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Make-A-Wish Foundation® UK
Payroll giving campaigns that have worked for me
• The Consortium Model
• The In-house Model
• The Online Model
“Working together works and creates a USP”
The Consortium Model: Childlife
• Formed in 1992
• 4 charities – 1 ask
• 3,100 payroll giving donors currently giving
• £5.8m total payroll giving donations received
“Incentivised strongly messaged in-house promotions work”
The In-house Model: NFU Mutual
• Winner of Best Use of Payroll Giving
• Budget £360 – 3 x IPods
• Target Sign Up – 6% ACHIEVED 12.6%
• Income Target - £3,150 ACHIEVED £7,793
• £5,000 raised on 2nd run
“Easy, quick and efficient”
The Online Model: Utilities Warehouse
• Big Change chosen because it could be co-branded and personalised
• “Donate Your First Hour” of 2012
• Achieved 7.5% staff sign up
• Raised £5,063 pa – average gift £18.50/p/mth
• Repeated Valentine’s Day, August Charity Week, December