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Deciding on the appropriate keywords and phrases for your search engine optimisation campaign The keyword research is the fundamentals of your SEO strategy and for that reason it's important that they are properly selected. It isn't enough to guess the keywords as this can result in squandered search engine optimisation budgets. Should you target a keyword and key phrase which is way too competitive, you are less likely to achieve first page search engine rankings and thus will not get a great deal of search traffic. Furthermore, should you choose keywords and phrases that are easy with very little search traffic, you are going to be at the top of the search engines like Msn for a search phrase which is never searched for. How do we go about getting the correct balance? It's recommended to make use of search term tools to understand search volumes as there is no point spending money on search engine marketing if the traffic levels are not there. An incredible free of charge keyword tool is Google’s Keyword Tool. Google’s keyword tool lets you to key in certain key phrases or your web site website URL and also it'll produce keyword ideas, detailing their search volume. It is advisable to choose the exact match tick box rather than broad match as this will then provide you with much more precise search volumes simply because broad match will include results for related searches and distort search volumes. The table may be downloaded and analysed in a lot more depth. It's highly recommended at this stage to remove all irrelevant keywords. So now you have a list of relevant key phrases relevant to your internet site with search volumes. You simply need to understand the competition for keywords so you are able to make a choice on which search phrases to focus on. The competition column that is included in Google AdWord's keyword tool will provide you with an idea but this is made for AdWords rather than SEO and is not normally overly accurate and therefore it is best to do your own competition analysis. To find out the number of search results for a particular search term, key in the keyword into Google and hit search. The search results will be shown under the search bar. You now must understand how many search results pages there are for each keyword. To do this, enter &start=990 at the end of the web address. Generally, the more search results, the harder it's to rank.

Confidentiality Agreement The information contained within this document is confidential and is supplied solely for your internal use. You agree that you will

safeguard this information and not provide it to Marketing Grin competitors. You further agree to limit circulation to only those persons

needing the information. In summary you will apply common sense and respect the commercial interests of Marketing Grin Ltd

Copyright © Marketing Grin Ltd 2012 http://www.marketinggrin.com

The next step is to understand the amount of inbound links that are required to rank on page 1 in Google. To do this, find out who's currently in position ten, copy the website url and insert it into a link analysis program such as Open Site Explorer or Majestic SEO. This part isn't completely accurate as certain inbound links carry more weighting than others however it's a good indication. Now that you have completed the keyword analysis, you now have to choose the key phrases that you will

focus on in your search engine optimisation campaign. To do this, arrange your columns in terms of search traffic and competitiveness. Bear in mind that you ideally would like to target keywords and phrases which have substantial search volumes and very little competition.