1. Influencing the influencersCamille GauletAmandine MathisseFlorian VereThomas Quatre
2. Who are influencers ? And What is Klout? They have the power to affect purchase decision of others because of their authority, knowledge, position or relationship Klout, measures influence accross the social media. A Klout score from 1 to 100 based on your ability to drive action.
3. Other Tools Klout The Archivist Kred Peerindex Tweet Grader
4. How to get influencers to talk about you ? First step: find your influencers Benchmark a lot! Second step: Engage with those influencers If you are a restaurant, invite bloggers that blog about food for a free diner For the cosmetics, send free cream to Youtube posters For a automobile company, invite bloggers to try the car
5. The dark side of influencers Some action could go wrong Bad experience at a restaurant can be very harmful to your business You may not want EVERYBODY to talk about you The Jersey shore people that have been forbidden to wear A&F clothes for money