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A Dafiti traz alegria na hora de comprar
We deliver fashion & lifestyle products
conveniently and accessibly at one
click… This makes our customers happy
and we believe that everybody has the
right to be happy.
Variedade de produtos com mais que 550 marcas e mais que 60
mil produtos diferentes
Launch
Shoes
# brands
Launch
Accessories
Launch
Apparel Launch
Beauty,
CASA
Launch
Sports
35
500
550
>60k
# brands:
# SKUs:
Criar conveniência com variedade é um desafio
1
Find right
categories &
price levels...
... aquire the
relevant
brands...
... build
relevant
portfolio within.
• Which target seems to be looking to buy online?
• Which target will be growing in the future?
• Which price levels and categories make sense from Profit
Contribution point of view?
• Look for relevant brands in the defined market
• Convince them about eCommerce story
• Buy them to get them on portfolio
• Define relevant portfolio per brand
• Get the principal brands and the long tail!
• Look for specialties regarding online sales
Conveniência na compra é comprar sem risco
2
!
!
!
!
Frete, troca e devolução grátis
Inspiração de fashion
Facilidade de navegação
Segurança na hora de compra
Qualidade em atendimento, logística e transporte
3
Dafiti‘ inhouse fulfillment is best in class
Inhouse
Centro de
Distribução
Inhouse
aten-
dimento
Transporte
• Own warehouse solution
from day 1 – rented and
fully run by Dafiti
• Better service level
• Strategical decision for
more flexibility during
growth
• Own call center solution
from day 1
• Better metrics than
average of market
• Telesales with significant
share of revenues today
• More than 15
transporters
• Own fleet
• Options for turbo
delivery
eBit as one and only
reference for
customer satisfaction
in Brazil
Dafiti best eCommerce
company in fulfillment (out of
all most reviewed eCommerce
companies in Brazil)
O Marketing é somente uma função do posicionamento
!
!
!
Estamos presentes em todos canais
Focamos as mídias sociais
Divulgamos a nossa revista com uma tiragem de 250 mil
O posicionamento de conveniência e serviço deu certo
... Mais de 30 milhões de visitas por mês
... Mais de 1,1 milhões de fãs no Facebook
... Publica 4 vezes por ano uma dos maiores revistas de moda no
Brasi
... Brand awareness de 90% no target
... Premiada de medalha de diamante no eBit
... Mais que 1 mil funcionários
... Presente em 5 países
A Dafiti hoje...
Os fundadores da Dafiti
Thibaud Lecuyer
Responsible for
Operations, Customer
Care & Content
• Started career in Private
Banking at JP Morgan
• Holds an MBA of
INSEAD
Malte Horeyseck
Responsible for
Purchasing
• Started career at
Siemens
• Holds an MBA of
Harvard Business
School
Philipp Povel
Responsible for IT,
Finance, Business
Intelligence,
HR/Admin/Legal
• Started career in Equity
Sales/Trading at JP
Morgan
• Managing Director of
MyBrands GmbH – sold to
Zalando
• Project responsible within
Zalando Malte Huffmann
Responsible for
Marketing
• Started career with the
Boston Consulting Group
• Managing Director of
MyBrands GmbH – sold
to Zalando GmbH
• Project responsible
within Zalando
Online Retailing – Dafiti’s Value Chain
Dafiti‘ value chain
Support
function
s
Primary
function
s
Finance, HR, Admin
IT
Purcha
-sing
Produc
-tion
Mar-
keting
Fulfill-
ment
Cust-
omer
Service
Purchasing acquires product
portfolio
Production creates content for
the website (pictures and
descriptions)
Marketing as communication
channel to advertise website
Fulfillment along the
warehouse and transport
Customer service pre- and
post sale
IT as backbone for frontend
and backend
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