Role of Ads in Mobile Applications

The process of Mobile application development consists of number of procedures which are required to create software for small, wireless computing devices such as smartphone or tablets. Mobile application development is similar to Web application development and has its roots in more traditional software development. One critical difference between them is that mobile app developers have to keep in mind that applications are often written specifically to take advantage of the unique features a particular mobile device offers. For instance, a gaming app might be written to take advantage of the phone’s accelerometer. Mobile application development requires use of specialized integrated development environments. Mobile apps are first tested within the development environment using emulators and later subjected to field testing. Emulators provide an inexpensive way to test applications on mobile phones to which developers may not have physical access. As part of the development process, Mobile User Interface (UI) Design is also an essential in the creation of mobile apps. Mobile UI considers constraints & contexts, screen, input and mobility as outlines for design. The user is often the focus of interaction with their device, and the interface entails components of both hardware and software. User input allows for the users to manipulate a system, and device's output allows the system to indicate the effects of the users' manipulation. There are numerous developers all over world developing mobile apps for various platforms facilitating users with features and utility.

To keep this development running, developer needs a source of revenue which is crucial for the growth of developers. There can be many ways to achieve that but one efficient way is the dexterous monetization of these apps. This is achieved with the ad solutions provided by different companies to promote their products on mobile devices. The ad networks provide these services to focus on serving ads on the mobile web and within mobile apps. Being one of the largest cross channel digital ad networks focused on the growing internet market in India, StratosHear for offers its robust platform, deep integrations with leading ad exchanges and large publisher network giving our clients measurable and tangible results. Ad solutions offered by StratosHear include online display advertising, mobile advertising and video advertising. With its advance mechanics of promoting and media interactions, StratosHear has created a trustworthy spot in the market spreading its services in the best ad networks in India. If you or someone you know ever require ad solutions to endorse your brand, you can contact us or send in your queries regarding our services and let us help you get to the heights your app deserves.