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Web Marketing Academy Training Course Bangalore
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Web Marketing Academy
What do Web Marketing Academy programs offer? Well, for one, personalized training. While we draw on the strong personal relationships that are unique to WMA, we provide a training experience that delivers meaningful and impactful business lessons from seasoned leaders. We are not just faculty; we are your personal mentors. Here are just a few reasons why individuals and organizations seek WMA expertise:
Business philosophies that have stood out within the online marketing community
Our core principle is to educate businesses, students with best practices through our monthly workshops, seminars, conferences in IIM Bangalore & Christ University
Founders & mentors of OME Community, the biggest online marketing community in India
Search Marketing Summit, the premier International search conference in India with over 20 International delegates was brought to you by WMA and OME community
In our workshops we believe in staying current, up-to-date and sharing the knowledge. If you have attended one of our OME community meet ups, you would have witnessed this trend
Dynamic faculties who have over 9 years of International industry experience. Some of the clients include:
OME - March 2011 in Christ University, Bangalore
OME Web Marketing Best Practices session in IIM, Bangalore
WMA Faculty, Guest lecture on E Commerce best practices for professors & students from Germany
SEO Certification Program SEO Certificate Course has been designed for professionals/students, who are looking for a career in Search Engine Optimization that requires more functional SEO skills and knowledge to execute. You will learn the what, when, who, why and how of a successful SEO plan for any type of organization. Developing a successful SEO plan involves an in depth knowledge of what and how to plan, execute the plan, monitor it and continuously update the plan as per the search engine algorithm updates. Participants will get an opportunity to develop core SEO skills and practice. Participants involve themselves actively in case studies and discussions, role-plays, hands on training etc. You will benefit immensely through continuous learning and networking during and after the programme. Program Objective
Introduction to Search Engine Optimization
SEO best practices
On page/off page search engine optimization techniques
New link building techniques
Social media SEO for high rankings
How to keep up with latest search engine updates, algorithms
Advanced SEO strategies
WMA’s Approach to SEO
Upon Completion students will
WMA prepares participants for this challenging program by focusing on :
Understand SEO best practices
Know how search engines work
Understand on-page/off-page search engine optimization techniques
Be able to research Keywords
Understand site architecture
Apply new link building techniques – updated strategies
Develop Social media SEO strategy to obtain high rankings
Implement content optimization
Know tools to keep up with latest search engine updates, algorithms
Who Should Attend The SEO Certificate program is open to anyone
interested in gaining or improving their SEO skills.
This dynamic course is especially beneficial for
professionals in traditional or digital marketing
agencies and corporate marketing departments. It is
an ideal primer for individuals looking to create or
enhance their own business and take advantage of e-
commerce opportunities, and for those looking to
change jobs. This course can open the door to an
exciting and rewarding new career.
Course Benefits WMA is recognized for its leadership online marketing community relationship philosophy and web marketing success. Throughout this course, you learn the details of the effective web marketing model and how to improve results within your own organization.
Historical & Current Business Environment
Functional SEO Knowledge
Strategic SEO Perspective Historical & Current Business Environment: An understanding of the fast changing marketing tactics and its impact on business. Topics include:
SEO for the 21st century
Case studies of present and past SEO industry
How to keep up with SEO industry updates
What it means to stay current
Future of SEO
Impact of social media in search Functional Knowledge: Continuous enhancement of technical skills competencies, and understanding SEO performance. Topics include:
Web marketing management
History of search
Types of search engines
How search engines work
Best practices and guidelines
Black Hat/White Hat SEO
Site structure
Competition analysis
Keyword analysis and strategies
On page/off page optimization
Link building, the new way of link building
Social SEO
Content optimization
E-Commerce optimization
Mobile SEO
Analytics and actionable insights
Advanced SEO techniques
Reporting
Strategic SEO perspective:
This module integrates the functional SEO knowledge
gained earlier and allows decisions and developing
strategies that are appropriate for different
environments. Topics include:
Local/International SEO strategies Landing page formulae creation and execution Tweaking existing and new pages for users SEO from a Users perspective
Program Content
Historical and current SEO scenario
Search Engines, Websites, Internet
How search engines works
Latest search engine page results
SEO best practices
On page/off page optimization
Trend & Insight
Holistic SEO strategies
Global, local SEO strategies
Web master tools
Analytics and action items
Tools and techniques
Certification
All participants will be awarded with a Certificate of Participation.
Certification of Achievement will be given to participants who have achieved more than 60 % in their assessment.
Duration
40 hours of weekend classes
10 AM to 5 PM
Dates
9 – 10th April
16 - 17th April
23- 24th April
30th April – 1st May
PROGRAM FEE
Rs. 20,000/- + 10.3% service tax per participant.
The fee is payable in two installments. The payment schedule is as follows:
Ist installment: Rs. 15,000/- + service tax on admission
IInd installment: Rs. 5,000/- + service tax on commencement of course
ADDRESS
#311, 7th Cross, Domlur,
Bangalore, Karnataka – 560071
Google Maps
REGISTRATION
Please send your details and CV to the email ID [email protected]
The Program Director, Web Marketing Executive Education Programs
Phone: +91 9731388721| Web: www.webmarketingacademy.in
