfall

    -Avoid multiple types of light in a single shot (indoor/outdoor/sun/shadow)

    Tips for Filming

    Working with light

  • -Remove background noise

    -If possible, look for a different location

    -If sound is in the film, show the source of sound

    Tips for Filming

    Working with Sound

  • Quick and direct

  • Storytelling:Trigger an emotion

  • Now try for yourself

  • Mobile editing

  • Opportunities for government and business

    Project communications by way of visual storytelling during the entire project lifecycle.

    Training goals / “how to” video’s

    Personal and business-oriented visual message towards colleagues

    Event registration

    Creation of visual archive and project history

    Internal

    www.character-media.nl I www.character-training.nl

  • Opportunities for government and business

    Better and faster information services for clients, supporters and stakeholders.

    Visualise achievements/events/campaigns

    Visual supplement (annual) reports

    Generate media attention by supplying own visual footage

    External

    www.character-media.nl I www.character-training.nl

  • Opportunities for government and business

    Visualise achievements/events

    Position Video’s instead of Position Papers

    Create support for policy Policy

    www.character-media.nl I www.character-training.nl

  • I HOPE YOU UNDERSTAND THIS WORD CLOUD

    BECAUSE WE DONT ….

    GROWTH AND JOBS BLUE GROWTH

    GREEN GROWTH E

    U

    2

    0

    2

    0

    EFSI EFSI

    EEAS MDG

    POLICY COHERENECE CAP

  • I HOPE YOU UNDERSTAND THIS WORD CLOUD

    BECAUSE WE DONT ….

    GROWTH AND JOBS BLUE GROWTH

    GREEN GROWTH E

    U

    2

    0

    2

    0

    EFSI EFSI

    EEAS MDG

    POLICY COHERENECE CAP

  • Visualise your story

    www.character-media.nl I www.character-training.nl

    Edit-oriented filming

    - Exterior

    - Total

    - Medium

    - Close

    - Interview frame