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Facebook recently rolled out Mobile Install Ads for iOS and Android apps. Find out what they are, why and how to use them.
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FACEBOOKMOBILE APPINSTALL ADS
VITAL PART OF THE ECOSYSTEM
Native applications
Native apps are a valuable part of any brand’s ecosystem. They provide deeper, richer experiences, shortening the path to conversion.
Often a conduit between offline and online journeys, people find apps as valuable as the brands who promote them.
Paid promotion
To get apps in the hands of customers, we use a variety of techniques. Costly and inefficient print ads and TVCs, and less effective digital display.
Owned media gives us a level of targeting (where we know people are customers), and mobile display has offered some respite with a shorter path-to-conversion.
Common objectives
Installs: driving application installs and downloads.
Targeting: target communications to the right audience for cost efficiencies and effectiveness.
Measure: measure the Cost Per Install when users download your app - then optimise.
DRIVING INSTALLS
Facebook "Mobile App Install" Ads
Facebook Mobile App Install Ads are Facebook ad units that appear in users' mobile news feeds.
These units encourage users to download native iOS or Android apps direct onto their mobile device.
Why Facebook Mobile?
1. Facebook is accessed by over half of the user-base
2. Mobile news feed is one of the most engaging placements on Facebook
3. Shorten the path to purchase with two-clicks from ad to install
Getting started
1. Set up the app to measure mobile app install ads
2. Register the app with Facebook
3. Add information to the App's Basic page
4. Fill in the App Details page
5. Build and launch your ad
6. Measure and optimise
THANK YOUFor more information please email
facebook.com/DTDigital
dtdigital.com.au
