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Rotary District 7910 (Central Massachusetts USA) Power of Rotary 1 st Careful community needs assessment. 1 st Careful community needs assessment. Rotary Club of Worcester MA asked the areas largest non-religious, non political organization that has humanitarian impact on the community (UMass Medical) if they had any humanitarian needs (effecting families, children or veterans) not met by any other source. Then club members voted on 11 projects proposed. NICview was #1 When the community sees value, support, Rotary teamwork & PR develop naturally. When the community sees value, support, Rotary teamwork & PR develop naturally. Maternal and Child Health

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Neonatal Intensive Care Unit (NICU) UMass Memorial Worcester MA Effort by Dr. Alan Picarillo Pediatric Neonatologist UMass Memorial Healthcare & Assistant Professor of Pediatrics UMass Medical School One of the largest NICUs with 49 ICU Beds for critical care infants born in the entire region of Central MA & Northern CT

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Parents go home without their infant ! Critical Care Infants stay an average of 3 weeks or more NICview special Web Cameras help parents & family bond and stay in contact to their new born around the clock 24/7

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Any where ! Families have connected throughout Massachusetts 35 States 10 Countries 5 Continents 5 Continents At home or work. Viewing becomes part of the family routine. On any web connected device, even Xbox to TV

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Rotary PR Brochures Brochures Newspapers Newspapers TV TV Magazines Magazines Social Media / Facebook Social Media / Facebook Web Site Web Site

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PR Brochure Brochure

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PR Newspapers Newspapers Dec 2012 Southbridge News Paper article. Dec 2012 Southbridge News Paper article. Feb. 2013 Shrewsbury Community Advocate News Paper Feb. 2013 Shrewsbury Community Advocate News Paper Jan 2013 Spencer New Leader Newspaper_Pg25 Jan 2013 Spencer New Leader Newspaper_Pg25

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PR Magazines Magazines Baystate Parent Magazine Baystate Parent Magazine Worcester Business Journal Public Service free AD Worcester Business Journal Public Service free AD Worcester Magazine Public Service free AD Worcester Magazine Public Service free AD Inside Worcester Inside Worcester

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PR TV TV 3 Minute for web links to share with club members or community presentation 3 Minute for web links to share with club members or community presentation 30 Minute for broadcast on local (249) cable stations. Other Rotary clubs put their contact info at end of the program for donations. Shows Rotary impact on Central Massachusetts. 30 Minute for broadcast on local (249) cable stations. Other Rotary clubs put their contact info at end of the program for donations. Shows Rotary impact on Central Massachusetts.

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PR Social Media: Social Media: RC Westboro Web Page RC Westboro Web Page Southbridge Savings Bank / Facebook Southbridge Savings Bank / Facebook Page record 164 likes and comments Page record 164 likes and comments

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PR Thank you recognition for donors: Thank you recognition for donors:

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Join us Help Central MA parents & families stay 24/7 webcam contact to their critical care newborns. TRF $ District Grants availableask! Donated: RC Worcester RC Worcester RC Shrewsbury RC Shrewsbury RC Southbridge RC Southbridge RC Uxbridge RC Uxbridge RC Westboro RC Westboro RC Wachusett RC Wachusett Plan to Donate: RC Marlboro RC Marlboro RC Montachusett RC Montachusett RC Sturbridge RC Sturbridge 49 Incubators /Camera Need 6 Existed 23 Rotary & Sponsors to date 20 More needed Can you help! 49 Incubators /Camera Need 6 Existed 23 Rotary & Sponsors to date 20 More needed Can you help! Our Goal:

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Join us For more information: www.NICviewRotary.org