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Leveraging Online Social Networksfor Professional and Personal Success

Greg HollyPresident

Selling Associates, Inc.

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Speaker Introduction

Regional Director, Central & Canada

Enterasys Networks, Inc.A division of Siemens Enterprise Communications

President

Selling Associates, Inc.An independent Sales Consulting firm

Fund Raising Chair

Geneva Film FestivalAn annual Independent Film Festival event

sponsored by the Geneva IL Cultural Arts Commission

• 25 years experience selling complex technology solutions

• 18 years team leadership expertise

• BSEET Degree from DeVry University in Chicago

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• Married 25 years

• 2 Daughters ages 17 and 19

•Grew up in Elk Grove Village IL

•Lived in Plano TX for 15 years

• Now live in Geneva IL since 2005

• Well travelled both U.S. & International

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A Network Enables Efficient Communications

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What is Social Networking?

• A “one-to-many” channel of communications– How you feel

– What you think

– What you’re doing

• A personal portal to a worldwide community

• A network of people who share interests and activities

• Connections to people at low costs

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Advantages of a Social Network

Professional• Share or solicit ideas & best practices with industry colleagues

• Project a professional self identity, and promote yourself

• Broadcast a message

• Brand or advertise a product, service, solution, or label

• Find a new job

• Find job candidates

Personal• Stay connected with friends and family around the world

• Reconnect with old friends and former classmates

• Participate in a shared interest group

• Online Gaming

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Popular Social Networking Websites

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Establishing a Virtual Profile

• Are you building a professional or personal Social Network?

• Who is your target audience?

• Which contacts will be invited into this Social Network?

• How will this Social Network be leveraged in the future?

• What image do you want to project?

You

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Inviting Friends

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Me

My Network

You

Your NetworkYou

Your Network

Me

My Network

Friend Invite

Accept Invite

Explore for additional friends

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Building Your Social Networks

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You

ProfessionalSocial Network

(e.g. LinkedIn)

PersonalSocial Network

(e.g. Facebook)

Friend Invite

Friend Invite

Co-workers

IndustryColleagues

Customer Prospects

Employer Prospects

Job Candidates

High SchoolClassmates

CollegeAlumni

Hobbies and

Activities

Friends and

Family

Neighbors

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Communicating Within Your Network

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You

Your Boss Future

BossYour Priest

Your 11 yr old

Niece

My job sucksI was partying

until 2am again

YourDrinking Buddy

Your Sister

Personal Network

What’s On Your Mind? ShareI’m writing a Cloud Computing Whitepaper…

My daughter got a scholarship to DePaul

Professional Network

YourCo-workerIndustry

Colleague

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Leveraging Your Social Network

• You have visibility to all contacts across your entire network

• Your contact network is searchable

• Key words in your profile make you visible to searches by others

• You get answers to questions from industry experts

• Many employers only consider candidates from LinkedIn

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Leveraging Your Professional Network

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You

1 Degree Away

Friend

3 Degrees Away

2 Degrees Away

Friendof Friend

Introduction Request

Introduction Request

Introduction Request

Response to Introduction Request

Target Contact

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LinkedIn Demonstration

• Home Page

• Profile

• Network Statistics

• Joining Groups

• Asking Questions

• Search Engine– People

– Companies

– Jobs

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Social Networking has changed the game!

• The way we communicate

• The way we work

• The way we play

• The way we are perceived

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Thank You