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Risk-free solution for mobile app developers to grow their businessAdsup helps mobile app developers to increase their revenue by acquiring high-valuepaying users through performance advertising
Сase Studies | Dating/.
Here are the cases, which our partners allowed us to share. Most of the data is classified due to confidentiality
FAMOUS DATING APP| DATINGANDROID AND IOS
Installs
1 500 000
Paying users
590 000
ARPU [7d], Android & iOS
$5
ARPU [30d], Android & iOS
$23
RESULTS
We’ve significantly increased the popularity of this mobile dating app. About 590 000 paying users been engaged. More than 1 500 000 installs were made on Android & iOS.
ManagerFamous dating app
«Adsup created a lot of awesome creatives and videos for us. Adsup team was very helpful in growing our app internationally. They did all they can for our app….» 2015-2016
Sources:
GOALS
• To acquire loyal users• To increase brand awareness• To increase amount of registrations and paying users
Working with dating apps always turns into an interesting experience, because it gives the opportunity to testdifferent hypotheses about what attracts people in each other and what might be a key point of two people geta match. We’ve developed a lot of different advertising approaches based on human emotional behaviorand it’s personalization.
A lot of tests based on the age and social activities of the audience have been made, and, predictably,most of our supposals were true.We’ve successfully reached target audience and acquired the number of loyal paying users,what was important for the сlient.
OUR SOLUTION
LINK | DATINGANDROID AND IOS
RESULTSWe have generated more than 150 000 installs on iOS and more than 40 000 installs on Android. Sources:
Installs
1 500 000
RR [2d], Android & iOS
> 59%
Registrations, Android
55% installs convert to
registrations
Registrations, iOS
60% installs convert to
registrations
Our promotion strategy of Link began with analysis of competitive advantages of the app and it’s environment. We determined that Link had very easy and user-friendly interface, an option to create a private chat, and an option to send music and video files - that were several advantages of the app that we used in creation of advertising approaches, where we tried to highlight them.
Having clear customer portrait and ideas of how creatives should look like, we have launched the campaign on social platforms of Mytarget. Regular optimization of traffic and tests of new approaches and settings of target were also very useful and gave us good results.
OUR SOLUTION
GOALS
• Acquisition of loyal users on the Russian market• Increase of popularity of the messenger• High level of in-App registrations
OUR CLIENTS
READY TO BOOST YOUR REVENUE AND PUSH UP YOUR BUSINESS?
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