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Conde, Melanie 51401542733

SCADM.A./M.F.A., Luxury and Fashion Management, 2014-2015

Melanie CondeCalle Buenaire, Urb. San Luis, Res. El MiradorApt 22 BCaracas, Miranda 1061, [email protected]

Submitted: April 7, 2015

Paid: $10.00 on April 7, 2015

(* = required)

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Statement/Resume

1. In the space below, please copy and paste your Artist Statement/Statement of Purpose:*

750 word max

Melanie CondeM.F.A. in Luxury and Fashion ManagementFall 2015

I am applying to SCAD at the Atlanta Campus for the M.F.A. in Luxury and Fashion Management because I have always wanted to create my own fashion brand. Myvision was not clear in the beginning but during my three years of experience at the brand,Theory, it became sharper with time. I developed a personal inventory of the skills I had andthe ones I was not proficient in. Business management was one of my least developed skillsso I brought on a business partner who is experienced in management to join me in this newentrepreneurial idea. However, I was also lacking one of the most important things: Supplychain management skills as well as the networking ability to create such a chain. I am eagerto learn more about trend spotting, promotion, organizational structure, public relations,branding and global marketing management for our target consumer in order to reach ourconsumer appropriately and efficiently as well as understand the way they think andtherefore better utilize our resources and



I received my undergraduate degree from The Savannah College of Art and Design (SCAD) atthe Savannah Campus where I obtained a B.F.A. in Fashion Design. After graduating fromCollege, I moved to New York City to work for the major apparel corporation, Fast Retailing,under their subsidiary brand, Theory, as a Technical Sweater Designer. After a few months, Iwas hired full time as an Assistant Technical Designer for Men’s and Women’s and not toolong after I was promoted to Associate Men’s Sweater Technical designer at Theory Mainline,Outlet and Helmut Lang Men’s. I took on the challenge to work for three different internalbrands as well as three different groups of designers. My 3 1/2 years at Theory helped openmy eyes to the reality of the Fashion Industry: what was the true dynamic of the industry andwhat was the real structure of a brand. This helped me develop multi‑tasker skills and at thesame time, focus on achieving specific objectives and goals. In time, the brand grew andexpanded and so did I with it. Becoming involved in such a fast paced and rapidly growingbrand truly opened my eyes and helped to clarify the goals I had for myself: my brand’sniche.

Even though I did not have a managing role, having worked so closely with the designers atTheory and Helmut Lang helped me to obtain a critical eye regarding the approval of a “gooddesign,” learning how to edit a style down to “what sells" and "what doesn’t sell” as well as toidentify “runway pieces” that give the brand a prestige and exposure but not necessarilysales. Having had three years of work experience straight after graduating, I am positive Ican ignite innovation and conversation in the classroom and that my student peers canbenefit from my personal experiences.

I want to obtain the M.F.A Luxury and Fashion Management Degree from SCAD in order todevelop my own fashion label. The general vision and mission of my brand is as follows:‘Conde.Soci is a lifestyle brand inspired by the increasing number of young Latin Americanwomen between the ages of 23 to 35 who recently graduated from college and are startingto work in the current modern workforce but still want to maintain their sensuality, youthand style. We offer her trend‑setting styles, high‑quality fabrics, comfortable clothing and aslightly over the budget price range. We are targeting a sophisticated tend‑setting womanwho is professionally driven. We offer her a brand where she can find anything from herwork‑wear to her cocktail outfits. At first, the products are offered on an e‑Commercewebsite and the brand will be based in Miami. Initially, we offer dress‑shirts since they arethe pieces mostly purchased and they present a lower cost of production'

The degree in M.F.A Luxury and Fashion Management at SCAD Atlanta willallow me to obtain the tools I am yet to perfect to successfully develop my apparel brand andutilize the knowledge provided by the degree in reference to the international fashionindustry, cross‑cultural understanding, and the global market place. Even more, I also wantto utilize the networking provided by the degree to create the most efficient business webbetween fabrication suppliers, manufacturers, warehouse inventory, transportation logisticsand the customer’s compatibility with the brand. In addition, I want to learn more aboutvisual merchandising, communications, fashion promotion, and an accurate branding of myfashion label.

2. In the space below, please copy and paste your resume:*

Please keep formatting simple, as only basic spacing will be saved.



Melanie [email protected]+ 58 (414) 327‑69‑98Calle Buenaire, Urb. San Luis, Res. El Mirador, Torre B, Apt. 22Caracas, Miranda, Venezuela 1061

*WORK EXPERIENCE*CREATIVE DIRECTOR.........................................................................Conde.Soci. Caracas,Venezuela. January 2015‑Present•In charge of creating the pret‑a‑porter brand Conde.Soci in all its art & design aspects:Visual art, website, logo, apparel design, branding, etc.•Responsible for obtaining a business relationship with manufacturers and fabric suppliers.•Entrepreneur venturing in a new women's apparel brand.

ASSOCIATE TECHNICAL DESIGNER.........................................Theory LLC. New York, NY. July 2014 – January 2015•In charge of technical design for sweaters development and production for the followinglines: Theory Men`s Mainline and Theory Men`s Outlet .•Meet with design team and translate their designs into technical specifications: expresslimitations, problem solve, modify depending on yarn content, stitch, GG and ends.•Responsible for booking Model fittings for prototypes and production samples receivedfrom off‑shore factories and for later writing comments regarding alterations, feedback andupdates for such samples all under a budget sensitive overview.•Attentive to line sheet updates and buy chart fluctuations when Global Line opens toDomestic and International markets.

ASSOCIATE TECHNICAL DESIGNER…Theory LLC and Helmut Lang LLC. New York, NY. September 2012 – July 2014•In charge of technical design for sweaters development and production for the followinglines: Theory Men`s Mainline, Theory Men`s Outlet, Helmut Lang Men’s and Theory 38(Currently Re‑labeled Theory+).•Same responsibilities as previous section including the added line listed above

ASSITANT TECHNICAL DESIGNER………………………………………..………………..…Theory LLC.New York, NY. March 2012 – September 2012•Assisted technical design for sweaters development for the following lines: Theory Men`sMainline, Theory Women`s Mainline Theory Men`s Outlet, Helmut Lang Men’s and Theory 38(Currently Re‑labeled Theory+).•Established the initial spec and construction details for Men’s and Women’s Sweaters Line •Created Tracking charts, proto samples PO’s and maintaining Development Status Reports(DSR) for area to keep trail of expected Prototype samples. •Understood designer’s ideas and further translated them into spec measurements.

TECHNICAL DESIGN INTERN……………………………………………………….………………..…Theory LLC. New York, NY. July – March 2012Tracking samples and communicating with factories abroad. •Photoshop work, scans and layout.



(* = required)

*EDUCATION*

•SAVANNAH COLLEGE OF ART AND DESIGN, Savannah, GA. Bachelor of Fine Arts. FashionDesign, 2011 •INSTITUTO MARANGONI, Paris, France. Summer Program. Image Consultant, July 2008. •UNIVERSIDAD METROPOLITANA, Caracas, Venezuela. Business, 2007/2008. •ST CLARE’S COLLEGE, Oxford, England, Liberal Arts and ESL, 2006/2007

*ACHIEVEMENTS*•Cum Laude & Outstanding Achievement Award. •Dean’s List (9 quarters of 11). •Selected for SCAD Jury Show and SCAD Static Show, Spring, 2011. •Equestrian Team National Champion show jumping in the Novice category, for the year2007.•Equestrian Federation Cup National Champion in Show Jumping in the Novice Category,2007.•Swim team, 2nd place, in the inter‑school competitions 2006.

*LANGUAGES* ENGLISH // SPANISH // ITALIAN (intermediate)

*QUALIFICATIONS*•Highly dedicated, problem solver, motivated, perfectionist and detail oriented professionalwith strong design skill set. •Ability to interpret and execute designs from a sketch to a final pattern or specification. •Knowledge of pattern‑making, draping, sewing, and garment construction. •Advanced knowledge of yarn construction, finishes and techniques. •Strong computer skills: Photoshop, Illustrator, MS Excel, MS Word, MS Outlook

Grad. Questions

1. I am interested in attending:*

Atlanta

2. Intended graduate program:*

Master of Fine Arts

3. Intended quarter of enrollment:*

Fall 2015

4. Citizenship:*



Venezuelan

5. Date of Birth:*

dd/mm/yyyy

22/06/1988

6. SCAD ID number:*

Assigned upon application. If you do not know your ID number, contact your admissioncounselor at 800.869.7223, 912.525.5100 or [email protected] for SCAD Savannah, SCADHong Kong or SCAD eLearning; and at 877.722.3285, 404.253.2700 or [email protected] forSCAD Atlanta.

000820417

7. Why do you want to attend SCAD?

100 word max

I am applying because I have always wanted to create my own fashion brand. I developed a personal inventory of the skills I had and the ones I was yet to perfect. Fashionmanagement is one of my least proficient skills and I also concluded that I am yet tounderstand the importance of trend and forecasting, fashion advertising and marketing,fashion promotion, public relations, branding and global marketing management applied forour brand Conde.Soci and to our target consumer in order to reach our consumerappropriately and efficiently as well as understand the way they think and therefore better

8. Do you feel your grades and/or test scores accurately reflect your potential to succeed atSCAD? If not, why?

100 word max

I do think they are a good representation of my potential, however I understand that anonline class I took at the end of my undergraduate degree was unfairly graded by theprofessor at the time. Affecting my overall GPA in a negative way.

9. (If applicable) How will your professional experience impact your ability to succeed atSCAD?

100 word max

I think my professional experience can impulse me to succeed because it is thanks to it that Ideveloped a more holistic sense of what an apparel brand truly entitles and how it operates,as well as it helped me to focus the vision I wanted to achieve for my own fashion label in



order to create my own apparel company.

10. How do you plan to finance your education?

My parents have agreed to pay for my education as well as I would like to apply for ascholarship

11. What is your first, second, third choice for college?

First choice: SCAD ‑ AtlantaSecond choice: FIT ‑NYThird choice: Parsons ‑NY

12. Who is your favorite artist/designer and why?

100 word max

Phoebe Philo creative director of Celine, I admire her minimalistic, modern, innovative, chic,sophisticated approach to the apparel industry. She thinks of the complete holistic image ofthe brand, rather then just the clothes.

13. Please describe or list any academic or artistic achievements:

100 word max

Achieved the Static Show at SCAD 2011.



Conde, Melanie 51401542733

Conde.Soci Business Plan development

Year: March 2015

This is the outline of the brand I am creating which I wish touse all the tools learnt in the MFA in Luxury and FashionManagement to develop further my brand.

SENIOR COLLECTION SCAD

Year: 2011

The following portfolio is a conclusion of a complete yearswork for te project of our senior collection development.With this collection I achieved the "Static show" entry.

Abercrombie Project

Year: 2011

project developed for the company Abercrombie & Fitch.With this project I was selected to fly to Ohio and won aninterview for a possible job at Abercrombie & Fitch.Developed the fabrics for the dress‑shirts in Kaledo Weftwith the different color ways you can observe.

Collaboration Project for J.Crew

Year: 2011

This project was a collaboration between the business offashion students and the fashion design students andtogether we developed a collection for Fall/Winter 2012‑2013 for J.Crew. The attached images are the parts that Icontributed in to the project. Hope you enjoy it.

MEDIA



Jessica McClintock Project

Year: 2011

This project was created in the class Business of Fashion atSCAD Savannah under the supervision of professorChristopher McDonnell. In my case, I chose the brandJessica McClintock which is an accesible cocktail dress brandfor teenagers and Tweens. The assignment was to torevamp their designs and upgrade the brand as a wholewithout going to far from their price rage.

Printed April 7, 2015 09:38 CST/CDT

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