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The iProperty.com Asia Property Market Sentiment Survey (H1) 2013, conducted on the iProperty Group’s leading websites in Malaysia (iproperty.com.my), Indonesia (Rumah123.com and rumahdanproperti.com), Hong Kong (GoHome.com.hk) and Singapore (iproperty.com.sg), is the first cross-market online property survey of its kind.
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ASIA PROPERTY MARKET SENTIMENT REPORT (H1) 2013
Presented by Shaun Di GregorioChief Executive Officer
Survey Methodology Objective To examine consumer sentiments in the
four key markets we serve – Malaysia, Indonesia, Hong Kong and Singapore.
To provide valuable insights to help consumers gauge the sentiments of the property market
Duration 4th December 2012 – 4th January 2013
Sample Size 17,303 survey respondents in total
8,048 survey respondents in Malaysia 6,117 survey respondents in Indonesia 1,039 survey respondents in Hong Kong 2,099 survey respondents in Singapore
Research Instrument Online survey – survey respondents were provided with links to obtain more information on specific questions.
THE FINDINGS – AN ASIAN OVERVIEW
THE MALAYSIAN FRONT – TREADING CAREFULLY WHILE ADOPTING A ‘WAIT-AND-OBSERVE’ STANCE
WHO ARE OUR RESPONDENTS
8048respondents
60% Male & 40% Female
age48% aged between 26 – 35 years old 36% of respondents
reported being in executive/managerial
positions. 22% were professionals. 10% are self employed
ANNUAL
44% earn between RM 30,001 – RM 80,000
31% - Property Buyers 29% - Property Owners17% - Investors 10% - Tenants
Google/Yahoo & Etc
Newspapers/magazines
WHO ARE OUR RESPONDENTS
49% own a terrace house47% own private condominiums 16% own Flat/Walk-up Apartments
WHERE do they
stay?
80% are in the Klang Valley 9% are in Northern Malaysia 8% are in Southern Malaysia 3% are in East Malaysia
property36% own at least one property 41% own between two or more properties
WHAT they own?
WHO ARE OUR RESPONDENTS
When toBUY?
• Property price is too high
• Cannot find suitable property
• Cannot get a loan/afford the property
• 52% want to purchase within the next 6 to 12 months
• 27% within 1 to 2 years • 4% is not interested.
WHO ARE OUR RESPONDENTS
57% interested in Terrace Houses 55% interested in Private Condominium/serviced apartments31% interested in Semi-Detached houses
15% interested in shop offices
14% interested in Bungalows
What to BUY?
1. Petaling Jaya 2. Puchong 3. Ara Damansara
WHO ARE OUR RESPONDENTS
81% want to buy property in the
Klang Valley
Where to BUY
WHO ARE OUR RESPONDENTS
• 33% - Long-term investment (build/accumulate asset)
• 28% - Better environment for the family
• 18% - Collect rental income
Why BUY
WHO ARE OUR RESPONDENTS
34% have a budget between MYR350,000 to MYR500,000
33% have a budget up to MYR350,000The
BUDGET
WHO ARE OUR RESPONDENTS
Eligibility for Housing schemes/programmes
Rental YieldFacilities
Location
Recommendations
Size
Capital Appreciation
Property Status
Price
Developer Track Record
Security
Political & Economic Climate
Financing
21
34 5 6
7 8 9 1011 12 13
OVERSEAS MARKET – LACK OF APPETITE BUT AUSTRALIA IS PREFERRED DESTINATION
OVERSEAS PROPERTY MARKET
49% were not interested
in overseas property
Top 3 Overseas Destinations for the 19% that want to: 1. Australia 2. Singapore 3. United Kingdom
19% Yes
OVERSEAS PROPERTY MARKET
53% had the intention to purchase in at least 2 years or more.
Reason: - 42% cited plans to migrate/retire as main attraction. 24% cited favourable exchange rates as a reason.
What ToBuy
66% want to buy private condominiums/serviced apartments
SENTIMENTS – CONCERNS OF AFFORDABILITY
SENTIMENTS – AFFORDABILITY
69% affordability and rising house
prices. Close to 90% rated the current property prices as
unaffordable.
13% are concerned about economic and political uncertainties.
However, 51% say that the current economic and political climate is
conducive to property investment.
11% concerned about home
financing policies and interest rates
7% are concerned errant developers and
build quality
SENTIMENTS – AFFORDABILITY 65% believe that the allocation of RM100 million to revive 30 abandoned
housing projects will not resolve the issue of abandoned housing projects in the country.
47% think that more laws and regulations
should be enforced to protect property buyers.
SENTIMENTS ON BUDGET 2013
SENTIMENTS – BUDGET 2013
49% were favorable on the abolishment of the additional requirements for a savings
record equivalent to 3 months installment and minimum employment of
6 months.
SENTIMENTS – BUDGET 2013
64% believe that that allocation of RM1.9 million to
build 123,000 affordable housing units will not meet the need of low-to-
middle income earners.
SENTIMENTS – BUDGET 2013
Divided responses on the improvements made to the My First Home Scheme.
32% think that it will help more people buy their own homes while
32% think that more should be done
SENTIMENTS – BUDGET 2013
44% believed that the increase in the Real Property Gains Tax (RPGT) will be increased from 10% to 15% for properties sold within the first 2
years, while properties sold from the third to fifth year will be increased
from 5% to 10% will not curb speculation while
39% believed that it will help.
SENTIMENTS – BUDGET 2013
69% agree that the proposed stamp duty exemption on the
instrument of transfer and loan
agreements will be helpful to first time home
buyers.
CONCLUSION - WHAT THE DATA IS TELLING US?
WHAT THE DATA IS TELLING US
Young Malaysians aged from 26 – 35 years old are looking into
purchasing their first home or looking into property as a form of investment and they look to websites to search for property news and information.
WHAT THE DATA IS TELLING US
The results suggest that respondents are not property speculators or heavy investors.
WHAT THE DATA IS TELLING US
Half of Malaysians surveyed
answered that property prices are too high, while 16% answered that
they cannot find a suitable property.
WHAT THE DATA IS TELLING US
The residential property market in Malaysia is expected to remain stable in 2013.
WHAT THE DATA IS TELLING US
The findings revealed that 33% of respondents view property as a long-term investment to augment their personal assets.
WHAT THE DATA IS TELLING US
34% of respondents indicated that their budget is MYR350,001 to MYR500,000. Purchasing a home of more than MYR400,000 (based on a 30-year repayment period) in matured or burgeoning areas may
not be a viable option for respondents with annual household income of less than MYR60,000.
WHAT THE DATA IS TELLING US
49% of respondents are not considering investing in overseas property, while the remaining respondents are either not interested or
undecided. This is not surprising as respondents might be unfamiliar with local regulations.
WHAT THE DATA IS TELLING US
69% of respondents are calling for more affordable housing.
WHAT THE DATA IS TELLING US
THE END
THANK YOU
