Samsung Semiconductor, Inc Power Green Lunch · Samsung Electronics Co., Ltd., the world leader in ... chip dies produced using Samsung’s 50-nanometer class DRAM production technology

Technology at the speed of imaginationTechnology at the speed of imagination

Samsung Semiconductor, IncSamsung Semiconductor, Inc Power Green LunchPower Green Lunch

Samsung ExperienceJune 17, 2009

Greening Up ~ Powering Down

Jim ElliottVice President Memory MarketingSamsung Semiconductor, Inc.

The Case for The Case for ““Green Tech InnovationGreen Tech Innovation””

Samsung Samsung ““PowerPower GreenGreen”” LuncheonLuncheon

Why Is Green Important?



$77.6B from Stimulus Package is for Clean Energy / TechVenture capitalists invested > $4 billion in Clean-Energy and Green startups last year

Financial / Government

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Increasingly Taking Environment into ConsiderationPressuring Manufacturers to Change and Innovate

Regulators, NGOs and Media


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Retailers and Consumers




“I give a 5 out of 5 for the importance of Industry Going Green…”Brad Anderson, CEO Best Buy

Scorecards shared to influence “Greener” purchasing

Increasingly Taking Environment into ConsiderationPressuring Manufacturers to Change and Innovate

Regulators, NGOs and Media

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Employees Investors Communities Customers

Scorecard Govt, NGOs Products Media

We care about the environment and want to work for a company that is helping protect the planet

We want to operate Strategically in a way that

improves financial performance.

Samsung is protecting our environment- and responding to the needs our communities

“Green Scorecard” to be transparent and specific with our

Green progress and performance

Compliance with all local, state, federal and international regulations. Help define

environmental best practices.

We will relentlessly innovate to create products that can be

utilized towards green solutions

We will communicate our Green commitment & core messages to

all external & internal stakeholders

Tier 1 Green Electronics Company

Purchase and dispose of our products in an environmentally

responsible way

Samsung’s Green Vision

http://www.groverlexcorp.com/photos/invest.jpg

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Features and Functions / Performance– Respondents reiterate that product features and functions are of greatest importance

– Environmental consciousness and price come after product benefits.

Cost Increases– Respondents say they are willing to budge somewhat on product cost if it means environmental

consciousness (most specifically reduced energy consumption)—but only to an extent.

– In Seattle, consumers were willing to pay up to 30% more, while other markets were willing to pay 10-20% more.

Total Cost of Ownership– Break-even point must be attained quickly if not immediately

– CFL Light Bulb Sales Declined in Q4 after the Economic Crisis…

Products Must Perform; Green Cannot Supersede…

Green Goal: Superior Performance and Lower Cost

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Low Power Solutions AcceleratingDRAM– Scaling to 1.35V DDR3– 40%+ Reduction in Power

NAND / SSD– Notebook: Up to 40 minutes more before charging– Enterprise: “Orders of Magnitude” Improvement

TFT / LCD– Up to 50% Power Savings for Mobile Screens– New Edge-lit LED Backlighting for TV’s

Current Economic Climate Will Drive Need for Innovation and Differentiation…

http://www.amazon.com/Samsung-LNT1953H-19-Inch-LCD-HDTV/dp/B000N5220I/ref=sr_1_2?ie=UTF8&s=electronics&qid=1217011126&sr=1-2


Prius: “Holistic Approach”

Camry Hybrid: “Incremental Approach”

Metric Camry: Hybrid Option Prius: Hybrid Only

Car Facts #1 Selling Car in US #1 Registered Car in Santa Clara County

Design Optimization Some: Conventional Gas + Electric Add-on

Complete / Holistic: Thin Tires, Aerodynamic, Lighter Weight

Fuel Economy Improved: 26 33 MPG Best in Class: 48 MPG

MSRP $19.1K $26.1K (+$7K) $22K Base

Pricing Decision Mileage Needed to Break Even: ??? Total System Value / TCO

Net Impact Incremental Improvement Disruptive; New Product Category; Game Changing…

Hybrid Car Analogy: Camry vs Prius


Enterprise: Ripe for Disruption…

* Source : 2008 McKinsey Study, Fortune, Sept 15, 2008

America consumes more power running data centers than TVs

Did You Know…?


Samsung Memory: Disruptive Value…

SSD40X Faster vs 15K HDD<1/4th the Power>100X More EfficientLess Real EstateLower Cooling CostsReplace Multiple HDDs

DDR3Lower TCO vs DDR2Higher Efficiency/Watt – 2X Faster– Lower Voltages (1.35v)– >40% Power Savings

Lower Cooling Costs

MemoryCPU

HDD

Power Supply

Server Power Distribution


32GB

48GB 48GB

>90W

>70W

>40W

-25%-25%

-44%-44%

‘08 ’09.1Q

50nmDDR21Gb

50nmDDR31Gb

XXnmDDR3

1.8V 1.5V 1.35V

DDR1

DDR2

DDR3

100nm

80nm

60nm50nm

50nm

40nm

DDR3DDR3

[ DRAM Technology Migration]

DRAM – Flagship ‘Green’ Technology Samsung’s technology leadership drives further power savings and operation efficiencies

DDR3 Power Reduction


New DDR3 based Servers : Saving energy, footprint and TCO

9 HP ProLiant G4 DL380

9 : 11 HP ProLiant G6 DL380

At same workload, new DDR3 server:Covers the task of 9 older servers • 61% reduced power• 40,000KWh/yr energy saving• $10K yearly OPEX saving

12M servers are > 4 years old


4Gb/32GB R-DIMM Press ReleaseSamsung Reveals the First

32 Gigabyte DDR3 Memory Module, for Low-Power Server Operations

New York City, NY — June 17, 2009: Samsung Electronics Co., Ltd., the world leader in advanced memory technology, announced today that it has developed the world’s first 32 Gigabyte (GB) DDR3 module – for use in server systems. The new module operates at 1.35-volts in support of the global trend to cut power usage in mass storage computing environments.

“Compared to the 8GB memory modules used in today’s servers, our new module packs an eco-sensitive wallop with four times the density at significantly reduced power levels and no increase in the overall footprint,” said Jim Elliott, vice president, memory marketing, Samsung Semiconductor, Inc. “For data centers, it’s a powerhouse in energy efficiency and performance,” he added.

Based on Samsung’s 50 nanometer (nm)-class 4 Gigabit (Gb) DDR3, the 1.35V DDR3 DRAM improves throughput by 20 percent over a 1.5V DDR3. Its lower power consumption levels are in line with the pressing concern for more energy-efficient “green” systems and components. The development of low-power 4Gb DDR3 will be viewed as critical in reducing data center costs, improving server time management and increasing overall operational efficiency at higher densities.

For the new generation of green servers, the 4Gb DDR3’s high density combined with its lower level of power consumption will not only reduce electricity bills, but also allow for a cutback on installment fees, maintenance fees and repair fees involving power suppliers and heat-emitting equipment.

The new 32GB registered dual inline memory module (RDIMM) consists of 72 4Gb DDR3 chip dies produced using Samsung’s 50-nanometer class DRAM production technology. A row of nine quad-die package (QDP) 16Gb DDR3s are mounted on each side of the printed circuit board for a collective 32GB, highly compact configuration. This provides a higher level of productivity, especially with larger wafer sizes.

Higher Density + PerformanceLess PowerSame Footprint= More Efficient


SSD Disruptive to Enterprise: IOPS/$, IOPS/W

15K HDD 3.5” SSD 2.5”

Capacity 146GB 100GB

IOPS / $ 0.7 8.1

IOPS / W 30 6065

*HDD: Price and Data from storagereview.com; IOPS: average read speed

*SSD: IOPS - random read @ 512B, Data (Samsung)

12X

202X

“Short Stroking”

Green


* Source: IDC (May, 2008)

2008 2009 2010 2011 2012

32M

14M

33M36M

41M45M

17M 22M30M

42M

* Assumes 1 SSD replaces 4 HDDs

20% 121GBSSD Penetration, Capacity

SSD Penetration, Capacity

Enterprise HDD Unit Forecast

Enterprise HDD Unit Forecast

Enterprise SSD Attach Rate Forecast

Performance Optimized

CapacityOptimized

0.5% 55GB

2.0% 57GB

6.0% 83GB

12% 102GB


Enterprise: Path to Energy Efficiency$12B

$3.4B

WW Datacenters Energy Consumption/Year

Source: EPA, Aug ‘07

DDR2 / HDD

DDR3 / SSD

Virtualization

2011: 3% of US Electricity from Data CentersDDR3 + SSD Alone: Reduce to 2.25%0.75% Reduction in Total US Energy Consumption!


So What are Samsung and Our Partners

Doing to Implement Disruptive, Green

Technology???

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Samsung SSD and DRAM in World’s First Virtualization Server

"SSDs used as the primary storage medium in server blades provide a much better value proposition…with their added reliability, low-power and high performance"

Virtualization servers improve server utilization for the Greenest data center possible

http://rds.yahoo.com/_ylt=A0WTefMZns5IHfcAoUqJzbkF;_ylu=X3oDMTBpc2VvdmQ2BHBvcwM3BHNlYwNzcgR2dGlkAw--/SIG=1g582l0js/EXP=1221586841/**http%3A//images.search.yahoo.com/images/view%3Fback=http%253A%252F%252Fimages.search.yahoo.com%252Fsearch%252Fimages%253Fp%253DHP%252Blogo%2526fr%253Dslv8-%2526ei%253Dutf-8%2526js%253D1%2526x%253Dwrt%26w=200%26h=130%26imgurl=www.spectrumcomputer.com%252Fimages%252Fhp_logo.gif%26rurl=http%253A%252F%252Fwww.spectrumcomputer.com%252Fimages%253FM%253DA%26size=8kB%26name=hp_logo.gif%26p=HP%2Blogo%26type=gif%26oid=a92dcf7d82b8a960%26no=7%26tt=104,684%26sigr=11aa0qrl4%26sigi=11bmdupcf%26sigb=12j81lpb6

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NAND Enabling Green Solutions

“The 24GB Open Flash Module consumes 2 watts of power… Multiply that over the thousands of drives in some data centers and you're talking substantial power savings.”

-Michael Cornwell,

Lead Technologist, Flash Memory at

Sun Microsystems

http://www.agentgroup.unimore.it/pppj08/images/sun_logo.png



NAND Flash Based

“Holistic Approach. Disruptive…”


SSD Enabling Green ThinkPads…

World’s First SSD-Only Full Feature NotebookEnergy-saving low voltage processors, LED backlight


Green is a “Journey” Not a Destination

Continuous Improvement: As Aggregate System Efficiencies Improve, Remaining Inefficiencies will be

Exposed in this New Value Chain…


Green Call to ActionGreen Call to Action

2008:“Visibility is Poor”

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Green Call to ActionGreen Call to Action

2009:Green Technology Will Accelerate InnovationInnovation Will Enable EfficienciesEfficiency Will Create New MarketsNew Markets Will Save the Economy

Samsung Will Help Make it Happen!

2008:“Visibility is Poor”

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Technology at the speed of imaginationTechnology at the speed of imagination

Thank You!Thank You!http://www.samsung.com/us/business/semiconductor/news/News_MediaKitGreenNY09.ht

http://www.samsung.com/us/business/semiconductor/news/News_MediaKitGreenNY09.html

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Samsung Semiconductor, Inc Power Green Lunch · Samsung Electronics Co., Ltd., the world leader in ... chip dies produced using Samsung’s 50-nanometer class DRAM production technology