M E M B E R B E N E F I T S

The purpose of the association is to encourage interaction and collective thinking within the region’s premium lifestyle and luxury industry, something we hope to accomplish by providing fresh industry intelligence while creating regular opportunities for informed debate, networking and collabora-tion between our members through a series of events. We are thankful to all of our members who have pledged their support since SALA’s inception.

We look forward to working more closely with you and if you have any queries, do not hesitate to contact us.

Silvana BottegaFounder

m +27 (0)79 178 7867o +27 (0)21 439 8785e silvana.b@sa-la.org

The thing about African luxury

is that there is nothing tired or over-­worked about it.

It is fresh, rising up from a new sense of optimism

about the continent and that, coupled with its fusion of so many

means that it has something entirely new and refreshing

to offer to a world that is perhaps jaded

In Africa there is still an infectious joy about rising wealth,

still a wonder at the multifarious richness the world has to offer.

At last some of Africa’s vast creativity has an outlet

and the stream of idiosyncratic, lively and beautiful things

coming out of the continent is a tonic to all of us.

Lucia Van Der PostFinancial Times “How To Spend It”

The bi-annual SALA Briefing is a carefully orchestrated opportunity for industry leaders and senior management in the South African luxury and premium lifestyle communities to gather and engage in topical debate and informal networking. SALA is committed to the creation and exchange of insights and these events are the Association’s primary vehicle for maintaining this important dialogue. We regularly host international senior management

that are of relevance to the industry.

B U S I N E S S T O B U S I N E S S E V E N T S

MARK SHUTTLEWORTH“!e Art of Giving”!e Shuttleworth Foundation

MAURICE HENNESSY“Heritage in Luxury Brands”Hennessy International (RGBC)

CHARLIE PISTORIUS“Emerging Market Dynamics”Frontier Advisory

DR PRECIOUS MOLOI-MOTSEPE“Projecting Africa on the global stage”African Fashion International

Past speakers have included:

SOUTH AFRICAN LUXURY IN NUMBERS1

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There are 71 000 USD Millionaires in South Africa

causes to social issues.

SA’s appetite for luxury is growing: South Africans consumed

twice as much champagne per capita as Brazil and 11

times as much as China in the last year.

E N G A G E M E N T

MEMBERS AND VIP GUESTS ARE INVITED TO ATTEND THESE LEADING INDUSTRY FORUMS AS PART OF THEIR MEMBERSHIP.

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Meeting key players in the luxury sphere

To foster a community in which members exchange best practise ideas

Limited to 60 -­80 invitation based guests

Increase brand visibility

Develop effective business development approaches

To provide thought leadership for the Southern African Luxury arena.7

Based on clients’ needs, SALA discretely choreographs sets of brands with similar goals, ambitions and values so that they can optimize their efforts in market and reach out to

the involvement needed, SALA takes a management fee for the event per brand for involvement, driving the event management process and the client list in a neutral manner. Depending on the nature of the brand and scale of the ambition of the project, we can work to create intimate settings for UHNWs and more elaborate displays that build awareness across a broader HNW clientele by either creating the platform ourselves or making the neccesary invitations to

in-house should budgets be nominal, engage best-practice

on retainer for longer projects. We work across sector in

matching brands with similar brand equity or alternatively

B U S I N E S S T O H N W / U H N W C L I E N T

E N G A G E M E N T

MEMBERS AND VIP GUESTS ARE INVITED TO ATTEND THESE LEADING INDUSTRY FORUMS AS PART OF THEIR MEMBERSHIP.

MEMBER BRANDS ARE BROUGHT TOGETHER & SALA CO-­ORDINATES

CREATE EVENTS THAT EXPOSE THESE CLIENTS TO MEMBER BRANDS’ RESPECTIVE BUSINESSES.

000 DEPENDING ON THE SCALE OF INVOLVMENT.

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Events take place at discreet eminent locations

Develop effective business development approaches

To foster a community in which members exchange best practise ideas

To provide thought leadership for the Southern African Luxury arena.

INFLUENCERS

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GOLD SPONSORSHIP

High visibility within a network of CEOs, luxury and wealth management companies.

Exposure online through the dedicated conference website

speakers.

publications.

Dedicated media press release about your brand with key media.

Post event press release where we would work with you to develop an angle to highlight Brand Name.

Inclusion of your brand logo in conference collateral including invitation. Inclusion of your brand logo in the conference pack with story about your brand.

Opportunity for insert in delegate packs (it is suggested business cards are attached for follow-­through).

DIAMOND SPONSORSHIP

with SALA)

Display opportunity (e.g. media lounge)

High impact exposure on all conference related marketing material (including invitations, website, press releases,

association with member brand name’.

High impact brand exposure of your brand logo on the backdrop display behind the speakers. This provides exposure

High visibility within a network of CEOs, luxury and wealth management companies.

speakers.

Exposure online through the dedicated conference website

story about Brand Name.

Opportunity for insert in delegate packs (it is suggested business cards are attached for follow-­through).

publications.

Dedicated media press release about your brand in SA with key media.

Post event press release where we would work with you to develop an angle to highlight your brand.

The SALA Wealth Summit is an annual two day event which seeks to explore the state of wealth in the South African market and identify opportunities for, and obstacles to, growth. By bringing together heads

from the luxury industry we aim to overcome the lack of formal research into this market by creating a platform to share key insights and knowledge.

The inaugural event, held on 7 & 8 March 2012 at the Sandton Sun, exceeded expectations both in terms of size and quality. Demand for places the summit was such that we needed to extend our initial projection and we welcomed over 160 guests, predominantly of CEO level. Delegates included top level management from Vendome Distributors,

alongside senior representatives from Standard Bank Private Clients, FNB Private Clients, Sanlam Private

The level of speakers was exceptional and we succeeded in bringing together some of the most

wealth management industries. Speakers included

Tymms, Partner at Bain & Company.

High visibility within a network of CEOs, luxury and wealth management companies.

Exposure online through the dedicated conference website

Inclusion of your brand logo in conference collateral including invitation.

SPONSORSHIP OPTIONS

SILVER SPONSORSHIP

S A L A A C C E L E R A T O R

potential to succeed on both local and international stages. Dependent of the location and quantum of private and/or public sponsorship SALA will task and work with independent agencies to provide professional resources and advice relevant to the brand in question so that it might be ‘accelerated’ along its trajectory towards recognition and success.

During a primary session with a brand we assess and analyze what the brand’s needs might be in terms of assistance

whilst their product quality may be strong, their businesses may need collateral development, for others we script their brand story and enhance their customer experience design and help them position themselves vis-à-vis their

they are more clearly seen as worthy of attention.

SALA has assisted in the acceleration of the following talent: Avoova, Keith White, Aidan Bennetts, Ardmore Ceramic Art, Haldane Martin as well as The Letterpress Company.

ORIGINS 2 Seater Couch

Size:

Material:

Recommended retail price:

2200W X 950D X 930H

Slip Cover - Ardmore Origins, 100% cottonwith IMACOAT for superior washfastnessUpholstery Fabric - ECRU 4 Natural bull denim.Turned Legs - Walnut Stained Meranti

Ardmore Caversham, Nottingham Road, KwaZulu-Natal, South Africa www.ardmoreceramics.co.za | info@ardmoreceramics.co.za | T +27 (033) 234 4869

R45,220 excl vat (1 pattern)

R69,000 excl vat (10 patterns)

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3

1 AVOOVA

3 THE LETTERPRESS COMPANY

CAPE COBRA

ARDMORE

ORIGINS 2 Seater Couch

Size:

Material:

Recommended retail price:

2200W X 950D X 930H

Slip Cover - Ardmore Origins, 100% cottonwith IMACOAT for superior washfastnessUpholstery Fabric - ECRU 4 Natural bull denim.Turned Legs - Walnut Stained Meranti

Ardmore Caversham, Nottingham Road, KwaZulu-Natal, South Africa www.ardmoreceramics.co.za | info@ardmoreceramics.co.za | T +27 (033) 234 4869

R45,220 excl vat (1 pattern)

R69,000 excl vat (10 patterns)

1. SALA provides its members with regular networking opportunities amongst fellow members and their invited clients and customers. The regular calendar of member events is an enjoyable and effective method of establishing new connections and strengthening existing relationships with other luxury and premium lifestyle brands operating in the region.

online exposure, alongside their sector peers, with a dedicated page on the sa-­la.org website. Here, under the umbrella of our internationally recognized association, brands may display their logo and a short introduction. A link is provided to the organization’s own website.

3. Business to business events which provide an opportunity to network and share knowledge.

regular Prive gatherings. Over a light breakfast or early evening cocktails, each Prive is hosted in a private dining room at exclusive venues in Johannesburg and Cape Town. SALA Prive is convened around a topical issue and members are encouraged to contribute to the conversation and debate.

an annual hour strategy session to focus on the core needs of the business and identify where opportunities lie and connections can be made.

6. Members are invited to use SALA as a

to communicate their news with SALA on a regular basis.

or discount) programme with a view to encouraging members to sample one another ’s products or services. As most of our brands sell to the high-­end consumer, by understanding how your peers operate, there is every chance you’ll be able to enhance your own business through the experience.

8. SALA’s goal is to foster collaboration through sharing lessons and experiences for others to learn from allowing members to enter into a virtuous circle of knowledge exchange. This allows for best practices and industry news to be rapidly disseminated within a supportive community.

9. Full members receive a preferential

* Note: SALA members are purely constituted of representative heads of companies in wealth management and luxury brand management. Membership is extended solely to senior heads of business at CEO, COO, CMO & similar level. No agencies (PR/Brand/Event) or service

part of a broader network, brought in where necessary. Media will form part of Associates, acting as partners on events, due to the lack of credible data pertaining to distribution of niche, luxury publications. Right of inclusion, i.e. as to level of luxury, is at the discretion of SALA..

In order to ensure a sustainable economic future for the luxury brand market in South Africa, SALA acts as both platform and stimulus for the industry ’s key stakeholders to collbaorate and strengthen the

rapidly evolving sector they serve.

CORE BENEFITS

MEMBER BENEFITS

If you represent an established brand operating in Southern Africa with a luxury or premium

focus, we would welcome your application to join the SALA community. Sectors that are current;;y

represented include Architecture & Interiors, Drinks, Lifestyle Services, Media, Private Banking &

Conscious of the relative nascency of the luxury sector in Southern Africa, we offer a reduced

whole for these ‘brands of tomorrow’ to participate in SALA on account of their innovation and

entrepreneuralism.

Associate memberships are offered to fellow Associations and Institutions that are also involved in

strengthening the luxury sector. Associate members may include representatives of the international

media and local government or trade bodies.

ARTISANAL

ASSOCIATE

FULL

MEMBERSHIP ENGAGEMENT

CORE MEMBERSHIP

I would like to reinforce my position & grow my network in the luxury arena.

my brand with an elite set.

DIAMOND

GOLD

SILVER

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Member Company:

Contact Name:

Job Title:

Email:

Phone:

Address:

FULL MEMBERSHIP

ARTISAN MEMBERSHIP

Mobile:

MEMBERSHIP DETAILS

MEMBERSHIP PAYMENT

An annual administration fee of R10,000 per brand member

An annual administration fee of R5,000 per brand member