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Florida Florida Department Of Department Of Transportation Transportation
District IVDistrict IVOffice of Modal Office of Modal DevelopmentDevelopment
Commuter ChoicesCommuter Choices
2004 Summit2004 Summit
District 4 Highlights District 4 Highlights
Work Program Goal & Work Program Goal & ObjectivesObjectives
Overview of Commuter Choice Overview of Commuter Choice OrganizationsOrganizations
Highlights of Highlights of Accomplishments & ResultsAccomplishments & Results
Challenges & OpportunitiesChallenges & Opportunities
District 4 Commuter ChoiceDistrict 4 Commuter Choice
Work Program GoalWork Program Goal To Increase To Increase
Utilization of Utilization of Alternative Alternative modes of modes of Transportation Transportation in South Floridain South Florida
District 4 District 4 Commuter Choice Commuter Choice
ObjectivesObjectives Increased awareness of Increased awareness of
Regional Program Regional Program Employer OutreachEmployer Outreach Co-op partnerships with Co-op partnerships with
transit agencies, major transit agencies, major private & public businesses private & public businesses
Continued support of Continued support of Transportation Management Transportation Management Initiatives & Associations.Initiatives & Associations.
Overview of Organizations Overview of Organizations Involved in Commuter Involved in Commuter
Choice EffortsChoice EffortsRegional Commuter Assistance ProgramRegional Commuter Assistance Program: :
South Florida Commuter Services for D4 & D6South Florida Commuter Services for D4 & D6 Miami Dade, Broward, Palm Beach CountiesMiami Dade, Broward, Palm Beach Counties
Transportation Management Associations Transportation Management Associations (TMA’s(TMA’s)) Downtown Fort Lauderdale, Downtown Fort Lauderdale, South Florida Educational Center -Davie campusSouth Florida Educational Center -Davie campus
Transportation Management InitiativesTransportation Management Initiatives City of West Palm BeachCity of West Palm Beach
Local Partnerships Local Partnerships Ongoing relationships with our regional transit Ongoing relationships with our regional transit
agencies and regional vanpool programagencies and regional vanpool program
District 4 Commuter District 4 Commuter ChoiceChoice
Key Accomplishments Key Accomplishments Extended the vanpools program from Extended the vanpools program from
Miami-Dade to Palm Beach County Miami-Dade to Palm Beach County Created Spanish & Creole collateral Created Spanish & Creole collateral
materials for targeted marketmaterials for targeted market Increased in rideshare sign ups at T-Increased in rideshare sign ups at T-
Day eventsDay events Increased the rideshare database by Increased the rideshare database by
62% from Year 2 to Year 362% from Year 2 to Year 3
March 2004- roll out of New March 2004- roll out of New Rideshare Software-Ridepro Rideshare Software-Ridepro provided instantaneous online provided instantaneous online matching. Major media efforts were matching. Major media efforts were done.done.
Highlights of Products Highlights of Products and Services Offeredand Services Offered
Results
•We reached over 14 million households •SFCS sponsorship boards appeared 240X during the traffic reports for March
•A total of 354 :30 television spots aired•Ch. 10 Vacation giveaway to Mexico:•150,000 website ads appeared for the month of March
2003-2004 Highlights2003-2004 Highlights• RidePro Campaign
• Dolphin’s Campaign
• Ethnic RidePro Campaign
• Hybrid Co-Op Campaign
• 2nd Annual TLA Awards
• Website Update
• Employer Packet Revamp
• E-Newsletter
• Vanpool Campaign
• Transit Partnerships
• Outreach Efforts
• RidePro Campaign
• Dolphin’s Campaign
• Ethnic RidePro Campaign
• Hybrid Co-Op Campaign
• 2nd Annual TLA Awards
• Website Update
• Employer Packet Revamp
• E-Newsletter
• Vanpool Campaign
• Transit Partnerships
• Outreach Efforts
Hybrid Co-Op CampaignHybrid Co-Op CampaignOverall Sign-UpsOverall Sign-Ups
0
500
1000
1500
2000
2500
3000
3500
Registrations 3369 2114 1501
Requested Ridematch 2894 964 1211
Web Registration Forms Phone Calls
This graph reflects the number of overall registrations and number of ride match requests
as of 10/31/04. 6,984 registrations have been received thus far and 5,069 have requested a
ride match.
District 4 Commuter District 4 Commuter Choice Choice
Other EffortsOther EffortsLocal Partnership Local Partnership Campaign Campaign
SFCS held SFCS held cooperative efforts cooperative efforts with Regional Transit with Regional Transit Agencies-Broward Agencies-Broward County Transit, Tri-County Transit, Tri-Rail, Miami Dade Rail, Miami Dade Transit and Palm Transit and Palm TranTran
Transportation Transportation Management Associations Management Associations
Key Accomplishments Key Accomplishments Downtown Fort Lauderdale TMADowntown Fort Lauderdale TMA
acquired $2 million in CMAQ funds for acquired $2 million in CMAQ funds for Clean Air Cooperative efforts to convert Clean Air Cooperative efforts to convert current shuttles.current shuttles.
South Florida Education Center TMA-South Florida Education Center TMA- Received CMAQ funding for an internal Received CMAQ funding for an internal campus shuttle and local community campus shuttle and local community shuttle route.shuttle route. Resulted in major increased in ridership Resulted in major increased in ridership
within 18 months of operation. within 18 months of operation.
District 4 District 4 HighlightsHighlights Transportation Transportation
Leadership AwardsLeadership AwardsHighlights
•Hosted by Mark Schumacher, Channel 10 morning anchorman
•Guest Speaker Winston Scott-Former NASA Astronaut
•TLA Winners & Special leaders in TDM
District 4 Commuter District 4 Commuter ChoiceChoice
Sign Up ResultsSign Up ResultsSign-ups
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Sign-ups 2,043 6,174 14,172
Yr 1 Yr 2 Yr 3
District 4 Commuter District 4 Commuter ChoiceChoice
Call Center ResultsCall Center ResultsCalls
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
Calls 26,483 31,921 46,424
Yr 1 Yr 2 Yr 3
District 4 Commuter District 4 Commuter ChoiceChoice
Web Hits ResultsWeb Hits ResultsWebsite Hits
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
Website Hits 3,401 17,921 41,392
Yr 1 Yr 2 Yr 3
Program Trend AnalysisProgram Trend AnalysisVehicle Miles Eliminated
(millions)Vehicle Trips Eliminated
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
00-01Yr 1 Yr 2 Yr 3
0.0
2.0
4.0
6.0
8.0
18.0
00-01 Yr 1 Yr 2 Yr 3
10.0
12.0
14.0
16.0
Commuter Costs Saved(millions)
0
1
2
3
4
5
6
00-01 Yr 1 Yr 2 Yr 3
District 4 Commuter District 4 Commuter ChoiceChoice
Where do we go from Where do we go from here?here?
District 4 Commuter District 4 Commuter ChoiceChoice
Challenges & OpportunitiesChallenges & Opportunities Opportunities:Opportunities:
Expanding of CAP to Northern countiesExpanding of CAP to Northern counties Implementing of TDM measures for -Transit Implementing of TDM measures for -Transit
Oriented Developments, Developments Regional Oriented Developments, Developments Regional Impact, Congestion Management Systems Impact, Congestion Management Systems
Challenges-Challenges- Obtaining TDM funding for the Northern Obtaining TDM funding for the Northern
countiescounties Identifying ongoing funding for existing Shuttles Identifying ongoing funding for existing Shuttles
services after CMAQ funding runs outservices after CMAQ funding runs out
Commuter Choice Efforts Commuter Choice Efforts For the New YearFor the New Year
Pilot School pool Pilot School pool program in Palm program in Palm
BeachBeach Boca Elementary & Boca Elementary &
Tradewinds Middle Tradewinds Middle High media coverage High media coverage
Results -10 schools Results -10 schools interested in interested in participating participating
D 4 Commuter Choice D 4 Commuter Choice Efforts Efforts
for the New Yearfor the New Year I-95 HOV Improvements Roll out I-95 HOV Improvements Roll out July July
20052005 Major public awareness campaign Major public awareness campaign
From 2 to 4 hours bi-directional during From 2 to 4 hours bi-directional during peak hour commute in Broward & Palm peak hour commute in Broward & Palm Beach counties (24 hours in Miami-Dade Beach counties (24 hours in Miami-Dade county) county)
Truck lane restrictionTruck lane restriction Re-introduction of ILEV programRe-introduction of ILEV program ITS along I-95 corridorITS along I-95 corridor
D 4 Commuter Choice D 4 Commuter Choice Efforts Efforts
for the New Yearfor the New Year
Targeting Major Employers -Universities
&Hospitals
•Implementing transportation option programs
•Establishing shuttle services, preferential carpool
SummarySummary
We intend to-We intend to- Continue integrating TDM measures as Continue integrating TDM measures as
apart of the daily lifestyle of commuters apart of the daily lifestyle of commuters and visitors of the South Florida region.and visitors of the South Florida region.
Thank You!Thank You!
District 4 Contact District 4 Contact InformationInformation
Mobility ManagerMobility Manager: Jeff Weidner : Jeff Weidner 954-777-4370954-777-4370
Transportation Demand CoordinatorTransportation Demand Coordinator : Corine : Corine WilliamsWilliams 954-777-4491954-777-4491
Employee Transportation CoordinatorEmployee Transportation Coordinator: Lisa : Lisa Peterson Peterson 954-777-4490954-777-4490
DFLTMA:DFLTMA: Paul Carpenter, Executive Director Paul Carpenter, Executive Director 954-761-3543954-761-3543
SFECTMA:SFECTMA: Larry Penso, Executive Director Larry Penso, Executive Director 954-262-8847954-262-8847
South Florida Commuter ServicesSouth Florida Commuter Services: James : James UdvardyUdvardy 800-234-RIDE800-234-RIDE
