Salesforce Commuter Transportation

LBennett@salesforce.com, @ldbennett Lauren Bennett - Manager, Transportation

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25 81 111 27kCountries Cities Buildings Employees

Salesforce Employee Mobility Challenges

HQ – San Francisco• Local public transit at capacity• Congestion• Public transit does not serve all areas equally• Finding space for bikes in urban real estate• Recruitment and retention of talent

Rest of World

• Parking!

• Lack of good, frequent transit options

HQ and rest of world have very different challenges

% mode

33% BART

22% Bus (all providers)

10% Walk

7% SOV

6% Salesforce Shuttle

3% Ferry

3% Bicycle

2% Caltrain

2% Carpool

2%Other private shuttle (e.g.

Chariot)

1% Ride on demand

Behavior Change through Tiny Habits

www.behaviormodel.org• Motivation• Triggers • Ability

BJ Fogg, Stanford University – Behavior Change Model

Commuter Programs

No Free Parking

Global Policy• Salesforce does not pay for employee parking

Real Estate Decisions – Review Transportation Options – Make Recommendations• Understand all the decision points and processes, and then figure out where to add a transportation review.• How are Real Estate decisions made?• What information is reviewed? And who reviews?

• Real Estate Strategy, Transactions, Sustainability

• Create Guidelines

Easier said than done

Salesforce Shuttle

Primary goal – to serve areas where public transit is non-existent or infrequent

Program Metrics -• Rider Mobile App – real time info• Analytics• Rider Survey

Shuttle Program Rider Apps

Shuttle Analytics

Bikes

Retrofitting is hard!• Best scenario is to set company wide guidelines for bike rooms – rack design specs, lockers, benches, etc.• Work with Sustainability when calculating LEED score.

Make it Fun• Bike rooms are often overlooked spaces – fun can go a long way.

Infrastructure

Bikes

Creating opportunities for people to bike – low barrier for entry – enabling tiny habits

Events

Zagster to Lunch

Communications

Problem – Where to house commute info unique to each office & how distribute to local employees• Needs to be easy to find, dynamic, easy to update, accessible by all employees, a single source of truth

Solution–a Series of Commuter Guides• Create in Google docs - shareable, editable at any time• Create trackable link• Share on internal web platforms – e.g. Slack, Chatter

How do you create and scale a global communications platform?

https://sfdc.co/HQCommuterGuide

What’s Next?

What new modes and areas of service are on the forefront?• Commuter Platforms• Shared Services – scooters, bikes, cars• Dynamic Ridesharing• Analytics

Looking into the future of Salesforce programs …