SELLING BOOKS: THE VALUE OF A GOOD

PROMOTIONAL CAMPAIGN K I R S T E N C O Z E N S , P R E S S O F F I C E R A T W A L K E R B O O K S

THE STORY

PRE-PUBLICATION

Aim:

- To elevate a book with low sales expectations and budget

Strategy:

- Early copies to bloggers

- Personal conversation

- Eye catching mailing

- Bring fans in to celebrate publication day

- Email reviewers

- Word-of-mouth through key influencers

Mailing

Publication day social image

GET THE BOOK TO RUPAUL

COVERAGE

POST-PUBLICATION

- Marketing:

Stall at London Pride

Social advertising

- Award success:

Winner of Stonewall Book Award

Winner of Klaus Flugge 2019

Shortlisted for Waterstones Children’s Book Prize

Shortlisted for Kate Greenaway

- Visit to London:

Interview in Pink News

Drag Queen Story Time

Tate window

Craft event

KEY TAKEAWAYS

- Reach out to new groups

- Use the personal touch

- Use your passion and the passion of your colleagues

- Keep expectations in check on low budget titles