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The iProperty.com Asia Property Market Sentiment Survey (H1) 2013, conducted on the iProperty Group’s leading websites in Malaysia (iproperty.com.my), Indonesia (Rumah123.com and rumahdanproperti.com), Hong Kong (GoHome.com.hk) and Singapore (iproperty.com.sg), is the first cross-market online property survey of its kind.
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ASIA PROPERTY MARKET SENTIMENT REPORT (H1) 2013
Presented by Shaun Di Gregorio
Chief Executive Officer
Survey Methodology Objective To examine consumer sentiments in the
four key markets we serve – Malaysia, Indonesia, Hong Kong and Singapore. To provide valuable insights to help consumers gauge the sentiments of the property market
Duration 4th December 2012 – 4th January 2013
Sample Size 17,303 survey respondents in total 8,048 survey respondents in Malaysia 6,117 survey respondents in Indonesia 1,039 survey respondents in Hong Kong 2,099 survey respondents in Singapore
Research Instrument Online survey – survey respondents were provided with links to obtain more information on specific questions.
THE FINDINGS – AN ASIAN OVERVIEW
THE MALAYSIAN FRONT – TREADING CAREFULLY WHILE ADOPTING A ‘WAIT-AND-OBSERVE’ STANCE
WHO ARE OUR RESPONDENTS
60% Male & 40% Female
48% aged between 26 – 35 years old 36% of respondents
reported being in executive/managerial
positions. 22% were professionals. 10% are self employed
44% earn between RM 30,001 – RM 80,000
31% - Property Buyers 29% - Property Owners 17% - Investors 10% - Tenants
Google/Yahoo & Etc
Newspapers/magazines
WHO ARE OUR RESPONDENTS
49% own a terrace house 47% own private condominiums 16% own Flat/Walk-up Apartments
80% are in the Klang Valley 9% are in Northern Malaysia 8% are in Southern Malaysia 3% are in East Malaysia
36% own at least one property 41% own between two or more properties
WHO ARE OUR RESPONDENTS
• Property price is too high
• Cannot find suitable property
• Cannot get a loan/afford the property
• 52% want to purchase within the next 6 to 12 months
• 27% within 1 to 2 years • 4% is not interested.
WHO ARE OUR RESPONDENTS
57% interested in Terrace Houses 55% interested in Private Condominium/serviced apartments 31% interested in Semi-Detached houses
15% interested in shop offices
14% interested in Bungalows
1. Petaling Jaya 2. Puchong 3. Ara Damansara
WHO ARE OUR RESPONDENTS
81% want to buy property in the
Klang Valley
WHO ARE OUR RESPONDENTS
• 33% - Long-term investment (build/accumulate asset)
• 28% - Better environment for the family
• 18% - Collect rental income
WHO ARE OUR RESPONDENTS
34% have a budget between MYR350,000 to MYR500,000 33% have a budget up to MYR350,000
WHO ARE OUR RESPONDENTS
Eligibility for Housing schemes/programmes
Rental Yield Facilities
Location
Recommendations
Size
Capital Appreciation
Property Status
Price
Developer Track Record
Security
Political & Economic Climate
Financing
OVERSEAS MARKET – LACK OF APPETITE BUT AUSTRALIA IS PREFERRED DESTINATION
OVERSEAS PROPERTY MARKET
OVERSEAS PROPERTY MARKET
SENTIMENTS – CONCERNS OF AFFORDABILITY
SENTIMENTS – AFFORDABILITY
69% affordability
and rising house
prices. Close to 90%
rated the current property prices as
unaffordable.
13% are concerned about
economic and political uncertainties.
However, 51% say that the current
economic and political climate is conducive to property investment.
11% concerned
about home financing policies and interest rates
7% are
concerned errant developers and
build quality
SENTIMENTS – AFFORDABILITY
65% believe that the allocation of
RM100 million to revive 30 abandoned
housing projects will not resolve the issue of abandoned housing projects in the country.
SENTIMENTS ON BUDGET 2013
SENTIMENTS – BUDGET 2013
49% were favorable on the abolishment of the additional requirements for a savings
record equivalent to 3 months installment and minimum employment of
6 months.
SENTIMENTS – BUDGET 2013
64% believe that that allocation of RM1.9 million to
build 123,000 affordable housing units will not meet the need of low-to-
middle income earners.
SENTIMENTS – BUDGET 2013
Divided responses on the improvements made to
the My First Home Scheme.
32% think that it will help more people buy their own homes while
32% think that more should be done
SENTIMENTS – BUDGET 2013
44% believed that the increase in
the Real Property Gains Tax (RPGT) will be increased from 10% to 15%
for properties sold within the first 2 years, while properties sold from the
third to fifth year will be increased
from 5% to 10% will not curb speculation while 39% believed that it will help.
SENTIMENTS – BUDGET 2013
69% agree that the proposed
stamp duty exemption on the instrument of transfer and loan
agreements will be helpful to first time home
buyers.
CONCLUSION - WHAT THE DATA IS TELLING US?
WHAT THE DATA IS TELLING US
Young Malaysians aged from 26 – 35 years old are looking into
purchasing their first home or looking into property as a form of investment and they look to websites to search for property news and information.
WHAT THE DATA IS TELLING US
The results suggest that respondents are not property speculators or heavy investors.
WHAT THE DATA IS TELLING US
Half of Malaysians surveyed
answered that property prices are too high, while 16% answered that
they cannot find a suitable property.
WHAT THE DATA IS TELLING US
The residential property market in Malaysia is expected to remain stable in 2013.
WHAT THE DATA IS TELLING US
The findings revealed that 33% of respondents view property as a long-term investment to
augment their personal assets.
WHAT THE DATA IS TELLING US
34% of respondents indicated that their budget is MYR350,001 to MYR500,000.
Purchasing a home of more than MYR400,000 (based on a 30-year repayment period) in matured or burgeoning areas may
not be a viable option for respondents with annual household income of less than MYR60,000.
WHAT THE DATA IS TELLING US
49% of respondents are not considering investing in overseas property,
while the remaining respondents are either not interested or
undecided. This is not surprising as respondents might be unfamiliar with local regulations.
WHAT THE DATA IS TELLING US
69% of respondents are calling for more affordable housing.
WHAT THE DATA IS TELLING US
THE END
THANK YOU