Running Head: 01 SYNERGY INTO THE COLOMBIA’S IT MARKET

01 Synergy

Running Head: 01 SYNERGY INTO THE COLOMBIA’S IT MARKET

1

Project International Business Practices

Insertion of 01 Synergy into the Colombian's IT

market

Report

01 Synergy


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FINAL REPORT OF PROFESSIONAL PRACTICES

01 SYNERGY INTO THE COLOMBIA‟S IT MARKET

Autor

LAURA PATRICIA RAMÍREZ ÁLVAREZ

Tutor

ALEJANDRO SÁNCHEZ ARIAS

UNIVERSIDAD CATÓLICA POPULAR DEL RISARALDA

INTERNATIONAL BUSINESS PROGRAM

PROFESSIONAL PRACTICE

PEREIRA

E-

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Insertion of 01 Synergy into the Colombian's IT market


Report

Table Index 4

Figures Index 4

Abstract 5

Resume 5

Introduction 6

1. Presentation of the company 7

1.1. About 01 Synergy 7

1.2. Services 8

1.3. Mission 9

1.4. Vision 9

1.5. Corporate Values 9

1.6. Organization Chart 10

2. Diagnosis of intervention area 11

2.1. Intervention shaft 12

2.2. Intervention shaft justification 13

3. Objectives 14

3.1. General Objectives 14

3.2. Specific Objectives 14

4. Theoretical Framework 16

5. Schedule of planned activities 20

6. Presentation and Analysis of results 21

6.1. Developed Partnership 25

6.1.1. FEDESOFT 25

6.1.2. CUTI (Uruguay) 26

6.1.3. Mainsoft (Chile) 26

6.2. Commercial Alliance 27

6.2.1. Horus Systems 27

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Ïn the business we have to

take fluency like the water,

try to find the best route,

act with tranquility and

clarity, and give the best

result: BE ESSENTIAL¨

Self Creation

Figure Index:

Company Chart (page, 10)

Activities Chart (page, 20)

SWOT Analysis (page, 33)

Table Index:

Specific Objectives (page, 14)

Theories‟ approach (page, 16)

Table Task (page, 20)

Result Table (page, 21)

Translate Table (page, 44)

Data Base (page, 45)

6.2.2. Cell Fiction (Uruguay) 28

6.2.3. America Web S.A 29

6.3. Project Cooperate 29

6.3.1. ICDL Colombia 29

6.3.2. Colombia Digital 30

6.3.3. Uniminuto 31

7. Conclusions 32

8. Recommendations 33

9. References 34

10. Appendices 36

11. Annexes 44

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ABSTRACT

01 Synergy an IT company with presence in India, USA and Netherlands; developed his

first insertion into the Colombia IT Market, though a group of SME in Colombia that look for

cooperated in IT project with the propose to increase the competitive of the country.

With this project is obtained the first step in the insertion process: create a data base off the

SME and give them an introduction about the 01 Synergy; and also, it was necessary design

strategies and bases for a future negotiation. The result was show to the principal SME in

Colombia and in Latin America the option to work with 01 Synergy.

Keywords: Information technology, Strategy Alliances, Competitive, India, Colombia

01 Synergy empresa proveedora de servicios TIC, con presencia en India, USA,

Netherlands; desarrolla un primer acercamiento al mercado Colombiano, por medio, de alianzas

con empresas Colombianas prestadoras de servicios de tecnologías de la información que buscan

desarrollar proyectos relacionados directamente con el plan de competitividad Nacional.

Con este proyecto se logro iniciar los procesos de recolección y primer acercamiento de

contactos, segmentación de estrategias y bases para futuras negociaciones, y presentación a 01

Synergy tanto al mercado Colombiano como al mercado latinoamericano

Palabras Claves: Tecnologías de la Información, Alianzas Estratégicas, Competitividad, India,

Colombia.

RESUMEN

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Introduction:

INSERTION OF 01

SYNERGY INTO THE

COLOMBIA‟S IT

MARKET

These days to learn IT (information

technology) has the same importance

that learn to write and read; they‟re

taking a big place into the country‟s

competitive plan, provide them agility in their process and facilities of insertion into the global market.

The penetration of these technologies into the Colombia market is growing, but this growth don‟t have

the same impulse that the other countries have; the country still need great promotion and utilization of

these technology tools, and understand them as a good for obtain productive and export.

For these reasons, the project “Insertion of 01 Synergy into the Colombia‟s IT market” penetrating

obtain the mass of IT in all productive and services sector of the country, through to explore a group of

Small Medium Enterprises in Colombia (the 99.86% of national economic structure), that would like to

work with 01 Synergy (an India end-to-end IT solutions provider) as partner in: Customized Software

Development, QA & Testing (Software & Hardware), Business Process Outsourcing, Telecom

Services and Onshore & Offshore IT Staffing, developed project, and design commercial strategies and

products & services specialists in the SEM. This document provides an overview of the company 01

Synergy and the negotiation project that they had with the Small Medium Enterprises in Colombia.

Obtained to improve the business environment for the investors, through the investment in technology

infrastructure that the SEM do for diversity their products and services.

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1. PRESENTATION OF THE COMPANY

1.1 About 01 Synergy

When a group of IT Industry veteran talents teamed up with „01 Synergy‟,

they launched an IT development firm with a difference, which boasted of

offshore development offices that specialized in making companies more

competitive for today‟s world. 01 Synergy is a 13 years-old leading global

services provider, driven by strong business practices and ethics. Since their

inception in 1996, they have incessantly innovated, re-modeled and re-designed

their systems and process because they believe in reducing cost. Hence, their

clients around the world enjoy unmatched technology-driven business solutions

that are competitive and cost effective. „01 Synergy‟ is an end-to-end IT

solutions provider, offering services and products spanning the entire spectrum

of Information Technology. With a multi-domain, multi-technology and multi-

delivery modes model, „01 Synergy‟ is fully equipped to offer its demanding

clients a superior mix of credentials, domain expertise and cutting edge

technology solutions. „01 Synergy‟s international business partner ensures a

strong global presence. The Company has partnered with some of the leading

software organizations in their respective countries to provide local support to its

global clients. Apart from their local offices around the world, they have

development labs in Pune, Delhi, Mumbai and Ludhiana (India). Their current

staff strength consists of 180 highly educated and experience IT engineers. In

end, „01 Synergy‟ is an India-centric Company, which has all the makings of a

successful offshore software-outsourcing partner.

About 01 Synergy

Services

Mission

Vision

Corporate Values

Organization Chart



Report

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1.2 Services

Business Process Outsourcing

Their innovative, low-cost, flexible technology helps clients maximize the

efficiency of their corporate back office by reducing costs.

QA & Testing (Software & Hardware)

Their deep-seated knowledge and research in the field of Information

Technology ensure high impact solutions that help clients tap into fresh offerings

compete more effectively and optimize business potential.

New Media

The media and entertainment industry is continuously undergoing changes that

are largely driven by digital technology. In these fast-paced times, they help clients

to better understand their consumers, simplify processes and capitalize fresh

opportunities.

Customized Software Development

In today‟s highly competitive conditions business are faced with the challenge of

improving and sustaining performance. They develop strategic software solutions

that help their clients meet their goals faster.

About 01 Synergy

Services

Mission

Vision

Corporate Values

Organization Chart



Report

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1.5 Corporate Values

Client Focused

They are committed to improving our clients ROI (Return on Investment) and

giving them a competitive advantage by providing them with the best possible

services.

Superior Results

Their teams of highly skilled personnel strive for operational excellence to ensure

matchless results.

Valued-Added Partnership

All their staff members are attentive and knowledge able problem solvers.

Winning Attitude

Their success-driven attitude combined with focus and confidence assures a

winning formula for all their clients.

1.3 Mission

Their mission is to become a leading service provider of global offshore QA &

Testing.

1.4 Vision

To provide businesses and organizations integrated solutions at an optimal cost

– ensuring on time delivery and improved software quality time.

About 01 Synergy

Services

Mission

Vision

Corporate Values

Organization Chart



Report

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CEO

COO

WEB DEVELOPMENT

Project Manager

Team Leader

Team Member

BPO

Production Manager

Production Supervisor

Moderatos

KPO

Production Manager

Production Supervisor

Moderatos

HR / ADMN

HR

Manager

HR Executive

FOE

ACCOUNTS

Account Manager

Accountant

IT

IT Administrator

MARKETING

Marketing

Manager

Business Development

Executive

1.6 Company Chart

01 Synergy works with 7 departments focusing on developing high quality.

The Marketing Department has responsibilities in: Contribute towards generating

new ideas to expand the market related to development of software applications,

mobile applications, web development, and others; maintaining proper record of

all projects undertaken from start to finish; interacting with client and try to

understand his requirements thoroughly; discovering new business trade leads on

Internet, marketing development and new customer development.

Table No. 1: 01 Synergy Chart

About 01 Synergy

Services

Mission

Vision

Corporate Values

Organization Chart

Organization Chart



Report

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2. DIAGNOSIS OF INTERVENTION AREA

01 Synergy being a global IT company and with a strong presence in USA

and Europe, decided to expand its market into Latin America specially

Colombia, through partnerships aliens, international cooperation, partnerships

trades, outsourcing, offshore and others. For this task was necessary found a

person who might interact with customers in Spanish language and who had a

management profile, being able to expand of trading horizon for the Company

through competitive advantages and realize market development and new

customer development, and give them an over-view about how it‟s the way to

do business in these countries and make them culturally aware of Latin

America.

The company has all the requirements, competitive advantages,

infrastructure and certifications necessary to enter in the Colombia market.

Therefore, the approach of this project for the company should be: What are

the critical points to focus the investigation particularly of insertion into the

Colombia‟s IT market?, additional it‟s important to ask if the Colombia

market is ready for a cooperation with the Indian companies in the Software

and Information Technology sector?

Diagnosis of

Intervention area

Intervention Shaft

Intervention shaft

Justification



Report

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2.1 INTERVENTION SHAFT

To expand the market in Colombia is necessary consistently contribute to

new ideas to expand the market related to development of software

applications, mobile applications, web development…etc, maintaining proper

record of all projects undertaken from start to finish, interacting with client, try

to understand their requirements thoroughly, doing Business Correspondences

with International Clients, talk to the clients over the phone/voice chat using

IM/Skype and others, discovering new business trade leads on Internet, look

after the related documentations that they are in line and submitted on time,

generate new enquiries from different sources, through the use of professional

social networking sites such as www.xing.com, www.linkedin.com, and others;

by sending message to embassies, Chambers of Commerce, Business

Associations, Technological groups; and on the basis of ITU (International

Telecommunication Union) studies, the investigation of the INSEAD (Business

School for the world) with the help of CII ( Confederation of Indians Industry)

about the Global Innovation Index 2009-2010 and support of the National Plan

of IT Technology by the Ministry of Communication of the Republic of

Colombia.

Diagnosis of

Intervention area

Intervention Shaft

Intervention shaft

Justification



Report

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2.2 INTERVENTION SHAFT JUSTIFICATION

The outline of Offshore, Software and IT industry in Colombia is relative new

and the major impact that this industry generates on the competitiveness of this

country does create the need to seek cooperation with other countries like India

with more experience in this field.

“India’s domestic IT spends is exploding and many Indian companies are now

at par with their global counterparts in terms of usage of technologies. Foreign

R&D centers and high tech manufacturing units set up by global players here gives

India access to technologies that most other countries would not have so easily.

India is fast moving up the value chain and becoming Tier1 provider to some of the

Fortune 500 companies” (Synergy).

01 Synergy has all the requirements, competitive advantages, infrastructure and

certifications necessary to enter in these markets. With an ISO 9001 and CMM

certification lined up, shows that the company works with process and

infrastructure with high quality.

Doing emphasis on the various theories on the internationalization of the

company, foreign investment, trades agreements; support the point in these

theories, it‟s necessary develop a marketing analysis in order to get best way or

international strategy taking into account that this company has a competitive and

comparative advantage in software and technology services compared with

Colombia‟s companies.

Diagnosis of

Intervention area

Intervention Shaft

Intervention shaft

Justification



Report

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Specific Objective

Indicator

1. Find the market size of

SME‟s in each of the Spanish

Speaking Countries

1.1 Marketing Research

1.2 Collection of business

data

1.3 Doing marketing in

Business Networking site

like Xing and linked in

1.1 Make a list of 50-

100 IT/ITes companies

in each country and

speak with them to see

to get an accurate

picture

2. Know if the SME IT and IT

companies would be willing to

partners and work with Indian

2.1 Marketing Research

2.2 Analysis of the business

concept

2.1 Identify what are

the main service areas

the SME‟s are looking

3. OBJECTIVES

3.1 General Objective

The aim is to explore a group of Colombia and see the potential for Small Medium

Enterprises, like 01 Synergy to work with them as partner for Customized Software

Development, QA & Testing (Software & Hardware), Business Process Outsourcing,

Telecom Services and Onshore & Offshore IT Staffing.

3.2 Specific Objectives

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SME‟s 2.3 Analysis of the internal

and external Stakeholders

(Customers, Supplier,

Competitors)

for to partner with the

Indian SME‟s

2.2 Begin the

negotiation process

with 7 – 10 companies

from Spanish Speaking

Countries.

3. Add a new strategy to 01

Synergy

3.1 Create a strategy of

insertion to 01 Synergy into

the Colombia‟s market.

3.1 Strategic of how is

the best way to insert

01 Synergy into the

Colombia‟s market

4. Adapt the company‟s

documentation in Spanish for a

better communication with the

new market

4.1 Translate the English

company documents to

Spanish

4.2 Learning about

technology language with

the help of programming

staff

4.1 Give to 01 Synergy

all their documents

(BPO Presentation,

Software Presentation,

NMF Presentation, QA

& Testing Presentation,

Teaser Presentation,

Telecom Presentation,

IPE Presentation, Web

Sites (01 Synergy) in

Spanish

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4. THEORETICAL FRAMEWORK

Given the magnitude and intensity of competition from

markets, the companies search to implement new methods

in their administration for the global customer market and

conquer them. Designing strategies based on use of

innovation, corporate values, internal grown of resources and knowledge, market

diversification and improved sales momentum. The internationalization of firms is än

inherently complex phenomenon from a conceptual point of view which has been analyzed

from different perspectives. However, sometimes there can be some ambiguity in the

presentation and explanation of the topic because exist multiple acceptances¨ (Oskar, 2005).

The project involves the idea on the subject relying on theories such as: The Theory of

Internationalization, Location Theory, and Strategic Theory try to explain the firm‟s reasons

for wanting to outsource their products; provide to the project essential aspects when the firm

achieve selecting the optimal location for insertion.

The following chart will show the different approaches in which these theories work during the

development of this project.

Self creation and supported by (Octavio, 2007)

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Theory of Internalization in approach of resources, knowledge

and information by (Wernerfelt, 1984) Wernerfelt says that theoretical

approach of the company isn't in their marketing activities, all tangible

and intangible resources. Specially the company internal resources

and how they obtained and developed (Jimenez Palmero, 2008). He

takes as a company aim to internalize: The strategic assets such as

technolgy, the tacit knowlegde and credentials, and global integration.

01 Synergy lives all these perspectives in his business practice, they

have embraced latest Web Technology initiatives in areas specializing

in J2EE and .NET. Usage of case tools like Rational Rose etc has also

enriched the engineering practices. The „01 Synergy‟ value

proposition to the clients is a mix of credentials, expertise and

technical knowledge, with an ISO 9001 and CMM certification lined

up; and also, the Company has partnered with some of the leading

software organizations in their respective countries to provide local

support to its global clients (01 Synergy). Taking advantages of these

objectives have already been obtained for the company; the project can

proceed to obtain the positioning of the foreign market with the best fit

through the acquisition of information and knowledge creation

processes.

More than a theory, it's a strategy for the company to analyze the

resources and capabilities they have and apply them in the market that

they want to enter.

.



Report

Theory of

Internalization

Theory of location

Theory of FDI,

International

Cooperation and

External trade

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Having identified the advantages of the company, the theory of

location in approach of culture and multinationality seeks to ensure that the

insertion site to choose the company would be profitable and attractive to

their market,; through the company's strategic plan, as the choice of the site

influences the performance of the company's operations and therefore

meeting the objectives

Also, the theory recommend to all companies with high global presence like

01 Synergy, should be aware that äll the companies that enter into emerging

markets must adapt to local marketing conditions rather than applying their

domestic strategies¨ (Wright & Lockett).

After the company has defined their competitive advantages and select

the correct place to enter the market. They can continue to identify how their

entrance will take in the potential market and define the appropriate

strategies. The theories of foreign direct investment, cooperation and

external trade in approach of strategies, support the project in the selection

of what should be the most useful strategies to apply according to the

characteristics of the market, based on an analysis of component such as:

The degree of economic development, the markets size and its dynamics, the

exportation affiliates, macroeconomic stability, government regulations and

economic politics towards the IT (Gustavo & Rosario, 1996).

(Dunning, 1981) Dunning in his eclectic theory emphasizes that the

degree of economic development is defined by the gross domestic product

Theory of

Internalization

Theory of location

Theory of FDI,

International

Cooperation and

External trade



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and foreign direct investment, and it´s based on the company´s

advantages and the location advantages of countries, seen before;

supported by Muchielli (Muchielli, 1984), when he notes that the

company initially had to be borne in mind that you´re looking to

expand its pre-existing market.

Also, the theories offer points on evaluation and selection, eclectic

theory defining the degree of development has close relationship with

the country's ability to attract FDI. Agarwal (Agarwal, 1980) argues

that FDI does not always

follow the big market and high size of their GDP, and that FDI is

aimed at the realization of exports from the receiving country. Grosse

(Grosse, 1989) talks about how the government policies affect the

business activities, when the country is in recession periods increase

their benefic to attract foreign capital and in the opposite situation they

increase their national policies.

Theory of

Internalization

Theory of location

Theory of FDI,

International

Cooperation and

External trade



Report

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5. SCHEDULE OF

PLANNED ACTIVITIES

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OBJECTIVE

% OF

PROGRESS

RESULT /

PRODUCT

INDICATOR

1. Find the market size of

SME’s in each of the

Spanish Speaking Countries

Marketing Research

Collection of business

data

Doing marketing in

Business Networking site

like Xing and linked in

75%

(Qualitative)

100%

(Quantity)

75%

(Quantity)

Support by

through the use

of professional

social

networking sites

such as

www.xing.com,

www.linkedin.c

om, and others;

by sending

message to

embassies,

Chambers of

Commerce,

Business

Associations,

Technological

groups (Annex

1)

70 Companies

Spanish

Speaking

Countries and

16 Companies

were from

Colombia

Find the

potential buyer

in all LA

countries,

specially in

Colombia

1.1 Make a

list of 50-100

IT/ITes

companies in

each country

and speak

with them to

see to get an

accurate

picture

6. PRESENTATION AND

ANALYSIS OF RESULTS

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2. Know if the SME IT and

ITes companies would be

willing to partners and work

with Indian SME’s

Marketing Research

Analysis of the business

concept

Analysis of the internal

and external

Stakeholders

(Customers, Supplier,

Competitors)

75%

(Qualitative)

100%

(Qualitative)

75%

(Qualitative)

Support by

through the use

of professional

social

networking sites

such as

www.xing.com,

www.linkedin.c

om, and others;

by sending

message to

embassies,

Chambers of

Commerce,

Business

Associations,

Technological

groups (Annex

1)

Support by the

companies

documents and

take the IT

proposal to the

4Th Conclave

between LA

and India

In process to

negotiation with

5 Colombia‟s

projects: ICDL

Colombia,

Colombia

Digital,

ParqueSoft

Pereira and

Uniminuto; and

one Strategic

Alliance with

America Web

S.A.

And, also with

2 company in

Uruguay and

Spain.

2.1 Identify

what are the

main service

areas the

SME’s are

looking for to

partner with

the Indian

SME’s

2.2 Begin the

negotiation

process with 7

– 10

companies

from Spanish

Speaking

Countries.

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3. Add a new strategy to 01

Synergy

Create a strategy of

insertion to 01 Synergy

into the Colombia’s

market

50%

(Qualitative)

The strategy

that continually

uses the

company is

through

Networking

sites, public

their projects in

internet and

direct contacts.

I propose four

new strategies:

Participate in an

IT Cluster,

Doing

cooperation and

strategies

alliances with

companies in

other countries,

Participate in

national

projects and in a

congress or

activities that

can give them a

strong presence

in the global

market.

The

implementation

is in process.

3.1 Strategic

of how is the

best way to

insert 01

Synergy into

the

Colombia’s

market

4. Adapt the company‟s

documentation in Spanish for

a better communication with

the new market

Translate the English

company documents to

Spanish

Learning about technology

language with the help of

programming staff

100 %

(Quantity)

All the

presentation and

web site are

complete.

(Annex 2)

Knowledge

4.1 Give to 01

Synergy all

their

documents

(BPO

Presentation,

Software

Presentation,

NMF

Presentation,

QA & Testing

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75%

(Qualitative)

about the

technology

service that the

company offer

and I‟m in

process to talk

in their

languages

Presentation,

Teaser

Presentation,

Telecom

Presentation,

IPE

Presentation,

Web Site 01

Synergy) in

Spanish

RESULTS

Complete In process

near to

complete

In

process

Begin to

work in

the task

Doing

nothing

100%

75%

50%

25%

0%

Note:

Rating Methodology

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6.1 Developed Partnership

6.1.1 FEDESOFT – Colombia Federation of Industry Software and Technologies

www.fedesoft.org

Profile: Fedesoft is the professional body more representative of the IT sector

grouped the software industry and information technologies, in order to represent

their interests before public and private institutions, nationally and internationally.

They work under the conviction that IT sector has greatest potential for economic

growth in the country and it‟s the development generator that Colombia needs.

They promote industry growth through a global strategy to business, related

entities, academia and government; help them to have a direction focused on the

sector targets.

Partnership Proposal: Obtain the membership in the federation and give an

introduction of 01 Synergy to the others Fedesoft members.

Results on the date: Fedesoft acceptance the participation of 01 Synergy and

public to the others members the interest of 01 Synergy to work with them. It

obtained new contacts and future cooperation proposals.

Task for the future: Continue in contact with the Federation and his members,

and begin with the process of negotiation with the potential partners.

NETWORKING RESULTS

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6.1.2 CUTI – Uruguayan’s Chamber of Information Technologies

www.cuti.org.uy

Profile: CUTI‟s the organization that represents the Uruguayan industry

information technology (IT), recognized and legitimized in the country and abroad

for business, society and state.

Comprise some 300 companies and oranizations successfully operating in 52

markets and provide solutions to all five continents.

The organization is a referral center and an active partner in IT-related institutions,

such as incubators, academic-industrial centers, universities, technology parks,

guilds and associations.

Partnership Proposal: Obtain the membership in the federation and give an

introduction of 01 Synergy to the others CUTI members.

Results on the date: CUTI accept that they will help 01 Synergy with the

promotion and public to the other members the interest of 01 Synergy to work with

them. It obtained new contacts and future cooperation proposals.

Task for the future: Continue in contact with the CUTI and his members, and

begin with the process of negotiation with the potential partners.

6.1.3 MAINSOFT CHILE

www.mainsfot.cl

Profile: Mainsoft is a company dedicated to the representation, distribution and

http://www.cuti.org.uy/

http://www.mainsfot.cl/

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installation of software technology, oriented IT departments of large companies in

the Retail, Banking and Telecommunications. Mainsoft represent the major

companies in Chile and Latin American software developers and technology

leaders.

Partnership Proposal: Create an alliance and technology partnership.

Result on the date: The analysis of the proposal is in process

Task for the future: If the companies find the viability to cooperate, it´ll need

continue with the process.

6.2 Commercial Alliances

6.2.1 HORUS SYSTEMS

www.horus-systems.com

Profile: Horus Systems Corp has a team of expert consultants covering all fields

of new technologies.

Through experienced professionals, partners and technology partners provides

business, strategy, development and technology applications to measure.

Horus Systems Corp carries out technological projects worldwide, allowing you to

have great agility when developing and customizing them to the needs of each

client.

Cooperation Proposal: Find the viability that Horus Systems represent 01

Synergy in Spain.

http://www.horus-systems.com/

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28

Result on the date: The analysis of the proposal is in process

Task for the future: If the companies find the viability to cooperate, it´ll

need continue with the process.

6.2.2 CELLFICTION

www.cellfiction.com

Profile: Cellfiction is an enterprise located in Montevideo, Uruguay,

specialized in the development of audiovisual content created and produced for

mobile phones.

They generate content of their own, which they commercialize through various

distributors around the world.

They integrate the “Ingenio” program, a business incubator that operates in the

Technological Laboratory of Uruguay (LATU), with financial support from the

multilateral investment Fund (FOMIN, due to its acronym in Spanish), the

Inter-American Development Bank (BID) and the World Bank‟s “InfoDev”

program.

Cooperation Proposal: Development a commercial cooperation, where

CellFiction provide his new media service and 01 Synergy supply the

programming service.

Result on the date: They have the first approach; CellFiction request a budget

for the develop mobiles application programming.

http://www.cellfiction.com/

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Task for the future: Continue with the process and find more potential projects to

develop.

6.2.3 AMERICAWEB S.A

www.americawebsa.com

Profile: AmericaWeb S.A is a training center which is highly qualified technicians in

new Information Technologies; application new information and communication

technologies in educational administrative and academic processes, through digital

education, in an open and flexible training.

Partnership Proposal: Development a marketing cooperation, where AmericaWeb

S.A provide his sales and marketing staff, and 01 Synergy supply the services.

Result on the date: The cooperation proposal is in analysis process.

Task for the future: If the cooperation proposal is accepted, continue with the

process.

6.3 Project Cooperate

6.3.1 ICDL COLOMBIA

www.icdlcolombia.com

Profile: ICDL COLOMBIA represent ECDL Foundation in Colombia, It´s the

certifying authority of the leading international computer skills certification program –

ECDL / ICDL. The quality and reputation of our certification programs are built on

over a decade of experience in successfully delivering Information Communication

http://www.americawebsa.com/

http://www.icdlcolombia.com/

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Technology (ICT) certification programs to over 9 million people, in 41 languages

around the world.

They global success stems from their pioneering role in identifying and developing

programmer content, our commitment to ensuring rigorous test design methodologies

with an ongoing adherence to high quality standards.

Project Proposal: Waiting, the process is slow because the change of government.

Result on the date: In process MBIA DIGITAL

www.colombiadigital.net


process.

6.3.2 COLOMBIA DIGITAL

Profile: The Colombia Digital Corporation is a public-private non profit

organization that has been consolidating itself as a think-tank, dedicated to the analysis

of national and international policies and experiences that use Information and

Communication Technologies (ICT) as tools for the development and execution of

projects that promote the use and appropriation of ICT in Colombia.

Project Proposal: Waiting, the process is slow because the change of government.

Result on the date: In process


process.

http://www.colombiadigital.net/

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6.3.3 UNIMINUTO

www.redsocial.org.co

Profile: Uniminuto is a Project looking creates a training center in information

technology and communication, as a part of the national strategy of massif the

internet Access inside the Colombia‟s neediest communities.

Project Proposal: Find the viability to participate in develops this project.

Result on the date: 01 Synergy accepted participate in the project provided 2

Indians developers and the guide of the courses. In this moment 01 Synergy it‟s

waiting the Uniminuto offer.

Task for the future: Depends of the Uniminuto replays, if 01 Synergy sees the

viability and balance in the negotiation, the process will begin.

http://www.redsocial.org.co/

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Colombia is aggressively negotiating trade and investment agreements, expanding its

markets and becoming more attractive to investors (Proexport Colombia); this strong

growth is based on the increase invert and the high level of production. The Colombia

government has like goal: give the best conditions for the IED trough Free Trade Zone,

Legal Stability Contracts, Income Tax deductible expenses, and Tax incentives by sector

(Relating to Free Trade Zone regime into the BPO sector, the companies have the 50% off

Income Tax and sales to the local market).

The key to insert 01 Synergy and had the first approach with the Colombia IT sector was

through the national association. This kind of groups represents the national industry

information technology and recognized and legitimized in the country and abroad for

business, society and state. That‟s why the investigation was focus in find this association

and converts 01 Synergy in a partner or membership, meeting point in developing

cooperation and strategies alliances. With this project Ïnsertion of 01 Synergy into the

Colombia‟s IT market¨ was able to obtain the first approach with the association, the

promotion and public to the other association members the interest of 01 Synergy to work

with them and obtained new contacts and future cooperation proposal, and permit to the 01

Synergy‟s employees come near to a new culture, language and style to work.

CONCLUSIONS

In the last few years, Colombia has

experienced a marked improvement in its

macroeconomic performance, internal

security and stability for business.

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8. RECOMMENDATIONS

Through a SWOT Analysis was identified the critical point for intervention and

bring recommendations:

01 Synergy in Ludhiana are doing and excellent process. This year the office completes their

1rt anniversary of operation in the city and it´s obtaining good results. The marketing staff is

growing with new trainees, all for different part of world and different maternal languages; the 01

Synergy proposes is profit their cultural knowledge and openness their potential market.

Otherwise in this stage the company don‟t need a lot suggestion, only wish the best successful.

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9. REFERENCES

Agarwal, J. (1980). Determinants of Foreign Direct Investment: A survey. Journal of the

Kiel Institute of World Economics .

Bittencourt, G., & Domingo, R. (1996). decon.edu.uy. Recuperado el 10 de April de

2010, de http://decon.edu.uy/publica/1996/Doc0696.pdf

Dunning, J. H. (1981). Explaining Outward Direct Investment of Developing Countries:

In support of the eclectic theory if international production. En K. k. M,

Multinational from developing countries. Lexington Books.

Grosse, R. (1989). Multinationals in Latin America. Routledge London and New York.

Jimenez Palmero, A. (2008). La internacionalización de la empresa a través del enfoque

de recursos y capacidades. Gestión Joven (2).

Muchielli, J. L. (1984). Investissement Internationaux et dynamique des avantages

comparativesdes nouveaux pays industrialises. Revue Economique (3).

Synergy, 0. (s.f.). www.01s.in. Recuperado el 8 de April de 2010

Vazques Nuñez, S. O. (2007). Principales enfoques teóricos e investigaciones empíricas

generales sobre la internacionalización de Pymes. Facultad de Contaduria y

Administración de la Universidad Autónoma de Baja California.

http://decon.edu.uy/publica/1996/Doc0696.pdf

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webs2002.vab.es/jmasson/information/mason_vazquez.pdf.

Villareal Larrinaga, O. (Octubre de 2005). www.elcriterio.com. Recuperado el 10 de

Abril de 2010, de www.elcriterio.com/revista/aioica/...2/jimenez_palmero.pdf

Wernerfelt, B. (1984). A resource-based view of the firm (Vol. 5). Strategic Management

Journal. Wright, L. Internationalization of Wester Ventures Capitalist into Emergings

Markets: Risk

Banco Internacional para la Reconstrucción y el Desarrollo / Banco Mundial. (2010).

Doing Business in Colombia. Washington, D.C. 20433.

Ministerio TIC Colombia. (2009). Mi Pyme Digital. Colombia.

Proexport Colombia. (2009). Invest in Colombia. Bogota D.C .

UIT- Unión Internacional de Telecomunicaciones. (2010). Medicion de la sociedad de la

información. CH-1211 Ginebra, Suiza: Place des Nations.

http://www.elcriterio.com/revista/aioica/...2/jimenez_palmero.pdf

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SOME FACTS THAT

INDIA MAYBE DIDN´T KNOW…

ABOUT COLOMBIA’S

IT SECTOR SECTOR anoyu

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Graphic: Colombia has experienced a marked improvement in its

macroeconomic performance. (Proexport Colombia)

10. APPENDICES COLOMBIA THE CENTER FOR DOING BUSINESS IN LA

In the 2010 “Doing Business Report,” The World Bank ranked Colombia as the

most business friendly country in Latin America. And, second country in the

region which protects the investors according to the World Economic Forum‟s “2009

Financial Development Report”

“Colombia has a sustained record of sound economic policies, and has very

strong economic fundamentals and institutional and policy frameworks. The

Colombian authorities‟ have responded appropriately to the global financial

crisis, and have demonstrated a commitment to maintaining this solid record”.

IMF Managing Director Dominique Strauss-Kahn, 2009

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Colombia Natural Strategies

The excellent strategic location of Colombia makes for an unbeatable equidistant

point for the markets of the continent, allowing for shorter transit times, faster delivery

and very competitive international cargo transport services.

Colombia is in the same time zone as several important cities in the

United States and Latin America; Colombia is in permanent communication with

Madrid due to a time difference of only six hours.

Source: Colombia (Proexport Colombia, Pag10)

Source: Invest in Colombia (Proexport Colombia, Pag10)

The People Factor

Colombia is the third most populated country in Latin America with the

fifth largest economy, an economy that, as mention before has been fueled by

the IT sector. This sector benefits from a population that ranks second in

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availability of high qualified labor (Chile is first) and by its quality of education

in the areas of Math and science. (Costa Rica is first).

Value is created by leveraging this educated work force into producing software with

high degree of difficulty and very specialized, software for mission critical

applications, with low cost of labor. As a matter of fact, Colombia today, has the

lowest cost for programmers in Latin America.

Doing business in Colombia you will find a maturing legal system, an excellent

communication infrastructure, good intellectual property laws and a mind set of

getting things done with the best business and software engineering practices.

Ideal Export Platform: Colombia holds an advantage of having signed trade

agreements. This gives companies preferential access to markets that extend to more

than 1.2 billion consumers, a circumstance that is only enhanced by the strategic

location of Colombia.

Source: Invest in

Colombia presentation

and

IMD World

Competitiveness, 2009.

Ranking among 57

countries. World

Economic Forum,

Executive Opinion

Survey 2008, 2009

http://www.investincolombia.com.co/why-colombia/idealexport-platform.html

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The most competitive Free Trade Zone in Latin America: 15% Income

Tax as well as the possibility to sell to local markets

• A single 15% income tax rate, allowing sales in the local market.

• .No customs taxes (VAT and customs duties).

• .VAT exemption for raw materials, inputs and finished goods sold from the

national customs territory to industrial Free Trade Zone users.

• .Exports made from Free Trade Zones to foreign countries (except Peru) benefit

from international trade agreements.

• .No customs taxes on machinery, related directly to the business operation

which is imported from abroad and entered into the FTZ.

Single Enterprise Free Trade Zone (SEFTZ): Investors can take advantage

of the benefits provided by the Free Trade Zones even by locating out of a

Permanent Free Trade Zone.

Investors can sign Legal Stability Contracts with the Colombian

Government: In order to promote new investments and expand existing ones,

the government provides investors the option to sign a Legal Stability Contract,

securing key conditions for investment promotion. Companies must meet the

following requirements:

• Minimum investment of USD 1,930,000.

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• Investors must pay a premium to the government equivalent to 1% of the

investment.

• The period of the contract can last between 3 and 20 years.

Income Tax deductible expenses

Among the deductions included are the following:

• .30% of the capital invested in the acquisition of productive real assets.

• .100% of the amount paid for industry and commerce, signs and billboards,

and property taxes during the corresponding taxable year, as long as these are

directly related to the taxpayer‟s economic activity.

• .25% of the tax paid on financial transactions may be deducted, regardless of

their relationship to the taxpayer‟s economic activity.

Colombia has Double Taxation Agreements + International investment

agreements with India.

Source: Invest in Colombia (Proexport Colombia, Page 9)

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Colombia’s IT, the best kept secret

IT Services

• 27,000 business graduates and 13,000 engineering graduates per year.

• Seven cities with more than 500,000 inhabitants.

• Neutral Spanish accent.

• Market: USD 1 billion, growing at a rate of 42% in three years.

The IT sector of the Colombian economy has experienced a huge surge. Today

is one of the most dynamic segments with ample competitive advantages for

any business that wants to profit from the tremendous values offered by the

Colombian IT companies in the software and BPO markets.

The Colombian IT sector as a percentage of the Colombian GDP is the second

largest in Latin America thanks in the most part to the software segment which

employs over 32000 people. The IT sector is expected to grow to over 2.37 billion

dollars by 2009 with the BPO side having a larger increase over software

development.

Colombia‟s IT sector already includes several of the world largest outsourcing

companies. IBM, Accenture and EDS are riding the crest of the wave along with

world giants such as Oracle, Microsoft, Sun, Dell and many others. All these

companies have already discovered the advantages of outsourcing and doing

business in Colombia.

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BPO&O

IT SERVICES

& SOFTWARE

Source: Invest in Colombia (Proexport Colombia, Slide 40)

Source: Invest in Colombia (Proexport Colombia, Slide 42)

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11. ANNEXES

1. Annex 1

DATA BASE LATIN AMERCIA IT ASSOCIATION

Propose: Convert 01 Synergy in a member of these associations

COUNTRY ASSOCIATION URL EMAIL1. Argentina CESSI www.cessi.org.ar [email protected]

2. Argentina CICOMRA www.cicomra.org.ar [email protected]

3. Bolivia CBTI www.cbti.org.bo [email protected]

4. Brazil ASSESPRO www.assespropr.org.br [email protected]

5. Chile GECHS www.gechs.cl

6. Chile ACTI www.acti.cl

7. Colombia Fedesoft www.fedesoft.org [email protected]

8. Colombia Colombia Digital ingles.colombiadigital.net [email protected]

9. Colombia ParqueSoft www.parquesoft.com

www.parquesoft.net

www.parquesoft.org

10. Costa Rica CAMTIC www.camtic.org

11. Ecuador AESOFT www.aesoft.com.ec [email protected]

12. Spain AETIC www.aetic.es

13. Spain ASIMELEC www.asimelec.es [email protected]

14. Spain ASCEMTIC www.ascentic.org [email protected]

15. Spain AETICAL www.aetical.com

16. Spain AUTELSI www.autelsi.es [email protected]

17. Guatemala SOFEX www.export.com.gt [email protected]

18. Honduras AHTI www.AHTI-hn.org [email protected]

19. Mexico AMITI www.amiti.org.mx [email protected]

20. Panama CAPAtec www.capatec.org.pa [email protected]

21. Peru APESOFT www.apesoft.org

22. Uruguay CUTI www.cuti.org.uy [email protected]

23. Venezuela CAVEDATOS www.cavedatos.org.ve [email protected]

24. Venezuela Negocio Pyme www.negociopyme.com.ve [email protected]

25. Tenerife ASINTE www.asinte.org [email protected]

Latin America ALETI www.aleti.org

World WITSA www.witsa.org

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2. Annex 2

Documents

Running Head: 01 SYNERGY INTO THE COLOMBIA’S IT MARKET