Selligent > Reconnect your brand

Reconnect your

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SELLIGENT | RECONNECT YOUR BRAND

SELLIGENT | RECONNECT YOUR BRAND

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RECONNECT YOUR BRAND




Reconnect your brand!

Reconnect your brand!

You should know what sets Selligent apart.

We think it matters!

Selligent is the only SaaS vendor o� ering you all 3 key functionalities for successful campaign management in 1 integrated solution:

• Create multi-channel and multi-step marketing campaigns using a single view of the customer. Your database marketers will love this cohesion.

• Truly integrate your digital marketing over email, web, mobile and social networks. Your digital marketers will love this rich functionality.

• Manage effectively with a Marketing Resource Management (MRM) solution that lets you handle budgets, plan campaigns, get staff in sync and monitor campaign effi ciency. Your marketing managers will love this control.

Why does that matter?

Because reconnecting your brand starts with reconnecting your internal marketing disciplines.

Database marketers, digital marketers and marketing managers all share the same goal: to drive conversion by offering a brilliant brand engagement across all channels. But using silos to manage the interaction with consumers doesn’t really help. Neither do some of our competitor vendors, who buy solutions to complete their product offering and present them as ONE integrated solution, which is in reality, hard to use.

Talk to us and you will see how Selligent is the only SaaS solution that brings perfect collaboration between all stakeholders in your organization. It will bring you speed, save you money and above all, help you realize your vision of a consistent brand experience across channels and departments.

You should know what sets Selligent apart.

We think it matters!

Selligent is the only SaaS vendor o� ering you all 3 key functionalities for successful campaign management in 1 integrated solution:

• Create multi-channel and multi-step marketing campaigns using a single view of the customer. Your database marketers will love this cohesion.

• Truly integrate your digital marketing over email, web, mobile and social networks. Your digital marketers will love this rich functionality.

• Manage effectively with a Marketing Resource Management (MRM) solution that lets you handle budgets, plan campaigns, get staff in sync and monitor campaign effi ciency. Your marketing managers will love this control.


Because reconnecting your brand starts with reconnecting your internal marketing disciplines.

Database marketers, digital marketers and marketing managers all share the same goal: to drive conversion by offering a brilliant brand engagement across all channels. But using silos to manage the interaction with consumers doesn’t really help. Neither do some of our competitor vendors, who buy solutions to complete their product offering and present them as ONE integrated solution, which is in reality, hard to use.

Talk to us and you will see how Selligent is the only SaaS solution that brings perfect collaboration between all stakeholders in your organization. It will bring you speed, save you money and above all, help you realize your vision of a consistent brand experience across channels and departments.

http://www.selligent.com | http://blog selligent.com | @selligent

Selligent makes complex marketing activities easy for your team to master. And that’s what makes it successful.

We don’t need to tell you how complex marketing has become. You experience it for yourself every day. Consumers are continu-ously moving targets and the traditional ‘batch & send’ approach just doesn’t deliver. All solution vendors will tell you the same: “It’s all about customer engagement and dialogue interaction across all me-dia”. Well, that’s absolutely right. But that’s a given with Selligent’. We also know the importance of the question, “Will my staff be able to use it?” The answer is yes!

Selligent is designed by marketers, for marketers. An amazing so-lution right from the start, it is the most intuitive and graphically-oriented tool around.


Because reconnecting your brand starts with empowering your staff with tools adapted to their skill set.

After all, what’s the use of buying a heavy-weight marketing solution that might take your IT department a couple of months to get up-and-running, that your staff fi nd too diffi cult to use and that would not even improve the way your brand dialogues with your consum-ers at all.

Our clients praise us for the ease-of-use we bring. They launch great multi-step campaigns every day and tell us how much fun it is. Don’t take our word for it, just talk to our clients.

Success is more than technology. It combines the tool with expert people who inspire your sta� to accelerate results.

That’s Selligent-as-a-Service! Selligent is entirely focused on mar-keting automation. That’s what we’re very good at. But our real mis-sion is to bring your people to that same level. We believe that your success will come from combining our topnotch solution with sup-portive team that will inspire your staff to reach success. That’s why we have shaped Selligent as an expert organization, staffed with ex-perienced people, based on knowledge sharing and close interac-tion with our clients.


Because reconnecting your brand starts with changing your processes and approach for the better.

When you invest in marketing automation, you don’t just invest in technology, you invest in a solution that supports the required change. It can only bring you great results if you learn to do things more effectively. Our experts will help you to make any necessary changes fast and seamlessly. Inspiring your people and walking the fi rst miles with them. You will quickly see the results that can be achieved by a collaborative team that enjoys reaching success. Selligent makes your staff independent, but gives them the reas-surance that help and a second opinion are just a phone call away.

If all this matters to you too, let’s talk over co� ee!If you’re serious about getting results from your marketing automation investments, then talk to us. We will show you our solution and explain our proven methodology to transform it into success.

Selligent is an international organization present in France, Germany, Belgium, The Netherlands, Spain and Italy. We’ve helped over 400 brands in nine countries to achieve their ambitions. We combine our solution with a great team of marketing experts that take pride in the success of their clients. And we’re sure we can help you too. Let’s talk one-to-one … after all, one-to-one is our specialty.

http://www.selligent.com | http://blog selligent.com | @selligent

Selligent makes complex marketing activities easy for your team to master. And that’s what makes it successful.

We don’t need to tell you how complex marketing has become. You experience it for yourself every day. Consumers are continu-ously moving targets and the traditional ‘batch & send’ approach just doesn’t deliver. All solution vendors will tell you the same: “It’s all about customer engagement and dialogue interaction across all me-dia”. Well, that’s absolutely right. But that’s a given with Selligent’. We also know the importance of the question, “Will my staff be able to use it?” The answer is yes!

Selligent is designed by marketers, for marketers. An amazing so-lution right from the start, it is the most intuitive and graphically-oriented tool around.


Because reconnecting your brand starts with empowering your staff with tools adapted to their skill set.

After all, what’s the use of buying a heavy-weight marketing solution that might take your IT department a couple of months to get up-and-running, that your staff fi nd too diffi cult to use and that would not even improve the way your brand dialogues with your consum-ers at all.

Our clients praise us for the ease-of-use we bring. They launch great multi-step campaigns every day and tell us how much fun it is. Don’t take our word for it, just talk to our clients.

Success is more than technology. It combines the tool with expert people who inspire your sta� to accelerate results.

That’s Selligent-as-a-Service! Selligent is entirely focused on mar-keting automation. That’s what we’re very good at. But our real mis-sion is to bring your people to that same level. We believe that your success will come from combining our topnotch solution with sup-portive team that will inspire your staff to reach success. That’s why we have shaped Selligent as an expert organization, staffed with ex-perienced people, based on knowledge sharing and close interac-tion with our clients.


Because reconnecting your brand starts with changing your processes and approach for the better.

When you invest in marketing automation, you don’t just invest in technology, you invest in a solution that supports the required change. It can only bring you great results if you learn to do things more effectively. Our experts will help you to make any necessary changes fast and seamlessly. Inspiring your people and walking the fi rst miles with them. You will quickly see the results that can be achieved by a collaborative team that enjoys reaching success. Selligent makes your staff independent, but gives them the reas-surance that help and a second opinion are just a phone call away.

If all this matters to you too, let’s talk over co� ee!If you’re serious about getting results from your marketing automation investments, then talk to us. We will show you our solution and explain our proven methodology to transform it into success.

Selligent is an international organization present in France, Germany, Belgium, The Netherlands, Spain and Italy. We’ve helped over 400 brands in nine countries to achieve their ambitions. We combine our solution with a great team of marketing experts that take pride in the success of their clients. And we’re sure we can help you too. Let’s talk one-to-one … after all, one-to-one is our specialty.

360o view of customers | Segmentation & targeting | Cross-channel integration | 1-to-1 dialogue | Total personalization | Lifecycle management | Event-driven marketing |Reports & insights | Contact center integration | Plug into your CRM

INTEGRATE AROUND CUSTOMERS

The Database Marketer


The Database Marketer

360o view of customers | Segmentation & targeting | Cross-channel integration | 1-to-1 dialogue | Total personalization | Lifecycle management | Event-driven marketing |Reports & insights | Contact center integration | Plug into your CRM

THE DATABASE MARKETER INTEGRATE AROUND CUSTOMERS

Gain a 360o view of customersCustomer understanding is the secret of effective mar-keting. You build it through customer research, interac-tions, data capture and behavioral analysis. Selligent taps into all your current data sources to give you a cen-tral 360° customer view. Using data exchange modules, it can incorporate your existing data infrastructure. And it can draw in any type of data (off-line data, online data, transactional data and so on) to create a complete and up-to-date picture.


Gain a 360o view of customersCustomer understanding is the secret of effective mar-keting. You build it through customer research, interac-tions, data capture and behavioral analysis. Selligent taps into all your current data sources to give you a cen-tral 360° customer view. Using data exchange modules, it can incorporate your existing data infrastructure. And it can draw in any type of data (off-line data, online data, transactional data and so on) to create a complete and up-to-date picture.

Gain a 360customers

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Plug into your existing CRMHave you invested in an operational CRM solution? That’s great, as Selligent will plug right in. Selligent extends your current CRM with powerful marketing capabilities. Out-of-the box connectors are available for Microsoft Dynamics and Salesforce. Your call center agents can interact with Selligent campaigns, while they have the customer on the phone. They’ll see all previous customer responses from within MS Dynamics or Salesforce. So with all customer data automatically synchronized between Selligent and your CRM, your customer will feel valued and understood.

Be precise in your segmentation & targetingForget bulk messaging - it will alienate your customers. Be pre-cise and identify your hottest contacts and highest opportunity groups. With our intuitive graphical segmentation module, you can drill down into your data and see instant selection results. You’ll love how easy it is to explore and segment your database ready for productive and relevant targeting.

Plug into your existing CRMHave you invested in an operational CRM solution? That’s great, as Selligent will plug right in. Selligent extends your current CRM with powerful marketing capabilities. Out-of-the box connectors are available for Microsoft Dynamics and Salesforce. Your call center agents can interact with Selligent campaigns, while they have the customer on the phone. They’ll see all previous customer responses from within MS Dynamics or Salesforce. So with all customer data automatically synchronized between Selligent and your CRM, your customer will feel valued and understood.

Plug into your existing CRMHave you invested in an operational CRM solution? That’s great, as Selligent will plug right in. Selligent extends your current

Be precise in your segmentation & targetingForget bulk messaging - it will alienate your customers. Be pre-cise and identify your hottest contacts and highest opportunity groups. With our intuitive graphical segmentation module, you can drill down into your data and see instant selection results. You’ll love how easy it is to explore and segment your database ready for productive and relevant targeting.

Be precise in your segmentation & targeting


Get personal with 1-to-1 dialogueEngagement drives conversion. Selligent gives you the power to create fantastic 1-to-1 interaction scenarios that track customers indi-vidually across channels and time. By sharing the right message at the right time, you will create a brilliant brand experience. And you’ll be amazed how easy it is to do. Design multi-step customer interactions by simple drag & drop – try it for yourself and see!

Get personal with 1-to-1 dialogueEngagement drives conversion. Selligent gives you the power to create fantastic 1-to-1 interaction scenarios that track customers indi-


Get personal with 1-to-1 dialogueEngagement drives conversion. Selligent gives you the power to create fantastic 1-to-1 interaction scenarios that track customers indi-vidually across channels and time. By sharing the right message at the right time, you will create a brilliant brand experience. And you’ll be amazed how easy it is to do. Design multi-step customer interactions by simple drag & drop – try it for yourself and see!

Build relationships with personal interactionsToday’s consumers constantly digest short, personal and highly targeted messages and are becoming increasingly adept at blocking out the rubbish. Boost conversion with relevant and timely offers through Selligent. You can achieve consistent person-alization across your website and outbound channels. And you can do this based on any type of data: consumer preferences, previous responses, behavioral data, purchasing history etc., tailoring your messages to their exact needs.

Involve your contact center agentsDon’t have a CRM solution in place? Don’t worry. We have extended Selligent with an integrated contact center module. Your sales and service staff will be synchronized with marketing, by operating on the same central cus-tomer view. They’ll be part of your communications, reinforcing the same brand messages. As all your customer-facing channels are now aligned, your customers will enjoy an excellent brand experience whenever they talk to your informed agents.

Build relationships with personal interactionsToday’s consumers constantly digest short, personal and highly targeted messages and are becoming increasingly adept at blocking out the rubbish. Boost conversion with relevant and timely offers through Selligent. You can achieve consistent person-alization across your website and outbound channels. And you can do this based on any type of data: consumer preferences, previous responses, behavioral data, purchasing history etc., tailoring your messages to their exact needs.

Build relationships with personal interactionsToday’s consumers constantly digest short, personal and highly targeted messages and are becoming increasingly adept at

Involve your contact center agentsDon’t have a CRM solution in place? Don’t worry. We have extended Selligent with an integrated contact center module. Your sales and service staff will be synchronized with marketing, by operating on the same central cus-tomer view. They’ll be part of your communications, reinforcing the same brand messages. As all your customer-facing channels are now aligned, your customers will enjoy an excellent brand experience whenever they talk to your informed agents.

Involve your contact center agentsDon’t have a CRM solution in place? Don’t worry. We have extended Selligent with an integrated contact center

Learn from reports & dashboardsSelligent reporting features give you deep insight into your customer activity. Clear KPI dashboards show you the success of your marketing programs. Click to see details and spot trends and opportunities for improvement. Each building block in your campaign scenario corresponds to a standard set of pre-made reports. On top of that, you can defi ne your own set of custom reports. Are your staff members working on their own business information tools? That’s fi ne. Selligent is built on open database standards, so you can plug in your own tools.



Learn from reports & dashboardsSelligent reporting features give you deep insight into your customer activity. Clear KPI dashboards show you the success of your marketing programs. Click to see details and spot trends and opportunities for improvement. Each building block in your campaign scenario corresponds to a standard set of pre-made reports. On top of that, you can defi ne your own set of custom reports. Are your staff members working on their own business information tools? That’s fi ne. Selligent is built on open database standards, so you can plug in your own tools.

Learn from reports & dashboards

THE DATABASE MARKETER

Excel in customer lifecycle managementMarketers know the importance of managing the customer lifecycle, nurturing people from fi rst contact to high-value relation-ships. Yet many struggle to make this a reality. Segmenting your databases meaningfully is only step one. You then have to create marketing actions that respond to data changes, and that requires automation. This is what Selligent is all about. It lets you defi ne automated segment programs that are triggered by customer data and events, to build on each relationship. The ability to do this will transform your marketing.

Jump on each event and interactionDo you learn from customer events and act on them? Whenever customers interact with your brand, it tells you a little more about who they are and what they’re up to: a profi le update, a click on a banner, an inbound call, subscription to a loyalty pro-gram, adding items to the shopping basket yet abandoning it. Do you respond to that today? Selligent captures these events for you in real time, interprets them and acts according to your marketing program. It’s time to go 1-on-1. Talk to us about the conversion rates achieved by our clients.

Excel in customer lifecycle managementMarketers know the importance of managing the customer lifecycle, nurturing people from fi rst contact to high-value relation-ships. Yet many struggle to make this a reality. Segmenting your databases meaningfully is only step one. You then have to create marketing actions that respond to data changes, and that requires automation. This is what Selligent is all about. It lets you defi ne automated segment programs that are triggered by customer data and events, to build on each relationship. The ability to do this will transform your marketing.

Excel in customer lifecycle management

Jump on each event and interactionDo you learn from customer events and act on them? Whenever customers interact with your brand, it tells you a little more about who they are and what they’re up to: a profi le update, a click on a banner, an inbound call, subscription to a loyalty pro-gram, adding items to the shopping basket yet abandoning it. Do you respond to that today? Selligent captures these events for you in real time, interprets them and acts according to your marketing program. It’s time to go 1-on-1. Talk to us about the conversion rates achieved by our clients.

Jump on each event and interaction

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THE DATABASE MARKETER

Enjoy a single solution to drive all channelsBeware of thinking in terms of silos and corporate structure. Start putting the customer fi rst. Selligent gives you an easy way to plan, defi ne and execute marketing activities that are built around each individual, across multiple mar-keting channels. Speak to your customers via email, mobile, direct mail, web and contact centers, using an engaging and consistent voice.

Enjoy a single solution to drive all channelsBeware of thinking in terms of silos and corporate structure. Start putting the customer fi rst. Selligent gives you an easy way to plan, defi ne and execute marketing activities that are built around each individual, across multiple mar-keting channels. Speak to your customers via email, mobile, direct mail, web and contact centers, using an engaging and consistent voice.

Enjoy a single solution to drive all channelsBeware of thinking in terms of silos and corporate structure. Start putting the customer fi rst. Selligent gives you an

The Digital Marketer

Personalized websites | Behavioral profiling | A/B split testing | Multivariate testing | Tracking and retargeting | Gaining customer feedback | The buzz of social media |Powerful email marketing | Mobile marketing | Dedicated delivery team

ENJOY THE POWER OF DIGITAL

The Digital Marketer

Personalized websites | Behavioral profiling | A/B split testing | Multivariate testing | Tracking and retargeting | Gaining customer feedback | The buzz of social media |Powerful email marketing | Mobile marketing | Dedicated delivery team


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THE DIGITAL MARKETER ENJOY THE POWER OF DIGITAL

Transform big data into actionable profi lesWorried about drowning in data? Or missing opportunities? Selligent leads the industry in unlocking the potential of big data - one of the hottest topics in the marketing scene today. It’s important to transform digital data into action-able visitor profi les. The Selligent profi ling module is a revolutionary solution that has proved to be popular with customers. It builds interest profi les of web visitors, matches them to customers in your database and enriches the profi les with interpreted scores from web visits. All this information can be used for targeting, segmentation and per-sonalization – both inbound and outbound. And when you talk to your web team, tell them it’s ‘tag-less’ – something which makes huge difference for your webmasters, as they don’t need to re-tag all your web pages.


Transform big data into actionable profi lesWorried about drowning in data? Or missing opportunities? Selligent leads the industry in unlocking the potential of big data - one of the hottest topics in the marketing scene today. It’s important to transform digital data into action-able visitor profi les. The Selligent profi ling module is a revolutionary solution that has proved to be popular with customers. It builds interest profi les of web visitors, matches them to customers in your database and enriches the profi les with interpreted scores from web visits. All this information can be used for targeting, segmentation and per-sonalization – both inbound and outbound. And when you talk to your web team, tell them it’s ‘tag-less’ – something which makes huge difference for your webmasters, as they don’t need to re-tag all your web pages.

Transform big data into actionable profi lesWorried about drowning in data? Or missing opportunities? Selligent leads the industry in unlocking the potential of

Convert hot prospects with tracking & retargetingHow much hotter can a lead get than someone who clicked in your email to visit your promotion online, spent some time on your website, went off to browse for comparable offers, and then came back to look at the same promotion again? You may get such visitors every day, but you’re just not able to detect them. With Selligent you can. Contrary to your web analytics, Selligent monitors visitors, not pages, and tracks them across channels. Apart from detecting super-hot leads, Selligent turns this knowledge into action. It can be in display, e.g. reduced shipping costs; it could be a retargeting promotion in the next newsletter; we even have clients who trigger customer service calls to promising prospects, resulting in double-digit conversion rates. It’s all about optimizing expensive channels with highly qualifi ed prospects.

Create a buzz with social mediaSupersize your audience by adding social elements to your campaigns. In Selligent, you can insert social links in your email and landing pages so customers can share your content to their favorite social networks. And you get detailed insight into the reach of your messages across the social channels. It doesn’t stop there. Selligent even updates your customer profi le with sharing scores and calculates an ‘infl uence score’ to each subscriber. Why does that matter? Well, with one click, you can identify your top brand ambassadors and use this insight to personalize their messages to show your appreciation.

Convert hot prospects with tracking & retargetingHow much hotter can a lead get than someone who clicked in your email to visit your promotion online, spent some time on your website, went off to browse for comparable offers, and then came back to look at the same promotion again? You may get such visitors every day, but you’re just not able to detect them. With Selligent you can. Contrary to your web analytics, Selligent monitors visitors, not pages, and tracks them across channels. Apart from detecting super-hot leads, Selligent turns this knowledge into action. It can be in display, e.g. reduced shipping costs; it could be a retargeting promotion in the next newsletter; we even have clients who trigger customer service calls to promising prospects, resulting in double-digit conversion rates. It’s all about optimizing expensive channels with highly qualifi ed prospects.

Create a buzz with social mediaSupersize your audience by adding social elements to your campaigns. In Selligent, you can insert social links in your email and landing pages so customers can share your content to their favorite social networks. And you get detailed insight into the reach of your messages across the social channels. It doesn’t stop there. Selligent even updates your customer profi le with sharing scores and calculates an ‘infl uence score’ to each subscriber. Why does that matter? Well, with one click, you can identify your top brand ambassadors and use this insight to personalize their messages to show your appreciation.

Convert hot prospects with tracking & retargeting

Create a buzz with social media



Test the water with A/B

split testingWhich content is most effective on your website? Wouldn’t it be great to know? Well with Selligent, you can fi nd out. Consider your website as an online voting system. Visitors vote by click-ing. You can optimize banners, call-to-action buttons, content sections, or even landing pages by defi ning variants and attach-ing conversion goals to them. You can even ask Selligent to opti-mize for different target segments. Selligent will serve different variants and defi ne the winner. This guarantees the greatest results, based on real fi gures. And this feature is available from the same system that drives your outbound communication: a major advantage over separate tools that only focus on website testing.

With Selligent you can also carry out split tests in email mes-sages. Are you wondering which title, image or copy to use in your email content? Why not test it? Create different versions to test on a relevant sample audience. Selligent automatically picks the most effective content and sends that to your subscribers.


split testingWhich content is most effective on your website? Wouldn’t it be great to know? Well with Selligent, you can fi nd out. Consider your website as an online voting system. Visitors vote by click-ing. You can optimize banners, call-to-action buttons, content sections, or even landing pages by defi ning variants and attach-ing conversion goals to them. You can even ask Selligent to opti-mize for different target segments. Selligent will serve different variants and defi ne the winner. This guarantees the greatest results, based on real fi gures. And this feature is available from the same system that drives your outbound communication: a major advantage over separate tools that only focus on website testing.

With Selligent you can also carry out split tests in email mes-sages. Are you wondering which title, image or copy to use in your email content? Why not test it? Create different versions to test on a relevant sample audience. Selligent automatically picks the most effective content and sends that to your subscribers.


split testing

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Transform your email marketingSelligent is a world-class email solution. It goes far beyond traditional email broadcast solutions. Designed for the savvy marketer who pushes conversion rates to the max, it supports engaging one-to-one email marketing. Furnished with Selligent’s advanced targeting and selection, industry-leading split testing features, unlimited personalization capabilities and unique behavioral profi l-ing extensions, Selligent helps our customers lead their industries. Now it’s your turn. Power up your email marketing, perfectly integrated with your cross-channel marketing programs, to deliver brilliant brand experiences to your customers.

Interest visitors with website personalizationYou’re used to personalizing emails, direct mail and outbound calls. But are you able to extend this to your website? The Selligent profi ling module builds qualitative interest profi les for all your web visitors. This gives you the opportunity to target content to different groups of visitors based on defi ned segments. You will drastically reduce bounce rate by showing visitors what they’re interested in. Selligent even detects if visitors are already in your database, and uses all available data to fi ne-tune their segment defi nitions. Bridge the gap between database marketing and digital marketing by focusing on customers, not channels. Only with Selligent are you able to give a consistent brand experience across inbound and outbound channels.

Fine-tune content with multivariate testingPrepare to get addicted to Selligent’s multivariate testing (MVT). MVT allows you to carry out several split tests on different elements simultaneously. This can test which content or creative combinations produce the best conversion for the goals you defi ned. That could be multiple elements, clicks from emails, registrations, actual purchases, shares to social networks etc. A proven method to increase ROI.

Transform your email marketingTransform your email marketingSelligent is a world-class email solution. It goes far beyond traditional email broadcast solutions. Designed for the savvy marketer Selligent is a world-class email solution. It goes far beyond traditional email broadcast solutions. Designed for the savvy marketer who pushes conversion rates to the max, it supports engaging one-to-one email marketing. Furnished with Selligent’s advanced who pushes conversion rates to the max, it supports engaging one-to-one email marketing. Furnished with Selligent’s advanced targeting and selection, industry-leading split testing features, unlimited personalization capabilities and unique behavioral profi l-targeting and selection, industry-leading split testing features, unlimited personalization capabilities and unique behavioral profi l-ing extensions, Selligent helps our customers lead their industries. Now it’s your turn. Power up your email marketing, perfectly ing extensions, Selligent helps our customers lead their industries. Now it’s your turn. Power up your email marketing, perfectly integrated with your cross-channel marketing programs, to deliver brilliant brand experiences to your customers. integrated with your cross-channel marketing programs, to deliver brilliant brand experiences to your customers.

Transform your email marketingSelligent is a world-class email solution. It goes far beyond traditional email broadcast solutions. Designed for the savvy marketer

Interest visitors with website personalizationInterest visitors with website personalizationYou’re used to personalizing emails, direct mail and outbound calls. But are you able to extend this to your website? The Selligent You’re used to personalizing emails, direct mail and outbound calls. But are you able to extend this to your website? The Selligent profi ling module builds qualitative interest profi les for all your web visitors. This gives you the opportunity to target content to profi ling module builds qualitative interest profi les for all your web visitors. This gives you the opportunity to target content to different groups of visitors based on defi ned segments. You will drastically reduce bounce rate by showing visitors what they’re different groups of visitors based on defi ned segments. You will drastically reduce bounce rate by showing visitors what they’re interested in. Selligent even detects if visitors are already in your database, and uses all available data to fi ne-tune their segment interested in. Selligent even detects if visitors are already in your database, and uses all available data to fi ne-tune their segment defi nitions. Bridge the gap between database marketing and digital marketing by focusing on customers, not channels. Only with defi nitions. Bridge the gap between database marketing and digital marketing by focusing on customers, not channels. Only with Selligent are you able to give a consistent brand experience across inbound and outbound channels. Selligent are you able to give a consistent brand experience across inbound and outbound channels.

Interest visitors with website personalizationYou’re used to personalizing emails, direct mail and outbound calls. But are you able to extend this to your website? The Selligent

Fine-tune content Fine-tune content with multivariate testingwith multivariate testingPrepare to get addicted to Selligent’s multivariate testing (MVT). MVT allows you to carry out several split tests on different Prepare to get addicted to Selligent’s multivariate testing (MVT). MVT allows you to carry out several split tests on different elements simultaneously. This can test which content or creative combinations produce the best conversion for the goals you elements simultaneously. This can test which content or creative combinations produce the best conversion for the goals you defi ned. That could be multiple elements, clicks from emails, registrations, actual purchases, shares to social networks etc. A defi ned. That could be multiple elements, clicks from emails, registrations, actual purchases, shares to social networks etc. A proven method to increase ROI. proven method to increase ROI.

Fine-tune content with multivariate testing

Get ready, get set, go mobileThe consumer is turning mobile. More than 66 billion mobile ap-plications are expected to be downloaded by 2016, up from 31 billion in 2011, according to a new report from Juniper Research. With Selligent you can build, manage and track mobile cam-paigns as part of a cross-channel campaign strategy. You can send SMS and MMS messages. And respond to consumers’ texts by triggering one-to-one actions on any other channel. Give your customers the freedom to choose the communica-tions route that suits them best.



Get ready, get set, go mobileThe consumer is turning mobile. More than 66 billion mobile ap-plications are expected to be downloaded by 2016, up from 31 billion in 2011, according to a new report from Juniper Research. With Selligent you can build, manage and track mobile cam-paigns as part of a cross-channel campaign strategy. You can send SMS and MMS messages. And respond to consumers’ texts by triggering one-to-one actions on any other channel. Give your customers the freedom to choose the communica-tions route that suits them best.

Get ready, get set, go mobileThe consumer is turning mobile. More than 66 billion mobile ap-plications are expected to be downloaded by 2016, up from 31

THE DIGITAL MARKETER

Gain valuable customer feedbackWe can’t imagine a customer-centric solution without a module to invite feedback. Selligent comes with a powerful survey mod-ule which ensures only relevant questions are asked. Nobody likes to fi ll in long questionnaires. With skip logic functionalities, you create conditional rules that check the customer’s profi le or previous answers, before displaying new questions. And it’s so easy to use. You can create surveys from a library of pre-made questions types and insert them with simple drag & drop. Check it out for yourself.

Rely on our dedicated delivery teamApart from its remarkable feature set, Selligent is chosen by leading email senders because of its top ranking in deliverability. It enables you to send millions of emails per hour at the highest delivery standards. Selligent has built-in list hygiene, anti-spam detection and inbox preview. It supports all authentication schemes (such as SPF, SIDF, DKIM) and feedback loop implementation with all ISP that support this feature. We have a strict anti-spam policy in line with our industry-leading reputation. Our dedicated team will constantly monitor the inbox delivery of your campaigns. They take pride in striving for perfection and will make contact with the ISP when needed. You focus on creative cross-channel marketing, and we’ll take care of your inbox deliverability.

Gain valuable Gain valuable customer feedbackcustomer feedbackWe can’t imagine a customer-centric solution without a module We can’t imagine a customer-centric solution without a module to invite feedback. Selligent comes with a powerful survey mod-to invite feedback. Selligent comes with a powerful survey mod-ule which ensures only relevant questions are asked. Nobody ule which ensures only relevant questions are asked. Nobody likes to fi ll in long questionnaires. With skip logic functionalities, likes to fi ll in long questionnaires. With skip logic functionalities, you create conditional rules that check the customer’s profi le or you create conditional rules that check the customer’s profi le or previous answers, before displaying new questions. And it’s so previous answers, before displaying new questions. And it’s so easy to use. You can create surveys from a library of pre-made easy to use. You can create surveys from a library of pre-made questions types and insert them with simple drag & drop. Check questions types and insert them with simple drag & drop. Check it out for yourself.

Gain valuable customer feedback

Rely on our dedicated delivery teamRely on our dedicated delivery teamApart from its remarkable feature set, Selligent is chosen by leading email senders because of its top ranking in deliverability. It Apart from its remarkable feature set, Selligent is chosen by leading email senders because of its top ranking in deliverability. It enables you to send millions of emails per hour at the highest delivery standards. Selligent has built-in list hygiene, anti-spam enables you to send millions of emails per hour at the highest delivery standards. Selligent has built-in list hygiene, anti-spam detection and inbox preview. It supports all authentication schemes (such as SPF, SIDF, DKIM) and feedback loop implementation detection and inbox preview. It supports all authentication schemes (such as SPF, SIDF, DKIM) and feedback loop implementation with all ISP that support this feature. We have a strict anti-spam policy in line with our industry-leading reputation. Our dedicated with all ISP that support this feature. We have a strict anti-spam policy in line with our industry-leading reputation. Our dedicated team will constantly monitor the inbox delivery of your campaigns. They take pride in striving for perfection and will make contact team will constantly monitor the inbox delivery of your campaigns. They take pride in striving for perfection and will make contact with the ISP when needed. You focus on creative cross-channel marketing, and we’ll take care of your inbox deliverability. with the ISP when needed. You focus on creative cross-channel marketing, and we’ll take care of your inbox deliverability.

Rely on our dedicated delivery teamApart from its remarkable feature set, Selligent is chosen by leading email senders because of its top ranking in deliverability. It

PLAN & MANAGE SUCCESSFULLY

Calendar planning | Contact frequency control | ROI management | Reusable templates

The Marketing Manager

PLAN & MANAGE SUCCESSFULLY

Calendar planning | Contact frequency control | ROI management | Reusable templates

The Marketing Manager

26

THE MARKETING MANAGER PLAN & MANAGE SUCCESSFULLY

Plan ahead with calendar viewDo you like to have a visual overview of all your marketing programs? In Selligent, every campaign is automatically added to the central campaign calendar. You can easily see the start/end dates of live campaigns, as well as your internal workfl ow timings. In the same view, you can detect the target overlap between concurrent campaigns and set priorities.

Re-create campaigns in a single clickSure, you’re creative, but there’s no need to build from the ground up every time. We see so many marketers lose time redefi ning what they’ve done in earlier, similar campaigns. That’s why we’ve introduced campaign templates in Selligent. You can save campaigns as templates and recreate them with a single click. Everything that is linked with the campaign is re-installed automatically, such as creatives, actions, cost and revenue factors assigned to all ac-tions, tasks assigned to your marketing staff and so on. This will save you tons of time in your working day.


ahead with calendar viewDo you like to have a visual overview of all your marketing programs? In Selligent, every campaign is automatically added to the central campaign calendar. You can easily see the start/end dates of live campaigns, as well as your internal workfl ow timings. In the same view, you can detect the target overlap between concurrent campaigns and set priorities.

Plan ahead with calendar viewDo you like to have a visual overview of all your marketing programs? In Selligent, every campaign is automatically added to the central campaign calendar. You can easily see the start/end dates of live campaigns, as well as your internal workfl ow timings. In

Re-create campaigns in a single clickSure, you’re creative, but there’s no need to build from the ground up every time. We see so many marketers lose time redefi ning what they’ve done in earlier, similar campaigns. That’s why we’ve introduced campaign templates in Selligent. You can save campaigns as templates and recreate them with a single click. Everything that is linked with the campaign is re-installed automatically, such as creatives, actions, cost and revenue factors assigned to all ac-tions, tasks assigned to your marketing staff and so on. This will save you tons of time in your working day.

Re-crSure, you’re creative, but there’s no need to build from the ground up every time. We see so many marketers lose

Give your customers breathing space!Many brands don’t have insight into the amount of marketing they expose their customers to. Micro-targets might overlap, and event-driven campaigns are triggered by customer actions, so it’s not surprising that companies lose track of contact frequency. But not with Selligent. All you need to do is defi ne your contact frequency rules and as-sign priorities to your campaigns. Selligent looks ahead in your campaign calendar and makes sure your customers receive the most important campaigns, while staying within your stated frequency limits. Your customers will never be turned off by overexposure. So you won’t lose them.

Watch your ROI closelyThe pressure is on for maximized results and minimized spend. You want to squeeze everything you can from your market-ing budget. That requires a comprehensive view of all revenues and costs assigned to campaigns. It’s not effi cient to have that information spread across different excel sheets. In Selligent, you can centralize all monetary data. Simply log cost factors when creating campaigns: cost of external suppliers, costs for producing creative material, cost for media-buying, internal staff costs etc. Selligent Interactive Marketing will balance that off against the campaign revenues to give you a clear view of your ROI. You can compare the ROI between campaigns, shift budgets across to other campaigns, distribute fi nancial reports to your manage-ment teams and more. Selligent is not only strong in execution - it puts you in complete fi nancial control.


your customers breathing space!Many brands don’t have insight into the amount of marketing they expose their customers to. Micro-targets might overlap, and event-driven campaigns are triggered by customer actions, so it’s not surprising that companies lose track of contact frequency. But not with Selligent. All you need to do is defi ne your contact frequency rules and as-sign priorities to your campaigns. Selligent looks ahead in your campaign calendar and makes sure your customers receive the most important campaigns, while staying within your stated frequency limits. Your customers will never be turned off by overexposure. So you won’t lose them.

Give your customers breathing space!Many brands don’t have insight into the amount of marketing they expose their customers to. Micro-targets might

Watch your ROI closelyThe pressure is on for maximized results and minimized spend. You want to squeeze everything you can from your market-ing budget. That requires a comprehensive view of all revenues and costs assigned to campaigns. It’s not effi cient to have that information spread across different excel sheets. In Selligent, you can centralize all monetary data. Simply log cost factors when creating campaigns: cost of external suppliers, costs for producing creative material, cost for media-buying, internal staff costs etc. Selligent Interactive Marketing will balance that off against the campaign revenues to give you a clear view of your ROI. You can compare the ROI between campaigns, shift budgets across to other campaigns, distribute fi nancial reports to your manage-ment teams and more. Selligent is not only strong in execution - it puts you in complete fi nancial control.

WatcThe pressure is on for maximized results and minimized spend. You want to squeeze everything you can from your market-ing budget. That requires a comprehensive view of all revenues and costs assigned to campaigns. It’s not effi cient to have that


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Publishing & mediaCorelioDe PersgroepGrupo PlanetaHospimediaImpact MédecineINAKinepolisLe Bien PublicLe FigaroMidi LibreOuest FrancePetites Affi chesPMUPrecomStudio 100ViamediaWestdeutsche Allgemeine Zeitungsgesellschaft

Services3 Suisses EntreprisesBizzbooster InternationalEuropcarKompass FranceSynergieViaccessAkerys Services ImmobiliersBureau VeritasGrant ThorntonRobert Half InternationalTelerouteAlliance HospitalityCTPKluwer TrainingRisc GroupTerrena

TourismBookitThomas CookCenter ParcsMer Montagne Vacances

ManufacturingAldesBalsanBWTD’IeterenNestlé NutritionStructisBouygues ConstructionAnalisBASF Beauty Care SolutionsDe SangosseFivesOBO BettermannUnibetonUnimix Ciments CalciaAverysBénéteauDelta DoreHansen TransmissionsPCMVilmorin

And more…CPCUCompagnie Parisiennede Chauffage UrbainEliaMobistarAmsterdam RAIFondation de FranceHogeschool RotterdamCorsairGroupe HeppnerNS Hispeed…

SOME OF OUR CUSTOMERS

SOME OF OUR CUSTOMERS

Financial ServicesApicilBanque de la PosteCPR Asset ManagementEovi Mutuelle PrésenceBNP Paribas FortisGroupe AgricaLa CaixaMutuelle FamilialeSolly AzarUMCAprionisCIMUTCrédit CoopératifEurofactorGras SavoyeGroupe MornayMGETNatixisSud-Ouest MutualiteBank van de PostCofaceDexia SofaxisFNMFGroupe AdreaKBL RichelieuMut’EstRéunicaSwisslife

RetailBrille 24 GmbHEmesaOvertoomSmart & CoThijm (Men at work)Brussels InternationalTrademartFotokastenPomonaSmartphotoValentinsCoolblue HoldingNeckermann.comPromodTeleshopping/TF1VM Matériaux

Publishing & mediaCorelioDe PersgroepGrupo PlanetaHospimediaImpact MédecineINAKinepolisLe Bien PublicLe FigaroMidi LibreOuest FrancePetites Affi chesPMUPrecomStudio 100ViamediaWestdeutsche Allgemeine Zeitungsgesellschaft

Services3 Suisses EntreprisesBizzbooster InternationalEuropcarKompass FranceSynergieViaccessAkerys Services ImmobiliersBureau VeritasGrant ThorntonRobert Half InternationalTelerouteAlliance HospitalityCTPKluwer TrainingRisc GroupTerrena

TourismBookitThomas CookCenter ParcsMer Montagne Vacances

ManufacturingAldesBalsanBWTD’IeterenNestlé NutritionStructisBouygues ConstructionAnalisBASF Beauty Care SolutionsDe SangosseFivesOBO BettermannUnibetonUnimix Ciments CalciaAverysBénéteauDelta DoreHansen TransmissionsPCMVilmorin

And more…CPCUCompagnie Parisiennede Chauffage UrbainEliaMobistarAmsterdam RAIFondation de FranceHogeschool RotterdamCorsairGroupe HeppnerNS Hispeed…

Selligent SAAvenue de Finlande, 2B - 1420 Braine-l’AlleudPhone: +32 2 808 89 09

Selligent FranceAvenue des Terroirs de France, 40F - 75012 ParisPhone: +33 1 44 68 10 70

Selligent GmbHLandwehrstrasse, 61D - 80336 MünchenPhone: +49 89 200 /08 50 30

Selligent BeneluxKempische steenweg, 305 Bus 401 B- 3500 HasseltPhone: +32 11 26 75 48

Selligent SpainFrederic Mompou, 5Sant Just - 8960 BarcelonaPhone: +34 93 1165074

Selligent ItalyVia R. Lambruschini, 4/AI - 50134 FirenzePhone: +39 055-0510570

Selligent ChinaSuite 1302, 500 Xiang Yang road (South)200031 ShanghaiPhone: +86 21 5466 5710

http://www.selligent.com/http://blog.selligent.com/@selligent

Selligent SAAvenue de Finlande, 2B - 1420 Braine-l’AlleudPhone: +32 2 808 89 09

Selligent FranceAvenue des Terroirs de France, 40F - 75012 ParisPhone: +33 1 44 68 10 70

Selligent GmbHLandwehrstrasse, 61D - 80336 MünchenPhone: +49 89 200 /08 50 30

Selligent BeneluxKempische steenweg, 305 Bus 401 B- 3500 HasseltPhone: +32 11 26 75 48

Selligent SpainFrederic Mompou, 5Sant Just - 8960 BarcelonaPhone: +34 93 1165074

Selligent ItalyVia R. Lambruschini, 4/AI - 50134 FirenzePhone: +39 055-0510570

Selligent ChinaSuite 1302, 500 Xiang Yang road (South)200031 ShanghaiPhone: +86 21 5466 5710

http://www.selligent.com/http://blog.selligent.com/@selligent

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