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Ruffalo Noel Levitz
1All material in this presentation, including text and images, is the property of Ruffalo Noel Levitz. Permission is required to reproduce information.
E-Expectations 2016: What Do College-Bound High School Students Expect From Your Website and Digital Communications?
Stephanie Geyer, Ruffalo Noel Levitz
Lance Merker, OmniUpdate
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Share your question ideas for future studies at #eexpect
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Agenda
E-Expectations Overview and Demographics
Answering your questions: How can I attract more users to my website?
What content resources add the most value to their experiences?
What images will be most appealing to prospective students?
How can I entice users to complete the RFI so we can continue communicating with them?
How should I use e-mail and text to engage with prospective students?
What role should social media play in my digital recruitment strategies?
How can you use E-Expectations to get more support from your leadership?
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Three data points for Class of 2016; two for Class of 2017
1526
2064
1559
2064
1558
0
500
1000
1500
2000
2500
Co16 Jrs Spr2015
Co16 Srs Fall2015
Co16 Srs Spr2016
Co17 Jrs Fall2015
Co17 Jrs Spr2016
Class year
completed
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Three data points for Class of 2016; Two for Class of 2017
1526
2064
1559
2064
1558
0
500
1000
1500
2000
2500
Co16 Jrs Spr2015
Co16 Srs Fall2015
Co16 Srs Spr2016
Co17 Jrs Fall2015
Co17 Jrs Spr2016
Focus of this presentation
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Spring 2016 Study MethodologyWeb survey administered by NRCCUA in April 2016 with 3117 total responses: 1559 seniors, 1558 juniors
Evenly split among gender and four geographic regions of the continental U.S.
List source NRCCUA
95% confidence interval; +/- 3%
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Demographics of Interest
First generation: Juniors: 28%
Seniors: 25%
Race/Ethnicity: Native American: 4 (J); 4% (S)
Asian: 7% (J); 7% (S)
African-American: 10.% (J); 9% (S)
Hispanic: 20% (J); 14% (S)
Middle Eastern: 1% (J); 1% (S)
Caucasian : 50% (J); 44% (S)
College type: Private: 47% (J); 3% (S)
State/Public: 87% (J); 93% (S)
Community/Junior College: 10% (J); 8% (S)
Vo-tech: 7% (J); 5% (S)
Plans to participate in any sports in college: 65% juniors
51% seniors
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Enrollment StageApril 2016
Co17 Jrs Spr 16
Inactive: 6%
Prospect: 46%
Inquiry: 47%
Applied: 1%
Accepted: 1%
Co16 Srs Spr 16
Inactive: 3%
Prospect: 4%
Inquiry: 8%
Applied: 5%
Accepted: 81%
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Most planning on traditional enrollment“Which of the following best describes your plan to enroll at a college or university?’
Attending traditional college attending classes on campus, in person: Seniors: 16: 91%
Juniors 16: 88%
Online program, will visit campus for classes: Seniors: 1%
Juniors 16: 1%
Some classes in person, others online: Seniors: 3%
Juniors: 3%
Not sure: Seniors: 4%
Juniors: 8%
No plans to enroll in college: Seniors: .4%
Juniors: .5%
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1How can I attract more prospective students to my website?
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Make your site attractive to search engines
0% 20% 40% 60% 80% 100%
Search engine
I know the url
Link from e-mail
URL in print
Bookmarked
College planning site
YouTube search
88%
41%
39%
16%
15%
11%
8%
86%
27%
44%
16%
10%
26%
7%
Co17 Jrs Spr 16
Co16 Srs Spr 16
Q: How do you find a college website?
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Optimizing program pages and highlighting your location will make a difference in search engine rankings
0% 20% 40% 60% 80% 100%
Name of school
School and program
Program name
Desired location
Program and location
88%
50%
33%
29%
20%
84%
58%
45%
40%
27%
Co17 Jrs Spr 16
Co16 Srs Spr 16
Q: Which of these options reflects the ways you would use a search engine to find college websites? (Select all that apply).
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30%of juniors and 24%
of seniors were familiar with the
college advertised
GoogleIs the leading channel for prospective
students to find these ads
C l i ck/Read?The highest rated activity
after their click was simply to read more
online.33% seniors39% juniors
47%of juniors and 39% of seniors
have clicked on paid ads for colleges and
universities.
Search Engine Marketing
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Students rely on college planning sites
85%
90%
75%
80%
85%
90%
95%
100%
Agree: I find reliable information on college planning sites.
Co16 Srs Spr 16 Co17 Jrs Spr 16
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College planning sites summarize your institution and provide links to your site; use appears to increase as they progress
56%62%
57%
67%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Have used a site other than a school site to learn aboutcollege and university choices.
Co16 Srs Fall 15
Co16 Srs Spr 16
Co17 Jrs Fall 15
Co17 Jrs Spr 16
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Can you recall the names of any websites that you have used to help you search for the right college or university?
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How can I attract more users to my website?
Include links within your site in your e-mail campaigns
Make your site attractive to search engines Mobile/responsive sites are receiving higher search engine rankings
Content and meta data search engine optimization strategies can make a significant difference in site traffic
Build out site links. (Here’s a great article about how to do that: http://www.brightedge.com/glossary/building-quality-backlinks)
Paid interactive marketing campaigns can bring more users to your site who are ready to engage
Coordinate efforts with leading college planning sites
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2What content resources add the most value to their experiences?
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Content targets: It’s still about academics and cost!
Juniors are focused on program listings and details; seniors want to know more about cost and affordability
Both juniors and seniors value the following details in program content: Job placement statistics
Program rankings
Graduate school placement statistics
Testimonials and quotes from current students or alumni
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Demonstrate value through outcomes
63%
47%51% 52%
28%
22% 21%
61%
50%49%
46%
26%
18%
13%
0%
10%
20%
30%
40%
50%
60%
70%
Co16 Srs Spr 16 Co17 Jrs Spr 16
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Besides information about programs, degrees, and academics, name some other topics that you like to check out when visiting a college or university website:
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Low use of chat tools, but students report helpful experiences when they do use them.
Question/Response Co16 Srs Spr 16 Co17 Jrs Spr 16
Have you ever used a live chat tool as you were looking at a college site?
11% (Yes) 7% (Yes)
Did you initiate this or did someone reach out to start the chat?
Initiated by student
48% 45%
Initiated by chat representative
52% 56%
Was this experience helpful to you in learning more about this school?
78% (Yes) 82% (Yes)
Adult comparison:20-24%
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Small increase in use of webinars or online presentations
Question/Response
Seniors Juniors
Co16 Srs Fall 15 Co16 Srs Spr 16 Co17 Jrs Fall 15 Co17 Jrs Spr 16
Have you ever viewed a webinar offered by a college?
8% 10% 8% 9%
Live 48% 56% 38% 46%
Recorded 52% 44% 62% 54%
Would you view a webinar inthe future?
66% (yes) 55% (yes) 79% (yes) 66% (yes)
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What content resources add the most value to their experiences?
Answer their top questions early and with compelling evidence: Program listings, details, outcomes data and testimonials
Cost, scholarship, aid and overall value
Process, deadlines, events
Location, sense of place
Personal fit
Engagement and multi-media play a role, but can’t carry your value proposition and fit messages on their own.
Looking for more adult students? They may be more comfortable (and perhaps appreciative of) live chat resources.
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3What images will be most appealing to prospective students?
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In the spring 2015 study, the top-rated images were location shots without people.
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In the fall 2015 study, students showed their continued preference for images that deliver a sense of place
73%
44%
43%
29%
29%
24%
49%67%
71% 60%
70% 55%
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Interest in specific images (top two boxes)
22%
21%
47%
48%
55%
62%
62%
63%
65%
67%
76%
17%
20%
45%
48%
56%
57%
58%
61%
62%
67%
75%
0% 20% 40% 60% 80%
Staged photos showing happystudents
Photos with just one or twostudents
Photos of specific buildings withoutstudents
Photos of students representingdifferent age groups and ethnicities
Photos of buildings with students
Campus view of buildings withstudents
Overview of the campus setting likean aerial show without students
Photos of faculty teaching orengaging with students
Images of students working in labs,using equipment
Candid photos (not staged)
Photos of student life or non-academic activities
Co17 Jrs Co16 Srs
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Student life and non-academic activities top their photo wish-list
76%
75%
0% 50%
Photos of student life ornon-academic activities
Co17 Jrs Co16 Srs
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Candid photos, shots of students using equipment
67%
65%
67%
62%
0% 50%
Candid photos (notstaged)
Images of studentsworking in labs, using
equipment
Co17 Jrs Co16 Srs
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Faculty teaching, engaging
63%
61%
0% 50%
Photos offaculty
teaching orengaging with
students
Co17 Jrs Co16 Srs
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Sense of place
62%
62%
55%
47%
58%
57%
56%
45%
0% 50%
Overview of the campussetting like an aerial show
without students
Campus view of buildingswith students
Photos of buildings withstudents
Photos of specific buildingswithout students
Co17 Jrs Co16 Srs
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Showing students in groups and alone
48%
22%
21%
48%
17%
20%
0% 50%
Photos of studentsrepresentingdifferent agegroups and…
Staged photosshowing happy
students
Photos with justone or twostudents
Co17 Jrs Co16 Srs
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Top 5 Most Interesting Photos
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Top 5 Most Interesting Photos
Description Most interesting Least interesting
Study group in library 59% 14%
Science student 54% 18%
Aerial view of campus 51% 16%
Sawing students 41% 17%
Female professor 36% 22%
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Top 5 Most Interesting Photos
Student life or non-academic activities Candid photos of students Students working in labs, using equipment Faculty teaching or engaging with students Campus setting, without students Campus view of buildings with students Building interiors with students Students representing diversity Building interiors without students Just one or two students Staged photos showing happy students
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Top 5 Least Interesting Photos
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Top 5 Least Interesting Photos
Description Most interesting Least interesting
Stressed student 8% 59%
Woman walking/smiling 9% 49%
Man walking/backpack 17% 44%
Cell phone check in 15% 41%
Empty computer lab 11% 36%
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Top 5 Least Interesting Photos
Student life or non-academic activities Candid photos of students Students working in labs, using
equipment Faculty teaching or engaging with
students Campus setting, without students Campus view of buildings with students Building interiors with students Students representing diversity Building interiors without students Just one or two students Staged photos showing happy students
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What images will be most appealing? (Images ranked by percent of all students as most interesting)
59% 51% 41% 36%
30% 30% 27% 26% 25%
20% 17% 17% 15% 12%
11% 9% 8%
54%
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4How can we entice users to complete the Request for Information form (RFI) so we can continue communicating with them?
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They are using their mobile device to complete inquiry forms. Does yours work?
39%
30% 31%
24%
20%
32%
11%
6%
41%
23% 23%
18%
9%7%
4%3%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Requestinformation
Costcalculator
Campus visitregistration
Scholarshipcalculator
Open houseregistration
Applicationfor
admission
Classregistration
Online eventregistration
Co16 Srs Spr 16 Co17 Jrs Spr 16
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3 out of 4 have already completed an RFI (76% of seniors and 73% of juniors)
What information are they willing to share on these forms?
87%
77%81%
75%68% 66%
48%
85%80% 80% 79%
75%71%
48%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
E-mail address Programs ofinterest
Name Graduation year High school Mailing address Cell phone
Co16 Srs Spr 16 Co17 Jrs Spr 16
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Two-thirds won’t wait for you to seek them out
65%
35%
64%
36%
I'll actively seek out schools and ask them to send me information
I'll wait for schools I've listed on standardized tests to contact me.
JuniorsSeniors
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E-mail and print are still welcome responses to an RFI submission; more than a third are open to textsAfter you complete a form to receive more information, which of the following responses from the school would be valuable to you? (select all)
38%
51%
33%
80%
35%
62%
27%
77%
0%10%20%30%40%50%60%70%80%90%
Text messagefrom an
admissionscounselor
Brochures sent tomy home
Phone call from anadmissionscounselor
Email fromadmissionscounselor
Co16 Srs Spr 16 Co17 Jrs Spr 16
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How can we entice users to complete an RFI?
Make the form easy to find and mobile friendly
Don’t make the form too long or ask too many questions
Let them know how and when to expect a response
Use the “thank you” page to direct them to additional resources on your site that they should see
Ask them to take another step such as: Planning a visit
Attending an open house event
Exploring application process information
Engaging with social channels
Using live chat
Attending a webinar or viewing a recording
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5How should I use e-mail and text to engage with prospective students?
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Strongly encourage prospects on your website to complete the RFIAfter you complete a form to receive more information, which of the following responses from the school would be valuable to you? (select all)
80% 77%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Email from admissions counselor
Co16 Srs Spr 16 Co17 Jrs Spr 16
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Put links in your e-mail messages and landing pages
0% 20% 40% 60% 80% 100%
Search engine
I know the url
Link from e-mail
URL in print
Bookmarked
College planning site
YouTube search
88%
41%
39%
16%
15%
11%
8%
86%
27%
44%
16%
10%
26%
7%
Co17 Jrs Spr 16
Co16 Srs Spr 16
Q: How do you find a college website?
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Remain confident in your use of e-mail as an influential tool in your digital recruitment plan
55%57%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Collegewebsite
Email fromschool
Phone callsfrom
admissions
Print Magazinerankings
Collegeplanning site
entries
Co16 Srs Spr 16
Co17 Jrs Spr 16
Q: When considering which colleges or universities you might attend, please rate on a scale of 5 (1 being the least influence, 5 being the most influence) how each of the following resources has influenced your interest.
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Sustain confidence that they will open your messages
97%
78%
98%
64%
97%
76%
97%
78%
0%
20%
40%
60%
80%
100%
120%
Uses e-mail at leastonce/week
Gives email whenrequested
Opens a messagefrom school of
interest
Opens a messagefrom unknown
school
Co16 Srs Spr 16 Co17 Jrs Spr 16
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Be sure your e-mail messages are performing well on mobile devices(How often do you check your e-mail using a smart phone or mobile device?)
4% 3%5% 5%
18%
27%
38%
6%3%
6% 5%
17%
29%
34%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Never Less thanonce/month
A fewtimes/month
Once/week Fewtimes/week
At leastonce/day
More thanonce/day
Co16 Srs Spr 16 Co17 Jrs Spr 16
Check e-mail via mobile daily?66% of seniors63% of juniors
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Further evidence that responsive messages are appreciatedWhen you open up an e-mail on your smart phone, does it matter to you if the message adjusts to fit your screen size?
56%
18%
22%
1% 2% 1%
49%
18%
29%
1%3%
1%
0%
10%
20%
30%
40%
50%
60%
Yes, mypreference
Not sure I'venoticed
Doesn't matter I don'tunderstand.
I don't have asmart phone
Email and phonenot synced
Co16 Srs Spr 16 Co17 Jrs Spr 16
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They are willing to allow text messagesBut you still aren’t sending very many!
74%
36% 36% 38%
27%24%
71%
11%
21%
53%
25%21%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Willing to allow acollege to text
them? (Yes)
Ever received atext from a
college? (Yes)
Individual General Both Unsubscribed?(Yes)
Co16 Srs Spr 16 Co17 Jrs Spr 16
38% of seniors and 34% of juniors would welcome a text
reply to an RFI completion.
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What should you text to them? Seniors want deadline reminders, app details and acceptance notifications
75% 77%
67%
44%41%
24%17% 15%
74%71%
63%
45%40%
18% 16% 15%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Deadlinereminders
App details,such as
missing docsor status
Acceptancenotification
Check-insfrom my
admissionsrep
Rejectionnotification
Links towebsitecontent
Links to socialmedia posts
Webinar orlive chat
invitations
Co16 Srs Fall 15 Co16 Srs Spr 16
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What should you text to them? Juniors want the same things!
53%57%
52%
34% 34% 33%
20%26%
70% 68%62%
49%
40%
26%21%
16%
0%
10%
20%
30%
40%
50%
60%
70%
80%
App details,such as
missing docsor status
Acceptancenotification
Deadlinereminders
Rejectionnotification
Check-insfrom my
admissionsrep
Links towebsitecontent
Webinar orlive chat
invitations
Links tosocial media
posts
Co17 Jrs Fall 15 Co17 Jrs Spr 16
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How should I use e-mail and text to engage with prospective students?
Confidently. E-mail isn’t dead and they’re expecting it from you. They are open to receiving text messages from you.
Responsively. They’re using their mobile devices to read your messages. Be sure they appear in a responsive format.
Test your messages for spam traps. Are your messages getting through? Insist on relevance…make sure messages (e-mail and text) get the right
information to the right market and stage at just the right moment. Make sure that e-mail messages feature engagement opportunities. Use
landing pages to help keep e-mail content to a minimum and enhance engagement through expanded content and calls-to-action on the landing page.
Make text messages count. Be sure that you’re matching recipients with the right call-to-action or content.
Experiment with text messaging to accepted students, if you haven’t tried yet.
Pilot an inquiry response communication flow via text and keep track of engagement/enrollment results!
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6What role should social media play in my digital recruitment strategies?
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Confidence in social channels increases as student progress through their decision process
48%
55%63%
52%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Agree: I find reliable info through college and university social media
Co16 Jrs Spr 15 Co16 Srs Fall 15 Co16 Srs Spr 16 Co17 Jrs Spr 16
Seniors
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60
75%
53% 54%
65%
42%
72%
65%60%
67%
44%
77%68%
64%69%
41%
76%
66%63%
59%
40%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
YouTube Snapchat Instagram Facebook Twitter
Co16 Jrs Spr 15 Co16 Srs Fall 15 Co16 Srs Spr 16 Co17 Jrs Spr 16
Weekly use: YouTube is essential. Facebook increases as students progress; Snapchat and Instagram steady growth
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Using Snapchat, YouTube, Facebook and Instagram Daily
65%
72%
60%
67%
44%
59%
51% 51% 51%
32%
60%
54%53% 53%
32%
59%55%
52%
45%
31%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Snapchat YouTube Instagram Facebook Twitter
Co16 Jrs Spr 15 Co16 Srs Fall 15 Co16 Srs Spr 16 Co17 Jrs Spr 16
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Seniors say Facebook is the best channel to learn about college options; Juniors seem less enthusiastic
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Facebook YouTube Google+ Instagram Twitter None Snapchat
Co16 Jrs Spr 15 Co16 Srs Fall 15 Co16 Srs Spr 16 Co17 Jrs Spr 16
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Facebook engagement is a great late-funnel engagement resource
60%
41%
27%
12%
42%
29%
4% 3%
0%
10%
20%
30%
40%
50%
60%
70%
Looked at anycollege
Clicked like Joined a group Added acomment
Co16 Srs Spr 16
Co17 Jrs Spr 16
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Twitter Use
42%
22%
27%
44%
23%
24%
41%
32%
27%
23%
40%
32%
23%
22%
0% 10% 20% 30% 40% 50%
Twitter Use (weekly)
Twitter Use (daily)
Following College Twitter Feeds
Twitter is Good for CollegeResearch
Co17 Jrs Spr 16
Co16 Srs Spr 16
Co16 Srs Fall 15
Co16 Jrs Spr 15
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Photos are the top-rated types of social posts
76%
48% 50%
38%
79%
53% 49%
39%
78%
52%
48%
42%
75%
51%47%
37%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Photos Videos Newsstories/features
Event invitations
Co16 Jrs Spr 16
Co16 Srs Fall 15
Co16 Srs Spr 16
Co17 Jrs Spr 16
63-64% of juniors and seniors using
Instagram daily
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They’re looking for a sense of campus now: Feature current students and campus views in your posts
0%
10%
20%
30%
40%
50%
60%
70%
80% Co16 Srs Spr 16
Co17 Jrs Spr 16
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New Development to Watch: Facebook LiveFacebook’s latest move could be a game changer
Launched in April
Live broadcasts on any Facebook page
Auto-archives to page, group, or event
Head to head with Periscope, Meerkat, Google Hangouts on Air
Great for “Fly On the Wall” opportunities on campus/in the classroom.
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For which of these topics might they attend a live-streaming event?
52% 50%
40%35%
39%
30%
2%
58%52%
38%36% 35%
29%
3%
0%
10%
20%
30%
40%
50%
60%
70%
Campus tour ledby students
College class in aprogram of
interest
Sporting event Admissions openhouse session
Concert or artsevent
Campus lecture Other
Co16 Srs Spr 16 Co17 Jrs Spr 16
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What role should social media play in my digital recruitment strategies?
Social channels play an important part in their exploration of your campus
Use social to help students address questions of fit and value
Deliver a sense of place through use of images, video and perhaps even live streaming
Select channels that support your particular markets and brand
Create an editorial calendar to coordinate posts across assets; don’t duplicate posts from one resource to the next
Remember that engagement appears to escalate as students progress through the enrollment process. Create posts to support yield and stave off melt.
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7How can you use E-Expectations to get more support from your leadership?
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It takes a collection of resources to support recruitment; your website is the hub
71%
55%
50%
42%37% 36%
69%
57%
45%48%
39% 41%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Collegewebsite
Email fromschool
Phone callsfrom
admissions
Print Magazinerankings
Collegeplanning site
entries
Co16 Srs Spr 16
Co17 Jrs Spr 16
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Your website is their first stop to answer questionsDoes it drive users on in their exploration and facilitate engagement?
47%
25%
12%
3% 2%6%
63%
19%
5% 3% 3% 3%
0%
10%
20%
30%
40%
50%
60%
70%
Use the websiteto find the
answer myself
Email theadmissions
office
Call theadmissions
office
Complete anonline form to
get moreinformation
Chat online witha school
representative
Call myadmissions
counselor atthat school
Co16 Srs Sp 16 Co17 Jrs Spr 16
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They trust in your digital marketing resources
89%
63%
85%85%
52%
90%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Agree: I find reliableinformation in emails
from colleges
Agree: I find reliable info through college social
media assets…
Agree: I find reliableinformation on college
planning sites.
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Their experience with your site is connected to their perceptions of your college or university
74%
26%
48%55%
75%
25%
43%
52%
0%
10%
20%
30%
40%
50%
60%
70%
80%
College websitesmake a difference in
my perceptions of theschool
My perceptions of aschool have no
relation to its website
Schools with betterwebsites probablyoffer higher quality
educationalexperiences
The quality of theschool has no
relationship to itswebsite
Co16 Srs Spr 16 Co17 Jrs Spr 16
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They are looking at your site frequently—at the beginning and near the end of their enrollment processWhen was the last time you looked at a website for any college or university?
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
Earlier today
Within the last 7 days
Within the last month
Within the last 3 months
Longer than 3 months ago
I have never been to acollege website
Co17 Jrs Spr 16
Co16 Srs Spr 16
81% seniors; 72% of juniors within past 7 days
of taking the survey
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Mobile and desktop views are essential to serve our markets regardless of stage (97% of juniors and seniors have access to a mobile device)
How did you access the college site you visited most recently?
33%
5%
45%
17%
0%
42%
5%
37%
15%
1%
0% 10% 20% 30% 40% 50%
Smartphone
Tablet
Laptop
Desktop
Other
Co17 Jrs Spr 16 Co16 Srs Spr 16
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Smartphones lead the way when accessing the Internet via mobile devices
86%
4%
2%
6%
1%
0%
1%
85%
4%
3%
6%
2%
0%
1%
0% 20% 40% 60% 80% 100%
Smartphone
Cell phone with web access
iPod touch
Tablet
I don't use mobile devices to access…
E-reader
Other
Co17 Jrs Spr 16 Co16 Srs Spr 16
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When do they use their mobile device for browsing the web?
41%
51%
8%
41%
50%
6%
43%
55%
3%
46%
51%
3%
0%
10%
20%
30%
40%
50%
60%
All the time If no PC available Rarely
Co16 Jrs Spr 15
Co16 Srs Fall 15
Co16 Srs Spr 16
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Preference for responsive view is increasing
47%
31%
22%
51%
31%
19%
41%44%
15%
41%43%
16%
0%
10%
20%
30%
40%
50%
60%
Always wants full site, evenon mobile
Prefers optimized version Rarely uses mobile devicefor browsing
Co16 Jrs Spr 15
Co16 Srs Fall 15
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71% of seniors and 65% of juniors have completed college enrollment forms on their mobile devices
39%
30% 31%
24%
20%
32%
11%
6%
41%
23% 23%
18%
9%7%
4%3%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Requestinformation
Costcalculator
Campus visitregistration
Scholarshipcalculator
Open houseregistration
Applicationfor
admission
Classregistration
Online eventregistration
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How can you use E-Expectations to get more support from your leadership?
Your digital recruitment marketing assets play an important role in their exploration of your campus, influence perceptions and support engagement.
Their preference for optimized/responsive experiences is increasing.
They are using mobile devices to not only access your site, read e-mails, engage with social channels and text. Resources should perform seamlessly on mobile as well as desktop/laptop views.
Data strongly suggests forms to support enrollment must also be responsive.
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Where can you find MORE E-Expectations?
Read:• Karine Joly has delivered a four-part preview with extensive analysis. Start with
part one here: http://bit.ly/HEE2016Eexpectations
• Listen and watch: (Visit the RNL, OU or CWL sites for details.)• 2016 E-Expectations Webinar: August 18
• Adult E-Expectations Webinar: November 10
Other conference presentations:• EduWeb (Denver): August 1-3 (High school)
• HighEdWeb (Memphis): October 16-19 (High school)
• AMA Higher Ed Symposium (Orlando): December 4-7 (Adult)
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Stephanie Geyer, Ruffalo Noel LevitzVoice: (303) 594-0370e-mail: [email protected]@StephGeyer
Lance Merker, OmniUpdateVoice: (805) 484-9400e-mail: [email protected]@LanceMerker
Please use #eexpect when tweeting about
E-Expectations or to share question ideas