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BUILDING EFFECTIVESALES FUNNELS
What is a Funnel?
What is The Goal of a Funnel?
KNOW LIKE TRUST TRY BUY REPEAT REFER
List Building & Moving Ideal Customers
Broader Applications?
Sales Process Automation - SPA ;)
Training & Education
eBook Alternative
CUSTOMER JOURNEY
● Through the Hourglass
● Amazing experience < required
● KNOW their PAIN
● KNOW their DESIRES
CAPTURING THE
NOT YETs
THE OPPORTUNITY
you clients
EXAMPLES
Simple Case Study Funnel
Credit to Digital Marketer for this funnel infographic.
FUN
NEL
BEH
AVI
OR
AL
DYN
AM
IC
AU
TOM
ATI
ON
CA
MPA
IGN
Credit to Frank Kern & Joe Rizzo at Clickvoyant
LEAD MAGNETS& TRIPWIRESWTH?
CASE STUDY
THE SITUATION
● Manual and time consuming sales process
● Tough to convert
● People don’t want to talk about: Long Term Care Insurance
● Little authority after 30 years in the business
● Consultative, but still not educating and building trust
● Paying for leads and cold calling them
THE OLD WAY
THE NEW WAY
THE RESULTS
A LOOK INTO A WORLD CLASS
CAMPAIGNFROM
FRANK KERN& CLICKVOYANT
Credit to Frank Kern & Joe Rizzo at Clickvoyant
Credit to Frank Kern & Joe Rizzo at Clickvoyant
REQUIREDDRAW / WHITEBOARD
DRAWING APP:
LUCIDCHART
SMARTDRAW...
“If you do not plan and draw it out, building it will
be a nightmare.”Justin & Brenda
HOW CAN I DO THIS?
HOW CAN YOU DO THIS?
LEAD PAGES
UNBOUNCE
THRIVE THEMES
CLICK FUNNELS
OPTIMIZEPRESS
...
INFUSIONSOFT
ACTIVE CAMPAIGN
GOOGLE ANALYTICS
...
HOW WE ARE DOING THIS?
WORDPRESS
THRIVE THEMES
LANDING PAGES &
CONTENT BUILDER
ACTIVE CAMPAIGN
GOOGLE ANALYTICS
...
HOW?
SUMMARY