Science of Lending: Behavioral Insights to Set your ... ... Science of Lending: Behavioral Insights

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  • Science of Lending: Behavioral Insights to Set your

    Marketing Apart Presented by

    Doug Macias, Principal Consultant – Credit Unions

    Revenue Path Group Insert Your Logo Here

    Reasons People Get Loans

  • Most Folks Say…

    PEOPLE

  • The ICEBURG Of Decision Drivers

    PAIN

    THREATS FEAR

    WISH WANT

    NEED CONSCIOUS

    SUB-CONSCIOUS