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RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Ruckus Wireless
Maher Kalthoum
Hospitality Solutions Manager
Middle East and Africa (MEA)
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Agenda
▪Company Overview
▪Hospitality Focused
▪The Power of WiFi Location
▪Ruckus Differentiators
▪Product Overview
▪Q&A
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Fast and Fierce
Customers
48,000+Patents
100+ Granted
Formed
2004Sunnyvale, CA
Partners
11,000+
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Enterprise WLAN Leadership
Cisco
Ruckus has a strong history of internal innovation, from the pioneering of wirelessIPTV transport technology to various advances in antenna technology, including being an industry pioneering of adaptive antenna arrays and many other advanced RF functionalities. The company continues to add to and redefine its value proposition.
“
” 2014 MarketScape Report
RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Hospitality Focused
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Perfecting Connection with Your Guests
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It’s a prerequisite for doing business.
Reliable Wi-Fiis no longer a nice-to-haveamenity.
Today’s Reality
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Today’s Reality
90%
of today’s travelers Expect high-speed
WiFi
63%
Book hotels based on
High-Speed WiFi
Source: iPass Inc. Hospitality Findings Report 2010
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Today’s Reality
83%
of Guests Take Time To ReportBad WiFi
36%
Won’t RebookDue to
Bad WiFi
Source: iPass Inc. Hospitality Findings Report 2010
RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
The Power of Wi-Fi Today
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Hotspot 2.0… only the Beginning
Ruckus Proprietary and Confidential
Connect your guests
Connect WITH your Guests!
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Hotspot 2.0 Automates Network Discovery & Selection
Ruckus Proprietary and Confidential
Home Authentication (HLR, HSS,
SMS)
RADIUS Proxy
HS2.0 capable AP
HS2.0 capabl
e device Association and authentication
2
1USingle SSID
3
Roaming Hubs
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The Power of Wi-Fi LocationLocation Based Services Opens the Door to a World of New Services
Location Visitors perHour
Visitors perDay
Average Stay
Lobby 52 385 3:52
Restaurant 40 259 5:24
Spa 19 95 2:21
Store 15 79 2:15
▪ Map guide
▪ Location-based promotions
▪ Personalized information delivery
▪ Friend- and staff-finder apps
▪ Traffic-based monetization
▪ Brand mobile app for loyalty guest
▪ Foot traffic analytics
QUADRIGA WORLDWIDE SALES MEETING13
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Integrating Indoor Location Based Services
Convention footfall
heat-map
Analytics
Real-time tracking, housekeeping
Property maps and directionsGuest/VIP recognition,
keyless entryAutomatic check-in,
room automation
Targeted promotion
RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Ruckus Differentiators
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The Fundamental Ruckus Difference
Ruckus Proprietary and Confidential
Typical Wi-Fi compliants:
1. Unstable connectivity
2. Inconsistent performance
3. Dead spots
4. Poor throughput, low client density
▪ Beamflex antennas can form 100s-1000s unique combinations
▪ Self-learning Beamflex software selects best performing combination per-packet, per-client
▪ ChannelFly software selects best performing channel with a predictive measurement algorithm
▪ Uniquely effective for mitigating interference in urban hotspots/hotzones
▪ Higher throughput, ubiquitous high-quality coverage, reliable, easier to install and maintain
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BeamFlex Adaptive Polarization Diversity
Ruckus Proprietary and Confidential
Device orientation accounts for up to 5x performance differential
5x
▪ Better reception for weak and hard to “hear” devices
▪ Better transmission to mobile devices
Dual-Polarized BeamFlex Antennas
RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Ruckus Product Overview
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Extensive Smart Wi-Fi Portfolio
3X3, 3-streamdual-band 802.11ac and .11n
Mid-range dual band 802.11ac
MIDRANGE
HIGH END
ENTRY LEVEL
Wi-Fi wall switch
INDOOR
6 to 75Aps SME
MANAGEMENT
Entry level802.11ac
Point to point andmultipoint bridges
OUTDOOR
Wi-Fi wall switch
High End
802.11n
Entry level 802.11n
Wall Switch
50 to 3000 AP
Unleash – Controller less SME solution
