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shopper stop and big bazaar
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1
Indian Retail Industry
2
Organized Sector
10% GDP-US $6.4 bn
8% employment
30% CAGR
3
Life Cycle
4
Annual retail growth rate
5
Shoppers Stop
Established 1991 in Bangalore
Leading departmental store
K Raheja group
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Strength of SS
Pioneer Loyal customer Low risk Good financial position Presence across various segments Parikrama-a festival
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Weakness of SS
Competition from standalone stores
Late entry into value retailing
Store makeover expenditures
8
Opportunities of SS Higher disposable income
Tier 2 and Tier 3 Cities
Collaborate
Private labels
Enter new segments-consumer goods
9
Threats of SS
High attrition
Lesser consumer spending
Entry of foreign players
Unorganized sector
Independent stores
10
Competitors
Lifestyle Globus Central Pantaloons Westside Ebony
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Marketing strategies for Shoppers Stop.
Gorilla marketing
Interactive marketing
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Big Bazaar 2001
Future group
14
Strength of Big Bazaar
Brand equity
Infrastructure
PoP promotions
Variety of goods under one roof
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Weakness of BB
Falling revenue per sqft
General perception
Unable to meet targets
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Opportunity of BB
30% CAGR in organized retailing
Evolving consumer preference
Online
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Threats to BB
Unorganized retailing
Entry of foreign players
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Competitors
Spencer
Subhiksha
Reliance Retail
Reliance Mart
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