Retail Brands & Stores:New Era
There is a new world that is growing!
People habits and behaviors are changing!
New needs are arising!
Consumers and customers adopting new ways of accepting or expressing!
Cities and way of living are transforming!
We have to apply to this future that is already present!
How you can do it?
Do you need help?
Do you know everything?
Is one simple task or a strategic plan with specific goals?
Can I do it like yesterday?
Are you ready to change?
Do you have the team to support you?
Can you "afford" to stay the same?
We. Can !4
Total Retail is a collective of passionate people for Brands & Stores. New, fresh, different, unique , alternative and always Total approach!
Who we are
The Team!Players! All talented & skilled people you need providing value with flexibility! 6
Business Development Expert
Web/ Social Media Specialist
Key Accounts Professional
Human Resources Executive
Real Estate specialist
Markets to serve.
Our Promise as Citizens
We want young people to develop their ideas to business!
We want Greece become a land of opportunities , achievements and results.
Total Support to all start ups and specially that are relevant to Retail Brands & Stores!
All shareholders and future entrepreneurs are invited to let us support them!
Every idea is welcoming for discussion!
Retail , art with science!
People are deeply connected with brands and stores!Spending time &
money but mainly investing their loyalty with some of them !
Numbers & Letters, equally important!
Tesco have an impact full communication as well with bold results.We have to tell & count!
Language for today!14
See how the Mobile Operators, Orange, are using characters
and "words" in their ads !
Socializing , new media!
Four square is in use from almost all stores networks!Pizza Hut is
using this vehicle to connect with customers!
Take Technology Advantage!
E-commerce is now, Amazon became the
Think Differently! 17
Whole Foods, the Role of Design in Building Brand
Consider the Envoirement!
LOccitane gives special attention to interior design and its brand values of authenticity, simplicity, and sensory pleasure come through in its boutiques.
Unexpected business ideas!
Nordstrom continues to evolve and refine its legendary service by opening
in-store wedding boutiques.
Leave your Mark!20
Zara created a revolution, totally new
Costco, dedicated to the efficient sourcing, shipping, displaying
and selling of quality goods.
Mix & Match!22
Dean & Deluca , destination for shoppers!
Transport the Generation!23
Mono-brand Stores in athletics like Adidas were centers of youth lifestyle!
Travel with all vehicles!
Guess, Its strategic use of retail, wholesale, e-commerce and licensing distribution frees it from depending on the performance of any single channel, and allows the brand to adapt quickly to changes.
Different ways to the same direction.
Boots has invested in testing innovations on both its physical and digital channels to analyse their effect.
Dream and imagine!
H&M are building on their imagination!
Make it personal!
Starbucks has a team that works & perform for "personal" reasons!
Share with other your point of you!
Top Shop was always supportive to designers!
Tailor made service!29
Macy's , personal take care!
Create the atmosphere!
Crate & Barrel are live Galleries representing what they are selling!
Use all senses!31
Abercrombie & Fitch visual style, extends into social media where the brand has a distinct presence and millions of followers
Observe new trends!
Urban Outfitters seeks to create an emotional bond with the 18 to 30-year-old shoppers who share its odd sensibility and who enjoy a less usual shopping experience one that is entertaining and artfully inspirational.
Birth , stay young!33
Banana Republic, debuted its new store format, Revolution, featuring a wide, central boulevard lined by "shops" that address various customer wardrobe needs.
Market-ing is essential!
GAP, has a solid online presence and is testing promotions through Foursquare, Groupon and Facebook.
Develop a winning team!
Vodafone has a very dynamic, young and trendy workforce in stores!
Discover the path!36
Bed Bath & Beyond , capitalize on consumers desire to shop for home goods in
a specialty environment
Early Learning Centers are "playgrounds", connecting children to their deepest need for games/education!
Tell your story!38
Apple stores are expressing their way of thinking and acting!A story!
The Experience matter!
National Geographic Store is a totally different experience comparing to all other shopping activities.
Finally, always care about the People.
Great People created Great Brands!This is the "gift"!
Brand Building/Retail Marketing
HR & Retail Management Training
Tourism Business Units Management
Franchise Business Model
Develop New Markets
Build New concepts
Real Estate Strategy
Shop in Shop
Drawing the Borders
Concept from scratch
From idea to reality
Completed Package to execution
Strategy & Tactics
Hiring & Staffing
Total Pay Structure
Customer Service Training
Area/ Multi Unit Management
Tailor Made Solutions
New types of store design
Tourism Business Units Management
Customer Experience Management
Business & Product Development
Marks & Spencer
We have deep experience in different companies , sectors and regions!
Knowledge to develop in a sustainable way!
Our approach is tailor made for each project!
Expertise on retail , brands & stores!
We are an organization with high caliber professionals supporting outsourced small or big companies!
Added Value, utilizing high level resources with measurable results!
Legends! Create and Admire!53
Nikolas Galanopoulos Managing Partner
email@example.com www.totalretail.gr +30 6942 010 635
Dream & Act!