Revolutionary Shopper Assurance Program

Begins Nationwide Rollout— What It Means for You

COVER STORY

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Hyundai is preparing for the nationwide rollout of a program that could revolutionize the way customers shop for and purchase Hyundai vehicles. The program is called Shopper Assurance, and it has already been launched in the Dallas, Houston, Miami and Orlando markets.

Shopper Assurance has been designed to cater to the needs of today’s consumers by saving them time, accommodating their preferences, and reducing the “pain points” that many customers associate with the car-buying experience.

Shopper Assurance will be available nationwide by January, so here’s what you need to know now to prepare for the program and to answer customer questions.

There are four required elements of Shopper Assurance:

Transparent Pricing

Streamlined Purchase

Flexible Test Drive

3-Day Money-Back Guarantee

Here’s a brief description of each of these four “pillars” of the program.

TRANSPARENT PRICING

When a customer is browsing your Dealer.com or CDK Global website and selects a new Hyundai vehicle from your inventory, the vehicle’s

“Transparent Price” will appear.

The Transparent Price is the vehicle’s MSRP minus any in-market cash incentives Hyundai is offering (not including any incentives that might apply to specific customers only, such as college graduate or military incentives). Hyundai recommends that your Transparent Price also include any discount your dealership might offer. This additional discount should take into consideration average transaction prices in your market, the pricing supplied to channel partners like Costco and Walmart, and what customers are seeing on such sites as Edmunds, Kelley Blue Book, TrueCar and the like.

Transparent Pricing is not intended to be a “one-price” or “no-negotiation” strategy for your dealership. The intent is to provide customers with a realistic, competitive price up front so that the negotiation process at your dealership goes more smoothly for everyone.

What This Means for You: As a Hyundai sales consultant, you should be aware of your dealership’s Transparent Pricing, and

have easy online access to the Transparent Price of every new Hyundai vehicle in your inventory.

STREAMLINED PURCHASE

Customers can do more than simply see a competitive price on a Shopper Assurance dealer’s website; they can complete much of the process online, through “Streamlined Purchase.”

Using CDK’s Connected Store or Dealer.com’s Digital Retailing Solution website enhancements (which are required for Shopper Assurance dealers), online shoppers can:

Structure a finance or lease payment based on their budget

View which vehicles in your inventory they can afford

Get an estimate of the value of their trade-in

Apply for pre-approval

Fill out the credit application

According to J.D. Power, the average time it takes to complete the purchase of a Hyundai vehicle is five hours, while 62 percent of buyers feel the vehicle purchase should take no more than two hours. Streamlined Purchase is designed to reduce the amount of time customers must spend in your dealership completing some of the least exciting elements of the sale—giving you, and them, more time to enjoy the most exciting parts, such as the test drive and delivery.

SHOPPER ASSURANCE (continued from page 1)

What This Means for You: Information about shoppers who complete some or all of the Streamlined Purchase steps on your website will be sent directly to your dealership’s CRM. So it’s imperative to follow up with those customers right away.

One of the most painful of those “pain points” occurs when a customer who has completed some of the Streamlined Purchase process online calls or stops by and feels they have to start all over again. So it’s also vital to ask every customer, “Have you entered any information on our website?” Find out if the customer is in your CRM and has already made contact with a sales consultant. Read the lead and then take the transaction from there, tailoring the process to account for the information the customer has already provided.

FLEXIBLE TEST DRIVE

At Hyundai Sales Training, we hear from sales consultants all the time that “Hyundai vehicles sell themselves”—a testament to the power of the test drive. The “Flexible Test Drive” component of Shopper

Assurance is designed to make test-driving a Hyundai easier and more convenient than ever.

With Flexible Test Drive, customers can request when they want a test drive—and even where they want a test drive. “Flexible” also means customers can schedule the test-drive:

By phone

On your dealership’s website

Through hyundai.com

Or through the new, optional Hyundai Drive tool

The Hyundai Drive tool even allows a customer to request the type of music playing on the radio of their test-drive vehicle!

What This Means for You: Your dealership reserves the right to decline a test-drive request based on sales consultant availability, hours of operation, or the location of the test drive. Hyundai requests that you try your best to accommodate Flexible Test Drive requests.

3-DAY MONEY-BACK GUARANTEE

In market research, the fourth pillar of Shopper Assurance—the “3-Day Money-Back Guarantee”— had the greatest impact on

increasing consumer trust and confidence in Hyundai. Under this provision, a customer is guaranteed a full refund, provided that:

The Hyundai vehicle is returned to the dealership where it was purchased or leased within three business days from the date of purchase

The customer returns the vehicle in “like-new” condition

The customer has driven the vehicle less than 300 miles from the date of purchase

“Like-new” condition means the vehicle has not been in an accident and is free from dents, scratches, tears, breaks, cracks, stains and so on.

What This Means for You: Although Hyundai’s research indicates that less than 1 percent of all customers will take advantage of the 3-Day Money-Back Guarantee, it could happen. If it happens to you, make sure you ask the customer why the vehicle is being returned—and try to find a different vehicle in your inventory that better suits the customer’s needs.

WHERE TO GET MORE INFORMATION

As the launch of Shopper Assurance draws closer, you’ll probably have a number of questions. Answers are only a few clicks away. On HyundaiDealer.com, you’ll find:

A handy Dealer Guide describing the program

Shopper Assurance FAQs, with answers to 27 of the most frequently asked questions

Contact names and numbers for Dealer.com, CDK Global, and Hyundai Drive

Be on the lookout for additional online training between now and the end of the year.

When Hyundai conducted consumer clinics around the country recently, 46 percent of participants said they would consider Hyundai for their next vehicle. But after they learned about Shopper Assurance, 66 percent said they would consider Hyundai! That’s a significant increase that practically “assures” you that you’ll see many more customers in your showroom—soon!

NEWS FROM HYUNDAI SALES TRAINING OCTOBER 2017

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The Shopper Assurance FAQs and Dealer Guide are among the resources you’ll find on HyundaiDealer.com

NEWS FROM HYUNDAI SALES TRAINING OCTOBER 2017

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MARKETING NEWS

Are You Ready for Some Football? Entering its third season as an official sponsor of the National Football League, Hyundai tackles the new season with immersive fan interaction and creative content to help NFL fans have a better experience with the game they love.

“Our NFL initiatives are a way to give the 188-million-plus NFL fans a better and more meaningful way to enjoy the season by providing opportunities to celebrate the game and their teams, while showcasing the Hyundai vehicle lineup,” said Dean Evans, chief marketing officer, Hyundai Motor America.

HYUNDAI’S NFL CREATIVE

Hyundai will run a variety of ads that focus on how the brand celebrates the fan passion for and loyalty to their teams throughout the NFL season. This includes the “D-Gate” spot that is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team. The “Fishing Trip” spot features a die-hard Miami Dolphins fan whose Sunday improves because his Elantra gets him to the dock so he doesn’t have to miss the big game. Finally, “Choices” features a Pittsburgh Steelers fan seamlessly caring for his infant and never missing a minute of the Steelers game, thanks to the Hyundai Santa Fe’s 8-inch touchscreen with SiriusXM recording feature. Throughout the season, Hyundai will also be utilizing NFL creative in one of the most highly visited areas, its Times Square digital billboard, and will be distributing NFL-themed social posts and interacting with fans on its social media platforms.

HYUNDAI’S SEVENTH YEAR OF COLLEGE FOOTBALL MARKETING

“This year, our focus is on making the game-day experience better in a meaningful way for the fans at our 11 partner schools,” said Evans. “Over the first six years of the program, Hyundai has interacted with more than seven million fans at its school activations, and

with the new Fan Base concept and content partnership with The Players’ Tribune, we have high expectations for the season.”

Hyundai will execute 72 game-day events at stadiums with some of the best atmospheres in the country. At 11 featured games, Hyundai’s Fan Base will give fans a fun and exciting place to pregame prior to kickoff.

The Fan Base space includes interactive elements like the Pack the Back challenge, where fans will try to fit stylized 3D puzzle pieces into the trunk of a Tucson, a football toss contest, trivia and face painting, along with prizes and other promotional giveaways. Legends from the host schools will also be stopping by for photo opportunities and autographs. In addition to the Tucson, Hyundai will have its 2018 Sonata on display and will offer a sweepstakes for a lucky fan to take one home over the course of the season.

The Players’ Tribune gives athletes a platform to connect directly with fans; and the Homecoming video series, in partnership with Hyundai, will explore the perspective of a professional athlete returning to campus to live out an ideal day. The seven-episode series, featuring seven different players, will visit the places they loved most, meet the people who had the biggest impact on them and see how those places have changed for the better. Homecoming launches this fall and can be seen on ThePlayersTribune.com.

Whether NFL or college, when it comes to football, it’s clear to your customers that Hyundai came to play! Go for the extra point—be sure to let your customers know about Hyundai’s commitment to your local teams. That will help get more fans for the brand and for your dealership!

Hyundai Motor America introduced the all-new 2018 Accent at the 2017 Orange County International Auto Show on September 28. The 2018 Accent enters its fifth generation by building on the strengths of its predecessors with Hyundai’s modern engineering prowess. The result is a car with an expressive design, high-tech interior, more efficient powertrain, reduced cabin noise and remarkably improved driving dynamics—plus the latest safety and convenience features.

ADVANCED HIGH-STRENGTH STEEL AT THE CORE

The all-new Accent was developed to be the segment benchmark for driving dynamics and safety while delivering outstanding fuel efficiency and maintaining Hyundai’s unbeatable value position. Key to achieving those goals was the car’s use of advanced high-strength steel. Accent is composed of 54.5 percent advanced high-strength steel—up 13 percentage points compared to the fourth generation—from the company’s captive Hyundai Steel plant. In addition, Accent’s torsional rigidity improved by 32 percent.

This new, rigid chassis improves noise isolation and overall driving dynamics. The application of advanced high-strength steel also improves collision energy management without adding weight, helping to reduce fuel consumption and deliver better driving feel.

STRIKING EXTERIOR DESIGN

The design of the new Accent exhibits confidence and sophistication with sculpted body forms and smoothly contoured lines delivering a new interpretation of Hyundai’s signature design language.

The car features Hyundai’s cascading grille, a visual signature integral to the company’s identity. The grille

is flanked by wraparound headlights and available LED daytime running lights.

Accent’s sweeping roof profile and sharp character lines run the length of the car. These character lines meet available slim LED wraparound taillights. Features such as 17-inch alloy wheels and side mirror LED turn signal indicators add to the upscale feel of the car. The car’s form is also functional, achieving balance between design and engineering for standout styling with aerodynamic improvements. The underside of the car is also sculpted for aerodynamics, and a new front-lip spoiler, together with a lower ride height, contributes to Accent’s efficient design. All of these attributes allow the 2018 Accent to slip through the wind with a 0.28 coefficient of drag.

Compared with the last generation, the 2018 Accent is larger and has more interior room. Accent is wider by 1.2 inches, and the overall length has increased by 0.6 inch, yet its height remains unchanged, giving the car a more grounded stance. The wheelbase has also increased by 0.4 inch, pushing the wheels farther to the corners and improving interior roominess.

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NEWS FROM HYUNDAI SALES TRAINING OCTOBER 2017

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Hyundai Introduces All-New 2018 Accent

2018 ACCENT [continued from page 4]

MODERN INTERIOR DESIGN

Accent’s interior continues the modern, confident, sophisticated look seen on the exterior. A driver-oriented layout with intuitive controls combines with improved interior roominess, high-quality materials and premium technology features to raise the standard for subcompacts. Premium, soft-touch materials in key points create an inviting and comfortable environment for the driver and passengers.

A wide instrument panel prominently features a standard backup camera system with a 5-inch or optional 7-inch color TFT LCD display. Beneath the screen, the control panel is laid out in a horizontal design with buttons and controls logically grouped by function.

The seat frame is engineered to be lightweight but extremely strong, to help keep occupants safe in collisions. For added comfort and convenience, passengers enjoy available heated front seats, while the standard rear seats fold with a 60/40 split. Accent also offers class-above total interior volume. Accent sedan passenger volume has grown to 103.9 cubic feet. With this figure, Accent is actually classified as a compact car, versus a subcompact car, according to the EPA. In fact, Accent has more interior and cargo volume than the Ford Fiesta and Toyota Yaris.

EFFICIENT POWERTRAIN

For 2018, the new Accent receives an updated powertrain tuned for better fuel efficiency and drivability. The updated 1.6-liter Gamma four-cylinder gasoline direct injection (GDI) engine produces 130 horsepower and 119 lb.-ft. of torque. Compared with the previous-generation Accent, the engine’s powerband has improved, with increased low-end torque to make drivability easier.

The 1.6-liter Gamma four-cylinder GDI engine is paired with either a six-speed manual transmission or a six-speed automatic transmission. Fuel efficiency has also been improved by an estimated 7 percent overall.

Accent’s automatic transmission includes the company’s Drive Mode Select feature to adjust both powertrain

performance and steering calibration, allowing the driver to customize the driving character by selecting one of two modes—Normal or Sport—through the simple touch of a button on the center console.

COMPREHENSIVE SAFETY AND CONVENIENCE FEATURES

The 2018 Accent features several improvements to the front side members and inner side sill for improved collision protection. The front crumple zones have been increased, front side airbags have been upgraded, and reinforcements have been added to improve the car’s collision energy management performance, especially in small overlap crashes.

A six-airbag system is standard, along with Electronic Stability Control, Vehicle Stability Management, Traction Control and ABS.

New for 2018 and for the segment, Accent offers a wide array of advanced safety technologies to provide another layer of protection for passengers. For example, Accent boasts available Forward Collision-Avoidance Assist that utilizes front forward-facing radar to detect a vehicle and warn the driver of a potential collision. If the driver does not react to avoid the impact, the system will apply emergency braking.

ADVANCED CONNECTIVITY AND MULTIMEDIA SYSTEMS

Most 2018 Accent trims will feature technologies ahead of the subcompact competition that enhance driver confidence and convenience. For example, Accent offers a proximity key with push-button start, so drivers never need to pull out a key from their pocket or purse. Accent provides available dual USB charging and auxiliary input jacks and available SiriusXM® Satellite Radio. New for 2018, Accent includes an available advanced infotainment system that includes a 7-inch Display Audio touchscreen and rearview camera. The 7-inch display also has both Apple CarPlayTM and Android AutoTM for seamless and intuitive operation of the most commonly used smartphone functions, including app-based navigation, streaming audio and voice-controlled search capabilities.

For the first time, Hyundai’s Blue Link® Connected Car System will be available on Accent. Blue Link is Hyundai’s innovative telematics solution that combines safety, service and infotainment into a complete package to both help simplify Hyundai owners’ lives and reduce distracted driving. And—like all Blue Link-equipped 2018 Hyundai models—both the Connected Care and Remote packages will be included for three years at no charge.

The 2018 Accent will arrive at your dealership in the fall of 2017.

NEWS FROM HYUNDAI SALES TRAINING OCTOBER 2017

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SUVs and CUVs are the hottest-selling vehicles on the market—and now, you’ve got a wonderful way to increase Santa Fe and Santa Fe Sport sales while increasing customer satisfaction and dealership loyalty. Through January 2, 2018, all new Santa Fe and Santa Fe Sport models will include complimentary factory scheduled maintenance for 24 months or 24,000 miles, whichever comes first.

This offer is available to all qualifying Hyundai Motor Finance customers leasing or financing a new 2017 or 2018 Santa Fe or Santa Fe Sport. Your customers must finance or lease through HMF to receive this no-cost package. Here are some of the details:

Select Hyundai factory scheduled maintenance services (oil, oil filter and cabin air filter changes, and tire rotation) will be included at no cost to the customer for the first 24 months or 24,000 miles (whichever comes first). Included services must be completed within 24 months or 24,000 miles

(whichever comes first) of the HMF contract origination date. Coverage expires after that period.

The package follows Hyundai’s scheduled maintenance intervals, as specified in the vehicle’s Owner’s Manual, for normal driving conditions. Services must take place within 3,000 miles before or after the recommended service interval.

Package excludes wear-and-tear items such as tires and brakes.

Customer is responsible for all service or repair costs not included with the package.

Customers may request services covered by the package at any authorized Hyundai dealership.

Package is valid only for original purchaser/lessee and is non-transferable and non-cancellable.

Dealers are not required to register or enroll for the program for customers to receive this benefit.

For more details, contact your HMF representative.

PRODUCT NEWS

Update on SiriusXM Satellite Radio Availability for 2018 As you’re aware, with the advent of USB ports, Android Auto and Apple CarPlay, more and more people are using their smartphone as a music player in their vehicle. As a result, fewer customers are subscribing to satellite music services like SiriusXM. Therefore, based on lower usage and subscription rates on entry- and some mid-level trims, Hyundai and SiriusXM have modified the availability of this feature on select 2018 model year vehicles.

At right is a review of SiriusXM satellite radio availability on 2018 model year vehicles.

MODEL TRIM AVAILABILITY

2018 AccentSE Not Available

SEL & Limited Standard

2018 ElantraSE Not Available

SEL, Value Edition, Limited, Eco, Sport Standard

2018 Elantra GT GT, GT Sport Standard

2018 SonataSE & Eco Not Available

SEL, Sport & Limited Standard

2018 TucsonSE Not Available

SEL, SEL Plus, Sport, Value, Limited Standard

2018 Santa Fe Sport

Sport Included in Value Package

Sport 2.0T & Sport 2.0T Ultimate Standard

2018 Santa Fe SE, SE Ultimate, Limited Ultimate Standard

IN THE NEWS

NEWS FROM HYUNDAI SALES TRAINING OCTOBER 2017

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PRODUCT NEWS

Complimentary Maintenance Package on New Santa Fe and Santa Fe Sport Models

Hyundai Honors Houston Hero to Mark Sale of Three-Millionth Elantra in U.S.Selling three million of any vehicle is quite an accomplishment. So, when the three-millionth Elantra was sold in the U.S., Hyundai used that occasion to honor one brave individual in Baytown, Texas, a city near Houston that was severely impacted by Hurricane Harvey.

Henry Rogers, paramedic field supervisor for Acadian Ambulance, was on the front lines facing the destructive force of Hurricane Harvey by helping people and saving lives of the most vulnerable for more than 48 hours, despite having to leave his family home alone during the storm.

While rescuing several victims, Rogers’s wife was left to care for their three adopted children and three dogs. When the flooding waters began to enter their home, Mrs. Rogers was forced to place all three children and their dogs on the dining room table and seek help. A neighbor rescued their children and two dogs but when it came time to save Henry’s wife, the water was too high. Mrs. Rogers spent the night on the dining room table with their German shepherd as they waited for help. Henry was finally able to come home to help his wife and dog the next afternoon. Their home and belongings were destroyed by Hurricane Harvey.

In a ceremony at Baytown Hyundai, Henry was presented with a 2018 Elantra for his immeasurable public service role and contribution to the community.

“We humbly mark the three-millionth Elantra sold in the United States by honoring a local hero for his selfless service and commitment to the Baytown and Greater Houston communities,” said Mike O’Brien, vice president,

corporate, product and digital planning, Hyundai Motor America. “Local heroes and first responders like Mr. Rogers are a true inspiration to all Americans.”

Hyundai is helping customers and dealers recover from the devastation of both Hurricane Harvey and Hurricane Irma. Hyundai launched a disaster relief program that provides a $750 discount on all 2017–2018 Hyundai models for customers who had a vehicle damaged in either hurricane. In addition, Hyundai Motor America donated $300,000 to the American Red Cross to support the relief effort in both Texas and Florida, and Hyundai Hope On Wheels® donated $200,000 to five Texas-area children’s hospitals. All of Hyundai’s hurricane response efforts can be found here.

Elantra Tops Segment in J.D. Power Tech Experience IndexFor today’s new car buyers, technology can make the difference between buying one model or another. That’s why it’s important when J.D. Power named the 2017 Elantra highest in overall owner experience with vehicle technology in the compact segment in its 2017 U.S. Tech Experience Index (TXI) Study. This study measures owner experience for usage and interaction with driver-centric vehicle technology, and the Elantra outperformed the competition in its segment, ranking highest in entertainment, connectivity and smartphone mirroring, as well as scoring high in collision protection and driving assistance.

“How we interact with vehicle technology continues to be a key consideration when buying a car across all vehicle categories,” said Manish Mehrotra, director, digital business planning and connected operations, Hyundai Motor America. “Our focus on creating a better owner and driver experience is evident in the Elantra, from safety features like Lane Departure Warning and Automatic Emergency Braking (AEB) to advanced infotainment items like compatibility with Android Auto and Apple CarPlay.”

IN THE NEWS

NEWS FROM HYUNDAI SALES TRAINING OCTOBER 2017

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Hyundai HQ Adds More Than 100 Charging Stations To demonstrate Hyundai’s commitment to electric vehicles, Hyundai Motor America officially opened its “Charging Century” of more than 100 convenient Level 2 charging stations in the parking lot of its national headquarters in Fountain Valley, California, on September 21. Employees driving Ioniq Electric, Plug-in Hybrid and Sonata Plug-in Hybrid vehicles can conveniently recharge their vehicles while at work, minimizing fossil-fuel-based emissions during their weekly commutes.

“A hundred charging stations would’ve seemed like a waste of parking just a few years ago,” said Mike O’Brien, Hyundai’s vice president of corporate, product and digital planning. “Now they’re barely enough.

“By allowing hundreds of our employees the opportunity to conveniently plug in daily at work, our headquarters has become the blueprint for zero-emissions corporate commuting throughout the nation.”

“Not having anywhere to charge is a barrier to driving electric vehicles,” said Caroline Choi, Southern California Edison’s vice president of regulatory affairs, who spoke at the event. “And the chargers that Hyundai has put in through the Southern California Edison Charge Ready program help to address that need for employees to have access to charging.”

By providing convenient charging at work via a 113-charger ChargePoint network, many employees with a sub-25-mile commuting distance are able to fully charge at work and at home during the week, minimizing fossil-fuel-based emissions and gas station visits. The Ioniq Plug-in Hybrid has an estimated all-electric range of 27 miles and the Sonata Plug-in Hybrid has an all-electric range of 25 miles, allowing for emissions-free commuting to and from work. The Ioniq Electric has an even greater range of 124 miles and is the most efficient electric vehicle in the U.S. market, with 136 MPGe.

U.S. Representative Dana Rohrabacher addresses the media and Hyundai Motor America employees during the “Hyundai’s Charging Century” event. Looking on (from left): California State Assemblyman Steven Choi; Mike O’Brien, Hyundai’s vice president of corporate, product and digital planning; California State Assemblyman Matthew Harper; Caroline Choi, senior vice president of regulatory affairs for Southern California Edison; and Alan Dowdell, vice president of business development at ChargePoint Inc.

Hyundai Among World’s Most Valuable Brands—Again Hyundai Motor has maintained its position in the top 40 global brands for the third year in a row, according to the latest rankings published by global brand specialists Interbrand. Hyundai Motor retained its place as the world’s 35th most valuable brand—making this the third year in a row Hyundai has been in the top 40! Hyundai also maintained its sixth position in the global automotive rankings, above Audi, Nissan, Volkswagen, Porsche, Land Rover, Mini, Ferrari and Tesla.

September Sales: Best All-Time CUV Sales!CUV sales continue to grow with both Tucson and Santa Fe up compared with a year ago, and Tucson achieving a record September, up 38 percent year-over-year. Total Hyundai sales were at 55,271 units, a 15 percent decline compared with the company’s best all-time September in 2016. The overall monthly sales decline is due to a reduction in fleet sales, which were down 37 percent from a year ago.

“The Tucson continues to be a standout with another month over 10,000 units, leading to our best CUV September of all time,” said John Angevine, director of national sales at Hyundai Motor America. “While our car-to-SUV mix is improving, it’s still in an inverse position to the industry. Despite that, we’ve retained our retail market share for the year.”

September 2017 CPO Sales: For the month of September, 7,011 Hyundai Certified Pre-Owned vehicles were sold. Year to date, 744 Hyundai dealers have sold 64,969 CPO units.

IN THE NEWS

NEWS FROM HYUNDAI SALES TRAINING OCTOBER 2017

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NEWS FROM HYUNDAI SALES TRAINING OCTOBER 2017

CONTESTS

September results: Congratulations to the winners of last month’s “Scavenger Hunt.”

CENTRAL REGION—Michael Pyka, St. Cloud Hyundai, St. Cloud, MN

EASTERN REGION —Jose Varela, South Shore Hyundai, Valley Stream, NY

SOUTH CENTRAL REGION—Thomas Powers, All Star Hyundai of Baton Rouge, Baton Rouge, LA

SOUTHERN REGION —Andy Karelas, Daytona Hyundai, Daytona Beach, FL

WESTERN REGION—Michael Vu, Stevens Creek Hyundai, Santa Clara, CA

To see the answers to last month’s “Scavenger Hunt,” click on this link to go to our new Contest Results page on HyundaiSalesTraining.com.

SCAVENGER HUNT #16

SCAVENGER HUNT #17All of the answers to this month’s “Scavenger Hunt” can be found in this issue of The Sales Edge—but you’ll have to read very carefully to find them. The reward for your detective work? The chance to win a prize—and the knowledge you need to increase your Hyundai sales.

Once you’ve found the answers to the following five questions, click on the link at the bottom of the quiz to submit them. If you score 100%, your name will be entered in our monthly drawing. The first name we draw from each region will win $50 loaded to the winner’s STAR Rewards card.

Deadline for submission is Friday, October 27, 2017. Good luck!

1. What percentage of new-car buyers feel that the vehicle purchase should take no more than two hours in the dealership?

2. What prominent Hyundai feature has never been offered in Accent until the all-new 2018 model?

3. The Complimentary Maintenance Package for Santa Fe and Santa Fe Sport covers normal maintenance items for _____ months or ____________ miles, whichever comes first.

4. What is the name of the Baytown, Texas, paramedic who was honored with a Hyundai Elantra for his heroism during Hurricane Harvey?

5. How many Level 2 chargers are in the ChargePoint network of chargers recently installed at Hyundai’s national headquarters? (Hint: It’s not 100.)

Click on this link to submit your answers. You must be employed as a sales consultant at an authorized Hyundai dealership in the U.S. at the time your entry is selected to be eligible for prizes. All decisions are final. Winners’ names will appear in next month’s issue of The Sales Edge.

MORE HEADLINES ON HYUNDAISALESTRAINING.COM

You can keep up with the latest Hyundai news on the www.HyundaiSalesTraining.com website. Here are links to the most recent additions:

“Blue Link 101” Video

Results of the 2018 Sonata Better National Walkaround Competition

“Converting Internet Shoppers to Dealership Buyers” Workshop Information and Calendar

Visit HyundaiSalesTraining.com regularly and scroll through the banner headlines on the home page. New stories are posted frequently.

Years of Service Award WinnersEvery month, we acknowledge the top STAR Recognition Years of Service award winners. Congratulations to the following Hyundai dealership team members who celebrated major milestones in September:

TWENTY-FIFTH ANNIVERSARYSusan DeFalco, Atlantic Hyundai, West Islip, NY

TWENTIETH ANNIVERSARIESGerardo Dorantes, Norm Reeves Hyundai Superstore, Cerritos, CAKevin Woods, Blaise Alexander Hyundai, State College, PA

FIFTEENTH ANNIVERSARYLaurence Farina, Jr., Island Hyundai, Staten Island, NY

TENTH ANNIVERSARIES

John Blazier, Route 46 Hyundai, Hackettstown, NJKevin Bonisteel, Rick Case Hyundai Davie, Davie, FLWilliam Caldwell, Barnes Crossing Hyundai, Tupelo, MSDean Debuhr, Planet Hyundai, Golden, COJohn Lavecchia, Springfield Hyundai, Springfield, PAMichael Romano, New Rochelle Hyundai, New Rochelle, NYPhilip Schmall, Ontario Hyundai, Ontario, CACharlie Simmons, Southtowne Hyundai of Newnan, Newnan, GAGregory Trefz, Voss Hyundai, Centerville, OHTony Wahl, Earnhardt Hyundai North Scottsdale, Scottsdale, AZWilliam Wilczynski, Coastal Hyundai, Melbourne, FL

TELL US WHAT YOU THINK! We’d love to hear what you think about this and every issue of The Sales Edge. Click this link to shoot us an email with your feedback, suggestions or questions about the latest edition.

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WHAT WOULD YOU DO? #17THE MENTORING CHALLENGE

Remember Brutus, your sales manager? He was so impressed with the follow-up tips you gave the team a few months ago that he’s got a new assignment for you: Take the new guy, Mike, under your wing. Mike is about the greenest green pea you’ll ever meet, and Brutus thinks you need to take it slow. “Today, I want you to tell him your top three tips for selling Hyundai vehicles and your top three tips for making sure customers are satisfied. The poor kid can’t handle any more than that.”

What would you do?

Click on this link to submit your answer. Responses will be judged by the Sales Edge editorial team on concern for the customer’s needs, practicality, uniqueness, professionalism and creativity.

The sales consultant submitting the winning response will receive $100 loaded to his or her STAR Rewards card; second prize is $75; third place earns $50; and fourth place will win $25.

You must be employed as a sales consultant at an authorized Hyundai dealership in the U.S. at the time your entry is selected to be eligible for prizes. Submission of a response implies consent for publication. Winning entries may be edited for length or clarity. All decisions are final.

Responses must be received on or before Friday, October 27, 2017. Winners of Challenge #17 will appear in the next issue.

First Place ($100): “Wally, let me highlight some of the features only available on the Tucson Limited: It comes standard with a Hands-Free Smart Liftgate—a great feature which will ‘give you a hand’ when you need to load or unload goods from the cargo area. The Tucson offers heated rear seats as well as heated and ventilated front seats. And our vehicle warranty is the best in the industry, with 10-year, 100,000-mile powertrain coverage.

“I understand you are in no rush, but keep in mind, Wally, if you are not accustomed to an SUV, the best time to purchase is before the winter weather arrives. You will want to have some time to acclimate yourself to driving a larger vehicle in normal conditions, rather than potentially drive home in your new car in a foot of snow.

“I would also like to share that Hyundai has a great program called Hope On Wheels. It’s one of the best features of our cars. A donation is made in honor of every car sold in the U.S., and goes to fund research programs and treatment to fight pediatric cancer. To date, Hyundai, its dealers and owners have made more than $130 million in donations that have gone to provide research and care for families affected, all across the U.S.

“So, Wally, not only would the Tucson give you the most pleasurable ownership experience, but also a warm feeling inside, knowing that you contributed to a great cause.”

—Ryan Fox, Sansone’s Route 1 Hyundai, Avenel, NJ

Second Place ($75): “Mr. Blyden, I would like for you to consider all the standard features Tucson has that the Forester doesn’t, beginning with a day/night electrochromic mirror, compass and universal garage door opener. Hyundai also has America’s Best Warranty—and our price point is hundreds of dollars less.

“You said you’re considering waiting until December because of the Christmas charity program Subaru offers. It just so happens that September is Childhood Cancer Awareness Month. ‘Pediatric’ and ‘cancer’ are two words that should never go together. But the reality is that every 36 minutes a child in the U.S. is diagnosed with cancer.

WHAT WOULD YOU DO? #16

SWEET CHARITY

In September, we asked you what you’d say to Wally Blyden, a customer considering both a Tucson and a Subaru Forester. Wally was leaning toward purchasing the Forester in December because of Subaru’s annual holiday charity contribution event.

This was an opportunity to talk about Hyundai Hope On Wheels—and you did, emphatically. No one made the point that Hope On Wheels contributes to pediatric cancer research all year long, not just at year-end. But our favorite entries combined compelling information about Hyundai’s signature corporate social responsibility initiative with practical reasons that the Tucson is a better choice than the Forester.

Here are the best entries.

CONTESTS

“Walk around the showroom and notice the handprints on the cars with the names of the children and their ages. Since 1998, Hyundai Hope On Wheels has been helping kids fight cancer. With the sale of every new vehicle, Hyundai owners join us. Together, we have donated over $130 million to pediatric childhood cancer research. Our goal is to end childhood cancer and to reach a day when no child has to hear the words ‘You have cancer.’ Please join us and help give a hand to hope and help us show kids that together we will win. Can we count on you?”

—Patty Bourg, Greg LeBlanc Hyundai, Houma, LA

Third Place ($50): “I’ll let Mr. Blyden know that Hyundai does donate money to Hyundai Hope On Wheels, which creates awareness for pediatric cancers and awards large donations to doctors and premiere research centers for life-saving research. I’ll let him know that our main slogan for that program is ‘Helping Kids Fight Cancer.’ So I’ll inform Mr. Blyden that he’s actually making a great choice in purchasing now and that it would help raise money towards the program. I’ll let him know that the month of September is National Childhood Cancer Awareness Month and let him browse through https://hyundaihopeonwheels.org/ and learn more. At the same time, I’ll also be looking for the right vehicle to fit his needs and then sell him a car. He would be happy that he is helping with cancer and getting great service in his new vehicle purchase.”

—Michael Vu, Stevens Creek Hyundai, Santa Clara, CA

NEWS FROM HYUNDAI SALES TRAINING OCTOBER 2017

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CENTRAL REGION YTD Sales OH037 Ricart Hyundai 1,159

OH042 Hatfield Hyundai 1,107

IA016 Stew Hansen Hyundai 1,085

IL063 Family Hyundai 1,075

IL072 World Hyundai Matteson 1,037

SOUTHERN REGION FL108 Hyundai of New Port Richey 4,115

FL122 Coconut Creek Hyundai 2,474

FL114 Rick Case Hyundai, Davie FL 2,029

FL110 Doral Hyundai 1,992

FL005 Rick Case Hyundai 1,797

EASTERN REGION NY075 Atlantic Hyundai 2,220NJ032 Lester Glenn Hyundai 2,123

NY110 Advantage Hyundai 1,559

NJ033 Paramus Hyundai 1,483

NY133 Island Hyundai 1,390

SOUTH CENTRAL REGION TX158 Ron Carter Hyundai 1,796

TX171 South Point Hyundai 1,750

TX100 Hyundai of El Paso 1,664

TX040 Huffines Hyundai Plano 1,547

TX095 Round Rock Hyundai 1,058

WESTERN REGION CA314 Keyes Hyundai 1,885

CO034 Arapahoe Hyundai 1,703

NV025 ABC Hyundai 1,547

NV020 Henderson Hyundai Superstore 1,535NV027 Hyundai of Las Vegas 1,486

TOP SELLING CPO DEALERS NATIONAL — THIRD QUARTER YTD 2017 Sales

FL108 Hyundai of New Port Richey 809

FL005 Rick Case Hyundai 809

GA037 Jim Ellis Hyundai 730

FL121 Napleton’s Hyundai 521

MA056 First Hyundai 504

CA293 Hardin Hyundai 491

NJ032 Lester Glenn Hyundai 452

OH001 Superior Hyundai North 434

NV020 Henderson Hyundai Superstore 416

IA016 Stew Hansen Hyundai 393

TOP HPP DEALERS BY VOLUME (HPP NEW VSC + HPP CPO WRAP) JAN-SEPT 2017

NATIONAL Volume

NV020 Henderson Hyundai Superstore 1,128

CA293 Hardin Hyundai 715

CA232 Hyundai of Roseville 565

CA310 Garden Grove Hyundai 511

NJ046 Hudson Hyundai 505

TOP HPP DEALERS BY PENETRATION(HPP NEW VSC + HPP CPO WRAP) JAN-SEPT 2017

NATIONAL Penetration

NV014 Lithia Hyundai of Reno 74.5%

NV020 Henderson Hyundai Superstore 72.9%

TX169 Baytown Hyundai 70.0%

ID012 Findlay Hyundai 68.1%CA293 Hardin Hyundai 62.6%

TOP CUSTOMER EXPERIENCE INDEX DEALERSNATIONAL — THIRD QUARTER YTD 2017 CXI

MI056 Elder Hyundai 1,000

MN024 Dondelinger Hyundai 997

TX056 Patterson Hyundai 997

KY066 Swope Hyundai 996

VA048 Craft Hyundai 996

MA024 Mirak Hyundai 995

CO040 Hyundai of Greeley 994

ND010 Eide Hyundai 994

AL032 Hyundai of Jasper 994

NY131 Bay Ridge Hyundai 993

TOP BLUE LINK PERFORMING DEALERS* SEPT. YTD

NATIONAL — FIRST QUARTER YTD Enrollment % Credit Card Capture %

SC027 Dick Smith Hyundai 100 51

TX165 Bob Stallings Hyundai 98 62

KS013 Hatchett Hyundai West 98 42

IL081 Happy Hyundai 98 38

NY025 Suresky Hyundai 98 54

IL071 Napleton’s Hyundai 97 42

TX132 Huffines Hyundai McKinney 97 40

WA026 Hyundai of Everett 97 44

MI007 Glassman Hyundai 97 47

NY060 Healey Hyundai 97 51

*Top 10 Enrollment & Associated Credit Card Capture for 2017MY and older.NOTE: Enrollment Objective = 80%; Credit Card Capture Objective = 38%

TOP-SELLING DEALERS — Third Quarter 2017

Survey sample size >=5

NEWS FROM HYUNDAI SALES TRAINING OCTOBER 2017

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