vsPresented By:Abhishek NandaDanish JoshiGunjan BansalJyotsna SharmaLove MahajanPriya Singh

Introduction

• Lifestyle is part of the Landmark Group, a Dubai-based

retail chain.

• Lifestyle India began operations in 1998 with its first store in

Chennai in 1999, and now has 36 stores across all the

major cities in India.

Target Market

• The company is looking to the newly emerging young and well-to-do

segment.

• Age segment - 15-35

• Members of this demographic are extremely fashion savvy, have a

growing disposable income as well as a ravenous appetite for the latest

trends.

STORE DESIGNGROUND FLOOR

• First Attraction are the International Cosmetics Brand like

CHANEL, CLINIQUE, LANCOME and DIOR.

• On the extreme left – Ladies Apparel

Brands like LEE, WRANGLER, PEPE JEANS, ALLEN SOLLY,

REMANIKA, UCB etc

• Handbag or Mini purses section – Brands like HIDESIGN,

BAGGIT etc

• On the Right hand side- Watches, Indian cosmetic brands,

sunglasses.

• On the extreme right- SPLASH

FIRST FLOOR

• KIDS WEAR

• SHOE WEAR

• MENS APPAREL

• LAPTOP BAGS

The entire format is Race Track and Free flow Layout.

Payment Counters- the total number is 6 but only 3 are operative.

• Apparel: for men and women. They offer a stunning range of wardrobe essentials, formals, casuals, ethnic wear, sportswear and denim for men and women.

The price is affordable and the price range starts from Rs 299 for men.The price ranges are starting from Rs 199 for women.

• Babyshop Lifestyle brands like Barbie, Disney, Bossini, Benetton and many more in clothing, toys and other accessories for children.

• Home lifestyle: one-stop destination for furniture, home needs and home furnishings, gifts, living room needs, kitchen needs and gadgets, crockery and cutlery, gardening furniture and many more.

• Shoe Mart: Travel Accessories, Fashion Bags, Foot and Shoe care for all age groups men, women and children .

Footwear: • Indian and international brands to name a few are Kappa,

Converse, Josef Seibel, Red Tape.

Lifestyle Accessories: watches (Zodiac, Hugo-boss, Nautica etc),

• Health and beauty products (H2O, Ponds, Toni and Guy etc), International perfumes (Britney Spears, FCUK, Balenchiaga,

Christian Lacroix, etc),• cosmetics (Lakme, Revlon, Chambor, Bourjois, Maxfactor,,

etc) • jewellery (Gili, Niravana, etc)

SWOT Analysis

Strengths

Wide Varieties under a Single

roof

Location convenience

Value for Money

Weakness

Customer Service

Advertising

Opportunities

Scope for Expansion

Scope for Strategic alliance /

Merge

Threats

In close proximity to large

no of Direct & Indirect

Competitors

Introduction

• The foundation of Shoppers' Stop was laid on October 27, 1991 by the K. Raheja group of companies

• Around 80 retail outlets across the country and is planning to spread its wings with futuristic expansion plans to meet the challenges of the retail industry.

Has progressed from a single brand shop to a Fashion & Lifestyle store for the families.

International and domestic brands across categories such as apparel, accessories, cosmetics, home & kitchenware as also its own exclusive brands

HomeStop is the first-of-its-kind premium home concept store at Bengaluru, Mumbai and New Delhi, offering a wide range of products.

Mission & Vision

Mission: “To be a global retailer in India and maintain its No.1 position in the Indian market in the Department Store category.”

Vision: “Nothing but the best” .

Mission: “To be a global retailer in India and maintain its No.1 position in the Indian market in the Department Store category.”

Vision: “Nothing but the best” .

Target Customers/Market

Target Customers are Upper middle class and upper class.

Customer’s profile age falls between the age group of 16 to 40 years.

SHOPPERS STOP have segmented their respective markets in terms of Age and Sex (e.g. Clothing for Men, Women and Kids)

Segmenting by Income and Expenditure patterns.

Shopper stop also Target Non Resident Indian as well as foreign Nationals.

Store Design

• Ground Floor-Accessories, Hand Bags, Perfumes, Shoes

• First Floor-Women Section• Second Floor – Men Section

Shoppers Stop: Physical Evidence

• Lovely fresh fragrance at entrance• Spacious landing strip• Wall space utilized for mirror and print ads of the

brand or the product near• Also utilized it by providing self's and

constructing trail room around it• Mirror finish style flooring• Escalators • No stacking bellow knee level

Shoppers Stop: Product

Indian Terrain , Allen Solley, Dockers, Stop Zodiac, Park Avenue, Ven Heusen, Mario Zegoti Arrow, Austin Reed (London),Louis Philippe,

Giovani, Vettorio Fratini, Wills Lifestyle

• I’shvarah, Stop, Mix n Match, Haute Curry, Kashish, Sanaa, Biba, Mufti, United colors of Benetton, French Collection

Men Apparel

Women wear

Shoppers Stop: Product• Cosmetics / Skincare

– CHAMBOR, LOREAL• Fragrance

ADIDAS, ARAMIS, BVLGARI, CALVIN KLEIN, DAVIDOFF

– , DKNY, FERRAGAMO, NAUTICA, RALPH LAUREN, VERSACE

• Gini N Joni, Barbie, Zapp, Ruff, Lilliput, Kanz

Children wear

Shoppers Stop: Price• Shoppers Stop follows Premium Pricing Strategy

that includes selling of High Quality Products at a High Price.

• Shoppers stop caters to different segments of the consumers.

• Men’s apparel– The range of men’s clothing starts from Rs 500 being

the lowest

Shoppers Stop: Price

• Women’s apparel– The range of women’s clothing starts from Rs400

• Men’s accessories like sunglasses, belts, watches, shoes etc ranges from Rs 1000

• Women’s accessories like sunglasses, watches, belts, sandals, earrings etc has the price range of Rs 2000

Shoppers Stop: Price

• In the kids section prices of toys and other accessories ranges from Rs 100 to Rs 5000

• In the cosmetics section there are products like deodorants, skincare cosmetic, make-up stuff. Their price ranges from Rs 200 to Rs 2000.

SWOT Analysis

• Shoppers stop• High prices , prime location , Membership fee

charged, More brands• Lifestyle• Product of low prices also available, Free

membership, less brands available

Lifestyle Shoppers stop

Free Membership Membership not free

High Prices Products of cheap price also available