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1

Malaysia Property

Sentiment Survey

Q1 2012

Presented by:

2

Table of Contents

1.0 Foreword by CEO 3

2.0 Summary of Key Findings 4

3.0 Introduction- PropertyGuru Property Sentiment Survey

- Research Objectives

- Research Methodology

- Demographics Profile of Respondents

6

4.0 Q1 2012 Property Affordability Sentiment Index 10

5.0 Key Findings of Property Market Sentiment – Data Results

- Property Prices

- Property Transactions

- Property Rental Prices

- Outlook on Government Actions

- Future Outlook for Buying Interest in the Next 24 Months

- Interest in Overseas Investments

- Opinions on Home Financing Options

- Opinions on the Next Residential Hotspots in Malaysia

12

6.0 Appendix 30

7.0 About PropertyGuru Group 31

3

FOREWORD by CEO, Steve Melhuish

PropertyGuru is pleased to announce the results

of the first quarterly Malaysia property sentiment

survey for 2012.

The Q1 report summarises the findings of

Malaysia's quarterly consumer property

sentiment survey - commissioned by

PropertyGuru.com.my.

A total of 2,134 respondents comprising an excellent cross representation of the country’s

population including participants from all regions of East and West Malaysia responded to

the online survey which was conducted between 28th March and 16th April 2012.

The Q1-2012 survey results have pointed to interesting stats, primarily pertaining to what

respondents feel will be the next residential property area to look out for in Malaysia. On the

whole, however, respondents have recorded growing concerns towards affordability of

property in Malaysia in general.

Today, www.PropertyGuru.com.my features over 110,000 property listings and is used by a

growing number of consumers. PropertyGuru also works closely with over 3,500 prominent

real estate agents, consultancies and developers. As a result, we are uniquely placed to

track the opinions of property hunters.

We thank you for regarding our survey as a reliable source of the Malaysian real estate

market sentiment and on behalf of PropertyGuru, we highly appreciate your participation and

look forward to your continuous support! Should you have any comments and feedback

pertaining to this report, please send them to us at [email protected]

Yours sincerely,

Steve Melhuish

CEO & Co-Founder

PropertyGuru Group

4

Summary of Key Findings

Key Findings – Sentiment on Property Prices & Transactions

The property affordability sentiment index for Q1 2012 is 2.5 on a scale of 5,

compared to 2.7 in our Q4 2011 survey and 2.4 in Q1 2011. An index of 2.5

shows, compared to Q4, consumers perceive property as becoming unaffordable.

However, compared to a year ago (2.4), sentiment towards affording property has

remained almost steady.

(*Index explanation: On a scale of 5, neutral score is set at 2.5. If < 2.5, it is considered

negative and if > 2.5 it is considered positive)

65% of respondents feel all property types in Malaysia are expensive, compared

to the 60% in Q4 2011 and almost similar to the 66% in Q1 2011. This shows that

perception towards affording property has almost remained the same compared

to the same period last year.

46% respondents from Southern Malaysia perceive property across all sectors as

affordable compared to 33% from Northern Malaysia and 25% from Klang Valley.

Apartments/condominiums and terrace house believed to be the most affordable

and popular property. Similar to Q4, an average of 44% respondents feel this way

now compared to 39% in Q1 2011. This indicates an improvement in affordability

perception.

45% respondents from Southern Malaysia perceive apartments/condominiums

are affordable compared to 36% in Northern Malaysia and 39% in Klang Valley.

61% respondents from Southern Malaysia perceive terrace houses are affordable

compared to 42% in Northern Malaysia and 30% in Klang Valley.

34% perceive commercial property reasonable, compared to 38% in Q4 2011.

42% respondents from Southern Malaysia perceive commercial property as

affordable compared to 31% in Northern Malaysia and 26% in Klang Valley.

5

72% feel property prices will increase in the next 6 months, compared to 61% in

Q4 2011 and 71% in Q1 2011.

64% respondents, compared to 57% in Q4 2011, believe the number of property

transactions would increase in the next six months. Owing to the various housing

policies, demand is expected to grow. Due to rise in demand, respondents expect

transactions to increase in turn leading to price increase.

Apartments/condominiums and terrace houses are the most popular property

types. More than half the respondents feel transactions and hence prices for

apartments/condominiums and terrace houses will increase up to 10%.

40% of the potential first time buyers are renting their current place of residence

due to unaffordable property prices, 20% hold unreliable financing options as the

main reason.

Key Findings – Impact of Government Measures and Buying Intentions

60% respondents want the government to do more to keep property prices in

Malaysia affordable, compared to 55% in Q4 2011 and 69% in Q1 2011. 55% of

bumiputeras want effective government actions.

Overall 65% respondents with a household income of RM5,000 - RM10,000 think

the government is not doing enough to keep property prices in Malaysia

affordable compared to 55% from respondents with household income above

RM15,000.

33% respondents compared to 35% in Q4 are willing to upgrade their existing

property in the next 12 months. Almost 70% of these respondents in the high

income group (above RM5,000 per month) would upgrade to either

apartments/condominiums or terrace houses. 50% would probably buy another

property in the country, compared to 47% in Q4.

13% of respondents in the high income group are interested in overseas

investment, compared to 18% in Q4. The 5% dip maybe due to the stricter

measures for foreigners in the Asia Pacific region is a probable reason.

6

Singapore, Australia, Indonesia, India, and China (Mainland China/Hong

Kong/Macau) are top destinations of choice.

Other Findings

63% agree 'build then sell' (BTS) system is an effective housing policy. The policy

ensures that property buyers pay only 10% upon signing the sales and purchase

(S&P) agreement and their housing loans are not drawn down until after the

property is handed over to them. 56% of first timers and 66% of bumiputeras

agree to the policy.

66% respondents agree that developers should release intended bumiputeras

units/lots sooner to other buyers should there be insufficient response after

extensive advertising and promotion. 62% first time buyers agree on this,

whereas only 37% of bumiputeras agree to this.

80% respondents agree that they are facing affordability issues due to relocating

to urban localities with higher housing costs, wherein they are required to spend

more than 25% -30% of their monthly household income on housing matters.

Almost 30% respondents with monthly household income above RM 2,000 said

they spend more than 20% of it towards mortgage loan.

Johor Bahru and George Town are expected to become the next residential

hotspots in the country.

7

Introduction

Malaysia Property Sentiment Survey – First Quarter (Q1) of 2012

PropertyGuru conducted its fifth Quarterly Malaysia Property Sentiment Survey with

the aim of providing its members, partners and users with insights into the needs of

consumers and expectations on the property market in Malaysia.

PropertyGuru intend for the survey to help consumers and property agents gain a

better perspective of the property market, make an informed decision on which

sectors are doing well and take note of which hot areas to watch out for.

Research Objectives

The Q1-2012 Malaysia Property Sentiment Survey covers the following important

aspects:

Concerns regarding current property (bungalows, apartments/condominiums,

semi-detached houses, terrace houses, commercial properties) prices, rentals

and transactions.

Buying intention for the next 12 months in Malaysia and overseas.

Opinion on the government’s housing interventions and home financing

policies.

Research Methodology

The research was commissioned by PropertyGuru.com.my and managed by a

research team comprising of members from PropertyGuru and independent parties.

Number of households in Malaysia is 6,578,500. A total of 2,134 respondents were

surveyed online, with 95% confidence and 2.1% error level.

The survey was conducted online from 28th March to 16th April 2012.

The respondents are PropertyGuru.com.my users and a cross-representative of

Malaysia’s population across the following regions:

Klang Valley: Kuala Lumpur, Selangor, Putrajaya

Northern Malaysia: Penang, Kedah, Kelantan, Perak, Perlis, Pahang,

Terengganu

Southern Malaysia: Johor, Melaka, Negeri Sembilan

East Malaysia: Sabah, Sarawak, Labuan

8

Demographics Profile of Respondents

45% is from PMEB (Professional, Management, Executive and Businessperson)

Working Status:

More than 50% of respondents are in the middle to lower high income group

(RM2,000 – RM10,000):

45% males and 55% females: 63% are in the age group of 30-50 years:

Male, 55%

Female, 45%

21-29 yrs18%

30-39 yrs41%

40-49 yrs22%

50-59 yrs15%

60-69 yrs4%

9

High Income (Above RM15,000),

Middle High Income (RM10,000–RM15,000)

Low High Income (RM5,000–RM10,000)

Middle Income (RM2,000–RM,000)

Low Income (RM1,000–RM2,000)

Very Low Income (Below RM1,000)

10

Q1 2012 Property Affordability Sentiment Index

Property sentiment index shows that consumers perceive properties to be affordable.

Index explanation: On a scale of 5, neutral score is set at 2.5. If < 2.5, it is considered negative and if

> 2.5 it is considered positive.

The property affordability sentiment index for Q1 2012 is 2.5 on a scale of 5,

compared to 2.7 in our Q4 2011 survey and 2.4 in Q1 2011. An index of 2.5 shows,

compared to Q4, consumers perceive property as becoming unaffordable. However,

compared to a year ago, sentiment towards property has remained almost steadily

unaffordable.

11

The high point in sentiment towards affordability was noted in Q3 2011 after the

government had introduced two housing policies, namely PR1MA and the My First

Home Scheme.

65% of respondents feel all property types in Malaysia are expensive, compared to

60% in Q4 2011 and almost similar to 66% in Q1 2011.

72% feel property prices will increase in the next six months, compared to 61% in Q4

2011 and 71% in Q1 2011. Owing to the introduction of several housing policies with

targeted measures, demand is expected to grow. Due to rise in demand and the

supporting lower interest rates, respondents expect transactions to increase, leading

to price increase. 64% respondents, compared to 57% in Q4 2011, believe the

number of property transactions would increase in the next six months.

More than half of the respondents in Malaysia give property investment high priority.

Sentiments across six types of properties (bungalows, apartments/condominium,

semi-detached house, terrace house and commercial property) have been recorded.

The following are the categories we have used to derive the overall property

sentiment index for Q1 2012:

Sentiment on current property prices in Malaysia

Buying intentions for the next 12 months in Malaysia and overseas

Property pricing and transactions forecast

Importance of property investment to the respondents

12

Data results of Key Findings

Apartment/Condominiums are Most Affordable

How would you characterise the current property prices in Malaysia?

Key note:

3% decrease in perception towards affordability.

Majority feel property across the country expensive.

Highlights:

65% of respondents feel all property types in Malaysia are expensive,

compared to 60% in Q4 2011 and almost similar to the 66% in Q1 2011. This

shows that perception towards affording property has almost remained

unchanged when compared to the same period last year.

Landed property such as terrace, bungalow and semi-detached houses are

perceived to be more expensive indicated by an increase of 3-5% points as

compared to in Q4-2011.

13

Apartments/condominiums and terrace house are the most affordable

property. Similar to Q4, an average of 44% respondents feel this way now

compared to 39% in Q1 2011. This indicates an improvement in affordability

perception.

45% respondents from Southern Malaysia perceive

apartments/condominiums are affordable compared to 38% in Northern

Malaysia and 39% in Klang Valley.

46% respondents from Southern Malaysia perceive property across all

sectors as affordable compared to 33% from Northern Malaysia and 26% from

Klang Valley.

61% respondents from Southern Malaysia perceive terrace houses are

affordable compared to 42% in Northern Malaysia and 30% in Klang Valley.

34% perceive commercial property reasonable, compared to the 38% in Q4

2011. 42% respondents from Southern Malaysia perceive commercial

property as affordable compared to 31% in Northern Malaysia and 26% in

Klang Valley.

The Malaysian Institute of Economic Research (MIER) expects the country’s gross

domestic product (GDP) growth for 2012 to decelerate markedly to 3.7% due to

external factors; however, the government’s forecast is projected to be between 5%-

6%. Also, due to the high costs of food, housing, transportation, non-alcoholic

beverages and public utilities, Bank Negara Malaysia (BNM) forecasted country’s

inflation to remain between 2.5% and 3.0% for 2012.

14

Nevertheless, for 2012, Malaysia’s property market is seen to so far have an

optimistic outlook based on the positive buying sentiment demand to own a home

and need for housing. Also, the favourable interest rate (current base lending rate

[BLR] is 6.6%) environment, healthy employment market and the fact that property

investments are a proven reliable asset class will continue to sustain and drive the

property sector.

The residential property sub-sector is expected to spearhead the property market

and construction activity. The government announced the building of another 7,700

units of affordable homes, especially for middle income group, in Cyberjaya, Putra

Heights, Seremban, Damansara and Bukit Raja through the 1Malaysia People’s

Housing (PR1MA) scheme. Development in the various regional economic corridors

and Greater Kuala Lumpur/Klang Valley would continue to give positive impacts on

property development and the market in the coming years.

15

72% Feel Prices Will Increase, Compared To 62% In Q4

Based on the current market conditions, what do you think will happen to

property prices over the next 6 months?

Key Note:

More feel prices would increase

Less feel prices would decrease

16% feel prices will stay the same

Highlights:

72% feel property prices will increase, compared to 62% in Q4 and 78% in Q1

2011.

16% feel prices will stay the same in the next six months.

71% respondents coming from Klang Valley and 80% from Northern Malaysia

feel apartment/condominium prices will increase in the next six months.

An average of 78% respondents coming from Klang Valley, Northern Malaysia

and Southern Malaysia feel prices for terrace houses will increase in the next

six months.

n=2583 (Q4) n=2134 (Q1)

16

According to the latest statistics available from National Property Information Centre

(NAPIC), the Malaysian House Price Index increased by 6.6% in Q4 2011 relative to

Q4 2010 and declined by 0.5% relative to Q3 2011. Data from our survey shows

majority feel prices will increase in the next six months, however the perception

towards price increase has fallen by 6% y-o-y.

The following table depicts property prices outlook for the next six months (Q1 2012

versus Q4 2011):

17

64% Feel Transactions Will Increase

Based on the current prices of property, what do you think will happen to

property transactions over the next 6 months?

Key note:

More expect transactions to increase in the next six months.

Highlights:

37% respondents feel transactions will stay the same or decrease, compared

to 47% in Q4 and 39% in Q1 2011.

67%, 74% and 70% respondents from Klang Valley, Northern Malaysia and

Southern Malaysia respectively feel apartment/condominium transactions will

increase in the next 6 months.

71%, 77% and 73% respondents from Klang Valley, Northern Malaysia and

Southern Malaysia respectively feel terrace house transactions will increase.

Owing to the various housing policies introduced by the government, increase in

housing supply with the participation of more developers demand is expected to

n=2583 (Q4) n=2134 (Q1)

18

grow. Due to rise in demand, respondents expect transactions to increase and thus

hiked prices.

The following table depicts property transactions outlook for the next six months (Q1

versus Q4):

19

High Property Prices Force Respondents to Rent

Please state the reason on why are you renting instead of owning your current

property of residence.

What factors do you consider prior to renting or purchasing a property?

Key note:

High property prices and unaffordability issues major reasons to rent.

For respondents who do not own their current property of residence and are renting

the whole unit or a room, we asked their reasons for renting their current property of

residence. The following are the highlights:

20

40% respondents rent due to unaffordable property prices. 68% first timers

feel apartments/condominiums, semi-detached and terrace houses are

expensive.

20% say home financing options are unreliable. With regards to this, Bank

Negara Malaysia (BNM) since late 2010 has come up with stricter lending

guidelines to help cool the property market, resulting in more cautious lending

practices by banks in facilitating home buyers’ needs.

14% are not interested to invest in property and are looking for alternative

options.

12% have recently relocated to their current place of residence and are not

interested in buying property there.

8% say lack of information is a reason.

6% are waiting for suitable housing policies from the government.

Having asked survey participants what factors they consider prior to renting a

property, highlights of their response include:

Location (31%) and safety (18%) are the top priorities.

9% of respondents prioritise a favourable rental contract.

Availability of infrastructure/amenities (18%) and design & construction (16%)

are equally important.

8% respondents said a reliable real estate agent to depend upon while house

hunting is an important factor.

When searching for homes, location is an important factor. Identical properties in

different locations can differ in value due to locational differences. Being in a prime

region with prospective development areas, proximity to transport nodes,

entertainment and shopping centres as well as scenic views are among factors that

create value for a property.

21

Almost 60% of Respondents Want Government to Do More

Do you think the government is doing enough to keep property prices in

Malaysia affordable?

Key Note:

Majority are not happy with government actions.

9% fall in pessimism towards government actions y-o-y.

Highlights:

69% want government to do more to keep prices affordable; less pessimism is

seen compared to a year ago.

55% bumiputeras are unhappy with government actions.

Almost 70% respondents from Klang Valley and 65% from Northern Malaysia

feel there are insufficient government actions.

Respondents from Southern Malaysia (48%) are less pessimistic towards

government actions compared to those from other regions in the country. 33%

are not sure on this.

n=1764 (Q1/11) n=2583 (Q4)

n=2134 (Q1/12)

22

The above results show that most respondents felt that the government is not doing

enough to control housing prices. This is in line with other results from our survey

that states majority of respondents felt that home prices are too expensive.

However, in 2011, the Malaysian government has implemented housing policies

such as My First Home Scheme and PR1MA to help the first time home buyers and

young couples. The purpose of these housing policies is to support a stable and

sustainable property market and affordable housing to the common man.

23

One third of Respondents Willing to Upgrade

Based on the current property prices in Malaysia, what would you do for the

next 12 months?

Key Note:

More respondents adopt wait-and-see approach.

Upgrading interest remains steady.

Highlights:

Percentage of respondents adopting a ‘wait and see’ approach remains close

to 66%.

Almost similar to Q4, 33% in Q1 2012 are willing to upgrade their existing

property in the next 12 months. Almost 70% of these respondents in the high

income group (above RM 5,000 per month) would upgrade to either

apartments/condominiums or terrace houses.

47% bumiputeras are willing to upgrade in the next 12 months compared to

the 29% non-bumiputeras.

n=1764 (Q1/11) n=2583 (Q4)

n=2134 (Q1/12)

24

66% of respondents said they are neither downgrading nor upgrading, which could

be interpreted as consumers adopting a “wait-and-see” attitude. Possible reasons

include consumers bracing for a further price hikes and putting off their purchase

until there is ample supply from the various housing policies that can help bring down

prices.

To investigate further, we asked these 66% respondents why they opt to neither

upgrade nor downgrade.

Highlights:

Affordability and uncertain market conditions main reasons for hesitation

among investors.

Out of the 66% not interested in upgrading or downgrading, 69% said it is

because property prices are too expensive and are concerned about the

uncertain market.

60% respondents from Southern Malaysia feel current property prices are too

expensive and are concerned about the uncertain market conditions.

The above results show price is a major factor affecting buying decisions despite the

introduction of new housing policies by the government and the current low interest

rates environment. Respondents’ sentiments show that despite government

interventions, there is a significant level of price sensitivity between demand and

supply in the housing market.

38% of respondents are concerned about external and internal situations that might

lead to market uncertainty. The current global market situations such as the on-going

US and Eurozone financial crises might lead to negative buying sentiments and

influence property investors to adopt a cautious approach.

n = 1390

25

13% Are Considering Investing Overseas

Would you consider purchasing property in the next 12 months?

Key Notes:

Majority respondents want to invest in property in Malaysia.

Klang Valley residents more interested in overseas investment.

Highlights:

13% of respondents are interested in overseas investment. (Q3: 18%)

Out of the 18% interested in investing overseas, almost 46% are from Klang

Valley, 12% are from Southern Malaysia and 10% are from Northern

Malaysia.

13% of respondents in the high income group (above RM 5,000 per month)

are interested in overseas investment, compared to the 18% in Q4.

50% would probably buy another property in the country, compared to the

47% in Q4.

56% of first time buyers are looking to purchase property in the country.

The above results show that majority respondents are interested in purchasing

property in Malaysia. Almost half of the respondents are unlikely to buy foreign real

estate in the coming year. This is an interesting finding as more people now look

forward to buying property within the country. The probable reason for this could be

n=2134

26

more upcoming projects coming in prime locations and the government

implementing more housing polices to help the genuine buyer.

Also, other factors that might be responsible for this decision include implementation

of stricter policies overseas for foreign buyers in the region, the higher property

prices overseas, more cash needed for down payments and the current global

economic conditions.

Following table shows most popular property investment destinations for Malaysians:

n=375

27

Other Findings

I. Do you think the 'build then sell' (BTS system) is an effective policy

whereby 'property buyers pay only 10% upon signing the sale and

purchase agreement and their housing loans are not drawn down until

after the property is handed over to them'?

II. Do you agree to the following? Developers can release intended

bumiputera units/lots sooner to other buyers should there be

insufficient response after extensive advertising and promotion.

Key Notes:

Majority approve of BTS system.

Majority agree that bumiputera units should be release to other buyers.

Highlights:

63% agree BTS system is an effective policy.

56% of first timers and 66% of bumiputeras agree to the BTS system.

69% from Klang Valley and 58% from Northern Malaysia approve of the BTS

system.

Only 37% of bumiputeras whereas 62% first time buyers agree to release

units/lots reserved for bumiputeras.

n=2134 n=2134

28

III. When jobs are increasingly concentrated in areas of higher housing

costs i.e. major cities and towns in Malaysia, there is a growing trend

where households are experiencing an affordability problem, as these

households spend more than 25 percent (for rent) to 30 percent (for

mortgage repayments) of their gross monthly income on housing.

Key Notes:

80% of respondents residing in Klang Valley agree that they are facing

affordability issues after relocating to urban areas

Majority agree that bumiputeras units should be released to other

buyers.

Highlights:

80% respondents agree that they are facing affordability issues due to

relocating to urban areas with higher housing costs.

80% of respondents falling in the low to middle income group, residing in

Klang Valley agree that they are facing affordability issues after relocating to

urban areas.

Almost 30% respondents with monthly household income above RM 2,000

said they spend more than 20% of it towards mortgage loan.

n=2134

29

IV. Where in Malaysia holds potential to become the next residential

hotspot?

Key Notes:

Johor Bahru and George Town: future hotspots

Highlights:

George Town and Johor Bahru expected to be the next hotspots.

33% from Klang Valley feel that Kajang will be the next hot spot for property

investment.

Almost 60% respondents residing outside Malaysia feel Johor Bahru is the

next hot spot for investment.

As of 2004, a few townships have been developed in Kajang, such as Taman Prima

Saujana (straight from Jalan Cheras), Sungai Chua, Taman Kajang Perdana (Kajang

Highlands) . Lately, many high-end developments have mushroomed in Kajang such

as Twin Palms, Sri Banyan, Country Heights, Jade Hills and Prima Paramount.

30

Appendix

Following questions have been taken into consideration to calculate the sentiment

index:

1. Would you seriously consider purchasing any property in the next 12 months?

2. Based on the current property prices in Malaysia, what would you do for the

next 12 months?

3. How would you characterise the current property prices in Malaysia?

4. Based on the current market conditions, what do you think will happen to

property prices over the next 6 months?

5. Based on the current market conditions, what do you think will happen to

property transactions over the next 6 months?

6. In terms of investment purposes, how do you prioritise property investment

when compared to stocks, bonds, gold, insurance etc.?

31

About PropertyGuru Group

PropertyGuru was founded in 2006 as a self-funded company, with a vision to make the

property search process a breeze for buyers, sellers and investors. Taking advantage of

Asia’s growing affluence for property and the online boom, it received its first VC investment

funding in 2008. Since then, the company has grown rapidly, reaping profits and positive

cashflow in 2009 and tripling its revenue growth in 2010.

PropertyGuru is now Asia’s leading online property portal group, with a presence in ten

countries, including offices in Singapore, Malaysia, Indonesia, Thailand and partnerships

with leading property websites in Australia, Hong Kong, India, Macau, Vietnam and China. It

has 6.5 million buyers viewing 60 million property pages monthly, with a growing database of

300,000 buyers and over 14,000 real estate agents.

PropertyGuru provides an integrated media platform that real estate developers and

agencies can use to promote their brands and generate sales leads. The entire

PropertyGuru community boasts 400,000 residential and commercial properties and clients

include almost 1,000 prominent developers from Asia, Europe and the Americas.

PropertyGuru has won multiple awards:

OPP Awards For Excellence 2011 (Gold)

“Best Media Brand”

Singapore IT Federation (SITF) Merit Award

for “Mobile Application” 2011

OPP Awards For Excellence 2011 (Silver)

“Best Online Service”

Singapore IT Federation (SITF) award for

“Best E-Enterprise Company 2010”

Red Herring Top 100 Asia Award 2011 Singapore Venture Capital & Private Equity

Association (SVCA) award for “Best

Performing VC Backed Company 2010”

Marketing Magazine Digital Media of the

Year 2011, Singapore Property Category

Marketing Magazine’s “Top Digital Media of

the Year 2010” Award

South East Asian SME Tiger Awards 2011

Gold Award – Online Business

CNBC World's “Best Property Portal Award

2009" Award

Hitwise “No.1 Website in the Property

Industry” award 2011”

Google Zeitgeist Singapore 9th Fastest

Rising Search Term 2009 Award

32

Asia’s Leading Property Portal Group includes:

www.PropertyGuru.com.sg is used by over 2 million consumers viewing 29 million pages,

generating over 225,000 leads for advertisers every month. The site provides real-time

access to multimedia-rich content covering property-related products, services, news,

advice, guides, tools and the largest online property database in Singapore. It works closely

with prominent real estate developers, housing agents and home-related firms locally and

overseas.

www.PropertyGuru.com.my is the fastest growing Malaysian property portal set up as part of

a joint venture between PropertyGuru Group and Malaysia's RedBerry. PropertyGuru has

over 800,000 visitors viewing more than 4 million pages monthly. With over 110,000 listings

and 3,500 agents signed up, PropertyGuru gives consumers the platform to find properties

for purchase, sale, rental or investment and a direct channel to search for and contact

agents. An SME Tiger Award Winner for Online Business (Gold Award), PropertyGuru is

designed with the end-user in mind; featuring real-time access to multimedia-rich content,

covering property-related products, services, news, advice, guides, tools and a rapidly

growing online property database in Malaysia.

www.CommercialGuru.com.sg was launched in August 2010 and is used by 150,000

business users browsing 1.7 million pages and generating over 50,000 leads for advertisers

every month. It is Singapore’s only independent, dedicated commercial and industrial

property portal.

www.LoanGuru.com.sg was launched in January 2010 as an independent online mortgage

brokerage, providing real-time access to over 300 mortgage packages from 23 major local

and international banks. It generates over 500 loan leads per month.

www.Rumah.com was founded in 2007 and is Indonesia's top property website, with over

950,000 visitors viewing 8 million pages every month. The website lists over 120,000

properties for sale and rent in Indonesia and has a database of 11,000 opted-in members.

Rumah.com is an online media campaign that provides the ideal search experience for all

types of property: residential, commercial and industrial. It allows sellers and renters to place

on its site property advertisements which can be easily viewed by prospective buyers, who

can search for property based on location and / or price.

www.DDProperty.com was established in 2007 to help Thai consumers find their desired

properties for sale and rent in the fastest and most efficient way. There are over 1.3 million

33

visitors viewing more than 8 million pages every month, making it one of Thailand’s top

property portals. DDProperty.com allows users to search for residential and commercial

properties and constantly finds new ways to improve its navigation and search capabilities to

allow consumers to find their dream property quickly.

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