Save the Children internal Payroll

Giving promotion

Mervi SladePayroll Giving Manager

How does Payroll Giving work for us?

• Save the Children has appx. 9,000 PG supporters

• Annual income £1M• Working with all the main PFOs

(Hands on Helping, Payroll Giving in Action, sharing the Caring, Workplace Giving UK)

Starting point

• 800 staff, appx. • 700 based in

Farringdon HQ, rest regional

• 3% uptake• Last promotion: ?

Preparations• Invited all the PFOs in to

pitch• Face to face approach

chosen as the campaign style

• Freedom of choice• Target: 10% uptake to

reach Gold PG Quality Mark Award

• Theme: Going for Gold

Promotional activities• Using internal communication

channels (online newsletter, posters in the kitchens and toilets)

• Prize draw for all those who signed up during two week campaign window

• Trophy for best division• Face to face promotions on

each floor (desk drop, coffee/tea & cake, chat)

• Newsletter update on weeks 1 and 2

• Online giving launch on intranet after week 1

RESULTS• 54 employees signed up to the scheme

incl. CE• 21 gave to Save the Children• 35 other charities supported• £6,396 extra income to charities PA• ‘Best internal comms since I have been

working here’• 10% goal reached!• External glory: winner of National Payroll

Giving Excellence Awards Best Civil Society Employer

• Now shortlisted for Best Benefits Communication – small employer Award at the Employee Benefits Awards

Make it fun!• Add competition element (best

department/branch/region)?• Use different themes: Valentines,

Halloween, Easter, World Cup, Olympics, local events

• FREE coffee, cakes, sandwiches, drinks…

• Make it regular: not a one off wonder• Between active promotions:

inductions, intranet, emergencies and other one-offs

Q&AMervi SladePayroll Giving ManagerSave the Childrenm.slade@savethechildren.org.uk020 3215 3252